Easy Digital Downloads Reviews

Easy Digital Downloads
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111 Reviews

- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A straightforward setup with lots of integration options
Reviewed on 2019/10/01
On the occasions when I've needed help, I've consistently found the email support to be prompt and...
On the occasions when I've needed help, I've consistently found the email support to be prompt and effective. I'm very happy with the product and with CSR and his team!
Pros
I've used EDD for 5 or 6 years across multiple personal projects and have used it when building e-commerce websites for clients, too. I like the ease of setup and that there are numerous integrations available for payment gateways, affiliate programs, email marketing services, and more.
Cons
I don't really have any complaints. Getting started costs can be expensive but in the context of annual cost required to facilitate sales in my business, the cost is quickly recouped.
Response from Awesome Motive
Carrie, thanks for such a detailed review while clarifying that you're not selling physical products! We'll be here to support you whenever possible.
- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Solid & Fairly Easy To Use
Reviewed on 2020/04/07
We are still developing this side of our business but overall we are pleased we chose this option.
We are still developing this side of our business but overall we are pleased we chose this option.
Pros
It is fairly easy to set up and with all the plugins there is not a lot you cant do with it.
It integrated easily with most email solutions and payment providers and you can use off site storage for product delivery with no real effort.
Cons
Customising the look and functionality needs some skills. You will need to have the top package with all the plugins to use it properly if you can't commit to the whole bundle don't bother.
This is probably the only drawback - it might be better to only offer the full package as some users will be frustrated by the need to buy more bits when they get going.
Alternatives Considered
ShopifyReasons for Switching to Easy Digital Downloads
Handles digital products much better - especially if you have all the pluginsResponse from Awesome Motive
Really appreciate the feedback Craig!
- Industry: Graphic Design
- Company size: Self Employed
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Easy Digital Downloads Isn't All That Easy
Reviewed on 2020/04/06
Incredibly frustrating. I watched dozens of hours of outdated videos and spent money for pro...
Incredibly frustrating. I watched dozens of hours of outdated videos and spent money for pro versions of a theme and a page builder which only added to my confusion. While I am not a web designer, I do have many years experience in managing and adding features to two websites, one of which is a forum with over 50,000 members and the largest of its kind. In hindsight, I am not surprised that EDD's showcase of existing sites apparently doesn't show any sites that are individually owned and operated stock sites selling digital art as I am seeking to do.
Pros
Its promise of being capable of doing everything I want to do with a website. I sell digital art with a current portfolio of more than 5000 images. I also want to add a number of computer graphic services.
Cons
The fact that it's not a complete package. I still need a "theme" and a "page builder" which are new terms for me that I don't understand in trying to use them as well as what each does when and why some things do not work as expected.
Response from Awesome Motive
Thank you for the feedback Fred! If you're still using Easy Digital Downloads, please consider contacting our support team. Even if your question is still unclear or open ended, we want to help you work through it so you can focus on running your business.
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy, quality and support are the reasons to to license Easy Digital Downloads
Reviewed on 2019/07/29
Of the few times I have contacted support, our rep has gone above and beyond normal help. I had a...
Of the few times I have contacted support, our rep has gone above and beyond normal help. I had a conflict with one site, and he wrote a plugin to fix the incompatibility. Our rep rocks!
Pros
Ease of use. Easy to install. Easy to maintain.
Cons
Some extensions lack desired functionality.
Alternatives Considered
WooCommerceReasons for Choosing Easy Digital Downloads
Easy Digital Downloads has a much better user interface.Switched From
WooCommerceReasons for Switching to Easy Digital Downloads
Better licensing options.Response from Awesome Motive
Hi Jim, thanks for leaving us a review. We appreciate your feedback!
- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Does the job without question
Reviewed on 2020/04/09
Digital downloads have boosted sales as a result of increased integration of payments options.
Digital downloads have boosted sales as a result of increased integration of payments options.
Pros
Ease of use - payment integration & ready to go within an hour or less. Retaining customer information & data - a wealth of a repository.
Cons
Would like additional options for tiered pricing options for products.
Alternatives Considered
WooCommerceReasons for Choosing Easy Digital Downloads
Cost savingsSwitched From
WooCommerceReasons for Switching to Easy Digital Downloads
With a bit of ingenuity we were able to develop the same feature set with Easy Digital Downloads at way less than cost for WooCommerceResponse from Awesome Motive
Love it! Thank you Shane for this great review.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Best WordPress Plug-in to Deliver Digital Products
Reviewed on 2019/07/29
Easy to use and to integrate in to any WordPress website.
Easy to use and to integrate in to any WordPress website.
Pros
It is easy to setup and use. Easy Digital Download solved our need for customers to be able to download our software after purchasing. Customer sales information available with a few clicks. We can offer discount codes, track downloads and more... Great piece of software..
Cons
All of the additional extensions you must buy even for some simple functions . Some seems a bit pricey.
Alternatives Considered
WooCommerceReasons for Switching to Easy Digital Downloads
Because it had some great reviews and I knew other people whom used the softwareResponse from Awesome Motive
Hi James, thanks for the review! We appreciate your feedback!
- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best decision I made
Reviewed on 2019/07/29
Always responsive and willing to help.
Always responsive and willing to help.
Pros
It’s easy to use and implement. You can customize basically every aspect to fit your business.
Cons
I struggled to keep my data when pushing my staging site live.
Alternatives Considered
WooCommerceReasons for Choosing Easy Digital Downloads
EDD was easier for me to work with. Being completely new to WP and building websites.Switched From
WooCommerceResponse from Awesome Motive
Hi William, thanks for writing us a review. We appreciate your feedback!
- Industry: Design
- Company size: Self Employed
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Weigh the cost
Reviewed on 2020/04/06
Overall its a very niche and limited software addition. If you have an online website i wouldnt...
Overall its a very niche and limited software addition. If you have an online website i wouldnt recommend. The recurring prices are unnecessary. One time payment is fine. After that seems greedy. The software also allows for your system to be hacked which happened to me a few times. Come to find out it was in the plugins i was using. I liked it in the beginning. Became too costly, too limited and wasnt versatile enough for the new themes.
Pros
If you are using easy digital downloads then the easy setup is the best part.
Its a clean program.
Cons
Price, limited to Edd, recurring price, not a reasonable bundle price.
Alternatives Considered
WooCommerceReasons for Switching to Easy Digital Downloads
I left EDD and went to woocommerce. I can work my website with no yearly large recurring payments.Response from Awesome Motive
Thank you for the feedback Samantha! Hopefully your new solution is working well for you! We're working hard every day to make Easy Digital Downloads better and your feedback helps.
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Couldn’t do it without EDD
Reviewed on 2020/03/31
I’ve relied on EDD for 6+ years and love it. It makes my store and software licensing possible....
I’ve relied on EDD for 6+ years and love it. It makes my store and software licensing possible. It’s that software licensing I really rely on.
Pros
EDD’a purchasing and licensing integration makes my online store and platform possible.
Cons
There are a few reporting, sorting and bulk selection options missing. A few too many obvious features need custom integration but the backend is simple enough a dev can bend it to their will.
Reasons for Switching to Easy Digital Downloads
EDD is super easy to get up and running and has really good support. I’ve asked so many questions gotten so many useful answers.Response from Awesome Motive
Hi Joe, thanks for writing a review. We appreciate your feedback, it seems much of your pain points will be addressed in EDD 3.0.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Robust solution for digital marketplace
Reviewed on 2020/04/06
I'm able to set up a beautiful multivendor digital download site, manage sales, communication, and...
I'm able to set up a beautiful multivendor digital download site, manage sales, communication, and track commissions easily.
Pros
Easy to use and customize. Full-featured multiple-vendor marketplace. Intuitive for admin and end users.
Cons
Lots of options means lots of settings and adjustments throughout the program that can be difficult to find and therefore easy to miss.
Alternatives Considered
WooCommerceReasons for Switching to Easy Digital Downloads
EDD had all the functionality I needed to launch and grow, right out of the package.Response from Awesome Motive
Hi Amy, thanks for the review. We appreciate your feedback!
- Industry: Music
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A 10+ Year Old Digital Goods Store Gets An Update To The Modern Era
Reviewed on 2019/07/29
When our 10+ year old digital e-commerce store needed an update to the modern era, EDD made the...
When our 10+ year old digital e-commerce store needed an update to the modern era, EDD made the e-commerce part of the transition as easy as possible. It was great to be able to develop on WordPress knowing the checkout and file delivery system would be taken care of reliably, and that there would be well-developed extensions available for adding important features easily.
Pros
Ability to develop custom features and layouts on top of the base e-commerce software
Cons
Cart Recovery extension didn't work well at the time it was available.
Reasons for Choosing Easy Digital Downloads
Moving to WordPress and EDD accomplished several things at once: a modern responsive layout for the store, customer accounts with records of their purchases, and a more trustworthy checkout experience for new customers.Reasons for Switching to Easy Digital Downloads
Pippin is known for creating good WordPress software, and if you're going to take the time to build a whole e-commerce store you should do it with software that you know for certain is going to be reliable.Response from Awesome Motive
Hi Kevin, thank you so much for the thorough review. Your feedback a greatly appreciated.
- Industry: Media Production
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
The Best for Digital Content
Reviewed on 2019/09/09
Overall my experience has been great and my shop has been thriving.
Overall my experience has been great and my shop has been thriving.
Pros
Speed and simplicity . My website is much fast with EDD than it was with woocommerce, which I used for about 2 years before switching. It's also so simple, customers dont need to full out a ton of info for a download. Because of the speed and simplicity my sales doubled the month I switched to EDD.
Cons
It's a bit tricky to make customizations to your shop page if you're using a theme that's not built with an EDD stylesheet included and you don't have any coding knowledge. I couldn't find a plugin to do what I wanted with the shop appearance so I had to create a file in my theme and code it myself.
Response from Awesome Motive
Hey Nicole, thanks for your review! We're very happy to hear about your success!
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Best Way To Handle Product/API Keys
Reviewed on 2020/04/06
Easy Digital Downloads has been a really good experience and saved me hours of development on a few...
Easy Digital Downloads has been a really good experience and saved me hours of development on a few different sites already and has been nothing but great.
Pros
One of the best things about Easy Digital Downloads is the Software Licensing add-on that allows you to manage different product/API keys for your plugins and software. Save a lot of time developing a custom solution and with a few minutes of setup and configuration everything works as to be expected!
Cons
I don't think there's anything that I didn't like about the software but I did wish there were better bundling options feature wise. It was a bit hard to setup upgrades (or my own product) to different tiers and subscriptions without having to do something really custom.
Response from Awesome Motive
Hi Tony, thanks for the review! We appreciate the feedback. We agree pricing and bundling strategy has been difficult due to the diversity within the Easy Digital Downloads ecosystem.
We will consider this in the future.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Very easy to use, even in the free version
Reviewed on 2022/07/30
EDD is getting updates regularely, if a bug was found they pretty quickly gave you an bugfix or put...
EDD is getting updates regularely, if a bug was found they pretty quickly gave you an bugfix or put in the next update version and support threads are answered pretty quickly. It's very lightweight but extremely powerful, so i will continue to use it.
Pros
I have looked in to multiple WordPress Plugins, but i immediately stuck to Easy Digital Downloads ("EDD") as in their completely free version everything is always perfectly included. I was able to enter PayPal and Stripe as Payment Processors without additional software and setting up files for sale and download is incredibly easy. Setting up a product from start to be able to sell it takes less than a minute, if the general settings are set.
Cons
Nothing, quite frankly. From the minute i activated the plugin on my WordPress Hosting until the second i was able to sell and distribute downloads it took me all-in-all maybe 10 Minutes.
- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Does what you want it to - right out of the box
Reviewed on 2019/04/26
One other thing that I really appreciate about EDD is the support. So I had a few questions and...
One other thing that I really appreciate about EDD is the support. So I had a few questions and contacted support a few different times. Their answers to me didn't make me want to set my laptop on fire. We all know customer support that might fill up some pixels with words and such but actually not answer the question. Or make assumptions. With the folks at EDD I got quick responses that were helpful and actionable. It's been more than 1 year since I last contacted them but I remember well how much I liked interacting with them because THEY DIDN'T WASTE MY TIME. For that reason alone you should pull the trigger and use Easy Digital Downloads if it makes sense to your own website's goals.
Pros
I've used the free version of EDD for a couple of clients, and it worked perfectly. A new client wanted more functionality and rather than code something myself, I used their free downloads addon (which isn't free, and I know! The name is confusing!) so that the client could have a record of who was downloading various files available on their website. This remains the first and only premium plugin to work so intuitively, easily, that I didn't have to clog up my computer with screenshots so that I could show the client how to use it. Simple and elegant.
Cons
The only issue I had is so minor it should not be an impediment to anyone thinking about getting their own copy of the plugin. It's that this free downloads addon has / had it set up on the admin panel "Customer and product" as if the interaction were a purchasing one. A little confusing to my client, an NGO type of organization with no e-commerce on their website.
Response from Awesome Motive
Hi there! Thanks for the review. We appreciate all of your feedback and take pride in our support!
- Industry: Computer Software
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The most reliable way to sell digital goods securely
Reviewed on 2019/07/29
Pros
Selling anything takes tons of work, but EDD takes care of a lot of heavy lifting. Rather than building your own eCommerce store from scratch (which means working with credit card merchant processor APIs, securing checkout information, generating unique download access tokens, etc), building on top of EDD gives you an immediate head start. I've used other WordPress-based platforms, but always found EDD to be the most customizable. To top it off, the team behind it knows what they're doing and care about their customers.
Cons
As with any WordPress software, in the end of the day you are responsible for the maintenance and making sure nothing breaks. Thankfully the EDD team has always shown that they care about backwards compatibility, testing their updates, and providing good support if needed.
Alternatives Considered
WooCommerceResponse from Awesome Motive
Thanks for the thorough review Scott!

- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Best Platform For My Online Digital Store.
Reviewed on 2020/03/31
Add new products to my digital store, track sales and streamline the entire process. It works for...
Add new products to my digital store, track sales and streamline the entire process. It works for me so I don't have to do as much work behind the scene.
Pros
I love that it is so easy to use and easy to set up initially. I have been using EDD for many years now and it is the best platform for my online digital store. Easy to use to add new products to my digital store, track sales and streamline the entire process. It works for me so I don't have to do as much work behind the scene.
Cons
Nothing, there are no cons. I have nothing but good things to say about EDD.
Response from Awesome Motive
Hi Melanie, thanks for writing a review. We appreciate your feedback!
- Industry: Information Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
It just works
Reviewed on 2020/04/02
Pros
I installed EDD to sell information products (mostly Excel spreadsheets) almost five years ago. And it just works. All the time. I have set up some automations that send customer information to my email management system and customer database, so the whole thing runs on auto pilot. I almost never have to touch it. It's easy to add new products, easy to update/change products, easy to manage discounts. It just works.
Cons
It took me a while to find how to deliver B2B suitable invoice/receipts and not all of the invoice formats are suitable for international business. But the final solution works well.
Response from Awesome Motive
Hey Karen, thanks for the review. We're glad that we've been able to help you for so long. We also have excellent customer support if you happen to have any questions. They don't bite and they're super nice!

- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product for offering digital products
Reviewed on 2020/04/06
Easy set up. Nice paid extensions.
Easy set up. Nice paid extensions.
Pros
It's really simple to setup. Plus you can get started for free. Start selling right away.
Cons
Can't really think of anything. Rock solid so far. Maybe, more detailed instruction videos on how to configure add-ons.
Response from Awesome Motive
Hi Ben, thank you for the review. We appreciate your feedback!
- Industry: E-Learning
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
A very versatile and highly customizable e-commerce solution for Wordpress
Reviewed on 2020/04/09
I was able to create a highly complex event registration system as well as another highly complex...
I was able to create a highly complex event registration system as well as another highly complex teaching-resource sharing marketplace, both of them for a science education non-profit here in Quebec (aestq.org). These 2 sites reach thousands of science education professionals each year and help building a strong online community in a much needed field. The 2 sites are simple enough to manage so that their staff can be 100% autonomous doing it. So I can focus on building new options, functionalities and custom dashboards to automate as much as possible all of their clerical work.
Pros
A. The wide variety of options available combined with the possibility of keeping the overall solution very simple, by using only a handful of them (bare minimum of required ones).
B. Most plugins are very well built (coded), using the native Wordpress framework options whenever available instead of relying primarily on custom built options. Making it much easier to hack! So I can build whatever the hell I want with it!
Cons
The fact that the API isn't that well documented so I often have to dig quite deep in the source code to retrieve somewhat basic functions i need to adapt to the very VERY (very-very) specific needs of my partners.
Response from Awesome Motive
Thank you Olivier! This is a very thorough and productive review. We really appreciate it!
- Industry: Sports
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Reliable Affordable Optiom
Reviewed on 2020/04/09
Without EDD I am not sure we could have added the additional revenue stream of ebook sales so...
Without EDD I am not sure we could have added the additional revenue stream of ebook sales so easily.
Pros
We use this plugin to sell and deliver ebooks to our blog readers. EDD is simple to set up and works well.
Cons
At times we have found bugs with discount codes and currently reporting. But the issues were minor and our sales volume is such that we can easily double check on screen reports by reviewing logs which are included in the system.
Response from Awesome Motive
Thanks for the review Nancy!
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Does what it says it will
Reviewed on 2020/03/31
So far it works great. Only issue listed above
So far it works great. Only issue listed above
Pros
Ease of use and saves us lots of time! Prior to this I was having to process all of our registrations myself!
Cons
When you update or change it we have to adjust how we use it sometimes.
Response from Awesome Motive
Hi Juliene, thanks for writing a review. We appreciate your feedback!
- Industry: Computer Games
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Your top of the line choice for Online Courses and Digital assets
Reviewed on 2020/03/31
GREAT AT ADDING AND CREATING DIGITAL PRODUCTS
EXCELLENT PAYMENT INTERFACE FOCUSED ON USER EXPERIENCE
GREAT AT ADDING AND CREATING DIGITAL PRODUCTS
EXCELLENT PAYMENT INTERFACE FOCUSED ON USER EXPERIENCE
Pros
It is pretty easy to implement in 2 ways:
+ Adding new products and create digital products.
+Being able to sell and makes it really easy for your clients to buy and PAY.
Cons
In the early stage it looks like a tough road to reach you desired final site but once you get your final implementation it is an online business booster. 100% recommended.
Response from Awesome Motive
Guillermo, thanks for the review. Love seeing that we've been able to help you with that you need.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Plugin for Selling our products
Reviewed on 2020/08/10
Pros
I really like the variable pricing functionality also product upload functionality.
Easy to use with lots of integrity and functions.
I like "Purchase Link" shortcode functionality.
Cons
No one difficulty in any features and functionality. I can easy to use this plugin and all types of functionality like variable pricing, discount code, Affiliation, etc.
Response from Awesome Motive
Hi Piyush, thanks for the review!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy does it!
Reviewed on 2020/04/09
Pros
It's simple and once we got everything setup, we've had great success with no downtime.
Cons
There really aren't any features we didn't like.
Response from Awesome Motive
Very cool! Thanks for the review Tom!