MarketPlan.io

4.2 (52)
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Web-based marketing planning solution

Overall rating

4.2 /5
(52)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.0/5
Customer Support
4.3/5

87%
recommended this app
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52 Reviews

Rolando
Rolando Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best Funnel Planning & Tracking

Reviewed on 2019/08/13

I could setup the whole process and much more from in one SaaS platform instead of using 8-10 other...

I could setup the whole process and much more from in one SaaS platform instead of using 8-10 other apps. So is saving me a ton of money and time.

Pros

Is so easy to plan, strategize and forecast your funnel, website, membership site and e-commerce store.
Easily create an instant plan based on your goals.
Help you figure out where to concentrate your focus your resources in your business to make your site more profitable.
Write your email copy inside Marketplan and then set the actions and conditions of when to sent the email to your prospect.
I could track the whole funnel, ads, email, leads and sales under one roof.
I can iframe sites and anything that has an URL or HTLM code and then edit the site right inside Marketplan.
The ability to chat with collaborators, clients and the whole team right insideMarketplan.

Cons

I have not found anything that I dont like about Marketplan

Craige Hardel
Craige Hardel Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Funnel planner of the future

Reviewed on 2019/08/07

It's a really solid application whose feature set has improved quickly.

It's a really solid application whose feature set has improved quickly.

Pros

Marketplan is very easy to use unlike other solutions i've tried. I must say it's intuitive and you can plan our a funnel without much fuss

They seem to have the feature integrations done right. Other solutions have tried similar but has clunky interfaces. Not them

Cheap pricing

Cons

can't export any funnels I plan out offline. It's nice to have a wonderful interface and functionality but it's even better to take some of your work offline for further analysis. I missed that

Axel
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 3.0 /10

maybe better for performance

Reviewed on 2019/08/02

the templates were inspiring but I never really used it

the templates were inspiring but I never really used it

Pros

I saw and see the beauty of the product and gave it a try.

The reality for me that it was (and maybe is) very beta with a ton of features and charismatic support by the founder.

Cons

I couldn´t identify the compelling use-case for me.
with so many other tools, for me the idea didn´t monetize.

Zach
Zach Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A tool to help you stay organized and plan your marketing.

Reviewed on 2021/07/16

I enjoy using a tool. Market Plan.io has changed the way I do my work & helped to reduce the amount...

I enjoy using a tool. Market Plan.io has changed the way I do my work & helped to reduce the amount of time I spend on planning, outlining and communicating my marketing strategies to my internal stakeholders in a more visual manner. It has allowed me to create a congruent workspace and take what used to be all over the place and organize it all into one space.

Pros

The best thing about this marketing tool is that it allows you to do everything in one place. Plan, project, communicate & monitor your marketing strategy all from one powerful place. Easily plan out the strategy and demonstrate value to stakeholders visually. Allows me to organize my marketing strategy all in one place and it allows me to share it with my marketing team so they can all be on the same page.

Cons

Although there's an upgrade to the interface, however there's much to be desired. Outlining & planning the marketing strategy can be pretty tedious and messy for big & complicated campaigns.

Glenn Wallace,
Glenn Wallace, Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It was worth the wait!

Reviewed on 2019/07/26

Use this to map out new client sales funnels in the pre-sale stage and them implementation. clients...

Use this to map out new client sales funnels in the pre-sale stage and them implementation. clients are blown away at the level of detail and understanding we have from using this tool.

Pros

I was an early adopter of the software before the current 'live data' functionality was released. The software was great before but now it is on another level. Easy to use and gives great advantages in our funnel creation and monitoring.

Cons

Did not find anything to complain about.

Yusuff
Yusuff Show more details
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A fantastic planning and tracking tool for all types of marketing

Reviewed on 2019/02/19

An excellent planning tool to save a ton of time and money in your marketing.

An excellent planning tool to save a ton of time and money in your marketing.

Pros

Marketplan.io is a truly all in one tool to map, plan and track all the marketing efforts. The best part is the team collaboration for inclusive planning.

The built in templates are great as a starting point for your funnels. If you have a marketing agency, it's a must have tool to impress your clients and present your marketing plans visually.

To track your content marketing and paid advertising in one place is really awesome as it gives a fair reflection of your ROI.

Cons

The UI could be little more flashy with brighter colors, but it's just a minor con in a tool that does what it says flawlessly.

Ari Eko
Ari Eko Show more details
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Marketplan is worth the money but still need imporvement

Reviewed on 2019/10/07

Pros

i need an funnel simulation builder and marketplan is come in right time.

Cons

the desain isnt so friendly, and also they need to give more knowledgebase and example

Avi
Avi Show more details
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Crazy amazing software

Reviewed on 2019/07/26

Pros

Does everything anybody needs to build a funnel love the live

Cons

Would like more simple buttons and pages

Tino
Tino Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

If you're a serious marketer you need this

Reviewed on 2019/08/13

Conversion hub for lead generation and strategy results.

Conversion hub for lead generation and strategy results.

Pros

Ease of use and amazingly affordable if you want an alternative to Google analytics.

Cons

A few things that can be improved with the UI and usability, but overall does a great job.

Miguel A.
Miguel A. Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very useful for planning

Reviewed on 2019/08/02

It's great for explaining my customer and students what we will do to achieve a marketing goal.

It's great for explaining my customer and students what we will do to achieve a marketing goal.

Pros

- Easy to use
- Funnel map sharing
- Helpful for explaining your customers what will you do

Cons

- Live tracking do not always work, or at least for me

Moe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Worst Purchase Experience Ever: A Nightmare with Broken Promises and Account Termination

Reviewed on 2025/03/19

It is a total nightmare. Took years to ever get even 1 update and then the updates were nothing but...

It is a total nightmare. Took years to ever get even 1 update and then the updates were nothing but basic ux/ui. These people routinely ignored all feedback from the community, Added very pointless features nobody wanted , somehow sold it then faked updates with "ui improvements ",and then ran some ads as a last ditch effort. This is a total mess and run very far away from this company, any competitor tool is better than this one.

Pros

it was terrible and didn't function properly for years and then out of no where I get a message saying my account was terminated for no reason? Worst company and purchase experience of my life. Run far away never trust these people with your money

Cons

they are liars and not people of their word, they do not honor what they promise and make changes on the fly and upsell you every little thing and don't give you what you paid for.

Andrew
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Be wary to choose this tool, competitors are more reliable

Reviewed on 2025/03/22

Pros

It's a kinda ok funnel planner, a way to visualise your marketing.

Cons

The founders made commitments to many of their early paying customers for lifetime packages, myself included among them. These weren't an onerous burden on them to uphold and maintain, and they received seed funding as a result. This week they broke these commitments. The owners of this tool cannot be trusted to deliver what they promise. They cannot be trusted not to raise prices significantly when it's convenient for them. They cannot be trusted to keep their promises in their terms and conditions.

Alternatives Considered

Funnelytics

Reasons for Switching to MarketPlan.io

They offered an attractive lifetime offer to use their product.
Verified Reviewer Show more details
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Do not waste your money

Reviewed on 2025/03/19

Very Poor Treatment for early supporters

Very Poor Treatment for early supporters

Pros

Dont recommend this Team and Product due to there treatment of past customers who supported them from the start

Cons

Always Buggy had potential thoe needs more work

Deeb
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

The worst funnels planner

Reviewed on 2025/03/22

Many bugs, need many times to create funnels

Many bugs, need many times to create funnels

Pros

Not working at all, many bugs and also they are closing our ltd account

Cons

Hraphics, it very great but not useful for work

Alternatives Considered

Guru

Reasons for Switching to MarketPlan.io

It was ltd, and the cheapest when i buy it,
Ed
Ed
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Can't say enough good about MarketPlan.IO

Reviewed on 2019/07/26

Excellent support. Passionate founders. Open to feedback. Entrepreneurial mindset so I know changes...

Excellent support. Passionate founders. Open to feedback. Entrepreneurial mindset so I know changes are going to be exciting. Well thought through feature set.

Pros

I'm a very visual person and I can get overwhelmed with building funnels when you start to add up all the complexity of them. MP.IO reduces this anxiety and makes building funnels fun. I cannot see another way of building funnels any more.

Cons

The wait for the metrics which is now out. Also, They need a different way to organize ads as the current way is not good past 15-20 ads. Gets messy tracking them. I believe this is a priority to clean up.

Kristen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love everything about Marketplan.io! Highly recommend this for all marketers

Reviewed on 2021/07/11

It’s has been great! From the projects to the customer support everything has been enjoyable and...

It’s has been great! From the projects to the customer support everything has been enjoyable and extremely helpful! Love , love this app!

Pros

My favorite thing about Marketplan is the live feature. With the tracking code and UTMs it’s so easy to see how many visitors or conversations you have as they happen! It’s actually addictive to watch and I just love it! I’m also incredibly impressed with the customer support and how they will make sure to go above and beyond to make sure everything is taken care of. Every time I’ve been unsure about something or even had a question I got an answer right away! Marketplan.io is getting better and better too! It just keeps improving although it was already perfect! I highly recommend it for anyone using or planning out a sales funnel.

Cons

I love everything about it!! I’m a very happy customer of marketplan!

Verified Reviewer Show more details
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Marketing tracking platform

Reviewed on 2020/05/10

Overall I feel every business interested in making their marketing work must have this platform.

Overall I feel every business interested in making their marketing work must have this platform.

Pros

Marketplan.io is the best marketing tracking platform I have ever used. The analytics are amazing and easy to use. Track every detail. Support is fabulous.

Cons

Marketplan.io can be a bit confusing until you understand the flow and way to effectively use the platform. The support is excellent and will help you with anything you need.

Verified Reviewer Show more details
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best way to plan and execute your marketing funnel

Reviewed on 2019/08/02

It is a must tool to have if you regularly build and manage marketing funnels

It is a must tool to have if you regularly build and manage marketing funnels

Pros

This tool solves a big problem when it comes to planning and executing a marketing funnel.

There are many project management tools out there however not many of them are built for a marketing funnel project.
Marketplan allows easy visualizing how components of the funnel link together and which component needs to be worked on with a task management system.

Cons

The UI. For some reason, I can't like the UI (color scheme, element size, etc.).
The UI looks outdated.
But the functionalities really outweigh this drawback

Verified Reviewer Show more details
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

my experience with capterra

Reviewed on 2019/08/06

accounting ,scheduling

accounting ,scheduling

Pros

easy to use and understand upto date business software,love the resources and easy to use instructions

Cons

nothing i do not like ,its great,nothing caompares

Verified Reviewer Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Marketplan.io is the Best Value in Marcom

Reviewed on 2019/08/21

Pros

Easily create complicated funnels in no time.

Cons

Tracking needs to better implemented, but the functionality is spot-on!

Cuong
Cuong
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Now, I can plan and track the blog project easily with MarketPlan

Reviewed on 2019/07/31

I can handle entire my funnels now and easily plan a new marketing funnel. My life is easier thank...

I can handle entire my funnels now and easily plan a new marketing funnel. My life is easier thank to MarketPlan.

Pros

The funnel tracking is the killer feature that I can know what is my most effective funnel on my site. Just embedding the tracking code and leave the rest for it. It will collect all key data on my site such as how many visitors come, how many of them become my leads and how many of them buy my products.

I also love the plan feature which I can easily plan any funnel I want. They prepared many tools for you to do it. I can write many email funnels on MarketPlan and just paste them to my email marketing service then.

Cons

MarketPlan performs slowly a little bit at my Asia region that I think they didn't use CDN network and GEO server location near my country. I hope they can improve the speed.

Verified Reviewer Show more details
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This software is a must for every marketer

Reviewed on 2019/07/29

The team is constantly developing the software and that's great. The team is very responsive....

The team is constantly developing the software and that's great. The team is very responsive. Loving Marketplan

Pros

I love the design and the live mode. The staff is very responsive.

Cons

Nothing. I think this is the very best marketing plan software on de market by far

Diego
Diego Show more details
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best

Reviewed on 2019/08/16

Really good experience so far. Totally recommended

Really good experience so far. Totally recommended

Pros

Canvas and apps in marketplan help me think about the idea behind my strategy, the setup and scheduling of the amount of work u have ahead.

Cons

Live mode came a little late after the roadmap.

George
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The unexpected benefit

Reviewed on 2019/10/01

I have exponentially sped up my workflow. One of my pet peeves was the slowness of workflow using...

I have exponentially sped up my workflow. One of my pet peeves was the slowness of workflow using free floating, disparate, moving parts. It discouraged me and disrupted my train of thought. Now I easily develop and thresh out ideas quickly, and implement them almost instantly. Its an amazing closing tool for presentations!

Pros

It puts everything I'm dealing with, in front of me. I can visualize it all at once. That's an incredible advantage to me to see all the moving parts and I can interact with all the elements at will and make changes on the fly.

Cons

I don't know if this counts as LEAST LIKEABLE but it is totally comprehensive. Since is has every conceivable function built-in, it takes a little of onboarding but once you get used to navigating, it zooms you through from critical to mundane.

Mark
Mark Show more details
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Why We marketplan.io (And Maybe You Should Too)

Reviewed on 2019/01/31

It seems that the sky is the limit with Marketplan.io. The developer is genuinely​ active in​...

It seems that the sky is the limit with Marketplan.io. The developer is genuinely​ active in​ improving the software.

Pros

Marketplan.io is a real powerhouse. If you are in need of structure and a superb overview of your projects, get this software. Marketplan.io packs useful tools that will benefit a large audience.​​

Cons

While this is a grand tool, you should take ample time to get the most out of it. But it is time well invested.