Metricool

4.5 (87)
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Analyze, manage, and measure your digital content

Overall rating

4.5 /5
(87)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.5/5
Customer Support
4.1/5

93%
recommended this app
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87 Reviews

Adam
Adam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool for Social media reporting

Reviewed on 2022/04/14

Been great

Been great

Pros

Its reporting generation feature. Saved me tons of time

Cons

Because their system count its quota interms of 'brands', so can be limited when a client have multiple fb pages, or multiple IG accounts. Each extra Fb page counts as 1 new 'Brand', so it can get pricey quickly.

Alternatives Considered

Buffer and Hootsuite

Reasons for Choosing Metricool

My team needed a robust reporting feature

Switched From

PromoRepublic

Reasons for Switching to Metricool

price

Response from Metricool

Hello, Adam
Thanks for your great review. We would love to help you with the issue of creating a report in detail, with metricool's Data Studio connector, included in the team plans, you can do it and customize it in detail. If you need help contact us and we'll see it together.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Metricool is quite cool

Reviewed on 2023/04/26

I use Metricool daily. It's a great tool to schedule the social media contents for my clients.

I use Metricool daily. It's a great tool to schedule the social media contents for my clients.

Pros

- Easy to use - Quite complete- Manage multiple accounts

Cons

- Some tweets have not been posted- It doesn't support personal LinkedIn profiles nor TikTok

Response from Metricool

Thanks for your review, we love you find us (quite) cool. Note that we do support personal Linkedin profiles and also Tik Tok. If you have any questions, do not hestitate to get in touch in our live chat.

Beth
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

IG Auto Publish Needs Improvement

Reviewed on 2022/06/28

I had an issue with my contract and service fees. The Customer Support was efficient and well...

I had an issue with my contract and service fees. The Customer Support was efficient and well received.

Pros

The ability to transition between accounts is very easy and intuitive.

Cons

The InstaGram Scheduled Posts still had to be manually posted.

Alternatives Considered

Agorapulse

Reasons for Switching to Metricool

Metricool was a cheaper option.

Response from Metricool

Hi, Beth
First of all thank you for taking your time and leaving your feedback on metricool. Let me tell you that self-publishing on Instagram and Tiktok has been enabled since last week. You can now autopublish reels, carousels, posts and videos automatically.
Thanks

Richard
Richard
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Metricool: An awesome dashboard for your KPI's

Reviewed on 2020/12/03

I don't get a 5 stars just because Metricool will be a dramatic tool if they have an app! Just...

I don't get a 5 stars just because Metricool will be a dramatic tool if they have an app! Just imagine watch everything you see in desktop in your hand...

Pros

Metricool gets better everyday... First at all, is an excellent system where you can see, at real time, all your social media data and their KPI's. Second, it has a module where you can see your competitors (benchmarking) and their results.

We use this tool to make our montlhy reports to our clients!

Cons

It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose and most important, don't get real (and usefully) data

Alternatives Considered

Emplifi Social Marketing Cloud

Reasons for Switching to Metricool

Price and reaching

Response from Metricool

Hello, Richard
Thanks for your review. Your suggestions are gold and thanks to them we have developed a perfect app to carry your planning and metrics in the palm of your hand.

Andrés
Andrés
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Metricool is one step further in analytics tools

Reviewed on 2020/06/14

In general, Metricool is a very good tool because it allows you to obtain precise and concise...

In general, Metricool is a very good tool because it allows you to obtain precise and concise analytics in real time of your brand and the competition. Depending on the plan you have, you can add the brands you have and connect with the different media you have. It gives you an automatically generated report that no tool does, this makes it very special to me.

Pros

Metricool is a tool that offers you easy operation. It allows you to carry out very deep analyzes of your competition, which will help you organize a better digital strategy for your next campaign. In addition, it allows you to connect with all the channels you have in your brand. Additionally, you can schedule content for different dates.

Cons

A veces, tiende a dejar gráficos cuando das un clic a una estadística. Cuando programas, algunas veces me ocurrió que en LinkedIn la publicación solo aparecía con la descripción y no con la imagen.

Response from Metricool

Thank you very much Andres for your review.
We love to hear your opinion to keep improving. As you will see we have fixed those bugs in LinkedIn metrics and preview and we have included new features such as the Inbox to reply to messages and comments.
We are glad to have you in the metricool family.

Natalia
Natalia
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A great tool for our social media team

Reviewed on 2021/08/01

Pros

We love this software because we were able to set up all our weekly tasks

Cons

We have experienced some data issues, when it says we can get this info on real time

Response from Metricool

Thanks so much for your amazing review

Fernando Adrian
Fernando Adrian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All-in-one social networking tool

Reviewed on 2021/04/01

It has been great, except that my last client requires social media management and scheduling...

It has been great, except that my last client requires social media management and scheduling videos was quite complicated, I have had several problems and errors trying to schedule, in addition to the limits of 8 Mb in video for Instagram 15 Mb for Facebook, in LinkedIn you can not publish video through Metricool.

Pros

I love the way the social profiles are organized and the ability to analyze the data.

Cons

The content scheduler has several limitations, mainly with video publications.

Response from Metricool

Hi, Fernando
Thanks so much for your words. Currently you can now publish videos on LinkedIn, you had asked us for it and it is already available on the platform.

Catherine
Catherine
Overall rating
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Helpful if you have many projects

Reviewed on 2021/09/24

Pros

I like being able to view weeks and months of posts ahead

Cons

Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example).

Response from Metricool

Hi, Catherine
Thanks for your review.
Pinterest is included in the platform both to schedule pins and to measure results.
Thanks

Carlos Felipe
Carlos Felipe
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best planner for digital marketing strategies, but...

Reviewed on 2020/07/30

Pros

The most relevant aspect of this software/app is the planner and hashtag tracker, you can check all your development 24/7 and improve campaigns whenever you want

Cons

This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post.

Rafael del Valle
Rafael del Valle
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

we use metricool for our startup

Reviewed on 2020/08/29

cool

cool

Pros

Easy and lean data to read, if you want something basic

Cons

it looks old, and something the free trial does not give you some insights from your accounts.

Rod
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Social Media Game Changer

Reviewed on 2023/07/28

Pros

I like the analytics for each social media channel. The price is cheaper than other social media scheduling sites. I love seeing the competitor's numbers.

Cons

If you to make sure that the time zone is correct, it will end up posting at a different time.

Response from Metricool

Thanks a million for your review, Rod. We keep working to optimize the tool, our goal is making your social management easier. Do not hesitate to get in touch through the chat for any questions, we will be happy to assist you.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Metricool is an essential tool for any business looking to succeed online!

Reviewed on 2022/07/25

Metricool helped me plan and track all my social media posts, as well as my online ad campaigns....

Metricool helped me plan and track all my social media posts, as well as my online ad campaigns.

The data analytics are really helpful in understanding how my content is performing, and the platform makes it easy to make changes on the fly.

Overall, Metricool is an essential tool for any business looking to succeed online.

Pros

I've been using metricool for a while now and it helped me to:
- Plan my social media content
- Review my data
- Manage my online ad campaigns.

Cons

I would like to be able to customize the metrics of the reports.

Alternatives Considered

Buffer

Response from Metricool

Thank you very much for your detailed review.
Please know that your wishes ,regarding metrics customization, can be fulfilled with Metricool's Data Studio connector. In the team plans you have this option that allows you to take all your metrics to Data Studio and combine them as you wish.
Thanks

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Metricool for benchmarking

Reviewed on 2021/11/27

In general, I love the free plan, but I'm buying the Pro 5 Plan because I need to see historic data...

In general, I love the free plan, but I'm buying the Pro 5 Plan because I need to see historic data and I need to connect LinkedIn.

Pros

I love the competitor's analysis and that I can spy on my competitors and see the most engaging posts.
Also, I like a lot the dashboards to see the performance of my brand.

Cons

I didn't like that I couldn't connect my TikTok account and would like to have best practice examples for social media or content ideas.

Response from Metricool

Thank you for your words.
Competitor analysis is gold, it is one of the favorite features of metricoolers.
Regarding crossing your Tiktok account it is possible, we have the Tiktok option to analyze the performance of published videos, hashtags, views etc.
If you have any questions we are almost 24 hours connected to help you.
Really, thanks for stopping by and let us know your opinion.

Candy
Overall rating
  • Industry: Publishing
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A very good companion if you're also using Canva

Reviewed on 2022/10/17

Pros

The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.

Cons

It's not a big thing, but the UI is not modern. It looks like software from 10 years ago, but it does the job well.

Response from Metricool

Thank you so much for your review, Candy. We love to hear you like Canva Integration, it is one of the Metricoolers' favorite features. Thanks also for your suggestion, it helps us to keep improving.

Andres
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Metricool saves lots of times looking for social media analytics

Reviewed on 2021/02/27

The experience is good, but you definitely need a paid account if you want to look at trends and...

The experience is good, but you definitely need a paid account if you want to look at trends and have a better picture of how your social media performance improves over time.

Pros

Metricool can connect to the most popular social media apps - including twitter and instagram. It makes it easy to see relevant analytics in a single dashboard, and comes with export capabilities if you need to keep historical data for a free account.

Cons

The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long term analysis, the free version does not cut it.

Response from Metricool

Thanks so much, Andres.

Tim
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Disappointing Experience with Billing and Customer Support

Reviewed on 2024/11/09

Pros

A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve.

Cons

I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution.

Response from Metricool

We’re truly sorry to hear about your experience and regret leaving you feeling this way. We deeply value all our customers, as many reviews highlight, and strive to provide the best possible service. That said, our Terms & Conditions must be fulfilled by both parties. After carefully validating your account across our three independent systems—subscription management, payment processor, and billing—we couldn’t find a cancellation record prior to the renewal.

Unfortunately, as previously mentioned, this means we cannot process a refund in this case. We sincerely apologize for any frustration this has caused and are here to clarify or assist further if needed.

Jeb
Jeb
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Metricool is a Swiss Army knife of Social Media Apps

Reviewed on 2024/08/30

Over all Metricool has been great to work with. I'm really excited to see how much time I can save...

Over all Metricool has been great to work with. I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments.

Pros

The thing I like most about Metricool is that I can respond and interact with comments and the commenters from the app. I don't have to go out to Instagram to respond to comments.

Cons

We are still new to using Metricool. It all seems super shiny and nice right now.

Response from Metricool

Hi Jeb, Thank you for your positive review! We're glad to hear that you're enjoying Metricool and finding it helpful for managing your social media interactions all in one place. It's great to know that the feature of responding to comments directly from the app is making things easier for you. As you continue to explore Metricool, please feel free to reach out to us in the live chat if you have any questions or need assistance. We’re here to help ensure it’s the best fit for your needs. Thanks for choosing Metricool!

Fernando
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very usefull tool with the best prices

Reviewed on 2023/12/15

Good because it doesn't have failures, except the mentioned

Good because it doesn't have failures, except the mentioned

Pros

It's the cheapest social media tool and I don't miss anything on it: support team answers in a few minutes, it's very easy to post on social media with it and I'm able to manage multiple accounts

Cons

If I want to post something manually, the app doesn't work well because I don't receive notifications (Android)

Response from Metricool

Thanks a million for your review, Fernando. We love you chose us, we keep working to offer more features. You should get the notifications, please contact us in the live chat to check your case.

Verified Reviewer
Overall rating
  • Industry: Public Policy
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Glad I made the change

Reviewed on 2023/10/27

Pros

- great customer service
- nonprofit discount
- more features than our previous platform

Cons

- no cons yet !! So far so good. Wish we changed sooner.

Response from Metricool

Thanks a million for your review. We keep working to optimize the tool.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Mid tier scheduling and listening tool

Reviewed on 2023/06/06

We trialled this as an alternative to using hubspot and it compared well as we were able to bring...

We trialled this as an alternative to using hubspot and it compared well as we were able to bring in platforms not monitored by hubspot.

Pros

Metricool allows you to bring multiple social media platforms into one place to post and monitor. . It’s a mid priced platform and performs well in comparison to the bigger players in the market.

Cons

Exporting results was a little clunky but when you consider the cost compared to other platforms this diminishes in comparison

Alternatives Considered

HubSpot Marketing Hub, Hootsuite and HubSpot CRM

Response from Metricool

Thanks for your review, we are happy Metricool helps you on your social management. We keep working to optimize the tool. Do not hesitate to contact us on the live chat if you have any questions.

Martin
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Good and competent social media management tool

Reviewed on 2023/10/12

In general a good tool to use for social media management.

In general a good tool to use for social media management.

Pros

I have used Metricool for a long time even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Cons

I dislike the overall design of the tool. Even if it does not really matter I really prefer to work in a tool that feel new and fresh which Metricool does not.

Alternatives Considered

Hootsuite

Response from Metricool

Thanks for your review, Martin. We love to hear you are a veteran in the Metricool fam. We keep working to improve the tool and offer a better UX/UI.

Ronald Abilmar
Ronald Abilmar
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Transform my social media strategy

Reviewed on 2023/08/18

One highlight is its ability to manage multiple social networks from one place. This has greatly...

One highlight is its ability to manage multiple social networks from one place. This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance effectively.

Pros

I really liked it because it is easy to use and how complete its set of tools is, since I started using it, I was surprised how intuitive this platform is. I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature it's awesome. It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post. This data has helped me make informed decisions and improve my social media strategy.

Cons

To be honest, what I liked the least is that some advanced features are only available on paid plans. As a free user, I ran into some limitations in terms of access to more detailed metrics and more advanced scheduling capabilities.

Response from Metricool

Thanks for your detailed review, Ronald. Our main goal is to make your social management easier. We can provide you a trial for our premium plans, contact us on the live chat.

Alessa
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

I like it BUT useless for PINTEREST bulk scheduling

Reviewed on 2023/05/24

I mainly signed up for Metricool to bulk create Pinterest pins. The Autolists drew me in. However,...

I mainly signed up for Metricool to bulk create Pinterest pins. The Autolists drew me in. However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Pros

Ease of useAutolists, Autolists, Autolists! (my main selling point)Analytics

Cons

NO LINKS when using Pinterest in Autolists (this is a big NO for me, I would not recommend Metricool until this is fixed)

Alternatives Considered

Tailwind and Hootsuite

Reasons for Choosing Metricool

Price

Switched From

Tailwind

Reasons for Switching to Metricool

AUTOLISTS & the amount of posts per month

Response from Metricool

Hello Alessa, thanks for stopping by to leave your review. Regarding Autolist and bulk schedling for Pinterest, if you include a link in the copy we use it as a Pinterest link (the link won't be displayed as text). If you have any questions, do not hestitate to get in touch in our live chat.

Epherata
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Combined Social Media Analytics Manager

Reviewed on 2023/11/23

Pros

I love how I can see the account summary of all my business social media in one place. It is amazing to be able to compare the impressions of your different socials in one graph and be able schedule your posts on all your added social media ahead of time...even months ahead!

Cons

It is couldn't have afforded it if it wasn't through a marketing company

Response from Metricool

Thanks for share your comments,
Epherata, we appreciate it.

Victor
Overall rating
  • Industry: Broadcast Media
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

The best way to analice your metrics

Reviewed on 2023/12/09

Pros

This is probably the best platform that help you on your social media strategies, it helps showing you the best schedule to make posts and shows you your metrics everyday so yo can adjust your marketing strategies well

Cons

Probably the unique bad part is that this platform is completely free just for one brand of social networks, but if you have or administrate more than one brand you have to pay and sometimes could be expensive

Response from Metricool

Thanks a million for your review, Victor. Feel free to contact us at our live chat if you want to try premium.