lemlist Reviews

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388 Reviews

- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Personalized email outreach platform
Reviewed on 2023/05/19
Overall experience with lemlist is pretty good it almost covers all the requirements for an email...
Overall experience with lemlist is pretty good it almost covers all the requirements for an email marketing tool.
Pros
It allows me to create highly personalized email templates and campaigns with many variables like images. It also offers A/B testing that helps me to optimise my email campaign. And it's user-friendly interface is so good that even a person who is new to email marketing can use this platform.
Cons
Although it provides Analytics for your email campaign it is not that extensive compared to some other email marketing tools in the market.
Response from lempire
Thank you for sharing your experience with lemlist! We're delighted that our personalized email outreach platform has been helping you create impactful campaigns. Your praise for our user-friendly interface and A/B testing means a lot to us.
We appreciate your feedback about the analytics. While we offer campaign insights, we understand the importance of robust analytics and will definitely take your input into consideration as we work on improving our offerings.
Your satisfaction is our priority, and we're committed to continuously enhancing our platform. Thanks for being a part of the lemlist community and trusting us for your email marketing needs!
- Industry: Design
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Fantastic outreach tool with the power of personalized images
Reviewed on 2019/11/26
I picked Lemlist up via Lifetime deal site, and wasn’t expecting to use it much. I have been...
I picked Lemlist up via Lifetime deal site, and wasn’t expecting to use it much. I have been pleasantly surprised on how useful it is and how the product is developing.
Pros
The email outreach space is filled with half baked products, but Lemlist really stands out. They were the first that I know of to implement image templates that could be personalized at scale. A few other features that I really love about Lemlist:
- Very active in sharing tips with their community.
- Rapidly developing the platform and have added some impressive features including personalized landing pages.
- Great collection of premade templates.
- Zapier access
- Calendly integration
Highly recommend!
Cons
Not much that I don’t like. Lemlist does its job and does it well. My main complaint is a lack of native integrations. I would to have a direct connection with my CRM. Right now Lemlist does offer Zapier access, but that can get expensive quickly.
Reasons for Choosing lemlist
Better features & UISwitched From
YeswareReasons for Switching to lemlist
The ability to include personalized images in my emails at scale / price.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Can't even use the software because one of their main features doesn't work
Reviewed on 2023/06/01
Doesn't work for me
Doesn't work for me
Pros
Nothing didn't even get the chance to use it properly
Cons
The schedule feature doesn't even work for me. even after i spoke to the support team.
Response from lempire
We appreciate your candid feedback, and we're truly sorry for the inconvenience you've faced with the schedule feature. We understand the frustration this has caused you. Please accept our sincere apologies.
We encourage you to reach out to our dedicated support team so that we can assist you personally and ensure that you're able to fully utilize our software as intended.
Thank you for giving us the opportunity to improve, and we hope to assist you in finding a solution promptly.
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Lemlist Reviw
Reviewed on 2021/07/09
Lemlist has been a very effective and essential tool for our business
Lemlist has been a very effective and essential tool for our business
Pros
Integrating Lemlist and adding it to the list of tools we use help us warm our email inbox to run run various email marketing campaigns - we found it essential and helpful.
Cons
Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it doesn't take long for the total cost to add up and becomes quite an expensive tool to use.
Alternatives Considered
MailshakeReasons for Switching to lemlist
Lemlist's cheaper $29 per month per user package provided an easier and more justifiable cost for us to start with.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Lemlist is awesome
Reviewed on 2022/12/06
Great!
Great!
Pros
It's simply, easy and fun to use! The service is great too.
Cons
I like everything about Lemlist! I like everything about Lemlist!
Alternatives Considered
MailshakeReasons for Choosing lemlist
Smartreach was giving us annoying issues that were too difficult to resolve.Switched From
SmartReach.ioReasons for Switching to lemlist
It's much simpler to use and has fewer issues + great customer service.- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Next level outreach!
Reviewed on 2020/06/05
Pros
There are so many outreach tools on the market, yet Lemlist is able to differentiate from all the other offers out there. They have built an amazing outreach product, and continue to deliver new exciting features week after week.
Cons
Sometimes adding the personalisation in pictures isn't the easiest for our team, but once you did it a few times you get the hang out of it.
Reasons for Switching to lemlist
The other ones allow me to send plain emails... there's no real differentiation, but Lemlist's offers way more, at a better pricing.- Industry: Logistics & Supply Chain
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent tool to reach out to leads
Reviewed on 2020/01/31
Great experience overall, I would definitely recommend it to whoever is looking for cold email...
Great experience overall, I would definitely recommend it to whoever is looking for cold email outreach.
Pros
Simple, intuitive and powerful. Very clear on what and how you do things, while the guides and blogs are extremely helpful as well.
Cons
I would like a few features to exist, such as different signature per campaign. I would also like zapier integration to be available in all paid plans.
Reasons for Switching to lemlist
Guides and articles, onboarding, value for money.- Industry: Airlines/Aviation
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product
Reviewed on 2024/06/20
Pros
It makes it super easy to use emails efficiently
Cons
I wish the interface was a little easier to get used to

- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Lemlist makes cold emailing into a personal and fluid experience
Reviewed on 2018/04/03
I have been able to save time on my cold email outreach because of the streamlined process that...
I have been able to save time on my cold email outreach because of the streamlined process that Lemlist offers. It does everything needed for cold emails, and doesn't try to be everything to everyone. Instead of finding a "jack of all trades" tool, Lemlist has been my "Master of cold email" tool.
Pros
I love the simplicity. The "dashboard" is broken down into sections, and each section isn't littered with menus and filters. It's just organized easy from the beginning so the need for the extra complexities is eliminated. That doesn't mean Lemlist is basic in functionality. It just means they have thought it through so you don't have to "figure out" how to use it.
The support has also been very responsive, and features have been added regularly since I have been using Lemlist. You can tell that Lemlist is a love for them, which is awesome.
I love that you can personalize your emails, and they even let you personalize meme images to include. Though this isn't a feature I'll be using much, it's a great new way of interacting with certain types of contacts. And it adds some personality to cold emails, which are usually, well, pretty cold feeling.
Ultimately, Lemlist simplifies and personalizes the cold email process, and doesn't bog you down with the process. It's the easiest cold email outreach tool I've seen, and while it doesn't have every feature in the book, it benefits from having the specifically targeted and streamlined features it does contain.
Cons
I would like to see the ability to connect to an SMTP server instead of just Gmail, but with Gmail aliases, I can use any email I want. So I can get around it. But would love to see direct support for SMTP
My only wish would be that I wish there were more options for sending followup drip emails. Right now, you can choose a time period to lapse between emails, and you can select whether to end a campaign if somebody clicks. But I would like the ability to send a different email if they click on a link, and a different email if they do nothing. So some branching would be good to see. Or only end a campaign if they click a specific link, or visit a specific page on my site, etc. But other than that, Lemlist does exactly what it is supposed to.

- Industry: Design
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Perfect tool to make a personalized drip campaign that is sent from your own e-mail address
Reviewed on 2021/07/27
Automatic follow-up campaign after having sent a proposal. To keep in touch with clients.
Automatic follow-up campaign after having sent a proposal. To keep in touch with clients.
Pros
The creation of a personalized drip campaign is super easy. I use it to send my proposals and to make automatic follow-ups. I have never used it as cold-mail outreach, but if I need to ... Lemlist would be perfectly capable of. The integrated lemwarm feature that warms up your newly created e-mail address works perfect!
Cons
Sometimes there is an issue with my SMTP settings despite me not having changed anything. But that's probably a ZOHO issue.
Alternatives Considered
Autoklose- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Lemlist - Cold Emailing Solution
Reviewed on 2024/01/17
A great solution to engage inactive leads
A great solution to engage inactive leads
Pros
-Easy to Use
-Several features
-Integration with LinkedIn
-Data Base
Cons
-Email limitation by day
-Report not easy to use
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great experience overall
Reviewed on 2022/10/31
Really great experience overall - we've had some amazing results with the solution.
Really great experience overall - we've had some amazing results with the solution.
Pros
The personalization features are powerful, such as the variables on images. The software is very easy to use and they have an incredible Customer Success team who answers questions in 2-3 min and produce a ton of resources to make you successful. Love the multi-platform capabilities too.
Cons
2 things. One is reporting. You have some campaign stats but no intelligence to help you focus. An example is a leaderboard with the most engaged leads of a campaign across all platforms so that the sales team knows who to focus on. Would love some automated tips based on their knowledge acquired from other customers - similar to Gong giving tips on how to get better on customer calls. Second is automation rules. You don't have the IF THIS THEN THAN rule to create multiple logics based on behavior. Example being if no reply on LinkedIn after 3 days, then switch to email.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Good for a small subscriber list
Reviewed on 2022/09/03
Pros
I quite like the way it took only minutes to setup.
Cons
It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign on same list in different tool, it worked fine.

- Industry: Translation & Localization
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Cold outreach tool for all your email marketing needs!
Reviewed on 2023/02/17
A great tool for automating email marketing campaigns and personalizing emails.
A great tool for automating email marketing campaigns and personalizing emails.
Pros
Cold outreach campaigns have always been a challenge for any business, but with Lemlist's ability to customize images, landing pages, and even warm-up email addresses automatically, cold emailing has never been easier.
Cons
There is a learning curve when it comes to some features, such as setting custom tracking domains!
Response from lempire
Thank you for sharing your experience with Lemlist! We're excited that our platform has helped streamline your cold outreach campaigns. We're committed to making email marketing easier and more effective. While we understand there's a learning curve for certain features like custom tracking domains, your feedback is valuable as we refine our user experience. Keep up the great work with your personalized email campaigns, and feel free to reach out if you ever need assistance or have more suggestions. Your success is our motivation! 🚀
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Great Features, Terrible Execution
Reviewed on 2021/07/08
If I'd summarize my experience, it would be one word: "Disappointed". They have a huge potential...
If I'd summarize my experience, it would be one word: "Disappointed". They have a huge potential but what's the use of shiny features if the tool can't do the one single thing it's supposed to do.
What do I care if I can have dynamic imaging if I can't send emails.
Pros
We originally bought lemlist because it allowed us to add dynamic images to our emails and looked better than our previous tool.
Users can add images that are automatically customized based on how you set them up. This is the one single reason why Lemlist is better than competitors.
Cons
Despite having such a unique feature, we had a terrible time with lemlist. In particular with their regular UI changes, their so called "proprietary" and their support that's all emojis & absolutely zero help.
The tool never completes sending emails in the designated time. We're not talking about huge campaigns or anything. The tool simply fails to send 70 emails in 12 hours. When you ask the support team about what's wrong, they reply by sending tons of heart emojis and tell you that, that's how their algorithm works and that we should suck it up and deal with it, in a very, very polite way.

- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Nothing short of AMAZING!
Reviewed on 2018/04/11
Simplistic and easy bulk email automation for my outreach and sales campaigns
Simplistic and easy bulk email automation for my outreach and sales campaigns
Pros
Constantly trying to improve the software base on customer feedback! They also have helped with thinking "outside the box" on grabbing the attention of people you email with their image templates. Competes with some of the other top email automation and outreach software and I am certain they will be a staple in the industry before too long. Genuinely want to make their product one of the best and don't mind you reaching out to them on their social profiles. What companies want to connect and build lifelong relationships with you on a personal level?
So glad I had the opportunity to have Lemlist a part of my marketing and email strategy.
Definitely give them a try even if you are using something else at the moment. You just may find you love what they have to offer!
Cons
I do not have much bad to say about Lemlist. For a software that is new in the space, they are on track to produce something truely amazing. There are features I could use that are not available as of yet like being able to schedule time blocks when emails can go out. For example, the software sends out emails from 6a-9a and then again at 6p-9p instead of having one huge time block but I am sure something will be in the works before too long.
- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Completely amazing
Reviewed on 2020/01/14
Pros
Lemlist is actually amazing.
I've tried 4-5 email platforms before, such as quickmail and others. And... they all do the same thing.
But before actually starting to use lemlist, I didn't realize how much of a difference there can be in "how" they do it.
This is a short list of lemlist's pros:
- Amazing support. They're lightning fast, human, and actually helpful.
- Amazing stuff within the app that you wouldn't have thought of, like built-in "idiot proof" features that make stuff automatically without you worrying about it.
- The whole experience is FLUID. It's fun. Nothing is clunky about lemlist, as it was in every other app I've used.
- Personalization options are good.
- It's got top-of-the market capabilities, but is priced very reasonably, below many alternatives
Cons
None, really, that I have come across. I love this product.

- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Fully Featured with Great Customer Support
Reviewed on 2019/05/20
Lemlist is easy to use, feature rich with great customer support.
Lemlist is easy to use, feature rich with great customer support.
Pros
Lemlist is a great email software package that keeps on getting better, quickly! They have a Facebook group that they are very responsive in and when they see a good idea, they implement quickly. The head representative shows that he really cares for his customers and aims to build a top notch product. Their articles on how to get the best out of their software are very thorough.
Cons
I got a great deal on the software early on from a deal they had when acquiring a user base on Appsumo. That being said, the ROI one can achieve by following the software can far outshine what one would ever pay. That being said, they now have an upgrade to video that I would love to get my mits on, but alas I'm being cheap and refuse to pay the upgrade cost right now as I have software that duplicates that functionality... Okay, that's what I like least. haha. I'm sure it would be more than worth it for user that doesn't have the video capability already.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Brilliant outreach tool
Reviewed on 2020/06/04
I've been very impressed with Lemlist and the team behind it. It's an excellent tool that just...
I've been very impressed with Lemlist and the team behind it. It's an excellent tool that just keeps getting better and better.
Pros
- The personalisation - this is one of the standout features of Lemlist and dramatically increases response rates
- The ease of use. Super simple to get set up and running, and monitor everything
- Very active community
- Lots of development of the product
- Great support
Cons
Not much really. I would prefer more direct integrations. But Zapier fills this gap for the moment.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Lemlist is amazing!
Reviewed on 2018/12/27
This solves the business problem of getting open rates and click rates from your emails.
It gives...
This solves the business problem of getting open rates and click rates from your emails.
It gives you the ability to present personlized multi media content to your clients.
Pros
Lemlist is a super product. It lets people create customized emails and send to their lists.
It is outbound marketing at its finest.
It has a great user interface and the "killer app" part is the images that are customizable for my clients.
It changes the game as far as open rates and click rates!
Cons
The changed the name of "Contacts" to "Buddy-to-Be".
While I appreciate the sentiment...it makes the user interface a little more confusing.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Poor customer service, UI clunky and unintuitive
Reviewed on 2021/04/27
Coming from a small business, lemlist was good for initially warming up my email domain, however, I...
Coming from a small business, lemlist was good for initially warming up my email domain, however, I would not recommend them due to an overall clunky UI and just very poor customer service.
The fee for their basic version is now $49/person, not $29.
Poor customer service - However, I've had several experiences with the customer service that were not ideal. The support reps I messaged took several hours to respond to me (10+ for some responses) and were never able to resolve issues, they only confirmed to me that they do have them. I decreased the number of subscriptions from my team and they refused to refund me for the unused subscription, which was a huge red flag to me.
Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open."
Editing emails - There is no way to review your drafted emails after you queue them, even if you want to go back in to make an edit, nor can you even look at the email after queuing it.
Poor UI - A lot of the features are clunky and have to be figured out on your own. I had to make a separate email address to experiment and figure out how the sending works, and I've had experiences where I fill in a variable field for a template and the sent email never fills in the blank space.
Pros
The lemwarm feature warms up email domain
Cons
Poor customer service
Poor and inaccurate email tracking

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product that keeps getting better
Reviewed on 2020/06/05
Great support, great and ever expanding feature set.
Great support, great and ever expanding feature set.
Pros
The founders post a lot of great content on how to use the software in your business for best results. I feel like they really understand the user's side of this and how we run our business. They have been continuously developing this for years and it keeps getting better.
Cons
Honestly, so far I have found it very easy to use as a small business owner.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Lead Generator
Reviewed on 2022/10/12
Very good in general. I can recommend it honestly.
Very good in general. I can recommend it honestly.
Pros
Easy to use and there are is almost no bugs (very rarely).
Cons
The UX was a bit strange to adapt to after changes.
- Industry: Telecommunications
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Lemlist & Lemwarm - Email Marketing to Inboxes
Reviewed on 2022/03/18
From email warmup, personalized landing pages, to email campaigns - lemlist does these things...
From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If you're trying to scale email marketing from zero, start with their lemwarm for a few weeks and you'll be ready to go.
Pros
lemlist is great for emailing. If you're trying to connect and speak with an audience who might know about your brand - this is one of the best options. Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with personalized campaigns.
Cons
Sometimes support turnaround can take a few hours, but usually they are giving all the answers and suggestions on how to fix your problem. Also, the color update was a big change and really hard to get used to, trying to find where they put new items.
- Industry: Wireless
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
It Works
Reviewed on 2020/06/04
Pros
It's not over the top. There's not one million features, there are no bots and suggestions everywhere, it just makes cold outreach easy and effective.
Cons
I wish the left menu was a little easier to navigate, and that I didn't have to pay per individual seat.