Conductor

4.4 (36)
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Cloud-based SEO solution for organic marketing

Overall rating

4.4 /5
(36)
Value for Money
3.7/5
Features
4.5/5
Ease of Use
4.1/5
Customer Support
4.4/5

83%
recommended this app
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36 Reviews

Juan Ignacio
Juan Ignacio
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Very complete tool only for SEO experts

Reviewed on 2017/11/21

I use it daily in my work since it is one of the main tools we use to analyze web pages from...

I use it daily in my work since it is one of the main tools we use to analyze web pages from optimization. As we use it for day-to-day work, we also take advantage of the ease with which reports can be put together to send to clients.

Pros

Searchmetrics is one of the most complete tools within SEO (Search Engine Optimization) and among its virtues, we find:
1) It offers insights for many countries separately and is always updating new locations.
2) It covers all the spectrum of features that are analyzed within SEO (technical aspects, linkbuilding, content, research)
3) The support is very good and constant, with distance training

Cons

Being such a comprehensive tool, it is difficult at first to understand where to find each item and how it is organized. In addition, although it is very professional, it is an expensive tool for entrepreneurs.

Ryan
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Conductor review

Reviewed on 2023/08/14

Personally it my favourite keyword research tool and came with the additional benefit of Deepcrawl...

Personally it my favourite keyword research tool and came with the additional benefit of Deepcrawl (now Lumar)

Pros

The most self intuitive tool. Comes with Deepcrawl (now Lumar), the account managers are great and they really take feedback on board. Felt like more of a partnership than a business/client relationship

Cons

At the time of use a backlink tool was often rumoured as a future integration but I never saw it come to fruition, maybe it has since....

Gaurav
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Complete SEO Analytics Tool

Reviewed on 2020/02/09

My overall experience with using Conductor Searchlight has been productive and satisfactory....

My overall experience with using Conductor Searchlight has been productive and satisfactory. Because the investment my marketing team made into the tool generated positive return of investment through incremental lift in non-food products orders, revenue and margin, specifically, from the organic search channel. The tool interface was intuitive with both keyword optimization and analytics features complimenting each other and easy to find. The automated search keyword ranking trends, location of SEO errors and recommendations on how to resolve them, made making content changes more efficient.

Pros

Conductor Searchlight tool enabled me to analyze organic search driven traffic and conversions for specific keywords. So, I could work with my copy writing team to optimize content of landing pages and make them more search friendly. Additionally, I was able to include high volume keywords in title and meta description tags of every landing page. As well as, add internal links based on SEO insights and recommendations provided by Searchlight. If there were pages with broken links or 404 issues, I was able to quickly find those and fix them by implementing 301 redirects.

Cons

Conductor Searchlight tool depends on integrating with Google search API and Adobe Analytics. If this integration is not done, Searchlight offers limited SEO insights which can also be pulled through Google Search console. Due to limited SEO technical support provided by Conductor and Adobe, sometimes the additional task of implementing integration becomes a burden on the client development team. So, the value of Searchlight tool can be maximized only if client has robust technical support to do integration.

Alternatives Considered

BrightEdge

Reasons for Switching to Conductor

I chose Conductor Searchlight over the alternative SEO product because it offered bench-marking insights through its partnership with SEO Moz. So, I could compare organic search insights for my website with other similar e-commerce websites in the industry so I could help maintain a competitive edge versus other players. This feature proved to be super valuable for non-branded retail keywords for similar products.
Mika
Overall rating
  • Industry: Program Development
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great for content creation, but just ok for everything else

Reviewed on 2023/03/25

Pros

The Content Manager really helps with creating articles that rank quickly

Cons

UX in general is just ok. Obvious bugs are ignored by support

Sam
Sam
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

One of the essential tools

Reviewed on 2015/07/15

Search Metrics is a tool that I use often to get a quick snapshot of the online visibility of...

Search Metrics is a tool that I use often to get a quick snapshot of the online visibility of websites based on keyword rankings. Not only can you get a very accurate feel for how your website is performing over time across multiple countries, but you can also spot peaks & troughs and compare the dates with Google's algorithms to understand whether the website was affected.
You can also compare several websites as well as tracking both paid and organic visibility.

Another great feature is the winners & losers toplists, which update weekly to show the biggest shifts in visibility across all of the websites that are tracked.

The tool can also be used to identify which keywords send you traffic, with current ranking changes, estimated traffic and other PPC stats.

Reports are also available with lots of useful metrics to monitor progress and spot new opportunities.

There are lots of other features in the tool with more insights into keywords, backlinks, social and content, but access to these depends on your account level.

Pros

Nice reporting
easy to compare sites side-by-side
shows historic data allowing you to get a snapshot of a website's performance over time

Cons

The weekly visibility updates are occasionally late with no news which can be frustrating when you have clients waiting on reports
The account levels vary a lot, with a significant jump from 'essentials' to 'Suite' - while they do offer custom packages, from my experience these can be a bit confusing as they are based on a credits system

Craig
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Intuitive SEO Platform

Reviewed on 2020/02/26

My overall experience with Conductor Searchlight SEO platform has been positive. Because I was able...

My overall experience with Conductor Searchlight SEO platform has been positive. Because I was able to correlate organic search keyword rankings to the traffic and conversions driven from them. And make optimization changes in copy, title tags and description meta data of landing pages based on the comprehensive SEO insights provided by Searchlight tool. Once Searchlight becomes an office integrated partner of Google Analytics and integration with it becomes easier without having to depend on API work by developers, its usage and adoption will grow tremendously to justify spending additional dollars on it.

Pros

Conductor SEO platform is easy to use and offers quick organic search insights to improve traffic and conversions from search engine marketing tactic. I could browse its interface to find keyword ranking reports by landing pages as well as competitor reports to compare search results of my apparel e-commerce website without spending too much time. The visual charts and trends made it easy for me to see when my website's search engine rankings started trending down, so I could make copy and meta data changes to improve those rankings. Due to such optimizations, I was able to lift search roi and sales.

Cons

Conductor SEO platform is dependent on web analytics software like Adobe or Google Analytics to track organic search engines' driven landing page traffic and product revenue. It doesn't have its own tagging process to track search driven e-commerce website performance. So, additional development and integration effort goes behind enabling connection of Searchlight tool to analytics tools through their API. This extra efforts slows down maximizing the adoption of Searchlight in a marketing team, initially.

Jonathan
Jonathan
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

How I Came to Learn SEO

Reviewed on 2018/07/14

Pros

Quite literally, this program that assisted in my SEO education while starting at an advertising firm. The UI was incredibly easy to navigate and understand, customer service was super helpful regarding my questions about the program or SEO practices in general, and searching for keywords with competition was a godsend. Towards the end, they introduced their writing program to easily writers like myself to create SEO-friendly pieces in a cinch.

Cons

I had little input as to using this software, but I have heard that it is more expensive than competitors. Also, when I first started using this, there was a learning curve to understand how all the different features work together in harmony, but all questions can be answered by the friendly and educated SM support staff.

Artur
Artur
Overall rating
  • Industry: Marketing & Advertising
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

No doubts - the best SEO software I have ever used

Reviewed on 2017/10/09

- Saved a lot of time on research
- Got important data
- Possibility to report easily
-...

- Saved a lot of time on research
- Got important data
- Possibility to report easily
- Possibility to share the reports with others

Pros

- Really fast support whenever needed
- Huge amount of data, you can do with it whatever you have the imagination for
- Easy data export
- Huge number of features
- Integrated with other tools, like Google Analytics
- Dashboards possible to customize

Cons

- No low-price option for freelancers
- Limits of the number of users of licence
- Minor problems with waiting long for export files
- Little information in help, but it can be seen that they work on it

Gustavo
Gustavo
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The best holistic SEO tool

Reviewed on 2017/11/13

SearchMetrics is a great help forr huge campaings (like ecommerce) and they require continuous...

SearchMetrics is a great help forr huge campaings (like ecommerce) and they require continuous follow-up

Pros

-Paid search data
-Good rank tracker
-A big keywords data base
-Incredible market studies
-Complete audit tool
-Competitor Analysis

Cons

-Is expensive
-Confusing user interface
-Limited keyword tracking
-Some metrics such as organic visibility are not 100% reliable

Thomas
Thomas
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

USER FRIENDLY SEO TOOLS

Reviewed on 2021/05/21

You should consider the conductor searchlight platform because of the cost and ease of reading...

You should consider the conductor searchlight platform because of the cost and ease of reading user-friendly SEO data, especially for startups or personal businesses as a daily evaluation tool and planning your advertising budget.

Pros

Success in the internet world is a very tight competition every day new competitors or businesses emerge. For that we need a good marketing plan, the need for a platform that can make us monitor the Key Performance Index, the Return of Index is very important, especially for start-ups.

With a low cost, and full support, Conductor Searchlight is here to answer these needs in realtime, it's user friendly. You and your team can monitor your website and social media at any time and at any time without having to log into your PC or laptop at an affordable cost.

Cons

However, Conductor has not been able to make comparisons with competitors for our similar businesses. And does not provide a free trial. But you can ask demo.

Lea
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

World Class Team

Reviewed on 2021/04/30

I've worked with SearchMetrics for years. They get 5 stars because [SENSITIVE CONTENT HIDDEN] is...

I've worked with SearchMetrics for years. They get 5 stars because [SENSITIVE CONTENT HIDDEN] is on-point every time the tool has an issue. It didn't happen often, but [SENSITIVE CONTENT HIDDEN] is the best and when he's off on vacay, the customer service team can move mountains.

Pros

Keyword research is great and the tagging ability on the Project side is essential.

Cons

There are periods of time where very small sites aren't served like the larger sites. I had client sites with 500 or fewer pages that went weeks without updated data on the Research side of the tool. If you're paying to track the sites on the Project side the Research side should make sure it's crawling sites so you can do the research to guide content creation.

Markus
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best SEO Suites

Reviewed on 2022/07/21

Pros

Searchmetrics deliver finally all relevant Data and Analysis-Tools for an efficient SEO and also Content Strategy. An easy to configurate Dashboard and also the Pricing is in Relation to all the other Competitor absolutely affordable...

Cons

I have really nothing to criticize. It fulfill all my Requirements to a well working SEO Software

Dana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

A Slight Learning Curve with this Product

Reviewed on 2022/08/16

Pros

Insights were valuable, capabilities were great. Good for very detailed "in the weeds" research of keyword ranking performance.

Cons

Product was extremely slow and some days didn't work at all. This was a huge hinderance especially at the beginning of the month when client reporting was due.

Alternatives Considered

BrightEdge
Jessica
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool and fantastic customer service team

Reviewed on 2021/05/10

I've really enjoyed the Searchmetrics Suite and the Searchmetrics team has been especially helpful...

I've really enjoyed the Searchmetrics Suite and the Searchmetrics team has been especially helpful as well. They're constantly improving the suite and taking customer feedback into account.

Pros

- content experience tool provides a thorough understanding of existing and competitor content
- research cloud enables easy access to topic metrics and related topics
- tagging ability makes it easy to segment keyword visibility by specific topic or URL
- easy to compare your keyword presences vs competitor kw presence

Cons

- tracking keywords directly from the content experience tool is a confusing process
- within content experience tool you need to remove suggested keywords from every related kw list, does not automatically remove from all nor provide the option to remove from all

Mert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SEO & Marketing Analysis with Conductor

Reviewed on 2022/08/20

I am using Conductor over months to drive my marketing strategy, to undersntad SEO audit and...

I am using Conductor over months to drive my marketing strategy, to undersntad SEO audit and increase SEO score with it.

Pros

Conductor is easy tool to use for SEO management, you can improve your SEO score with Conductor to reach more people with Search. It is helpful for using small businesses and large scale to drive marketing strategy.

Cons

Conductor has nice features but they should improve dashboard to better understanding. There should be Google Data Studio connector to use with Google tools.

Khushbu
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Recommended for Quickly Analyzing Ranking Keywords

Reviewed on 2022/10/23

I had an amazing experience. I really love the tool. It offers 5 free searches in the free version...

I had an amazing experience. I really love the tool. It offers 5 free searches in the free version per day which is a good thing.

Pros

Conductor extension for chrome is really helpful in finding the keywords that a page is ranking for along with their volume and frequency in the content.Moreover, the tool also displays all the technical issues on the webpage for SEOers.

Cons

No bad experience so far. But, I would love if they can offer more free searches per day.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Organic Search Optimization made easy

Reviewed on 2020/02/15

Pros

Conductor Searchlight tool gives me the ability to track organic search rankings of various landing pages. And optimize the content of those pages so I can increase qualified traffic and conversions driven from those pages. I like Conductor Searchlight ability to compare search rankings of my website to other competitors. And quickly show issues such as broken links or excessive keywords so I can work with my web developer or copy writer to fix those issues.

Cons

Conductor Searchlight depends on Google API to collect organic keyword search data. And integration with web analytics software such as Google Analytics or Adobe Analytics to correlate organic keyword rankings to success KPIs such as landing page traffic or product conversions. So, dependency on Google APIs for search data and analytics software for KPI tracking are the two things I like least about this software. These two dependencies significantly increase dollar investment which makes ROI goals more aggressive to achieve.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 1.0 /10

New Design Helps but still Weak compared to Ahrefs and Semrush

Reviewed on 2019/12/05

Used primarily for SEO text writing and KW tracking in the past, but dropped the product.

Used primarily for SEO text writing and KW tracking in the past, but dropped the product.

Pros

The content editor which helps you write SEO optimized texts is fantastic. As much as I dislike SearchMetrics in general, I think they nail that better than anyone else has.

Cons

The UI is awful. It's very difficult to find your way around and everythign is split into modules. The tool is also German which shows in the English at times. The weird credit model is old fashioned and overal it's just waaay expensive compared to the market leaders with a weaker product.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great SEO suite if you are willing to pay a high price

Reviewed on 2019/10/15

Pros

Actually, they deliver everything you can imagine getting your content marketing to the next level. I also liked their newly content experience suite, that definitely gives you valuable insights for your content creation and can make your contact creation process more efficient.

Cons

I tested the suite in-depth with a free trial. At the end of the day I decided against searchmetrics, as especially when you want to take advantage of all the different suites / products they offer, they are IMO the most expensive software on the market.

Verified Reviewer
Overall rating
  • Industry: Human Resources
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The end all in house tool for SEO

Reviewed on 2019/01/29

It changes the way SEO is done in house. It helps us integrate SEO into all of our marketing...

It changes the way SEO is done in house. It helps us integrate SEO into all of our marketing initiatives.

Pros

I really liked the full funnel marketing approach conductor takes to SEO. It helps classify every keyword in the early, middle to late funnel in the buying process. I also really like the ability to make wireframes for my writing team all within the platform.

Cons

It's just so darn expensive... Organic traffic really has to be a huge revenue driver for you business in order for the investment to make sense.

Linda
Linda
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Amazing intel, hard to execute

Reviewed on 2019/01/21

I appreciated having this intel but I was a one-person team at the time, so I simply didn't have...

I appreciated having this intel but I was a one-person team at the time, so I simply didn't have the resources to execute or dig into what the intel meant. It's a product that needs a team behind it to truly take advantage of all its features.

Pros

Amount of information is astounding and the reporting dashboards are really robust.

Cons

It's hard to know what to do with the vast amount of information. It is almost overwhelming.

Tyson
Tyson
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Good for reporting progress to execs

Reviewed on 2018/10/11

I liked it. It was fun to get in there and mess around with all the suite's tools.

I liked it. It was fun to get in there and mess around with all the suite's tools.

Pros

The software offered simple visuals that made it easy to quickly digest the health of out sites.

Cons

It's pretty expensive for what it offers.

Heather
Overall rating
  • Industry: Warehousing
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SEO assistance is the key

Reviewed on 2020/01/07

We have used Conductor for 5 years now and their platform is always evolving towards the future....

We have used Conductor for 5 years now and their platform is always evolving towards the future. They have added and optimized their platform as the SEO field evolves. They have top notch customer support and dedicated teams that are always available to help.

Pros

Using the keyword data and exploring competitor keywords and keywords when we acquire a new location has really been the key to our success this year as we have grown as a company.

Cons

It does take some time to learn the system but you can customize the dashboard for different teams.

Heather
Overall rating
  • Industry: Consumer Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Incredibly Useful

Reviewed on 2019/12/18

I've been using Conductor Searchlight since I started at my current company, about a year. I know...

I've been using Conductor Searchlight since I started at my current company, about a year. I know we're only scratching the surface of the tool, and it's purely a lack of manpower in our department to blame. The tool itself if incredibly helpful and user friendly.

Pros

The customer service is excellent, they are continually developing and refining their product offering, the insight emails are super helpful, and the Chrome plugin is useful for a quick analysis of sites.

Cons

The navigation between tools could be improved, and the ability to do more with content briefs would be helpful.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

SEMrush offers more and is less expensive

Reviewed on 2018/09/17

So far I haven't seen any benefits of switching to Search Metrics.

So far I haven't seen any benefits of switching to Search Metrics.

Pros

I've used two other premium versions of SEO software and I can't find anything that I prefer on this one. It's over-rated.

Cons

Convoluted and not intuitive to navigate. Does not offer mobile data for my country. Does not provide domain authority scores. Does not not provide an in-depth backlink gap analysis. Have to keep inputting competitors for the different sections - why can't it just retain the information once off and use the same for each project? Why can't it keep the default country you're working on instead of it jumping to the USA all the time? The list goes on...