FlowMapp

4.7 (53)
Write a Review!
Software for managing UX/UI, sitemap, userflow & wireframing

Overall rating

4.7 /5
(53)
Value for Money
4.6/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.9/5

100%
recommended this app
Sort by

53 Reviews

Hamed
Hamed
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A great assistant tool for AI and user flow design

Reviewed on 2023/06/21

I've been using FlowMapp for many years in my studio and academy. Its pictograms in sitemap make IA...

I've been using FlowMapp for many years in my studio and academy. Its pictograms in sitemap make IA and user flow more beautiful and usable, specially when we need to present it for our design customers! The collaboration and communication options is so useful to accelerate the feedback process. I use this tool in our academy to educate IA and user flow instead of some general tools like Miro. Because it helps my students to understand the logical relation between information architecture and user flow design.

Pros

One of its unique features is the logical relation between information architecture items and user flow design section. So we can use IA items to design user flows and it avoids a mess in hierarchy.

Cons

It will be great if it support RTL languages in design.

Alternatives Considered

FigJam

Reasons for Choosing FlowMapp

FlowMapp is dedicated and optimized for UX design.

Switched From

Miro

Reasons for Switching to FlowMapp

FlowMapp is dedicated and optimized for UX design.
Matthieu
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best UXUI tools for planning and sharing with clients

Reviewed on 2025/01/20

Pros

Insane tool for UX/UI planning and to share with your client.
Helps them understand quicker

Cons

Quite limited library when it comes to wireframes

Chiara
Chiara
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Packs too much into a visual sitemap editor

Reviewed on 2019/07/25

Pros

I like how easy it is to create a nicely spaced site map for a web project and add contextual info to each element/page. It's nice to see an attempt at boosting sitemaps creation by adding a way to handle content, but I'm not too sure they nailed it just yet.

Cons

I think the UI is very cluttered and it makes it hard to absorb the info the sitemap is trying to convey. I also think the pricing is a bit excessive

Marco
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Flowmapp is the tool to go to for sitempa, user flows, content planning and wireframes

Reviewed on 2024/11/25

It has a nice interface and it flows are great. The overall UI is very nice. I love working with...

It has a nice interface and it flows are great. The overall UI is very nice. I love working with the tool.

Pros

It integrates sitemap, user flows, wireframes and a bit of content planning in one tool.

Cons

You have to get used to not right clcik the mouse :-)

Alternatives Considered

Miro, Whimsical, MockFlow, Visibly, Octopus.do and Figma

Reasons for Choosing FlowMapp

More tools in one. Not only wireframes but also sitemap and user flows

Switched From

Balsamiq

Reasons for Switching to FlowMapp

Price, more tools in one, and a very nice UI overall.
Palatip
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

PalatipJant

Reviewed on 2025/01/20

Love it, recommend it. Easy to use for all the tools

Love it, recommend it. Easy to use for all the tools

Pros

The aesthetic, and easy to use. Its super user friendly app in this category. All the tools you need for userflow and sitemap.

Cons

Export format can be a little frustrating because it’s still in development process

Dana
Overall rating
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

This app streamlines my process

Reviewed on 2024/11/21

I discovered Flowmapp a few years back and loved how easy it was to build a sitemap and organize my...

I discovered Flowmapp a few years back and loved how easy it was to build a sitemap and organize my content, but now with all the new features I think it will become vital to my web development process. I recently had a larger site to quote, so I quickly built my sitemap, charted out the page features, and estimated my expenses. I spent less time preparing my estimate, but I also felt like my numbers were more accurate since I could visually account for everything. I'm excited to explore other features and add them to my process.

Pros

I love that Flowmapp combines everything I need for my website onboarding and discovery process in one app. I can build super quick sitemaps, estimate my projects, request client content, and build wireframes all within a simple easy-to-use platform!

Cons

The AI integration is not as robust as other apps I looked at but I’m hoping this area will continue to improve.

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great visualization tool for non-technical users

Reviewed on 2024/01/24

Pros

Laying out a proposed content reorganization to busy team leaders was tricky and Flowmapp helped them visualize the proposed change and comment on gaps

Cons

It took a little explanation to help users comment on the flows, but after a tiny learning curve it was fine.

Miel
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best app you need to know!

Reviewed on 2024/09/09

Amazing, [sensitive content hidden], perfect! I love it, now I use Flowmapp in every project

Amazing, [sensitive content hidden], perfect! I love it, now I use Flowmapp in every project

Pros

Is really easy to use, and organize my projects

Cons

I really like everything, maybe the IA can be more speed

Mel
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

FlowMapp is essential

Reviewed on 2024/05/10

Product and service has been great! We have many projects using FlowMapp.

Product and service has been great! We have many projects using FlowMapp.

Pros

We love how FlowMapp makes it easy for our clients to simply understand the architecture of their site. The robust wireframe capability has really improved with the latest release. Easy for us and easy for clients!

Cons

We've been a customer since earlier releases. They've addressed any concerns we've had.

Craig
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great app for website planning and development

Reviewed on 2024/12/30

Still a lot to learn, but very happy so far.

Still a lot to learn, but very happy so far.

Pros

This is so much more than a flowchart or mind map when it comes to planning websites or apps. Adding blocks to the chart which can then become wireframes is probably my favourite feature. I use Figma for design but haven't yet tried the export connection. If this works well, I can conceivably go from an idea to code in a fraction of the time it currently takes me.

Cons

It would be nice if the connectors between pages were a little less clunky. I would like to be able to smoothly add multiple links between pages via the blocks rather than just the page.

Austin
Austin
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great for anyone

Reviewed on 2025/02/04

Great for building out websites for work and school

Great for building out websites for work and school

Pros

Easy to use without sacrificing anything.

Cons

Could use more templates but that's about it

Fabiano
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Experience for Site Mapping

Reviewed on 2023/11/29

Excellent Experience. Highly recommended.

Excellent Experience. Highly recommended.

Pros

As far as I know, this is the best tool for site mapping. We can have an information architecture source of truth and work together as a team with content, merchandising UX and UI.

Cons

It could have different nav sessions (primary nav bar, secondary, and subpages for the independent pages and footer pages)

Dídac
Dídac
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

My tool to creat Sitemaps

Reviewed on 2024/01/24

Pros

You can create visual sitemaps super easy

Cons

There are some options that still to develope

Alternatives Considered

Miro and MindMeister

Reasons for Switching to FlowMapp

Easy to use, the capacity to make sitemaps easy and the Black Friday offer
Tony
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good bang for you buck!

Reviewed on 2024/10/22

I use it mostly to map out user sequences.

I use it mostly to map out user sequences.

Pros

It does what it's supposed to do! Great for siloing sites and mapping out user experiences.

Cons

It's quite pricey. But worth it in the end.

Dani
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Perfect for the web project I used Flowmapp for

Reviewed on 2023/09/20

Great! I would use again for another project

Great! I would use again for another project

Pros

User testing and client account onboarding were fantastic. All involved in the project found the platform easy to use and navigate.

Cons

None! no changes needed that I could find.

Alternatives Considered

Canva

Reasons for Switching to FlowMapp

It is especially designed for the process I had in mind.
Bruno
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Must use for Web Designer and Project managers

Reviewed on 2024/07/08

Almost perfect. A must have for web freelancers and agencies. Recommend strongly.

Almost perfect. A must have for web freelancers and agencies. Recommend strongly.

Pros

Flexibility, fast, easy to use, planning perfect companion

Cons

Could improve on features and include project management with Gantt Chart

Thomas
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Comprehensive Feature set, Easy-to-use Experience, Great for my productivity!

Reviewed on 2023/07/17

Great experience! Easy to get started, easy to understand even when I come back to my flow days...

Great experience! Easy to get started, easy to understand even when I come back to my flow days later, and easy to customize!

Pros

The comprehensive feature set has completely drawn me to FlowMapp away from other tools. I like that I can draw both User Flows and visualize our website Sitemaps in one tool, and allow me to share just one link to get feedback from clients.

Cons

The drawing tools could be simplified to make it faster to draw user flows, such as one-click creation of new boxes and connections.

Alternatives Considered

Miro and Octopus.do

Reasons for Switching to FlowMapp

the value proposition and the comprehensive featureset of the tool
Randy
Randy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Well-Integrated UX Tool that Promises to Become a Comprehensive Solution

Reviewed on 2020/12/02

The software is robust, and it took a bit of playing around to grasp some of the more nuanced...

The software is robust, and it took a bit of playing around to grasp some of the more nuanced options available. The sitemapping tool is pretty easy to pick up, but working with personas has been a little more challenging – a tutorial prompt/guide would be helpful.

Pros

The sitemapping tool is incredible. Not only are you able to create traditional sitemaps (which you can view either visually or in a tree structure), but you can also designate sections and content within each page of that map. This means that you can create really robust outlines for the entire contents of a website that make it really easy to collaborate between strategists, designers, developers, and stakeholders in the website design process.

Each page can also have a "cover" that gives a general concept of what the page layout might look like (for example, to provide an at-a-glance distinction between a landing page, a blog index page, a single article page, and a contact page). They have a default cover set, or you can create and upload your own.

The persona development tool is one that I've only just begun playing with, but it already seems pretty powerful and helpful in developing user experiences and flows.

The thing that has me most excited, though, is the way all the various pieces of FlowMapp integrate with one another. The sitemap you create flows into the user flow, which uses the personas and allows you to create seamless customer journeys. Rumor has it that they're working on a wireframing tool as a part of the FlowMapp toolkit, and I can't wait to see how that integrates with the rest of their products.

Cons

The sitemapping tool was really easy for me to just pick up and begin using, but the persona tool would benefit from having a tutorial/walkthrough prompt. It's a really robust offering, but the nuances have taken me a while to figure out.

Robert
Robert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Flowmapp - Best tool for sitmaps & website content planning.

Reviewed on 2021/03/04

Overall, the system is wonderful. It's easy to use, robust for medium sized teams, and it really...

Overall, the system is wonderful. It's easy to use, robust for medium sized teams, and it really helps you to plan out user interface, website content, customer journeys, and to create visuals to support the complex world of user interface. I would absolutely recommend this product. Seriously - great for websites and marketing agencies. This is the best user interface, content planning, and sitemap software for web design agencies, marketing companies and the like.

Pros

I love how this is built precisely for marketing and web design companies. I love the site map tool, the customer journey tool, and the way you can plan out the sections for a website. This is the perfect tool for web design agencies to get organized, keep their processes synced up, share across team members and stay organized.

Cons

Nothing - we have legitmately loved using this from the get-go. WHen we started back in 2019, i was able to use it quickly, it solved problems fast, and i've only had one little customer support request that had to do with transferring between another use and they did it right away.

Victoria
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Bundled features make it easy

Reviewed on 2020/11/21

Pros

It was quite easy for us to adopt using Flowmapp for our use. The availability of customer journey maps, personas, user flows and sitemaps combined with collaboration really allows us to get a good comprehensive view of our customer and translate it into product requirements and website enhancements.

Cons

Currently unable to connect projects together. Sometimes we have projects that are complimentary or dependent on each other. Being able to link sitemaps of different projects together would be great. Also, sometimes we might have a few sitemaps that are part of one project (eg. think master site + 1+ microsites) that are linked together. Currently the projects within Flowmapp only allow 1 sitemap per project.
Finally, for the Team plan there are only 5 users. It doesn't look like you can add an extra user, if needed without having to move to a larger plan.

Alternatives Considered

Smaply, UXPressia and Custellence

Reasons for Choosing FlowMapp

Flowmapp looks like I can pretty much do everything as I was able to in UXpressia. It has a flexible template structure and a variety of options/cards including icons, ability to add images, emoticon graph to highlight user sentiment journey etc. We can also attach multiple personas to each journey and the persona templates are extensive and completely customizable with different blocks, text, quotes, scales and graphs.

Switched From

UXPressia

Reasons for Switching to FlowMapp

Flowmapp seems to have very similar, if not more, features compared to a couple of other tools we looked at before. But they were priced higher than even UXPressia. I feel because of the additional features like SiteMaps and user flow diagrams, and the price point FlowMapp is definitely a great option for us.

Response from FlowMapp

Thank you very much, Victoria
We have plans in the roadmap regarding the aspects to improve you've mentioned

Tammy
Tammy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great organizer and time saver!

Reviewed on 2021/08/04

Content & photo gathering. Mockups, user flow, customer journey, wireframes. Such a time saver and...

Content & photo gathering. Mockups, user flow, customer journey, wireframes. Such a time saver and keeps everything so organized!

Pros

The FlowMapp platform is fantastic! Being able to add our team and clients with different levels of access has saved us SO much time in gathering content and images not to mention creating an easy-to-use working sitemap, customer journey maps, user flows, and personas (all with premade templates, or from scratch!) We can't say enough awesome things about these guys!👏😃

Cons

Needs an undo button to erase mistakes. Nothing else!

Alternatives Considered

Mockplus and Lucidchart

Reasons for Choosing FlowMapp

Cost and ease of use.

Switched From

Figma

Reasons for Switching to FlowMapp

Cost and ease of use along with all the extras they've added!
Patsy
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wouldn't be without it

Reviewed on 2021/10/04

See above. Also, quite intuitive and the support team is there to get you moving if you get stuck...

See above. Also, quite intuitive and the support team is there to get you moving if you get stuck (example: adding text to the logic shapes on the User Flow).

Pros

I started reviewing webpages for a customer for recommending edits. Once the process got into the second and third round, it became such a time-consuming effort to keep track of what edits were still outstanding. I found FlowMapp on Google, mocked-it up and showed to my customer...including a User Flow to manage the pass-off of the pages. What a relief to have a pictorial of the site...and if my name is not on the "Label", I am not needed that day. Customer loves it, subscribed and took ownership of the subscription. We love that after an update has been made to FlowMapp as to the status of edits on a page, that a notice can be sent with detail to our inbox...a "one tool" solution.

Cons

Our website has an enormous number of "Learning Pages"...therefore the same level on the hierarchy. In order to see them all, we need to shrink the page to 40%. It would be much better if you had a choice to list these vertically. I know there is a vertical view in the "Text" view, but I'd like this option in the graphic view as well. Also, each time you enter FlowMapp, it would be good if your previous scale and location were saved. (Each time I enter I need to scale down and scroll over.)

Rafael
Rafael
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wow! FlowMapp has given me peace of mind!

Reviewed on 2021/03/25

I sincerely have peace of mind now. I manage a ton of projects, ideas are always popping up and...

I sincerely have peace of mind now. I manage a ton of projects, ideas are always popping up and bugs are inevitable. The sheer amount of thoughts I manage daily can be overwhelming. FlowMapp helps me organize the present and future in a beautiful way.

Pros

FLowMapp is clearly created by product developers, designers and project managers. What I like most is the beautiful user interface. Creating projects is super easy and each project can have the master sitemap, funnels, user journeys and personas grouped by project. I also like the labeling system which allows me to quickly see the status of each paid... is it in progress, done or pending etc.

Cons

I'd love for FlowMapp to integrate with Nifty PM. This would be a lights game changer. However, even without the integration, I am thrilled to be a FlowMapp user!

Niclas
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

FlowMapp for planning and organizing team efforts in product developments is amazing

Reviewed on 2021/05/07

Pros

The sheer ease of use is hard to find a match with elsewhere. It's not only fun and easy to organize stuff, it's also easy to read, find and collaborate on - and we only expect even more from 2.0 that is around the corner.

Excellent product with few and minor shortcomings.

Cons

There are some usability quirks that makes the whole experience come up shy of a full score.
Some being for example that its impossible to have multiple sitemaps in a project, or being able to copy and paste user flows while maintaining connections (the connection are lost on paste).
It could use some of the typical quality of life features you see everywhere else - but I also assume much of those things will happen with 2.0 around the corner.

I'd also love to see more ambitious native integrations with apps like Figma, Slack and ClickUp/Jira.

Paul
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A simple sitemap tool grows into a full suite of UX tools

Reviewed on 2021/02/15

Overall, a pretty snappy tool that eliminates the need to draw sitemaps, flow-charts, etc manually...

Overall, a pretty snappy tool that eliminates the need to draw sitemaps, flow-charts, etc manually in Sketch/Figma. The ability to add custom card covers should allow designers to integrate flows into their presentations easily. New features (CJMs and Personas) should be appreciated by UX analysts and anyone trying to have all their project info consolidated in a single space. Been using the service for a couple of years now, so far it's been mostly convenient.

Pros

Pretty simple and intuitive UI, very easy to start building a sitemap or a user flow. Lots of new features — CJMs and User Personas were a welcome addition, if not always necessary — it's good to have these tools available in a single service. Collaboration and being able to invite people into a project is definitely a plus. The support team seems friendly enough : )

Cons

At this point, the pricing is a bit higher than I'd expect. I wouldn't mind a standalone app, but the web app seems to work well enough. The UI itself could be improved, but that's about it in terms of cons.

Alternatives Considered

draw.io and Miro

Reasons for Switching to FlowMapp

Other drawing tools are more generic and primally designed for drawing/making generic flow-charts or mind maps, etc. FlowMapp is definitely focused on UI and UX scenarios. The thing is tailored for product or UI designers or UX analysts, which is why I prefer it to other tools.