Raven Tools

4.4 (122)
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All in One SEO and SEM Tools

Overall rating

4.4 /5
(122)
Value for Money
4.2/5
Features
4.3/5
Ease of Use
4.1/5
Customer Support
4.2/5

90%
recommended this app
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122 Reviews

Michael
Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool for SEO, auditing, monitoring and social media

Reviewed on 2018/10/03

We use Raven for a number of our SEO clients, as well as handling various social media profiles for...

We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more.

Pros

Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

Cons

The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

Kenney
Kenney
Overall rating
  • Industry: Research
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best Reporting Tool I've Seen

Reviewed on 2019/07/19

Before we subscribed to Raven Tools, we were creating almost 100 reports for clients by hand each...

Before we subscribed to Raven Tools, we were creating almost 100 reports for clients by hand each month. Now, we are creating more reports than ever and more quickly and efficiently than before with Raven Tools' many integration options and drag-and-drop report creator. It's been a real game-changer!

Pros

Raven Tools is easy to use and quite intuitive. It allows us to create comprehensive and clean reports for our clients. I can't imagine going back to what we were doing before we invested in this service!

Cons

The only cons that I've encountered have either been address with updates or were misunderstandings by myself or a member of my staff. If we have an issue, it can generally be resolved by simply learning the tool a little better.

Andrew
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Raven SEO Tools Review

Reviewed on 2019/07/18

Raven has strengths in ease of use and SEO audits, but I find it lacking when it comes to support...

Raven has strengths in ease of use and SEO audits, but I find it lacking when it comes to support and integrations.

Pros

Raven is great for scanning websites for technical SEO issues. Also, our company utilized the keyword planning tool for all of our key phrase research.

Cons

Customer support is very spotty and often takes a few submissions before they address you. Usually, the issues take a while to be fixed. Integrations seem to break every few months which can be frustrating.

Calin
Calin
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Digital Marketing Tools That Look Good

Reviewed on 2018/11/21

Pros

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

Cons

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

Megan
Megan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome product

Reviewed on 2019/08/09

Pros

Love how quickly this product can evaluate your website

Cons

Report builder is a little difficult to master

Kylie
Kylie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for multiple client accounts

Reviewed on 2019/04/19

Raven Tools makes it easy to manage multiple client reports, site audit recommendations, and other...

Raven Tools makes it easy to manage multiple client reports, site audit recommendations, and other SEO projects all in one place.

Pros

I love using Raven Tools to create custom and automated reports for our wide variety of clients and their varying needs. It makes it easy to get the most out of the software and provide ongoing value for our clients.

Cons

Sometimes the interface can be glitchy, but it's rare.

Erin
Erin
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Makes Your Job Easier

Reviewed on 2018/08/09

Pros

I have tested a lot of SEO suites, but Raven Tools is one of the best for the price. It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.

Cons

I used the reporting to export the data quickly, but I wasn't a fan of using their report templates.

Marin
Marin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Stellar Presentation and Review Software, When in the Right Hands

Reviewed on 2018/12/04

When analyzing the fine details of a combined SEM/SEO/social media campaign, it can be tough to put...

When analyzing the fine details of a combined SEM/SEO/social media campaign, it can be tough to put all the details in one place. Raven Tools makes a large web of information accessible in one place. It takes time, patience, and a little finesse to get everything set up properly, but the result is a smooth finish for presenting complex information.

Pros

I have been amazed by the variety of schematics I have at my fingertips. After some getting used to, it is easy to put together a deeply informative report, and to update that same report monthly or annually, or for any span of time for that matter.

Cons

The most frustrating situation that I have encountered is figuring out whether the numbers are being pulled accurately, and where things may have gone wrong. Sometimes the applications it is pulling don't have the data available, sometimes it's set up with the wrong credentials. Raven tools is usually the last to know that something's gone wrong, and can't tell you how to fix it.

Steve
Steve
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A Solid SEO Tool

Reviewed on 2019/02/01

Pros

The reports that Raven Tools has are among the very best that are out there for SEO. They are fairly easy to customize to your needs, which is critical. The reports are clean and easy to understand and clients seem to like them.

Cons

Aside from the reports it does a lot of other things moderately well, but nothing else is quite on par with the reports.

Jay
Jay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Fantastic SEO Agency Tool

Reviewed on 2019/08/01

Pros

Having a single sign-on with access to all of our client Google Analytics and Google Search Console data, and in a format that's easy to read, has been a great efficiency for us. We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most.

Cons

I have no complaints. Great software for SEO agencies!

isaac
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

very helpful for automating monthly reporting across our agency

Reviewed on 2019/07/26

it's been a solid tool allowing our agency to send out monthly reports on website traffic to...

it's been a solid tool allowing our agency to send out monthly reports on website traffic to hundreds of clients each month. there's definately efficiency gains we have experienced by using this software.

Pros

reporting for google analytics and google ads, then the ability to schedule a monthly email with attached PDF of the last 30 days. handles a large number of clients quite well, which is important. And the abilty to import a template report layout to a new campagin/property has been extremely useful (the software would not be viable for us without it)

Cons

SERP reporting. This is a bit heart breaking - the feature is there, our testing indicated that the results were accurate, but then we try to test it with a real client and it doesn't work. I think the reports run fine, but the RAVEN user interface is not capable of extracting the data out, and nobody in RAVEN support can extract this for us into csv or anything upon request. We needed to shop around for alternatives due to this issue not being prioritised as something to fix. I know it's only in BETA, and I know you can't guarantee it, but it's something that puts my raven subscription into question if I can find another tool that can handle my SERP requirements better, and my google analytics reporting just as well. stay tuned in this race to the door!

Ken
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

It's a great tool for occasional and everyday SEO work

Reviewed on 2019/07/25

Pros

It's full-featured and low cost makes it great for monitoring online marketing campaigns even if you're not actively working on them on a day-to-day basis. The data will be ready for you when needed.

We use it for SEO and Google Ads reporting for our clients. It's also great for running SEO audits which can be used for existing clients and new business.

Cons

Most of the businesses we work with operate in our local market. Local audits are not Raven Tools strong area. We subscribe to another tool for the purpose in addition to Raven Tools.

Alternatives Considered

Moz Pro

Reasons for Choosing Raven Tools

Price, feature set

Switched From

Moz Pro
Cristina Ferreira
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

You can see everything you need for your strategies marketing

Reviewed on 2019/07/18

Raven let you know and put the metrics from several channels, like Analytics, AdWords, Facebook and...

Raven let you know and put the metrics from several channels, like Analytics, AdWords, Facebook and others in same place (dashboard or report for example). It is possible share reports with our customers and use this in meeting for example, whithout costs. It is great.

Pros

I like how can make fast your reports, to add metrics and organize them into reports.

Cons

Sometimes, I don't know what happen but the graphics are losted. You need to make the session again and the graphics are showed again.
Another thing that I don't like is when the important features change and I need to change in my reports too.

Kelly
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Value for Digital Agencies

Reviewed on 2019/07/25

Raven solves core business efficiency problems for agencies in that it consolidates multiple tools...

Raven solves core business efficiency problems for agencies in that it consolidates multiple tools into one and saves them money and time, making them look like rockstars to their prospects and clients.

Pros

The sheer number of tools available within this software is incredible compared to the cost per month. I recommend it to many of the agencies I work with, as we used it at my former agency with great success in being able to offer technical site audits, automate reporting (including organic and paid search, social media and email marketing via APIs), keep tabs on competitors, monitor position for targeted keywords, and more.

Cons

There are some slight limitations on the presentation of data (ie. single metric on a blank page when exporting a report, etc.)

David
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Software That Checks So Many Boxes

Reviewed on 2019/08/01

Our customers like the comprehensive reporting that is provided.

Our customers like the comprehensive reporting that is provided.

Pros

This software does a great job of integrating not only the website traffic, but also pulling in data from paid sources and social media. That makes it easier to compile white labeled reports. A big plus is the customer service. While you can't talk to them directly, they are very responsive to email inquiries and service requests.

Cons

This software can't crawl certain single page websites, like those done in Angular JS.

Brent
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

OUR SECRET AWESOME SAUCE!

Reviewed on 2019/08/08

Agency weekly and monthly reporting for both SEO, ANALYTICS and SOCIAL MEDIA. Top notch performance...

Agency weekly and monthly reporting for both SEO, ANALYTICS and SOCIAL MEDIA. Top notch performance and delivery.

Pros

Our agency has been using Raven Tools for years. We use it daily. Our clients absolutely love the professional looking reports and makes us look like rock stars.

Cons

We really have nothing bad to say. The software is so mature and well developed at this point; that every new feature is just more cherries on top of the icing.

Tim
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great SEO Tool

Reviewed on 2019/07/18

Raven site audit has been helpful for auditing sites and working through technical items. Overall...

Raven site audit has been helpful for auditing sites and working through technical items. Overall this has been a solid tool that I've enjoyed using and having access too.

Pros

The easy to use interface and building of reports make it great! Online reports are nice for sharing too.

Cons

Lacks some of the tools I use heavily with others like SEMRush -- organic research and the keyword tool not as robust.

Jamin
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Feature Packed

Reviewed on 2019/08/09

Our clients were impressed by the reporting and when we used the software consistently we saw...

Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.

Pros

The site reviews are exhaustive which is great for showing clients when we first audit their sites. The site comparisons have been quite useful as well when we are working with clients in a crowded space.

Cons

Due to the advanced nature of the software it’s not always clear for new users how and when you would utilize certain tools and techniques.

Alternatives Considered

Moz Pro

Switched From

Moz Pro

Reasons for Switching to Raven Tools

Price and features
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Awesome Tool for doing SEO Audit

Reviewed on 2018/11/28

Overall great experience, I am satisfied with their data

Overall great experience, I am satisfied with their data

Pros

I have been using this tool for a long time for performing SEO audits. It's a great tool to know about basic things not working on a website in terms of SEO.

Cons

Compared to their competitors they can do a better job and have a lot of opportunities to stay ahead. There is nothing as such I don't like but they can give more data

Kevin W.
Overall rating
  • Industry: E-Learning
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool for teaching future Search Marketers

Reviewed on 2019/07/29

This has become my go to tool for teaching students about Marketing Technology. Every time I have...

This has become my go to tool for teaching students about Marketing Technology. Every time I have had an issue, the customer service team has come through with a timely and viable solution. The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures.

Pros

The thing I like best is the way that they bring so many aspects of understanding a client's online presence into a single interface. Additionally, the integration of content to help understand the "What is it and Why Does it Matter" for the various metrics is huge for helping people understand they Why behind these very technical elements.

Cons

User management is a little difficult to get your head around at first.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Expensive to confuse your clients

Reviewed on 2019/09/22

It was not a good experience because they bill this as a reporting software / dashboard for...

It was not a good experience because they bill this as a reporting software / dashboard for clients. All the feedback from clients was that the data is wonderful but it is useless to them. You pay a lot to confuse your clients.

Pros

It's great, for marketers and people who understand the numbers. It can connect to a lot of different platforms to keep up-to-date measurements on all your channels.

Cons

It does not integrate with all the major social networks and over the course of using it they kept raising prices over and over.

Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great SEO tool for an affordable monthly price

Reviewed on 2018/03/19

Pros

We use this as an easy go to tool for finding client site issues and reporting. Love the customization aspect of reporting.

Cons

Although you can customize the reporting, it's a bit cumbersome to get set up at first and automate the reports.

Teri
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great And Growing

Reviewed on 2019/08/02

Overall, Raven Tools helps me bring key data together in a simple yet comprehensive layout. It has...

Overall, Raven Tools helps me bring key data together in a simple yet comprehensive layout. It has helped me expand my understanding and skills in SEO and SERP, and allows me to offer more information and services to my clients.

Pros

Raven Tools helps my small business and marketing consulting company look professional. The customizable reports have helped me attain new clients and retain old ones. While I have primarily used the AdWords and Social Media reporting features, I have stayed with Raven because they are continuously developing the software and the features they offer WITHOUT raising the cost.

Cons

While there IS online support, a more comprehensive and systematic GUIDE for each area of the software would be VERY helpful.

Alternatives Considered

Semrush

Reasons for Switching to Raven Tools

Features and pricing
Marianna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Worth to use

Reviewed on 2019/08/20

I am satisfied with Raven Tools, worth to have it in my work.

I am satisfied with Raven Tools, worth to have it in my work.

Pros

It provides all the data i need to use everyday to my seo work. Easy to use and see all the data. The customer service is very quick and helpful.

Cons

Sometimes it is a bit difficult to find deeper data and needs more clicks to check one by one. Although I guess it is not the problem of the software, it's about my impatience.

DAVID
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Come a Long Way

Reviewed on 2019/08/01

Was with the before and left, they changed a few things and now it's the best!

Was with the before and left, they changed a few things and now it's the best!

Pros

SEO Audit and Keyword Tracking are really strong. Audit is very in depth and technical.

Cons

Local tracking could be better, but still better than most. The other features more than make up for it.

Alternatives Considered

Moz Pro

Switched From

Moz Pro

Reasons for Switching to Raven Tools

Features