ActiveCampaign Reviews

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive.

Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features.

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

While pretty good, the email marketing module is inferior to MailChimp.

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design expert. automation capabilities are a game-changer. I can set up email sequences and workflows to nurture leads, send targeted follow-ups to leads and can segment my audience based on their behaviours. The detailed reporting and analytics provide valuable insights into the performance of my email campaigns. I can see open rates, click-through rates, conversion rates, and more, which helps me make data-driven decisions to improve my marketing strategy.

At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do.

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Useful tool to automate emails to leads and manage our sales process

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

We found the automations in ActiveCampaign to be such a big deal for us as they helped us alot in saving time especially on the tasks that needs repetitive actions. ActiveCampaign opened our doors to more consistent and audience driven marketing content which has seen us achieve greater results from marketing by attracting more customers to the organization. Engaging with leads is easy and simple and we are able to do follow ups effectively.

ActiveCampaign has been so accurate at service delivery and no complaints whatsoever.

ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.

Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.

I like the fact that it is very effective.

It is no beginner friendly and hard to use if you have no experience.