Demandbase ABM Platform
B2B marketing software for account-based marketing
4,5 /5 (11 reviews) Write a Review!Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Features

- Industry: Human Resources
- Company size: 1 001-5 000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
I love the insights, very actionable.
Reviewed on 2019/05/16
Pros
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.
Cons
I wish I could add more keywords to track. If I had more flexibility there I'd love it.
- Industry: Aviation & Aerospace
- Company size: 51-200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Intent Data to Better Target
Reviewed on 2020/05/05
So far, my experience has been good. They have a really solid CSM team and have been very responsive.
Pros
DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.
Cons
The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.
- Industry: Insurance
- Company size: 51-200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Loads of great engagement features
Reviewed on 2019/11/26
Overall pretty happy with it as it does provide great insights.
Pros
This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.
Cons
I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.
- Industry: Computer & Network Security
- Company size: 201-500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great platform
Reviewed on 2020/10/29
DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool.
Pros
We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively.
Cons
That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.
- Industry: Marketing & Advertising
- Company size: 201-500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
SDR must have
Reviewed on 2018/11/27
Pros
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.
Cons
I do not always agree with the rankings, but It is never an issue
- Industry: Marketing & Advertising
- Company size: 201-500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Engaged Prospect
Reviewed on 2019/04/11
Pros
See which prospects are engaging with your website or researching relevant articles.
Cons
Supposed to get real-time alerts through Slack, but my alerts don't work.
- Industry: Computer Software
- Company size: 11-50 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Trialing software currently, great results, expensive
Reviewed on 2018/11/16
Pros
Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.
Cons
For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.
- Industry: Human Resources
- Company size: 1 001-5 000 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Great to Target Customers
Reviewed on 2019/02/01
Pros
I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs
Cons
It is very expensive, and therefore we had to cut it.

- Industry: Human Resources
- Company size: 201-500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Great information but difficult to access and implement. Integrations and documentation not...
Reviewed on 2019/08/30
Pros
The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.
Cons
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.
- Industry: Information Technology & Services
- Company size: 501-1 000 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Lots of great features, if you pay top dollar
Reviewed on 2019/02/05
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
Pros
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.
Cons
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

- Industry: Marketing & Advertising
- Company size: 201-500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product for sales teams!
Reviewed on 2018/11/27
Pros
Shows if your prospects have been engaging with your site. Really helpful.
Cons
Nothing at the moment. It's a great product.