B2B marketing software for account-based marketing
4.5/5 (8 reviews)Pros
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.
Cons
I do not always agree with the rankings, but It is never an issue
Pros
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.
Cons
I wish I could add more keywords to track. If I had more flexibility there I'd love it.
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
Pros
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.
Cons
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.
Pros
The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.
Cons
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.
Pros
See which prospects are engaging with your website or researching relevant articles.
Cons
Supposed to get real-time alerts through Slack, but my alerts don't work.
Pros
Shows if your prospects have been engaging with your site. Really helpful.
Cons
Nothing at the moment. It's a great product.
Pros
Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.
Cons
For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.
Pros
I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs
Cons
It is very expensive, and therefore we had to cut it.