---
description: Learn how Mailchimp can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Mailchimp Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp)

# Mailchimp

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> Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.
> 
> Verdict: Rated **4.5/5** by 17669 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Mailchimp

Enables data-driven marketing through real-time user behavior insights and artificial intelligence tools.&#10;Offers integrated email and SMS campaigns to reach audiences across multiple channels.&#10;Provides intuitive automations and analytics to optimize marketing performance and save time.&#10;Features a drag-and-drop builder and a wide selection of templates for easy content creation.&#10;Supports seamless integration with over three hundred apps and platforms for enhanced workflow.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17669 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$13,00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Management Software](https://www.getapp.za.com/directory/306/email-management/software)

## Related Categories

- [Email Management Software](https://www.getapp.za.com/directory/306/email-management/software)
- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software)
- [All-in-One Marketing Platforms](https://www.getapp.za.com/directory/310/online-marketing/software)
- [CRM for Small Businesses&#10;](https://www.getapp.za.com/directory/4959/small-business-crm/software)

## Alternatives

1. [Brevo](https://www.getapp.za.com/software/91466/brevo) — 4.6/5 (3511 reviews)
2. [ActiveCampaign](https://www.getapp.za.com/software/2348/activecampaign) — 4.6/5 (2568 reviews)
3. [MailerLite](https://www.getapp.za.com/software/10156/mailerlite) — 4.7/5 (2322 reviews)
4. [Constant Contact](https://www.getapp.za.com/software/90578/constant-contact) — 4.3/5 (2942 reviews)
5. [Systeme.io](https://www.getapp.za.com/software/2052479/systeme) — 4.8/5 (2128 reviews)

## Reviews

### "Chimp Does the Heavy Lifting" — 4.0/5

> **Patrick** | *02 March 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: The dashboard is really easy to use and the templates are pretty good.  One of the big plusses is mailchimp canva integration.  Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen.
> 
> **Cons**: There are WP integration security issues that have come up by my hosting provider.  While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only.
> 
> Very positive overall.  reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what.

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### "Trustworthy platform for e-mail campaigns." — 5.0/5

> **Alexandre** | *26 June 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth.
> 
> **Cons**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address.
> 
> For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach.

-----

### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5

> **Robert** | *23 April 2026* | Furniture | Recommendation rating: 4.0/10
> 
> **Pros**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use.
> 
> **Cons**: In my view Mailchip  tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching.
> 
> so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock

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### "The marketing campaign expert that knows how to grow my audience" — 5.0/5

> **Avery** | *08 June 2026* | Arts & Crafts | Recommendation rating: 9.0/10
> 
> **Pros**: When I wanted to step up my communication game, Mailchimp stood out as an obvious choice. What I love above all else is its drag-and-drop visual editor. Without having the slightest background in graphic design or HTML coding, I can design beautiful, professional newsletters that are perfectly adapted to smartphone screens. The automation tools are also incredibly effective: I set up an automated welcome email sequence for new subscribers, and the system works for me in the background. The detailed statistical reports allow me to see exactly who opened my message and what they clicked on.
> 
> **Cons**: The pricing structure has become my biggest nightmare. I find that the prices increase exponentially as soon as my contact list grows. The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space. Additionally, by adding so many features over time (website creation, CRM, social media), the interface has become a bit bloated, and I sometimes get lost in the menus trying to find basic functions.
> 
> An immediate boost to my credibility and brand image. My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time.

-----

### "Excellent for focused e-mails." — 5.0/5

> **Andy** | *30 July 2026* | Sporting Goods | Recommendation rating: 9.0/10
> 
> **Pros**: I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort.
> 
> **Cons**: Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain.
> 
> We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales.

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## Links

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| en | <https://www.getapp.com/marketing-software/a/mailchimp/> |
| en-AE | <https://www.getapp.ae/software/8268/mailchimp> |
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| pt-PT | <https://www.getapp.pt/software/8268/mailchimp> |

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