Very complete tool only for SEO experts
I use it daily in my work since it is one of the main tools we use to analyze web pages from optimization. As we use it for day-to-day work, we also take advantage of the ease with which reports can be put together to send to clients.
Searchmetrics is one of the most complete tools within SEO (Search Engine Optimization) and among its virtues, we find:
1) It offers insights for many countries separately and is always updating new locations.
2) It covers all the spectrum of features that are analyzed within SEO (technical aspects, linkbuilding, content, research)
3) The support is very good and constant, with distance training
Being such a comprehensive tool, it is difficult at first to understand where to find each item and how it is organized. In addition, although it is very professional, it is an expensive tool for entrepreneurs.
One of the essential tools
Search Metrics is a tool that I use often to get a quick snapshot of the online visibility of websites based on keyword rankings. Not only can you get a very accurate feel for how your website is performing over time across multiple countries, but you can also spot peaks & troughs and compare the dates with Google's algorithms to understand whether the website was affected.
You can also compare several websites as well as tracking both paid and organic visibility.
Another great feature is the winners & losers toplists, which update weekly to show the biggest shifts in visibility across all of the websites that are tracked.
The tool can also be used to identify which keywords send you traffic, with current ranking changes, estimated traffic and other PPC stats.
Reports are also available with lots of useful metrics to monitor progress and spot new opportunities.
There are lots of other features in the tool with more insights into keywords, backlinks, social and content, but access to these depends on your account level.
easy to compare sites side-by-side
shows historic data allowing you to get a snapshot of a website's performance over time
The weekly visibility updates are occasionally late with no news which can be frustrating when you have clients waiting on reports
The account levels vary a lot, with a significant jump from 'essentials' to 'Suite' - while they do offer custom packages, from my experience these can be a bit confusing as they are based on a credits system
New Design Helps but still Weak compared to Ahrefs and Semrush
Used primarily for SEO text writing and KW tracking in the past, but dropped the product.
The content editor which helps you write SEO optimized texts is fantastic. As much as I dislike SearchMetrics in general, I think they nail that better than anyone else has.
The UI is awful. It's very difficult to find your way around and everythign is split into modules. The tool is also German which shows in the English at times. The weird credit model is old fashioned and overal it's just waaay expensive compared to the market leaders with a weaker product.
How I Came to Learn SEO
Quite literally, this program that assisted in my SEO education while starting at an advertising firm. The UI was incredibly easy to navigate and understand, customer service was super helpful regarding my questions about the program or SEO practices in general, and searching for keywords with competition was a godsend. Towards the end, they introduced their writing program to easily writers like myself to create SEO-friendly pieces in a cinch.
I had little input as to using this software, but I have heard that it is more expensive than competitors. Also, when I first started using this, there was a learning curve to understand how all the different features work together in harmony, but all questions can be answered by the friendly and educated SM support staff.
No doubts - the best SEO software I have ever used
- Saved a lot of time on research
- Got important data
- Possibility to report easily
- Possibility to share the reports with others
- Really fast support whenever needed
- Huge amount of data, you can do with it whatever you have the imagination for
- Easy data export
- Huge number of features
- Integrated with other tools, like Google Analytics
- Dashboards possible to customize
- No low-price option for freelancers
- Limits of the number of users of licence
- Minor problems with waiting long for export files
- Little information in help, but it can be seen that they work on it
The best holistic SEO tool
SearchMetrics is a great help forr huge campaings (like ecommerce) and they require continuous follow-up
-Paid search data
-Good rank tracker
-A big keywords data base
-Incredible market studies
-Complete audit tool
-Confusing user interface
-Limited keyword tracking
-Some metrics such as organic visibility are not 100% reliable
Great SEO suite if you are willing to pay a high price
Actually, they deliver everything you can imagine getting your content marketing to the next level. I also liked their newly content experience suite, that definitely gives you valuable insights for your content creation and can make your contact creation process more efficient.
I tested the suite in-depth with a free trial. At the end of the day I decided against searchmetrics, as especially when you want to take advantage of all the different suites / products they offer, they are IMO the most expensive software on the market.
German-engineered SEO software
If you run a global business or are responsible for the marketing efforts across several countries....Searchmetrics is the only solution, that provides enough data.
Searchmetrics visibility index is the most accurate index to analyze visibilities of websites in the search index. Their massive amount of data is what makes Searchmetrics the most unique tool out there.
Searchmetrics made the move from "just" being an SEO company to provide a content marketing platform. I am not sure if this was the right way to go. Would have loved to see more SEO features.
Good for reporting progress to execs
SEMrush offers more and is less expensive
So far I haven't seen any benefits of switching to Search Metrics.
I've used two other premium versions of SEO software and I can't find anything that I prefer on this one. It's over-rated.
Convoluted and not intuitive to navigate. Does not offer mobile data for my country. Does not provide domain authority scores. Does not not provide an in-depth backlink gap analysis. Have to keep inputting competitors for the different sections - why can't it just retain the information once off and use the same for each project? Why can't it keep the default country you're working on instead of it jumping to the USA all the time? The list goes on...