Mixpanel Reviews
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141 Reviews
- Industry: Transportation/Trucking/Railroad
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
My Favorite Tool for Product Analytics
Reviewed on 2023/06/12
Mixpanel is great product analytics tool, until you have some issues around their data collection...
Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.
Pros
Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.
Cons
It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome tool for In-depth Product Analytics!
Reviewed on 2021/08/03
1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring...
1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.
Pros
Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.
Overall a pleasant experience!
Cons
No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.
No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.
Alternatives Considered
AmplitudeReasons for Switching to Mixpanel
Effective costing, plus easy to use UI/UX with Java Query Language support!- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Would like to see more features
Reviewed on 2018/12/16
Pros
It's a place where we can store and view important data points.
Cons
It's not easy to see what you need to from the data. Lacks a lot of features and functions.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Most important Data Analytics tool for SaaS
Reviewed on 2022/09/10
Great tool tool which every saas product marketer and developer teams should use for products...
Great tool tool which every saas product marketer and developer teams should use for products improvement.
Pros
Can track more detailed and accurate users Interaction information for SaaS products.
Cons
Implementation takes time and development efforts.
Alternatives Considered
Adobe AnalyticsReasons for Choosing Mixpanel
Not able to track detailed information about each user's activity inside webappSwitched From
Google Analytics 360Reasons for Switching to Mixpanel
Less expensive and more detailed implementation videos available.- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Too Many options- Over saturated
Reviewed on 2023/07/20
We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).
We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).
Pros
I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages. This is awesome as it provides critical precision on what and where to make improvements.We used it for mobile and web analytics, and used it to conduct product analytics as well and it kind of works for these purposes. However,
Cons
What I personally do not enjoy with Mixpanel is how saturated the UI is. There are just too many options and this gets me confused at point. I hardly figured out certain features on my own. It's not a great deal if you ask me and I highly recommend the developers make adjustments and take a minute to think about their customers.Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves. It's really overwhelming- you know.- The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mixpanel
Reviewed on 2023/02/11
Mixpanel helps us to measure how customers engage and interact with our services which tremendously...
Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.
Pros
Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.
Cons
Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
There are a lot of analytics tools. This one does work.
Reviewed on 2021/04/25
Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of...
Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.
Pros
Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc.
Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights.
Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading.
Again. the documentation, examples and how-to's are very helpful.
Mixpanel does not lose updates in most of the cases, but they might be delayed.
Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.
Cons
Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers.
The protocol itself is not suitable for seamless proxifying.
Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet.
Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved.
Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected.
Latency sometimes is an issue.
Price is a bit too high.
- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
#1 software for keeping track of product metrics and plan team KPIs
Reviewed on 2022/12/22
The overall experience was excellent, and would definitely recommend to use this software for your...
The overall experience was excellent, and would definitely recommend to use this software for your apps and products.
Pros
I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders were completed, how many rewards were sent to the users, how many users are using my mobile app, and also which all countries are my users spread in. It also generated powerful reports that helps me track my long-term goals for the product. I can easily identify which are the most used or least used features in my app.
Cons
I did not like that their customer service takes their own sweet time to reply. It would be helpful if they could also support live chat for urgent queries.
- Industry: Construction
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Customer data management by Mixpanel
Reviewed on 2022/12/17
Experience is good so far we are able to use the software effectively to understand our user...
Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve
Pros
We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software
Cons
Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Simple & effective product analytics tool
Reviewed on 2021/10/31
Overall, I'm pretty happy with the product. Since we had just launched the product in the market,...
Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
Pros
I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
Cons
Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Great data visualisation tool
Reviewed on 2023/08/21
Overall positive experience
Overall positive experience
Pros
Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report
Cons
It would be useful to be able to rename some of the fields in the reports
- Industry: Building Materials
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A powerful tool for gaining real insights into users' behaviors.
Reviewed on 2023/03/12
With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients'...
With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.
Pros
Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.
Cons
While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.
- Industry: Consumer Electronics
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
What I think about Mixpanel
Reviewed on 2023/02/23
Pros
Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven decisions.
Cons
Mixpanel has a limit on the amount of data that can be stored, which can be a challenge for my business with a large user base or those that generate a lot of data.
- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Mixpanel Review
Reviewed on 2021/10/22
As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....
As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.
Pros
My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!
Cons
It might just be me, but I find the event tracking dashboard can be a little convoluted at times.
- Industry: Banking
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Grow your online business by finding out caveats in your application
Reviewed on 2022/05/01
Pros
Data analytics, event capturing, AB testing, customer support.
Cons
Missed event are never captured and they just vanish so that needs to be addressed.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mixpanel
Reviewed on 2022/07/07
It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and...
It's an awesome analytic tool for measuring web traffic and user interaction. Anyone can use it and thus, I will always recommend it.
Pros
MixPanels provides super-important metrics like active daily users, sign-ups, and conversions. It's detail-specific and provides accurate web and mobile analytic metrics. Campaign monitoring is also super effective.
Additionally, It has an intrusive and easy-to-work-with user interface with good customer service. it's cheap & affordable and suitable for most beginners
Cons
I won't recommend Mixpanel for large businesses that receive massive monthly traffic or run large campaigns. It doesn't support data with high thresholds.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Management of digital marketing
Reviewed on 2018/10/21
It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance...
It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.
Pros
The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.
Cons
The difficulty of implementation and the non-accuracy of data
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Sophisticated but pricey solution
Reviewed on 2019/12/03
I really liked to use it and wish that it becomes more affordable at scale
I really liked to use it and wish that it becomes more affordable at scale
Pros
- Quite easy to integrate Mixpanel event tracking in existing codebase
- Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it
Cons
- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
All your product Analytics in One place
Reviewed on 2021/08/16
Pros
Help us craft the best funnels to optimize product decisions
Cons
Saving dashboards and retriving them sometimes acts wierdly
Alternatives Considered
AmplitudeReasons for Switching to Mixpanel
Start-up credits- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Very easy to navigate and pull your data
Reviewed on 2018/08/05
Pros
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!
Cons
I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.
- Industry: Internet
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great analytics software
Reviewed on 2021/02/26
I loved it. It's really easy to use and the Segment integration makes it an amazing analytics...
I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.
Pros
The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward.
Moreover, if you use Segment, Mixpanel will work great with it.
Cons
I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.
- Industry: Information Technology & Services
- Company size: 5,001–10,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
An Exceptional Analytic Tool
Reviewed on 2021/02/12
We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use...
We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.
Pros
Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.
Cons
There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
So much data and So little time
Reviewed on 2018/08/27
Pros
The ability to track all the different users on our system and truly analyze their journey within our product. As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.
Cons
The User interface within Mixpanel can be a lot for first time users. Even using the product for a couple of months now and I'm still not fully aware of how well to use it. I wish I had more time to figure out the different functions and learn the system more but that would be it's only drawback, that it's not for beginners.
- Industry: Computer Software
- Used for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Best analytics product there is but very expensive.
Reviewed on 2018/04/02
Great analytics but the pricing is no longer worth it.
Great analytics but the pricing is no longer worth it.
Pros
Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.
Cons
The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.
- Industry: Internet
- Company size: 51–200 Employees
- Used for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Mixpanel helps track user behavior and measure success for your application
Reviewed on 2020/06/13
I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in...
I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.
Pros
It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.
Cons
Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.