CallRail

4.5 (170)
Write a Review!
Call Tracking & Analytics

Overall rating

4.5 /5
(170)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.3/5

90%
recommended this app
Sort by

170 Reviews

Rick
Rick
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome call system!

Reviewed on 2019/07/17

For the most part things are going well so far.

For the most part things are going well so far.

Pros

It has an intuitive interface to click together your call system. Plus, it has tracking numbers which can be useful.

Cons

It really needs a way to reuse branches of the system. I'm not happy that I have to duplicate things just to make it work. (Ex. If no one answers, send it to voicemail. If they press a certain buttons, send the call to our answering service. The list goes on.)

I THINK that CallRail is the one that adds the ?v=[string] to the end of our URLs, and that's bad practice. It makes it so if someone tries to share the link, then they copy the tracking code with it, thus throwing off our results. That really needs to be set in a cookie. However, I can't remember if that was a problem with CallRail or not, though.

Mike
Mike
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Call Tracking Software

Reviewed on 2018/11/28

Great call and form submission tracking software. It has a lot of integrations and always adding...

Great call and form submission tracking software. It has a lot of integrations and always adding new ones. Support is responsive to inquires, which is another plus.

Pros

It helps business owners figure out which advertising platform brings in the most business.

Cons

Although tracked by the software, form submissions cannot be used as conversions in Google Ads and Bing Ads. Yet. The software does get constant updates.

Teresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

CallRail Not Intuitive or Feature Friendly

Reviewed on 2021/01/28

Not good. We are leaving CallRail to go to another call tracking service.

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Jordan
Jordan
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Best call tracking phone number provider

Reviewed on 2018/09/11

Great service. Tracked incoming calls through the phone numbers and area codes I chose with...

Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.

Pros

It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward

Cons

That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

Michael
Michael
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

CallRail is Simple To Implement...With some Support

Reviewed on 2018/12/04

Pros

Call Rail does a great job helping us track calls for our SEO clients. We are happy with the results that we see in our reports. We also like that one simple script added to our sites let us track phone calls and form fills.

Cons

There is a bit of a learning curve that requires the help of their support team. However, the support team is always eager to assist and very friendly.

Saeed
Saeed
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Charging Me For A Service I Never Added Or Opted For

Reviewed on 2020/12/01

Terrible experience, the most unethical firm we have used, terrible customer support. Charging...

Terrible experience, the most unethical firm we have used, terrible customer support. Charging users for a service without their authorization and refusing to refund.

Pros

I don't like anything about callrail, terrible customer service, unethical business, and terrible UX

Cons

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

Ryan
Ryan
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

I recommend going elsewhere

Reviewed on 2022/11/08

Pros

I liked the number of features. The sales page was nice.

Cons

Super complicated to set up. Doesn't integrate into Podio like smrtPhone.io does. Calls were randomly dropped.

Alternatives Considered

smrtPhone

Reasons for Switching to CallRail

I didn't.
Jen
Jen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

An Easy Solution for Tracking Calls

Reviewed on 2018/11/24

Pros

Being able to track phone calls from different verticals is a huge analytical advantage you can add to your marketing efforts. CallRail makes it simple to see which users are converting via phone calls and which channels are converting. You can record calls and set up whisper messages to make sure that you're compliant too which is very convenient.

Cons

The reporting isn't always the easiest to understand, setting up numbers is pretty easy, but making heads or tails from the different channels can be difficult if you don't set everything else up correctly.

Jake
Jake
Overall rating
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Powerful Call Tracking/Management

Reviewed on 2019/07/18

Pros

-Integrations work excellent, especially with our CRM
-More effective than competitors
-Customization w/ multiple phone numbers works very well for us
-Simple setup
-Excellent for agency-type setting and managing multiple accounts w/ unique access privileges

Cons

Not much to report as far as downsides. Maybe lacking a little bit in the visual department, but it's not a big deal. All of the features can make it a little overwhelming to a new user, but that's sort of expected since you can do so much with this software.

Steve
Steve
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Call Tracking for a Modern Business

Reviewed on 2018/11/01

Pros

The UI is very nice, the tracking seems to do a very good job and is accurate. I love the ability to record calls and add numbers at will.

Cons

It can be hard to convey the information proved to clients at times.

Johnna
Overall rating
  • Industry: Legal Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

CallRail Review

Reviewed on 2021/07/07

I have had a good experience with CallRail as our lead management system and would recommend to...

I have had a good experience with CallRail as our lead management system and would recommend to others.

Pros

It's very easy to look at lead data in CallRail. It pulls in the lead form contents so you can view the lead form and qualify it. Call metrics and other lead form metrics, such as call duration or first touch points, help us to qualify leads and understand multi-touch lead scenarios, and credit the sources accordingly.

Cons

I wish that you could pull "lead form contents" into the columns on the lead form log page, rather than clicking into each lead as it is tedious to do so.

Mike
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Ultra-Powerful Call Tracking & Management

Reviewed on 2018/03/14

We really value CallRail for all that it has enabled us to do with our company numbers. It allows...

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best call tracking software available

Reviewed on 2022/06/23

Overall I'd say this is the best call tracking software a marketing agency can use for their...

Overall I'd say this is the best call tracking software a marketing agency can use for their clients.

Pros

Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.

Cons

You have to contact customer support to set up more than one website pool but they do reply fast.

Blake
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Covers the gaps on attribution

Reviewed on 2017/10/02

We've been able to automatically log our inbound call data and read between the lines on data like...

We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.

Pros

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

Cons

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Verified Reviewer
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Call Tracking Software on the Market

Reviewed on 2018/04/04

Best call tracking software on the market.

Best call tracking software on the market.

Pros

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.

Cons

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Richard
Richard
Overall rating
  • Industry: Legal Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Key to Marketing Success

Reviewed on 2017/03/23

I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my...

I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I've activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I've gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you.

Pros

Ease of use; price; features; support

Cons

I don't completely understand the pricing. But it's a trivial issue compared to value received

Verified Reviewer
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI...

Reviewed on 2018/07/18

Easy and everything you need to show ROI to clients

Easy and everything you need to show ROI to clients

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

Verified Reviewer
Overall rating
  • Industry: Consumer Electronics
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great call tracking with keyword listening

Reviewed on 2019/10/05

Great experience overall. The platform is super simple. I have seen many other software copy them.

Great experience overall. The platform is super simple. I have seen many other software copy them.

Pros

I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.

Cons

Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.

Jacob
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Accurate but Pricy Call Tracking

Reviewed on 2022/12/14

Overall it's been a great experience and I would use it again.

Overall it's been a great experience and I would use it again.

Pros

The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.

Cons

The biggest issues we have with this software is that our customers don't want to pay for it.

Alternatives Considered

CallTrackingMetrics and RingEX

Reasons for Switching to CallRail

Easier to integrate
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

CallRail- a great way to funnel calls

Reviewed on 2020/04/06

CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but...

CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but I've had good results thus far

Pros

It's actually a fairly easy setup. I use it to set up numbers from basically any area code and then have those numbers forwarded to my cell. It's easy and you can set it up to have whispers as well

Cons

Interface isn't my favorite. It's detailed, but it does take a bit to navigate across and find exactly what you need. If that gets cleaned up, then it will be the best option by far in call forwarding and recording.

Trevor
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software, affordable, easy to use and customize

Reviewed on 2021/07/20

improving marketing attribution to google ads and google my business. also improving the sales...

improving marketing attribution to google ads and google my business. also improving the sales process

Pros

callscribe for custom lead classification and categorizing calls, the timeline for web history to call is also a great feature

Cons

i don't like how they erased call data X years or months old. i would like to retain all historical data. i assume they are making space on their servers?

Verified Reviewer
Overall rating
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

CallRail is awesome.

Reviewed on 2018/01/31

Pros

I use CallRail for the phone system on two companies. Call rail lets you choose to either have your menus read in a high-quality TTS engine so you don't need to record your messages, or you can upload recordings for your menus.

It allows for easy call recording, voicemail boxes, forwarding to phone numbers in sequence, or pretty much anything else you could need.

Cons

There are three features I wish CallRail had.

1. Ability to construct the path of menus such that each path can be reused. (Ex. If I send someone to sales, I need CallRail to play a message telling the caller they're being transferred. If no one answers, they get sent to a general voicemail box. The same path happens again for Support, and the same happens for people looking for work. I need to maintain that path in 3 places.)

2. I wish they allowed people to use their voice to ask for someone instead of having to push a button. (With idiots trying to use their phone while driving, that could cause an accident.)

3. I wish they'd allow key people in the company to have their own extension. That would really help out when a client calls to speak to one of our contractors and we need to transfer the call to that contractor.

Response from CallRail

Thank you so much for this valuable feedback! We'd actually love to speak to you more about some of the feature requests you mentioned. If you're willing to chat with someone on our team about your use cases for these, please send me an email at [email protected]. Hope to hear from you soon.

- Kate

Kevin
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy to Set Up Call Tracking for your Website

Reviewed on 2018/08/01

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call...

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

Pros

Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

Cons

Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

ilysse
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect for Call Tracking

Reviewed on 2020/11/10

Most of our clients who use CallRail are very happy with the results. Not only can they see how...

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Pros

Using CallRail allows our clients to be able to see where all of their website traffic is coming from that is resulting in phone calls and form submissions.

Cons

CallRail can be rather expensive, but there are options to downgrade the account if you don't need every feature.

Samantha
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Call Tracking Made Easy

Reviewed on 2018/05/10

Pros

CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.

Cons

If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.

Response from CallRail

Hi Samantha,

Thanks so much for sharing your feedback! I'm happy to share that as of today our HubSpot integration has been revamped! We'd love to hear if this update solves your issues and improves functionality for you.

You can learn more about it here: https://www.callrail.com/blog/callrail-hubspot-integration/ Please feel free to reach out to us via [email protected].

Thanks,

Kate