CallRail Reviews

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170 Reviews

- Industry: Computer Software
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome call system!
Reviewed on 2019/07/17
For the most part things are going well so far.
For the most part things are going well so far.
Pros
It has an intuitive interface to click together your call system. Plus, it has tracking numbers which can be useful.
Cons
It really needs a way to reuse branches of the system. I'm not happy that I have to duplicate things just to make it work. (Ex. If no one answers, send it to voicemail. If they press a certain buttons, send the call to our answering service. The list goes on.)
I THINK that CallRail is the one that adds the ?v=[string] to the end of our URLs, and that's bad practice. It makes it so if someone tries to share the link, then they copy the tracking code with it, thus throwing off our results. That really needs to be set in a cookie. However, I can't remember if that was a problem with CallRail or not, though.

- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Call Tracking Software
Reviewed on 2018/11/28
Great call and form submission tracking software. It has a lot of integrations and always adding...
Great call and form submission tracking software. It has a lot of integrations and always adding new ones. Support is responsive to inquires, which is another plus.
Pros
It helps business owners figure out which advertising platform brings in the most business.
Cons
Although tracked by the software, form submissions cannot be used as conversions in Google Ads and Bing Ads. Yet. The software does get constant updates.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
CallRail Not Intuitive or Feature Friendly
Reviewed on 2021/01/28
Not good. We are leaving CallRail to go to another call tracking service.
Not good. We are leaving CallRail to go to another call tracking service.
Pros
System uptime was good. The technical support individuals know their product and were very helpful.
Cons
As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Best call tracking phone number provider
Reviewed on 2018/09/11
Great service. Tracked incoming calls through the phone numbers and area codes I chose with...
Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.
Pros
It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward
Cons
That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
CallRail is Simple To Implement...With some Support
Reviewed on 2018/12/04
Pros
Call Rail does a great job helping us track calls for our SEO clients. We are happy with the results that we see in our reports. We also like that one simple script added to our sites let us track phone calls and form fills.
Cons
There is a bit of a learning curve that requires the help of their support team. However, the support team is always eager to assist and very friendly.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Charging Me For A Service I Never Added Or Opted For
Reviewed on 2020/12/01
Terrible experience, the most unethical firm we have used, terrible customer support. Charging...
Terrible experience, the most unethical firm we have used, terrible customer support. Charging users for a service without their authorization and refusing to refund.
Pros
I don't like anything about callrail, terrible customer service, unethical business, and terrible UX
Cons
They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

- Industry: Real Estate
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
I recommend going elsewhere
Reviewed on 2022/11/08
Pros
I liked the number of features. The sales page was nice.
Cons
Super complicated to set up. Doesn't integrate into Podio like smrtPhone.io does. Calls were randomly dropped.
Alternatives Considered
smrtPhoneReasons for Switching to CallRail
I didn't.
- Industry: Marketing & Advertising
- Company size: 1,001–5,000 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
An Easy Solution for Tracking Calls
Reviewed on 2018/11/24
Pros
Being able to track phone calls from different verticals is a huge analytical advantage you can add to your marketing efforts. CallRail makes it simple to see which users are converting via phone calls and which channels are converting. You can record calls and set up whisper messages to make sure that you're compliant too which is very convenient.
Cons
The reporting isn't always the easiest to understand, setting up numbers is pretty easy, but making heads or tails from the different channels can be difficult if you don't set everything else up correctly.

- Industry: Internet
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Powerful Call Tracking/Management
Reviewed on 2019/07/18
Pros
-Integrations work excellent, especially with our CRM
-More effective than competitors
-Customization w/ multiple phone numbers works very well for us
-Simple setup
-Excellent for agency-type setting and managing multiple accounts w/ unique access privileges
Cons
Not much to report as far as downsides. Maybe lacking a little bit in the visual department, but it's not a big deal. All of the features can make it a little overwhelming to a new user, but that's sort of expected since you can do so much with this software.

- Industry: Marketing & Advertising
- Company size: 1,001–5,000 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Call Tracking for a Modern Business
Reviewed on 2018/11/01
Pros
The UI is very nice, the tracking seems to do a very good job and is accurate. I love the ability to record calls and add numbers at will.
Cons
It can be hard to convey the information proved to clients at times.
- Industry: Legal Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
CallRail Review
Reviewed on 2021/07/07
I have had a good experience with CallRail as our lead management system and would recommend to...
I have had a good experience with CallRail as our lead management system and would recommend to others.
Pros
It's very easy to look at lead data in CallRail. It pulls in the lead form contents so you can view the lead form and qualify it. Call metrics and other lead form metrics, such as call duration or first touch points, help us to qualify leads and understand multi-touch lead scenarios, and credit the sources accordingly.
Cons
I wish that you could pull "lead form contents" into the columns on the lead form log page, rather than clicking into each lead as it is tedious to do so.
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Ultra-Powerful Call Tracking & Management
Reviewed on 2018/03/14
We really value CallRail for all that it has enabled us to do with our company numbers. It allows...
We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.
Pros
CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.
Cons
We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best call tracking software available
Reviewed on 2022/06/23
Overall I'd say this is the best call tracking software a marketing agency can use for their...
Overall I'd say this is the best call tracking software a marketing agency can use for their clients.
Pros
Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.
Cons
You have to contact customer support to set up more than one website pool but they do reply fast.
- Industry: Outsourcing/Offshoring
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Covers the gaps on attribution
Reviewed on 2017/10/02
We've been able to automatically log our inbound call data and read between the lines on data like...
We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.
Pros
Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.
As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.
If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.
Cons
Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Call Tracking Software on the Market
Reviewed on 2018/04/04
Best call tracking software on the market.
Best call tracking software on the market.
Pros
We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.
Cons
The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

- Industry: Legal Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Key to Marketing Success
Reviewed on 2017/03/23
I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my...
I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I've activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I've gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you.
Pros
Ease of use; price; features; support
Cons
I don't completely understand the pricing. But it's a trivial issue compared to value received
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI...
Reviewed on 2018/07/18
Easy and everything you need to show ROI to clients
Easy and everything you need to show ROI to clients
Pros
We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients
Cons
Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags
- Industry: Consumer Electronics
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great call tracking with keyword listening
Reviewed on 2019/10/05
Great experience overall. The platform is super simple. I have seen many other software copy them.
Great experience overall. The platform is super simple. I have seen many other software copy them.
Pros
I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.
Cons
Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Accurate but Pricy Call Tracking
Reviewed on 2022/12/14
Overall it's been a great experience and I would use it again.
Overall it's been a great experience and I would use it again.
Pros
The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.
Cons
The biggest issues we have with this software is that our customers don't want to pay for it.
Reasons for Switching to CallRail
Easier to integrate- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
CallRail- a great way to funnel calls
Reviewed on 2020/04/06
CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but...
CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but I've had good results thus far
Pros
It's actually a fairly easy setup. I use it to set up numbers from basically any area code and then have those numbers forwarded to my cell. It's easy and you can set it up to have whispers as well
Cons
Interface isn't my favorite. It's detailed, but it does take a bit to navigate across and find exactly what you need. If that gets cleaned up, then it will be the best option by far in call forwarding and recording.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great software, affordable, easy to use and customize
Reviewed on 2021/07/20
improving marketing attribution to google ads and google my business. also improving the sales...
improving marketing attribution to google ads and google my business. also improving the sales process
Pros
callscribe for custom lead classification and categorizing calls, the timeline for web history to call is also a great feature
Cons
i don't like how they erased call data X years or months old. i would like to retain all historical data. i assume they are making space on their servers?
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
CallRail is awesome.
Reviewed on 2018/01/31
Pros
I use CallRail for the phone system on two companies. Call rail lets you choose to either have your menus read in a high-quality TTS engine so you don't need to record your messages, or you can upload recordings for your menus.
It allows for easy call recording, voicemail boxes, forwarding to phone numbers in sequence, or pretty much anything else you could need.
Cons
There are three features I wish CallRail had.
1. Ability to construct the path of menus such that each path can be reused. (Ex. If I send someone to sales, I need CallRail to play a message telling the caller they're being transferred. If no one answers, they get sent to a general voicemail box. The same path happens again for Support, and the same happens for people looking for work. I need to maintain that path in 3 places.)
2. I wish they allowed people to use their voice to ask for someone instead of having to push a button. (With idiots trying to use their phone while driving, that could cause an accident.)
3. I wish they'd allow key people in the company to have their own extension. That would really help out when a client calls to speak to one of our contractors and we need to transfer the call to that contractor.
Response from CallRail
Thank you so much for this valuable feedback! We'd actually love to speak to you more about some of the feature requests you mentioned. If you're willing to chat with someone on our team about your use cases for these, please send me an email at [email protected]. Hope to hear from you soon.
- Kate
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Easy to Set Up Call Tracking for your Website
Reviewed on 2018/08/01
Allow sus to measure conversions for phone calls from our online marketing efforts. Without call...
Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.
Pros
Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.
Cons
Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Perfect for Call Tracking
Reviewed on 2020/11/10
Most of our clients who use CallRail are very happy with the results. Not only can they see how...
Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.
Pros
Using CallRail allows our clients to be able to see where all of their website traffic is coming from that is resulting in phone calls and form submissions.
Cons
CallRail can be rather expensive, but there are options to downgrade the account if you don't need every feature.
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Call Tracking Made Easy
Reviewed on 2018/05/10
Pros
CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.
Cons
If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.
Response from CallRail
Hi Samantha,
Thanks so much for sharing your feedback! I'm happy to share that as of today our HubSpot integration has been revamped! We'd love to hear if this update solves your issues and improves functionality for you.
You can learn more about it here: https://www.callrail.com/blog/callrail-hubspot-integration/ Please feel free to reach out to us via [email protected].
Thanks,
Kate