Marin Software Reviews

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.

Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.

I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening

I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.

We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable.

With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction.

The Support for beginner and intermediate users like myself is fantastic.

Our rep is always constructive and always goes the extra mile.

The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great.

Overall making the interface a tad more friendly would be great.

Amazing support service and dedicated team to look at accounts.
Cross-Channel Advertising Management
Optimization Tools
Reporting and Analytics
Bid Management
Automation and Workflow Efficiency
Integration with Multiple Platforms

Doesn't adopt to changes from search engine faster.
Older Marin interface was good and easy to use, MarinOne is slightly more difficult.

The data integration with our data lake and getting accurate reports within the dashboard.

Bidding portfolios have not been as good as Googles.

I love the bulk functions and ease of setting up dashboards for reporting.

The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

The ability to view multi platform campaign data in one place.

The creation of bespoke dashboards displaying metrics essential for campaign management.

Social preview links which save a significant amount of time.

It is frustrating that some platforms still need to be connected using data imports.

The platform is still a bit clunky when it comes to easily navigating between social and ppc

Marin has made it easy for us to compile vital information into visual reports for our clients. Alongside this, it helps us cut down on working time by alerting us about ad spending, engagement and awareness metrics on our ads and streamlines work.

Not all ad previews are available at the moment and we can't get access to external preview links without users needing a profile. This keeps us tied to our current internal process.

Account Breakdown for campaigns, ad groups, and keywords.

Individually Created Reports don't apply across all views

I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless.

There are some limitations to exporting data. For example, If I wanted to look at performance for the last 12 months, it aggregates the data versus breaking out the data by each individual month.

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used

Customer service was a constant let down - this is why I stopped using Marin

The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Old User Interface - could use a refresher.

Has good features like budget projection

Poor performance and poor customer support

I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.

I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day.

Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance.

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.