There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.
If you have a lot of data, bulk sheets can error and those errors can be hard to figure out
Needs more tailored functionality
Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.
I love the bulk functions and ease of setting up dashboards for reporting.
The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.
The customer support was terrible but I do like the A/B testing functions in the software.
You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.
I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.
I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day.
Capable of more than I realised
The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.
Old User Interface - could use a refresher.