Gets the job done well and easy
Customer service is great. Our dedicated account person also got the answer we were looking for. Their online support chat is also a huge help if you have a quick question. They have helped me out quite a bit.
Workflows are easy to maintain and create. Webforms that we put on our website is a great help to get new contacts. The email Message Editor is pretty easy to use if you don't know code and you can still put in your own css if wanted to.
RSS Feed emails was something we were looking into for our blog. Wasn't fully functioning at 1st but think we are going to get something from the new Tool Box
Great service. Reliable. Intuitive.
Increased customer contact, increased revenue
I've never experienced any glitches. The workflow process is intuitive. This is a workhorse; very dependable.
Uploading images is a painful process. Too many steps. Also, difficult to add new contacts and to edit customer lists.
Learning Curve of Using Bronto
I was fortunate enough to get in at the very beginning when Bronto was a prototype and did worked with some of the developers to assist me in figuring out some of its features/functions.
The idea of Bronto's capability is off the charts as in Expectations. We were using it at the time to not just to promote a product but was using the keyword function that it had with twitter. Like best time to tweet certain keywords/phrases. Also, the best days to send out to increase open rate and click thrus.
The learning curve of it all, if you had the time and not on a time cruncher to get things done. Then, thats fine for you to learn as you go on how to implement auto responders, when the best keywords to use for your emails.
Lengthy implementation, but overall good experience
Bronto helped take us from an unsustainable growing cost in email marketing on another platform and essentially fix that cost as our company grows
Bronto makes it easy to integrate with our other ecommerce platforms, and creates avenues to increase revenue through marketing with little human oversight once it's properly configured.
The amount of space/pricing for image hosting within Bronto is paltry
We are just launching the program so it's still yet to be determined.
Very expensive platform with poor support and missing features
Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.
We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.
Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.
Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again.
Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again.
Other advanced features like B2B marketing and trickle campaigns just never happened.
Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up.
They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto.
Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.
Response from Oracle Bronto
Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at [email protected] so that we can ensure you get the support you deserve.
Fantastic platform with big capabilities.
We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.
It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.
Bronto has helped in growing our email results across our 2 unique storefronts.
Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.
Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.
Once I got used to using the software, I have found that it is extremely powerful and functional.
Very custom designed emails, learned more about segmenting and analytics of emails, learned more about coding for email
The flexibility in design- lots of powerful tools (e.g. the content tags). I use MailChimp for some other clients and I find it to be very frustrating and limiting in comparison. The ability to segment and create lists that are extremely nuanced is nice. I also have had great experience with customer service.
I think that it isn't the MOST user friendly platform -- it took me a while to get used to using it. Sometimes it is hard to find exactly what you are looking for.
Good platform that has worked well overall.
email list send with high-end features
We switched to another platform for a few months, but had difficulties with them. They were able to easily have us return because they hadn't permanently deleted.
We have never been able to get the functionality that is related to ROI to work properly. They, essentially, switched to REST from SOAP without telling us.
I like the time release of emails, and the resend option for emails that weren't open. I also really like the list cleaning options.
It isn't very easy to use on mobile I have to use the desktop version on my phone. I wish there were more ways to learn how to use all of its features. I also think the site can be slow at times.
Response from Oracle + Bronto
Hi Marie! Thanks for taking the time to review Bronto. Feedback like yours helps us continually improve the Bronto experience on mobile and desktop. For help learning more about our features, we recommend utilizing the Bronto Help tab in the BMP. The Help tab contains links to the content that is relevant to the Bronto page you are on. The content includes links to help topics, videos, page tours, and guided walk-throughs. To access the Help Tab, click the Help icon in the top banner, and the Help Tab will slide open. For personalized help, you can reach out to your Account Manager about specific features and they will be happy to assist.
Great for larger companies
It provides a good solid foundation for all of our email marketing requirements.
Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.
Bronto is definitely not for the small business as the cost and features may be more than the start up desires. In addition, their tech support never seems to know what is going on when there is a technical issue. You can ask and ask again and they basically tell you, "It's being looked into." Problems do get solved eventually but they don't give you much insight as to why the things that are going wrong, are going wrong.
Experience as a User
Platform is good. It works but needs some TLC
Expensive for the value created
Bad experience in customer service and paying lots of money.
It has a good database management. It has a corporate backup giving trust in the tool.
But the tool is old and inflexible. We had a lot of trouble configuring it and at the end we decided to go for a simpler solution.
Full Email Marketing Suite
Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.
I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website. Bronto is a one stop shop unlike it's competitors that are either just for email blasts or has to integrate with 3 different softwares to keep everything automated.
The dashboard is a little aged, slow to load and some of the features are not initiative. It is functional but could use an overhaul to make it easier for users to get the information they need.
Tons of features with a great UI
Increased ROI from virtually every aspect of our emailing campaigns
The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.
It's very expensive and the reporting could definitely benefit from a remodel. Other than the reporting it really leaves nothing to be desired.
Year over Year Improvements
The support staff has helped us evolve and integrate with our website to create a better and more effective shopping experience and marketing strategy
Ongoing improvements to reporting and new tools for better marketing continue every year
Nothing...overall we haven't been able to test all the new tools yet.
Email creation has never been easier
Bronto does the trick.
Bronto is a great product that contains all the features we looked for in an e-blast solution. We send thousands of emails to thousands of customers and Bronto has always been reliable.
It's weird how you have to "create" the list, then "attach" the spreadsheet to the list. The UI could be spruced up to be more intuitive.
Super Easy To Use
Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we deal with on a monthly basis are very helpful and I enjoy chatting with them. I do wish that Bronto provided some more reporting though. Sometimes there are specific data needs I have, that Bronto does not meet. But for the most part, everything is pretty on par.
Probably the best
Evolving platform with strong customer support and accessible features
My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.
- Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems
- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.