Dealer.com

4.3 (36)
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Online marketing solutions for the automotive industry

Overall rating

4.3 /5
(36)
Value for Money
4.2/5
Features
4.1/5
Ease of Use
4.3/5
Customer Support
4.3/5

83%
recommended this app
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36 Reviews

Kyle
Kyle
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Dealer.com ControlCenter Review

Reviewed on 2019/04/29

Using Dealer.com ControlCenter is a great way to make sure you are getting all the correct info you...

Using Dealer.com ControlCenter is a great way to make sure you are getting all the correct info you need for the dealership. Highly recommended for anyone looking to close more sales.

Pros

Dealer.com ControlCenter provides everything I need to make sure I get enough eyes on the vehicles we sell at the dealership. This gives me full control when it comes to monitoring and statistics as well. You need to know when something isn't working and this Control Center gives you great insight.

Cons

I find some of the navigation to be a little hard to understand. It's not the best layout and it feels like not a lot of thought when into how to properly jump from area to area. But, once you understand where everything is it becomes much easier. I wish there was a way to edit the panels in the order of my choosing.

Michaela
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of the best.

Reviewed on 2023/11/13

We've been with Dealer.com for many many years. They do everything we need them to do! It would be...

We've been with Dealer.com for many many years. They do everything we need them to do! It would be nice to get a good performance rep and KEEP them for a while, but it's a small complaint in the grand scheme of things. We enjoy working with them and the entire Cox Auto suite!

Pros

Cox has the most vast suite of automotive digital products, and their integration amongst them all is hard to match. Dealer.com works with everyone we need them to, integrates as needed, and offers a dedicated performance rep to ensure all stays on track.

Cons

Because Cox Auto is such a massive company, their customer service, innovation, and ways of doing business can sometimes be lacking. We change performance reps about once or twice a year on average, and they are all pretty vastly different in their performance levels.

Daniel
Daniel
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 2.0 /10

Outdated and Hard to Use

Reviewed on 2018/10/15

Dealer.com provides a DMS for car dealerships and is tasked with inventory management, website, and...

Dealer.com provides a DMS for car dealerships and is tasked with inventory management, website, and customer service related services.

Pros

Dealer.com provides basic functionality. It does work for the bare minimum functionality.

Cons

This company was once very innovative but now the software is bloated, the customer support is underwhelming, and the price is quite high. Everything about Dealer.com just feels old and sluggish. It has been passed by time.

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Solid Program

Reviewed on 2020/02/20

Dealer Website and analytical data collecting to allow me to make better marketing decisions.

Dealer Website and analytical data collecting to allow me to make better marketing decisions.

Pros

It gives you a ton of data on our your site performance. Pretty easy to make changes to your site. Good templates to work from.

Cons

I wish there was a staging area for making changes to the website because right now most changes are live and I would rather have to make it live myself. Good data but I wish I could track a lead from my site through their visit and their origin.

Dan
Dan
Overall rating
  • Industry: Automotive
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Difficult Platform for Marketers

Reviewed on 2021/04/30

My overall experience as a marketer with Dealer.com is frustrating. My stress levels increased...

My overall experience as a marketer with Dealer.com is frustrating. My stress levels increased every time I had to go into the back end.

Pros

Dealer.com is a great platform for eCommerce. It lists products, pictures, prices and other relevant information.

Cons

If you need to use Dealer.com for anything else besides an eCommerce platform, you best look somewhere else. It has THE WORST page editor I've ever experienced in my life. We are in the 21st Century and this platform can't find a way to pause the live page while you are editing. So what happens when you need to preview your edits? You press publish, quickly visit the live page, examine the edits and go back to the backend if you need to continue with more edits.

What about when you need move something up and down within the page? There are content boxes that you can move. Are they labeled? Yes - they are all the same generic "content" label. So let's say you have 10 "content" labels and you have to move Label 3 down to the 8th spot. Do you think you can do it? What happens if you actually had to move Label 2? Good luck fixing that mess because there is no "back" or "undo" button.

Ashley
Ashley
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Most-Needed Software

Reviewed on 2021/04/26

Overall, this software is what I use daily to get by. Our dealership has to have it.

Overall, this software is what I use daily to get by. Our dealership has to have it.

Pros

The best part is the customer service and how they will jump to fix any problem. My website also looks pretty nice.

Cons

If you know how to code yourself, I find it difficult to modify their website. I wish you could make more alterations.

Allison
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Slow Websites & Unhelpful Support

Reviewed on 2019/03/06

Overall, Dealer.com is not the worst website provider I have used, but there are so many others...

Overall, Dealer.com is not the worst website provider I have used, but there are so many others that are better at a similar price point, that it makes the hassle of trying to work with them pointless.

Pros

The only item I like in reference to Dealer.com websites is the amount of things you can change on the site and in the containers. This makes it easy to set your site apart from others and make it different.

Cons

The websites are slow and the text is very hard to read. It is not super compatible on mobile versions and support takes a very long time to get things done, or they do not complete the ticket at all.

Sam
Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

7 Out Of 10

Reviewed on 2019/12/16

I use this for my dealer's website. It makes quick edits easy which is nice. And the support team...

I use this for my dealer's website. It makes quick edits easy which is nice. And the support team is great!

Pros

I have been using this software for 6+ years. It is easy to use and gets the job done. But what I like most is the customer service. I have always had a great rep. They are almost always available to answer calls and if not they will call right back.

Cons

Like I said I have been using this software for 6+ years and the software had made minimal updates from day one. A lot has changed in 6 years and I don't feel like Dealer.com is keeping up.

Jack
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Dealer.com was amazing several years ago

Reviewed on 2018/07/09

Pros

Dealer.com controlcenter is a simple to use dashboard that allows you to control your online presence. It is user-friendly.

Cons

Dealer.com has merged with Cox Automotive, and their entire support department merged too. The support team used to be a shining star for Dealer.com, but since the merger they have assigned website accounts to reps who have no idea what they are doing, and have to escalate every ticket to the point where they can take weeks.

Daniel
Daniel
Overall rating
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Dealer.com Antiquated and Old

Reviewed on 2018/03/13

Pros

I think the dealer.com support, for the most part, is good. They call you right back and try to handle your issues as quick as possible.

Cons

Everything is cookie cutter and if you try to set up your own webpages, their editor throws you back to the 1990s where, to get anything to work properly, you have to hard code it. Also the system and website is not responsive.

cristian
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

good product with good integration

Reviewed on 2023/11/01

Pros

we like how user friendly it is for inventory integration and pushing vehicles out to 3rd party sites

Cons

it is a little more costly than other options

Marina
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

May be trying to keep up with competitors

Reviewed on 2022/03/23

Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share...

Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out.

Pros

The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us.

Cons

It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see.

Silvia
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great People over at Dealer.com

Reviewed on 2022/01/20

I do enjoy using Dealer.com as the web provider for our dealerships.

I do enjoy using Dealer.com as the web provider for our dealerships.

Pros

What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved.

Cons

I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture).

Dan
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Dealer.com is a superior website provider

Reviewed on 2022/04/01

After having used other website providers in the automotive space, I've used Dealer.com for roughly...

After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date.

Pros

The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average.

Cons

The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution.

John
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Support is great, But more widgets could be added

Reviewed on 2019/02/21

Dealer.com is a great product to make sure that you can stay open 24 hours a day. The ability for...

Dealer.com is a great product to make sure that you can stay open 24 hours a day. The ability for customers to view your inventory online is crucial and they allow you to do that with minor hiccups.

Pros

Support is great, and we don't have many issues when it comes to our website that can't be resolved quickly. This is extremely important as our website drives most of our business. We use CDK for some of our other sites, and we constantly have problems with that site.

Cons

The sites seem to be pretty basic, and the lack of widgets don't allow for a particularly visually appealing site. I would also like to see a mobile app included in the subscription.

Elysia
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

We use this to control our inventory on AutoTrader.ca and to merchandise our new and used...

Reviewed on 2018/06/13

This tool seems to be on top of the emerging technologies in the field.

This tool seems to be on top of the emerging technologies in the field.

Pros

It is extremely easy to navigate and has a variety of reporting measurements which is important to my role. This tool is put together by a team that clearly understands our needs as an automotive dealer.

Cons

I don't know if it is an issue with Dealer.com or AutoTrader but we cannot syndicate photos from dealer.com to our actual website.

Mitchell
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Needs updating

Reviewed on 2021/04/08

Incredibly neutral. Simply, the design of the websites looks completely last decade.

Incredibly neutral. Simply, the design of the websites looks completely last decade.

Pros

The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But...

Cons

Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too.

Philip
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Big Name Website provider with Excellent Customer Support

Reviewed on 2021/09/08

Pros

The customer support team is very attentive, knowledgeable, and friendly

Cons

The picture scrolling aspect is a side-scroller model. I'd prefer a scroll-down model.

Jennifer
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great website and easy to edit

Reviewed on 2017/11/14

Pros

We have used dealer.com for over 6 years. It is easy to make changes in their backend tool to your website. Support team is great help and usually in a timely manner.

Cons

There are other providers that seem to be more technologically advanced than dealer.com. Recently we have been switched between a few reps. It would be nice to have a consistent one who can help make suggestions and be there for quick questions and understand your wants and needs as a car dealership.

Jason
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Awesome!

Reviewed on 2018/03/23

Pros

You can drill down on all analytics, leads, and inventory with just a couple clicks on your mouse. Best site we have

Cons

None. The website and back-end to dealer.com is top notch. I cant say one bad thing about this product or the people that stand behind it.

Barrie
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

We use Dealer.com to host our website and to merchandise our new and used vehicles

Reviewed on 2020/02/11

We have used Dealer.com ControlCenter for at least 6 years, allowing us to edit descriptions and...

We have used Dealer.com ControlCenter for at least 6 years, allowing us to edit descriptions and pricing on all of our new and used vehicles. We can also make regular changes to our website, add new pages using their widgets and HTML settings, and update our slideshow as OEM incentives change.

Pros

The back-end of the software is very easy to use. Changes can be made instantly and pushed directly to our website and to the AutoTrader.

Cons

Some things can be done at the dealership level, but Dealer.com requires certain changes to be implemented by their support team, usually with an added cost.

debra
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent example of excellence

Reviewed on 2019/04/12

Pros

Helps me to maintain, change and execute any daily functions on the spur of the moment and its live almost instantly

Cons

nothing, the tool is easy to use and if you need customer service they are there!

Katie
Katie
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 2.0 /10

Dealer.com is not my first choice for reporting

Reviewed on 2020/04/16

It was good using this product while having other Dealer.com services, but I would not choose it...

It was good using this product while having other Dealer.com services, but I would not choose it otherwise.

Pros

I like that it can house several Dealer.com products at once: analytics for websites, paid search, and more.

Cons

The design of this software is pretty outdated and bulky, and sometimes the numbers in their analytics differed from other sources.

Rene
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love how easy it is to use Control Center

Reviewed on 2017/06/07

Pros

Easy to build webpages, large media library, great informational reporting, and the support staff is friendly and always willing to help.

Cons

There have been times that I don't have some widgets I need. So I think just add more widgets for users that know how to use the software.

Ryan
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Put the Deal in Dealer.com

Reviewed on 2021/03/15

Pros

It's easy to use and whatever is not able to be accessed there is a tech support line that's ready to help you. Of all the tech supports it is the easiest to get ahold of someone, and more times than not they can fix your issue over the phone without having to escalate it. The websites look great and are form functioning across multiple different sites, making integration easy for pricing, images, and just about anything you may need. While still giving the customer most of the control.

Cons

There are some functions that don't work as intended, but a quick tech support call can get those fixed pretty quickly. They also do have some things locked behind paywalls, if you will, that could be open or should be part of base packages, but otherwise it's very user-friendly.