VWO Testing Reviews

I think the software is incredibly robust but at the same time very easy to use.

I wish the pricing was a bit more affordable for us.

I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

The support is kindly even if they were not able to solve the bugs

A significant part of the users cannot see the a/b test.
The deploy function doesn't work properly. At least 10% of the users see alway the old code.
Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code.

Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful.

I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly.

Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in.

I especially didn't like their pricing threshold. .

It´s an easy to use A/B testing tool. You can start really easy and you can check the results easy. The customer support is also good and they are willing to help

I don´t like it that they have updated their tool and now you have to pay more to see the videos of the visitors of the website for example. Before this was free and now it´s only for the companies who are paying more.

the ability to use one platform to seamlessly track what's happening with visitors to my websites

could be easier to install however it's not that complicated

The ease! And sometimes when we don't have time for a technical release we can use VWO for the visual changes.

It can make your website more slow, but not too much to worry about.

VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing. You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level.

Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting

The BEST part about VWO is how quickly their Customer Service team responds on chat. I can get really quick feedback on an experiment I was planning to launch that same day.

Sometimes the features are confusing. Usually the service team or help pages clarify things easily.

I’m not a web developer but a designer. I just have basically html knowledge. VWO doesn’t even require that. I’m able to impress my boss by running A/B tests all on my own without her needing to involve developers. It’s pretty amazing. And if I ever have a question about how to do something, they’re very prompt in answering my emails.

Sometimes it would be difficult for me to do design the variation. I would click on something, and it wouldn’t act how I wanted it to. Took me a bit of time so get the variation to look exactly how i wanted it to.

As an agency, we use a variety of website testing softwares such as VWO and Optimizely depending on what the client has. VWO is by far the best to run tests in AND the data they provide is insightful and actionable, which always makes me and the client happy.

The biggest pushback I've gotten on VWO is when we recommend the platform to clients who are interested in CRO but don't have any kind of software. Sometimes when we make the recommendation to move forward with VWO we hit roadblocks when it's time to implement the tests/code on the actual site.

Ease of setup and use, targeting and segmentation of data.

I wish there was a way to override or reset variations that a user has already been cookied for.

We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team.

It is a little pricey, but we got a lot of value, so no real complaints.

It is an excellent tool to perform testing of websites and optimize them, easy to use and very user friendly.

It would be important that it contains extra features based on the user's needs so that it is a more complete tool.

What I like the most is that there are many functions that include personalized orientation and the availability of the heat map that eliminates the dependence on tools such as Mouseflow and Hotjar.

The only thing I could recommend is that there should be a smaller package at a more affordable price for small business owners.

The easy of use and speed to set-up an A/B test.

The organization of run tests and results could be better.

- After implementation, setting up AB tests is very easy; no IT needed anymore
- Value for money is compared to Optimizely better

- For setting up more advanced AB tests, still coding skills are needed
- The contact support can be a little slow

This tool enables us to make advanced a/b testing recommendations to our clients.

It's very expensive for our agency, which makes it difficult to defend to management.