Oktopost Reviews

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104 Reviews

- Industry: Banking
- Company size: 1,001–5,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Solid marketing tool with the functionality that covers all my needs.
Reviewed on 2022/02/15
Pros
The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.
Cons
I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.
- Industry: Research
- Company size: 51–200 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
One of the best social marketing platforms
Reviewed on 2016/04/05
Social marketing is difficult for our team because we don't often have huge amounts of time to...
Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.
Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.
Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.
The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.
We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.
The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.
Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.
Pros
• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)
Cons
• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
A capable yet imperfect social media tool
Reviewed on 2018/12/12
I came into my position as social media manager at a company that was using Oktopost and unfortunate...
I came into my position as social media manager at a company that was using Oktopost and unfortunately it didn't fit our daily needs. There are some positive features that help it stand out against the competition but ultimately we went in a different direction.
Pros
The best part of Oktopost is the tracking / tagging of posts within campaigns - that gives you excellent data and sorting when you're looking back on past posting.
Cons
It's not super user-friendly, and it's missing key features that its competitors have

- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great platform for B2B social media marketing
Reviewed on 2018/08/01
Social advocacy and easy social media management.
Social advocacy and easy social media management.
Pros
Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
Cons
There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good social media software - good tools and fair priced
Reviewed on 2018/10/16
I liked the experience. I thought that it was easy for me to get started, get things working and...
I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.
Pros
Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.
Cons
Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.
- Industry: Management Consulting
- Company size: 2–10 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Oktopost for SME companies
Reviewed on 2015/10/06
Oktopost is a great tool for managing your social presence. It helps you in numerous ways:...
Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc.
Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.
Pros
- ease of use
- message assets
- scheduling
- content discovery
Cons
Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Full-featured product with a few quirks
Reviewed on 2021/02/02
Quick and easy LI posting in multiple local languages to multiple regions
Quick and easy LI posting in multiple local languages to multiple regions
Pros
Publishing, inbox, advocacy and analytics are unified in a single tool. Easy-to-build dashboards make it simple to demonstrate social value to stakeholders.
Cons
Settings for copying posts to advocacy board are not preserved in draft mode. Admins do not have ability to manage advocates' topic subscriptions.

- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great experience
Reviewed on 2021/10/05
Helps me in the organized scheduling of my content.
Helps me in the organized scheduling of my content.
Pros
Super friendly and easy to navigate. You don't have to be a digital master to know how to use it.
Cons
I had some problems with the programming of some posts but they were solved.

- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
great tool, very easy to use
Reviewed on 2017/12/13
increased social visibility
increased social visibility
Pros
reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)
Cons
i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it
- Industry: Information Technology & Services
- Company size: 11–50 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Best in Class Social Media Management
Reviewed on 2015/10/05
While a little pricier than some of it's competitors, it's worth it.
While a little pricier than some of it's competitors, it's worth it.
Pros
Campaign management, scheduling and content library/duplication are all fantastic.
Cons
Higher priced than other solutions.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The only platform you need for social media at your company
Reviewed on 2023/02/06
Oktopost has simplified social management across our fully remote organization, streamlined and...
Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).
Pros
Easy to use, all scheduling, analytics and management in one place.
Cons
Nothing, we love the tool at out company.
Reasons for Switching to Oktopost
Because of Linkedin integration.- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A great tool for social media management and employee advocacy
Reviewed on 2023/01/12
Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different...
Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different social management tools such as Hootsuite, Sprout Social, and Sprinklr, and Oktopost is now one of my favorites.
Pros
I like how easy it is to get a comprehensive view of our different social channels and what's being published. It's also very simple to copy and duplicate posts, set automated publish times, and also share posts to our advocacy boards for them to easy share the posts with their networks. Overall the usage and set up is very intuitive and simple for our team.
Cons
The reporting dashboards are helpful but you can't dig into specific details outside of the widgets that are available. We have also noticed discrepancies in reporting - LinkedIn often shows different native metrics than what we see in Oktopost.
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product, incredible customer service
Reviewed on 2022/12/08
Great. A+ customer care, excellent product, constantly improving
Great. A+ customer care, excellent product, constantly improving
Pros
They are a company that truly cares about its customers. They take and implement feedback, and this is shown through their product portal wherein customers can request a feature and other customers can rate how important that feature would be to them. The co-founder and head of product have joined called with me just to get my feedback. They make me feel like they've customized their product specifically for me, and I know I am not the only one who feels this way. Their advocacy tool is great, I have employees requesting to be given a seat. You can add multiple text options to each shared asset and employees can then choose and edit to their liking.
Cons
The analytics don't always match up to native analytics
- Industry: Logistics & Supply Chain
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great product!
Reviewed on 2023/01/05
Easy to understand tool with great features
Easy to understand tool with great features
Pros
+ social media scheduling+ employee advocacy+ makes my work life so much easier
Cons
Analytics could be easier to understand, I would appreciate an app interface for admins
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Social Management Platform for B2B
Reviewed on 2018/12/10
We've tied our social media to our actual return on investment in campaigns and gained a ton of...
We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.
Pros
This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.
Cons
Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great tool for social media marketers
Reviewed on 2019/04/11
Overall, I love using this platform and it makes my life so much easier.
Overall, I love using this platform and it makes my life so much easier.
Pros
Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.
Cons
I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.
- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great B2B Social Automation Tool
Reviewed on 2018/02/12
Pros
Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!
Cons
Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.
- Industry: Hospital & Health Care
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Great Product but Could Use a Couple Upgrades
Reviewed on 2017/01/23
I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy...
I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.
Pros
Ease of scheduling and editing.
Cons
Wish it was easier to post to multiple networks with the same status at once.
Response from Oktopost
Hey Lauren, thanks for the feedback!
We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.
Hope that helps!
- Industry: Information Services
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Oktopost is ROBUST!
Reviewed on 2021/03/23
Our company has solved the problem of not having social connectors. With Oktopost, our company can...
Our company has solved the problem of not having social connectors. With Oktopost, our company can now provide customers with the ability to post to different social platforms and integrate that with our Marketing Automation software as well
Pros
Oktopost is so robust and provides beautiful analytics for all your social platform interactions. On my end, I use the reseller portal and it is neatly organized and very easy to use.
The service itself is great. Customers can easily schedule posts via ClickDimensions in Dynamics CRM and then view that data either in CRM or for more robust data, in the Oktopost portal.
Cons
It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.
- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Oktopost Review
Reviewed on 2022/02/08
Pros
One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.
Cons
I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.
- Company size: 201–500 Employees
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Review Source
Overall rating
Good tool for Community Management
Reviewed on 2014/12/03
This tool is very useful if you're looking for a scheduling platform for most important social...
This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.
Pros
- it suggests optimal post timing for your key channels
- easy to work with user interface
- great for scheduling posts
- downloading reports in PDF is easy
Cons
- you can't publish one post to multiple channels at the same time
- I couldnt't tag people on Google+
- doesn't allow you to post images on LinkedIn
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.
Reviewed on 2017/05/08
Pros
Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).
Cons
Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.
- Industry: Retail
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Good option for social syndication
Reviewed on 2019/10/22
Although we really didn't have much other choice for platforms, this one works for us pretty well.
Although we really didn't have much other choice for platforms, this one works for us pretty well.
Pros
This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.
Cons
I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.
- Industry: Management Consulting
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Amazing tool
Reviewed on 2016/08/12
We are using this tool since almost a year now, and our experience has been very nice in terms of...
We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.
Pros
The ease of use, kind of analytics it provides.
Cons
There are certain limitations but that's fine, no tool can provide everything.
- Industry: Translation & Localization
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Great if you do a lot of social media
Reviewed on 2019/02/14
Pros
It's nice to be able to schedule my monthly posts and then not have to think about it again.
Cons
You can't tag scheduled facebook or linked in posts for some reason. You can only do that for twitter. Also, if you do a hyperlink, you can preview it.