Reporting, conversion tracking, advocacy - complete social reporting!
Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.
More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.
As an agency user, we're now Silver Oktopost Partners.
- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking
In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.
Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!
A paid ads integration might be asking a lot but would be interesting to see.
Overall good social media management, but can use some polish
Overall good - once the two liked items in my review get addressed it'll be great.
Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.
Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.
User Friendly - but VERY Basic
Generally like it but feel it might be for companies starting their journey out on social and employee advocay.
It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.
It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.
One of the best social marketing platforms
Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.
Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.
Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.
The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.
We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.
The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.
Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.
• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)
• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting
Great platform for B2B social media marketing
Social advocacy and easy social media management.
Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.
Social Management Platform for B2B
We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.
This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.
Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.
Best B2B Social Media Platform
I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.
- Ability to schedule posts across multiple profiles
- Create 'campaigns' and tag campaigns for reporting
- Advocacy built in
- Content calendar
- Content suggestions
- Social Listening
- All the integrations
It would be nice to have a content calendar for advocacy posts like the regular posts.
Great, affordable social media tool for any size organization
Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.
Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance.
No Live Chat option can be frustrating, although email support is generally pretty quick (one business day).
Good social media software - good tools and fair priced
I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.
Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.
Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.
Oktopost for SME companies
Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc.
Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.
- ease of use
- message assets
- content discovery
Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.
Great tool for social media marketers
Overall, I love using this platform and it makes my life so much easier.
Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.
I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.
Great Product but Could Use a Couple Upgrades
I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.
Ease of scheduling and editing.
Wish it was easier to post to multiple networks with the same status at once.
Response from Oktopost
Hey Lauren, thanks for the feedback!
We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.
Hope that helps!
Mostly positive with the ease of scheduling messages on multiple networks.
I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.
The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.
Great B2B Social Automation Tool
Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!
Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.
Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x
Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.
Gets the job done without adding too much complexity.
The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.
Great tool - easy to use - convenient - amazing support
Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.
How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.
I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.
Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.
Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).
Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.
As the only person managing my employer's social media presence, this has made my job more efficient
I am a big fan of the overall UI.
The Advocacy Board feature has been instrumental in helping us grow our social media reach.
The robust Analytics view helps make reporting on results that much easier.
I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.
Great Social Media Insight for ROI
Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media.
Love the employee advocacy functionality too.
Conversions, integration with Marketo
A bit clunky sometimes
Response from Oktopost
Thanks for the great review! Always great to see that our users love the platform.
Social analytics done right!
Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.
No complaints. Oktopost has made social so much easier!
Oktopost is easy to use and intutive.
Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.
The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.
The ease of use, kind of analytics it provides.
There are certain limitations but that's fine, no tool can provide everything.
Good option for social syndication
Although we really didn't have much other choice for platforms, this one works for us pretty well.
This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.
I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.