Meta for Business Reviews

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

I like being able to post content to Facebook and Instagram and I like how WhatsApp has been able to be customized more for businesses

I don't like how they promised me and ad credit for running ads and they never delivered on their promise

It makes it pretty easy to collaborate and connect to my client's Meta Accounts.

There are updates being made a lot and oftentimes links won't take you to the right spot and jump back to broken links or missing links.

Saving time by option to deal with many FB pages/ also instagram from one spot

Sometimes not working smoothly - not posting content, or some options not working. Direct help could be reached more easily

Meta is a powerhouse for targeted image ads. Its a necessary part of most full scale marketing campaigns because you can achieve great results.

Meta's customer service is almost non-existent. You bounce from an automated message to a real person constantly redirecting you to another team which will then redirect you back to the first team. It won't get resolved if you can't solve your issue yourself.

Ease of use. Targeting is easy, set up is easy.

It is hard to get help with technical issues

Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta.

Customer Support takes quite a while to get back to you in regards to support questions.

Meta for Business keeps all of your Facebook, Instagram, and messenger activity in one place. It makes it easy for you to manage from one platform.

It can take a little bit of time to get used to but once you get the hang of it, it is easy to manage.

I like the features of an app designed to manage multiple social media accounts at once.

I didn’t like how difficult it was to delete accounts or replace accounts.

Specific platform features available that might not be available on third parties due to API limitations.

Inability to use full range of story stickers when scheduling.

It is easy to switch between all my Social pages I manage.

Have not disliked it yet, I will need to use it some more.

Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of planning, launching and monitoring an advertising campaign and manage the commun. All this is for free. I should also mention the fact of being in contact with the community, understanding their preferences, expectations and reactions really helps us produce adequate content and ensure good performance of the page.

Nothing to mention about inconvient of méta but I would Like to have all social media included in for example ( Linkedin, Tik tok et Youtube...)

Really works re putting posts and adverts infront of the right audience.

The pixel is not as useful as I would like it to be.

I love the convenience Meta for Business creates for my small beauty business. I can see everything I need, in one place.

One thing that wasn’t simple is setting up my catalog to add products to my online shop. It was difficult to locate certain pages needed to access the catalog itself. Eventually I found it all to set up, but it was time consuming.

Great tool for advertising our business specifically targeting local prospects.

Organic growth is becoming difficult and target marketing is not as effective as it used to be.

At the Indiana Historical Bureau, we like that we can create a post and publish it simultaneously on Facebook and Instagram, which has helped grow the latter account substantially. We also really like the post planning tool, which allows us to schedule posts weeks or even months in advance, saving us time on social media work.

We have found that some of the wayfinding for components of the application is a little difficult to discern. It is not always obvious when you're switching from a personal account on Facebook and when you're using the official IHB account. This component could be made much easier.

It's a great tool for promoting businesses and online presence. It is easy to navigate.

I've noticed an uptick in phishing emails warning that policy violations have occurred. I'm not sure what can be done about it. I realize this is a real problem that is not limited to just Meta.

Is a social marketing business that helped ne alot with no flaws

I don't have any problems at the moment

What I like the most is how easy it is to market my business and how easy it is to create ads for my business.

What I like the least is the Messaging feature. I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business to work with if they haven't messaged me first I have to message them from my personal page.