Dealertrack DMS Reviews

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117 Reviews
- Industry: Financial Services
- Used for 1-5 months
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Review Source
Overall rating
- Ease of Use
Interesting concept but not as helpful as I thought
Reviewed on 2018/06/12
Pros
I worked with a car dealership and though this was helpful it was different from what I was accustomed to. I think it is fairly standard software though.
Cons
I did not like that there were not standard email templates to contact clients. This would have made things faster and easier.

- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Dealer Track best software in the Automotive industry
Reviewed on 2019/10/15
I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working...
I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working a car deal without it.
Pros
Dealer track has a tool for almost every need in the industry.
Very easy to use.
Always Improving and adding valuable tools.
Cons
Cost should be tailored to dealership size and use of product. Not to take away from its value because there is no better tool for the automobile industry.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Dealertrack could be easier
Reviewed on 2022/09/20
Dealertrack is middle of the road software that is somewhat easy to use.
Dealertrack is middle of the road software that is somewhat easy to use.
Pros
Entering inventory is easy. Connecting to our site is easy.
Cons
Design and layout of some features is not easy, visually appealing.

- Industry: Automotive
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
At your finger tips!
Reviewed on 2019/10/22
Overall dealertrac was functional and pretty quick for approvals.
Overall dealertrac was functional and pretty quick for approvals.
Pros
Allowes me to view multiple finance companies at a press of a button. Gives you information on additional documents that are needed. Quick information upload
Cons
The cons for me is that it allowed other F&I users to see qualified and minimal qualified candidates. This did create issues with cherry picking.
- Industry: Automotive
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Mostly Happy with Dealer track.
Reviewed on 2019/04/17
Our dealership has been using Dealertrack for 6 months after converting from Reynolds and Reynolds....
Our dealership has been using Dealertrack for 6 months after converting from Reynolds and Reynolds. Dealertrack is alot easier and more intuitive. I'm told we are also saving a bunch of money for switching. All features seem to be included, instead of paying for each individual features like Reynolds.
Pros
Easy to use. Has more current features after converting from Reynolds and Reynolds. Way cheaper as well.
Cons
Seems to be lacking some features that are present in other areas of the software. Suggestions need to have at least 50 votes before Dealertrack will even look at it.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
My company is integrated with Dealertrack
Reviewed on 2019/04/18
Without DealerTrack integration my company would not have at least half of the customers we do. A...
Without DealerTrack integration my company would not have at least half of the customers we do. A lot of our customers use DealerTrack so integration with them is vital to our success.
Pros
Their customer service is not the best but it is above average.
My company integrates with DealerTrack and their support staff is superb.
Their website is very organized and the interface makes it easy to navigate.
Cons
The only con I have ran into is that their website on works on Internet Explorer and can not be accessed through Google Chrome without an extension.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Couldn’t live without it
Reviewed on 2019/05/20
Pros
Love that all my banks can receive the application with a click
Cons
I love everything about it almost never have any problems
- Industry: Automotive
- Company size: 201–500 Employees
- Used Monthly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Not a Fan
Reviewed on 2019/07/23
Pros
Great for very small dealerships to be able to get going and offer financing as well as manage customers
Cons
very little customer support. No real APIs, no customization, very slow, difficult to use. Not modern and will not work with most other softwares.

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Overall rating
- Value for Money
- Ease of Use
- Customer Support
Great Product for F&I
Reviewed on 2016/12/06
Dealertrack is a must have software for any dealership. Makes F&I easy and integrates all of our...
Dealertrack is a must have software for any dealership. Makes F&I easy and integrates all of our aftermarket sales products. eMenu is a great additional tool that makes up-selling effortless.

- Industry: Automotive
- Company size: 2–10 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Dealers DMS
Reviewed on 2017/02/26
One of the better DMS systems out there but pricey for Independents, more for your money with...
One of the better DMS systems out there but pricey for Independents, more for your money with Dealercenter.
Pros
Ease of navigation
Cons
price
- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Review on DealerTrack
Reviewed on 2023/08/10
Overall it is easy to use for running credit apps.
Overall it is easy to use for running credit apps.
Pros
The features are user friendly and quick to fill out.
Cons
The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Dealertrack DMS
Reviewed on 2022/06/24
Overall I like the program. Right now I only use it to do inventories. The inventory program is 1...
Overall I like the program. Right now I only use it to do inventories. The inventory program is 1 of the best but could use some minor improvements.
Pros
The program is not overly complicated and easy to use overall
Cons
Sometimes the features are a little basic.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
DealerTrack DMS was the best DMS we have ever used...until it was no longer available in Canada
Reviewed on 2022/05/26
Pros
The shortcut key options to create a deal or add a new line to a work order were the best for saving time, especially when creating multiple sales for the same fleet customer, or multiple PDI work orders.
Cons
The accounting integration could have been improved to incorporate accessory sales and gross profits. We would have to add accessories and manually calculate the gross profit on the sale and installation.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Dealertrack Made My Job Easier
Reviewed on 2020/09/29
My overall experience is fine. Happy with my DealerTrack and think dealers would love it.
My overall experience is fine. Happy with my DealerTrack and think dealers would love it.
Pros
I enjoyed being able to long on anywhere to underwrite deals. It also made pulling reports and entering new dealers easy.
Cons
I did not like when I could not get a dealer to “line up”. Most of the time they lined up perfect, but sometimes it would take too long.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Tragic update
Reviewed on 2020/12/17
I've been using dealtrack for 15 plus year's and previously loved it, however after the change i...
I've been using dealtrack for 15 plus year's and previously loved it, however after the change i absolutely hate it and will be looking into other options like RouteOne
Pros
Absolutely NOTHING, the ONLY thing this update did was get me to look into RouteOne!
Cons
There is absolutely nothing i like about it, WHY would you change something that wasn't broken and user friendly? I don't get it, so i will be looking into other options!
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Great software for the automotive industry
Reviewed on 2019/05/24
Pros
I like using dealertrack. As a F&I manager at an automotive dealership, I use Dealertrack to submit all of my credit applications and it is so easy to use! I can access payoffs, approvals, and everything in between with Dealertrack.
Cons
Every so often, the software goes down and it can take minutes or hours for it to come back. I also wish there was a way to transfer my credit apps into my Lot Wizard instead of having to re-type everything.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Automotive DMS
Reviewed on 2020/10/13
We switched from Reynolds and Reynolds. The software itself looks so much nicer than R&R.
We switched from Reynolds and Reynolds. The software itself looks so much nicer than R&R.
Pros
I like the software, very easy to use, easy to set up and also easy to train my employees on how to use the software.
Cons
The one con I would say Dealertrack has, which it hasn't happened for awhile now, is that the website will go down and we can't use the software until the website comes back online.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Dealertrack DMS
Reviewed on 2021/06/18
The past year I have been using it has been great! Again customer service is top notch!
The past year I have been using it has been great! Again customer service is top notch!
Pros
ease of use and custoemr service. drop down menus are great to work with, search tools are also great.
Cons
The system can be a little glitchy and often times will close out without saving your work. When copying an app over it doesn't carry all of the info over either
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Dealertrack DMS will not disapoint.
Reviewed on 2022/10/13
Pros
User Friendly.
360 Help Button.
Multi Functional
Report variety & options are second to none
Cons
I wasnt too find of the Payroll with Dealertrack, however, couldnt be more happy with the switch to Netchex.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Great for inventory management
Reviewed on 2020/12/01
Amazing customer service. I liked the inventory side. It worked very well for our business, but...
Amazing customer service. I liked the inventory side. It worked very well for our business, but the accounting side is very important to keep the business running.
Pros
Dealertrack DMS was easy to use and integrated well with the web provider that we used at the time.
Cons
The accounting side seemed very antiquated and was not easy to pull monthly reports
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to use, fast results.
Reviewed on 2022/10/20
Pros
The ease of navigating the system is wonderful.
Cons
Access to chat seems to be difficult to find. When I need to reference something mentioned in the initial chat, it is a bit difficult to relocate those terms.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Usage
Reviewed on 2021/05/27
Amazing I wouldn't switches things up ever, I look forward to continue using this product
Amazing I wouldn't switches things up ever, I look forward to continue using this product
Pros
The interface is very sleek and easy to use, I love it and hope the company never switches over to another software
Cons
There isn't too much I don't like about this software, It's slow at times, But that could very well be out internet.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The center of your business
Reviewed on 2020/01/14
Again, integration with all of my CRM software makes this choice a no brainer
Again, integration with all of my CRM software makes this choice a no brainer
Pros
It's integration with the best software and your key to all available lenders. They already have generated standardized forms so there are no times you'll need to reinvent the wheel
Cons
Price, but you can only have two or is the criteria. If it's good and fast, it's not cheap. If it's fast and cheap, it's not good. And if it's cheap and good, it's not fast. Pick two.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Efficient
Reviewed on 2019/02/22
Pros
What I like most is you can submit credit applications for potential car buys and do all the financing paper work all on the same software.
Cons
What I like least about the software is sometimes it does crash and you have to call technical support.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Where would we be without it?
Reviewed on 2018/12/04
Pros
Easy to use how multi abilities to book out, and save inventory works great with DMS
Cons
Just that I cannot integrate with our OEM product (as of yet)