Oracle BlueKai Reviews

Oracle BlueKai

Data management platform for marketing

3.5/5 (2 reviews)

consumer genomics data

Used Monthly for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Rajendra C.

Rating only

Reviewed on 2018/11/08
Review Source