2 reviews

Oracle BlueKai

Data management platform for marketing

3,5 /5 (2 reviews) Write a Review!
Overall rating
3,5
/
5
Value for Money
2
Features
3
Ease of Use
4
Customer Support
2
50% recommended this app
2 reviews
Rajendra C.
Industry: Information Technology & Services
Company size: 11-50 Employees

Rating only

Reviewed on 2018/11/08
Review Source: GetApp
Verified Reviewer
Industry: Computer Software
Company size: 11-50 Employees

consumer genomics data

Used Monthly for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10