Marketing automation for e-commerce
3.5/5 (6 reviews)Pros
I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier.
Cons
It seem to slow down my system. It was boggy
Pros
This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features.
Cons
The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.
Pros
Ease of use, constant updates, a lot of training and webinars available
Cons
Not enough personalization, reps need better customer service Skills
The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you.
Rating breakdown
Pros
Simple and easy to use user interface
Formatting display looks with charts and graphs included
Gets better results in case of analytics and content managing
Cons
Customer support is ok(delay in getting reports for issues
Provision of filters(date created,modified,newest etc) is required in finding old records