Gravity Forms Reviews

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82 Reviews

- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The one and only form you'll ever need
Reviewed on 2022/04/08
Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes...
Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes are all examples of how Gravity Forms is assisting us in our day to day operations, allowing us to be more efficient and lean.
Pros
Gravity Forms is the standard when it comes to creating forms for your website. We use it for Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes. Their conditional logic is unmatched in the form world.
Cons
Sometimes you have to add an additional plugin for a certain feature that isn't a Gravity Forms plugin, which can cost additional money. It's a little frustrating but I also understand. It allows a ton of additional features since developers can add to the myriad of features.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Quite Possibly The Best Form Solution For WordPress
Reviewed on 2021/02/17
The ease of solving a variety of different client needs, especially on the topic of collecting...
The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes.
I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.
Pros
I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions.
But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.
Cons
On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.
Alternatives Considered
Ninja FormsReasons for Switching to Gravity Forms
The comprehensive set of features within Gravity Forms keeps me coming back. Being able to easily create both simple and complex forms, and integrate with a variety of 3rd party services makes Gravity Forms extremely versatile.
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Complicated and not at all intuitive
Reviewed on 2022/05/27
We used Gravity for surveys, questionnaires, and event registrationsapier
We used Gravity for surveys, questionnaires, and event registrationsapier
Pros
I didn't really like much about Gravity Forms. I suppose having it in one place in the Wordpress installation could be considered a benefit.
Cons
Cramped workspace, unintuitive controls, wonky features. There are so many better tools out there. We realized that we do NOT need to have our forms integrated into the tiny Wordpress panel, so we moved away from Gravity as soon as our subscription was up.

- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
The most robust form solution on wordpress
Reviewed on 2021/11/30
We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and...
We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and it was a blast!
Pros
Gravityforms helps you integrate forms into wordpress in the most complete way
Cons
Forms without custom css can look bad. The default customizer is not enough.
Reasons for Choosing Gravity Forms
We needed to have a better integration with the Wordpress ecosystemReasons for Switching to Gravity Forms
GravityForms offered us a complete solution inside wordpress, and the price was better because you could have a lifetime deal.- Industry: Legal Services
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Pretty good for Wordpress, but requires way too many add-ons
Reviewed on 2022/11/08
Works as advertised for basic functions, but it requires too many add-ons. The development of this...
Works as advertised for basic functions, but it requires too many add-ons. The development of this software also seems very slow compared to competitors that are adding new features all the time.
Pros
Works well with Wordpress. It is very flexible if you are willing to pay more for add-ons. The best forms plugin for Wordpress that is available in terms of pricing and features.
Cons
I hate that you have to purchase a number of additional add-ons in order to make the product do what is required. The add-ons are mostly created by 3rd parties, not all of whom are easy to judge in terms of credibility, safety and reliability. The features included in the main product (without add-ons) is weak compared to non-Wordpress focused competitors.
Reasons for Choosing Gravity Forms
Needed something with better conditional logic and customization options.Switched From
Google FormsReasons for Switching to Gravity Forms
Seemed to be the best native builder for Wordpress.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Form Tool with ActiveCampaign
Reviewed on 2022/12/05
Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator...
Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator and I'd recommend it as a form too.
Pros
I use Gravity Forms to have a better looking form on my website, and use conditional logic in the forma nd then sync it to ActiveCampaign. This works very well and I've had no issues with form entries coming into ActiveCampaign. I also love that it has a Stripe integration so payments can be taken directly through the form.
Cons
I've had several issues with the form on my website not processing sales which has resulted in lose of revenue. Apparently this was related to optimization plug-ins on my website. I have disabled those but haven't been able to test yet that this issue isn't repeating itself. Part of the troubleshooting issue is that often it was clients who told me the form wouldn't process their payment but I was unable to recreate the issue.
Alternatives Considered
ActiveCampaignReasons for Switching to Gravity Forms
I went with Gravity Forms because it allows form logic and is more intuitive than Forminator.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Easy to use form builder with lots of integrations
Reviewed on 2021/08/18
I was very happy with gravity forms, especially when we realized it integrates with other tools we...
I was very happy with gravity forms, especially when we realized it integrates with other tools we used such as Sharpspring, Zapier, and more.
Pros
It was easy to implement with WordPress and other tools we used to integrate it with. It captured the contact info easily and stored them so we can look back at them
Cons
It's a very simple tool with basic functionality.
Reasons for Choosing Gravity Forms
We wanted to be able to track form submissions, the cost, and several other things. Nothing uberly major, but stillSwitched From
Ninja Forms
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 1.0 /10
Spoiled by Formidable Forms, Gravity is price gouging for very limited features compartively
Reviewed on 2022/03/22
Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.
Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.
Pros
You can use it to accept payments - I think there's a Stripe integration and some other integrations that I haven't needed.
The admin of the form builder is relatively intuitive.
Cons
I seriously didn't realize until going to use Gravity on an "adopted" website how much better Formidable Forms is than Gravity forms. What lead to my review today - I create calendars all the time with Formidable forms. You cannot do that with Gravity Forms, not even with the $500/yr Elite license. Seriously!? Their only option is a 3rd party add-on that's another $49/site/year!! That's insane. for "the best" form builder, you'd think you could make a booking form with it.
Alternatives Considered
Formidable FormsReasons for Switching to Gravity Forms
I didn't. I inherited the sites from another designer who used Gravity for everything.- Industry: Internet
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Flexible Wordpress Forms
Reviewed on 2022/02/01
The tool is complete, from API integration, custom forms, third party integrations, and even the...
The tool is complete, from API integration, custom forms, third party integrations, and even the templated forms does have a very good features by default.
Pros
Gravity forms is a good plugin for Wordpress, it is easy to use when you want to integrate it to other softwares and enabling APIs.
Cons
The only limitation that we experienced in Gravity Forms was the fields IDs, hopefully in the future they can make the fields IDs to be flexible and customisable.
Alternatives Considered
WPFormsReasons for Choosing Gravity Forms
Because of the API integrationReasons for Switching to Gravity Forms
Gravity forms have the feature that we need(API and Third Party integration) compared to WPForms- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
User Friendly Forms for website
Reviewed on 2024/05/15
Overall, the experience has been great. The product has been a simple fix for collecting information...
Overall, the experience has been great. The product has been a simple fix for collecting information that we need in our daily work.
Pros
Gravity Forms is easy to set up and use. Data can easily be downloaded in CSV format, which makes it easy to transfer to other databases.
Cons
Updating the form periodically is my least favorite part of the product.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Solid form app with a few minor limitations
Reviewed on 2024/03/20
Overall, we've been using it for 10 or so years now and have mostly been happy with it.
Overall, we've been using it for 10 or so years now and have mostly been happy with it.
Pros
Having all of the forms easily accessible in one spot on the site is very ideal and probably the best feature. Very easy to use with the Divi Theme
Cons
You have to use CSS in most cases to customize the designs. The email it sends to people with the results aren't great but it's adequate. Can be difficult to integrate with Zapier apps
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Very usefull if you don't have a CRM with webforms included
Reviewed on 2023/09/18
Pros
Has a lot of integrations with email marketing platforms and CRMs
Cons
The forms has very basic (ugly) design and you will need to know CSS and HTML to improve it
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The top WordPress plugin. My working methods and the way I develop strategies are altered by...
Reviewed on 2023/02/20
I can get leads with comprehensive data and fill my CRM. Both notifications and confirmations are...
I can get leads with comprehensive data and fill my CRM. Both notifications and confirmations are forwarded to the customer by my sales staff. I have the ability to accept service request intakes, distribute surveys, and develop and deliver several signup forms to various locations.
Pros
Very little to be unhappy about. It would be nice if they had some of the basic options accessible to choose from (button colour, font size, type), merely to save time, if I had any complaints, it would be that I always end up having to write my own CSS to design it.
Cons
Not much to be unhappy about. If I had a complaint, it would be the fact that I always wind up writing my own CSS to style it. It would be nice if they had some of the basic options accessible to choose from (button colour, text size, and type), just to save time.
- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Extremely Versatile
Reviewed on 2021/10/12
Gravity Forms has allowed me to take orders, accept payments, conduct surveys, and many other...
Gravity Forms has allowed me to take orders, accept payments, conduct surveys, and many other contact options. It is extremely robust in the features it offers and it’s great to have an all in one solution for all my forms.
Pros
Gravity Forms is so versatile and I have used it for so many different forms and integrations. My favorite feature is the conditional logic that allows you to change the form based on how people answer. This creates a more custom experience and also reduces unnecessary questions that don’t apply to someone.
Cons
I wish there were more options for changing the look of the forms. It is possible to do through CSS and HTML, but it would be nice if the option was available when using Gravity Forms directly.
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Gravity Forms
Reviewed on 2022/09/13
Overall experience has been good.
Overall experience has been good.
Pros
The forms are easy to generate and access for data collection purposes and integration into our CRM.
Cons
There are multiple features available - all at a small price. I would rather pay a larger fee that covered all options rather than a piece-meal approach.
Alternatives Considered
NinjaOneReasons for Choosing Gravity Forms
Gravity forms has more functionality and ease of use.- Industry: Utilities
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Building forms is a cinch with Gravity Forms
Reviewed on 2022/10/13
The association used a calendar plug-in along with WooCommerce to sell registrations for our...
The association used a calendar plug-in along with WooCommerce to sell registrations for our conferences. It worked fine, but wasn't customizable and was cumbersome. Gravity Forms with the Authorize.net integration has made replacing the old way of doing things with a newer, sleeker, easier way, plus the export capabilities of Gravity Forms for our entries makes archiving attendance much easier.
Pros
Customization. The association I work for once had a very laborius practice of conference registration. From the paper form to tracking to finalizing attendees, Gravity Forms makes it easy from start to finish of our conferences.
Cons
Since the update to version, I like everything about Gravity Forms.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Best forms plug in ever
Reviewed on 2022/10/13
Very easy to use! The flexibility and functionality is super powerful
Very easy to use! The flexibility and functionality is super powerful
Pros
The built in CSS codes we found online (https://www.gravityforms.com/blog/css-ready-classes/) made designing our forms to fit our site design so easy! I am not a developer and using Gravity forms was so simple I felt like an expert.
Cons
I wanted to be able to make the font size a bit smaller and found that challenging to figure out.
- Industry: Packaging & Containers
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 5.0 /10
Works as it's meant to
Reviewed on 2022/06/24
Pros
Gravity forms aren't always intuitive and user-friendly to build/customize, but once you get everything set up correctly they work great.
Cons
They can be somewhat difficult to develop.
- Industry: Legal Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
We only use Gravity forms for our website forms
Reviewed on 2022/10/14
Pros
Highly customizable and easy to connect with our backend.
Cons
Measurement options are limited or difficult to implement.
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
The only form builder you need
Reviewed on 2022/03/27
Overall this is the best form builder I have ever used for WordPress. It is incredibly versatile,...
Overall this is the best form builder I have ever used for WordPress. It is incredibly versatile, has a lot of third party integrations and can be extended to be more than just a form builder by using plugins such as Gravity views to display data on the front end of your website as content.
Pros
The best features for me are being able to save form submissions to Google Sheets and to integrate with automations like Zapier and Integromat. It is also easy to use with a drag and drop interface and the conditional fields options make this form builder very versatile.
Cons
It is quite pricey for me because of the exchange rate - I am a South African based business.
- Industry: Internet
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
One of the best form builder for Wordpress
Reviewed on 2022/10/13
Pros
Not really simple to use to create forms, but when you catch its logic you can really automate all your data entry by users. In my most complex setup I've created a form with nested forms, file uploads, pdf creation, email sending with attachments plus data added to a Google Sheet and files sent to a dropbox account, duplicated to a Google Drive folder via Zapier.
It takes some time to build the form... but then it works like a charm and the customer has all his data in the right place!
Cons
The form builder interface: not really simple but it works.

- Industry: Real Estate
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
The Best Wordpress Plugin for Forms
Reviewed on 2021/05/25
Overall very happy with the product and have used it on multiple sites
Overall very happy with the product and have used it on multiple sites
Pros
Creating forms is super easy to do and you can do a lot of customization regarding questions, multiple choice, file uploading, etc.
Cons
Some of the formatting takes some tweaking to make sure that your form doesnt look super basic insite of your website.

- Industry: Medical Practice
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
One of the best plugin for form create.
Reviewed on 2022/06/03
Pros
I have used this plugin and I have to admit that it is done really well. The graphic interface allows you to create forms in a simple and intuitive way.
Cons
the cost of the plugin is a bit high, but the subscription allows you to receive updates.
- Industry: Accounting
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Great for Everyone, Awesome for Those with Technical Abilities
Reviewed on 2018/03/21
Pros
You can do so much with gravity forms. I've been able to put it through the paces and it keeps up every step of the way. Extending the forms has been a breeze with marketing automation as well.
Cons
It's not intuitive for entry level users. It takes time to get into it and tease out the more advanced features.
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems
Reviewed on 2025/02/12
Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications...
Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless.
Pros
Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms.
Cons
There is literally nothing I don't like about Gravity Forms.