Gravity Forms

4.6 (82)
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Create advanced forms for WordPress websites

Overall rating

4.6 /5
(82)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.4/5
Customer Support
4.3/5

94%
recommended this app
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82 Reviews

Bobby
Bobby
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The one and only form you'll ever need

Reviewed on 2022/04/08

Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes...

Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes are all examples of how Gravity Forms is assisting us in our day to day operations, allowing us to be more efficient and lean.

Pros

Gravity Forms is the standard when it comes to creating forms for your website. We use it for Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes. Their conditional logic is unmatched in the form world.

Cons

Sometimes you have to add an additional plugin for a certain feature that isn't a Gravity Forms plugin, which can cost additional money. It's a little frustrating but I also understand. It allows a ton of additional features since developers can add to the myriad of features.

Derek
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Quite Possibly The Best Form Solution For WordPress

Reviewed on 2021/02/17

The ease of solving a variety of different client needs, especially on the topic of collecting...

The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes.

I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.

Pros

I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions.

But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.

Cons

On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.

Alternatives Considered

Ninja Forms

Reasons for Switching to Gravity Forms

The comprehensive set of features within Gravity Forms keeps me coming back. Being able to easily create both simple and complex forms, and integrate with a variety of 3rd party services makes Gravity Forms extremely versatile.
Erik
Erik
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Complicated and not at all intuitive

Reviewed on 2022/05/27

We used Gravity for surveys, questionnaires, and event registrationsapier

We used Gravity for surveys, questionnaires, and event registrationsapier

Pros

I didn't really like much about Gravity Forms. I suppose having it in one place in the Wordpress installation could be considered a benefit.

Cons

Cramped workspace, unintuitive controls, wonky features. There are so many better tools out there. We realized that we do NOT need to have our forms integrated into the tiny Wordpress panel, so we moved away from Gravity as soon as our subscription was up.

Yaco
Yaco
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

The most robust form solution on wordpress

Reviewed on 2021/11/30

We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and...

We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and it was a blast!

Pros

Gravityforms helps you integrate forms into wordpress in the most complete way

Cons

Forms without custom css can look bad. The default customizer is not enough.

Alternatives Considered

Google Forms, Zoho Forms and Typeform

Reasons for Choosing Gravity Forms

We needed to have a better integration with the Wordpress ecosystem

Switched From

Google Forms, Zoho Forms and Typeform

Reasons for Switching to Gravity Forms

GravityForms offered us a complete solution inside wordpress, and the price was better because you could have a lifetime deal.
Verified Reviewer
Overall rating
  • Industry: Legal Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Pretty good for Wordpress, but requires way too many add-ons

Reviewed on 2022/11/08

Works as advertised for basic functions, but it requires too many add-ons. The development of this...

Works as advertised for basic functions, but it requires too many add-ons. The development of this software also seems very slow compared to competitors that are adding new features all the time.

Pros

Works well with Wordpress. It is very flexible if you are willing to pay more for add-ons. The best forms plugin for Wordpress that is available in terms of pricing and features.

Cons

I hate that you have to purchase a number of additional add-ons in order to make the product do what is required. The add-ons are mostly created by 3rd parties, not all of whom are easy to judge in terms of credibility, safety and reliability. The features included in the main product (without add-ons) is weak compared to non-Wordpress focused competitors.

Alternatives Considered

Google Forms and Jotform

Reasons for Choosing Gravity Forms

Needed something with better conditional logic and customization options.

Switched From

Google Forms

Reasons for Switching to Gravity Forms

Seemed to be the best native builder for Wordpress.
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Form Tool with ActiveCampaign

Reviewed on 2022/12/05

Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator...

Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator and I'd recommend it as a form too.

Pros

I use Gravity Forms to have a better looking form on my website, and use conditional logic in the forma nd then sync it to ActiveCampaign. This works very well and I've had no issues with form entries coming into ActiveCampaign. I also love that it has a Stripe integration so payments can be taken directly through the form.

Cons

I've had several issues with the form on my website not processing sales which has resulted in lose of revenue. Apparently this was related to optimization plug-ins on my website. I have disabled those but haven't been able to test yet that this issue isn't repeating itself. Part of the troubleshooting issue is that often it was clients who told me the form wouldn't process their payment but I was unable to recreate the issue.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Gravity Forms

I went with Gravity Forms because it allows form logic and is more intuitive than Forminator.
Max
Max
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy to use form builder with lots of integrations

Reviewed on 2021/08/18

I was very happy with gravity forms, especially when we realized it integrates with other tools we...

I was very happy with gravity forms, especially when we realized it integrates with other tools we used such as Sharpspring, Zapier, and more.

Pros

It was easy to implement with WordPress and other tools we used to integrate it with. It captured the contact info easily and stored them so we can look back at them

Cons

It's a very simple tool with basic functionality.

Alternatives Considered

Google Forms and Cognito Forms

Reasons for Choosing Gravity Forms

We wanted to be able to track form submissions, the cost, and several other things. Nothing uberly major, but still

Switched From

Ninja Forms
Abby
Abby
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 1.0 /10

Spoiled by Formidable Forms, Gravity is price gouging for very limited features compartively

Reviewed on 2022/03/22

Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.

Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.

Pros

You can use it to accept payments - I think there's a Stripe integration and some other integrations that I haven't needed.
The admin of the form builder is relatively intuitive.

Cons

I seriously didn't realize until going to use Gravity on an "adopted" website how much better Formidable Forms is than Gravity forms. What lead to my review today - I create calendars all the time with Formidable forms. You cannot do that with Gravity Forms, not even with the $500/yr Elite license. Seriously!? Their only option is a 3rd party add-on that's another $49/site/year!! That's insane. for "the best" form builder, you'd think you could make a booking form with it.

Alternatives Considered

Formidable Forms

Reasons for Switching to Gravity Forms

I didn't. I inherited the sites from another designer who used Gravity for everything.
Freo
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Flexible Wordpress Forms

Reviewed on 2022/02/01

The tool is complete, from API integration, custom forms, third party integrations, and even the...

The tool is complete, from API integration, custom forms, third party integrations, and even the templated forms does have a very good features by default.

Pros

Gravity forms is a good plugin for Wordpress, it is easy to use when you want to integrate it to other softwares and enabling APIs.

Cons

The only limitation that we experienced in Gravity Forms was the fields IDs, hopefully in the future they can make the fields IDs to be flexible and customisable.

Alternatives Considered

WPForms

Reasons for Choosing Gravity Forms

Because of the API integration

Switched From

WPForms and Ninja Forms

Reasons for Switching to Gravity Forms

Gravity forms have the feature that we need(API and Third Party integration) compared to WPForms
Svetlana
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

User Friendly Forms for website

Reviewed on 2024/05/15

Overall, the experience has been great. The product has been a simple fix for collecting information...

Overall, the experience has been great. The product has been a simple fix for collecting information that we need in our daily work.

Pros

Gravity Forms is easy to set up and use. Data can easily be downloaded in CSV format, which makes it easy to transfer to other databases.

Cons

Updating the form periodically is my least favorite part of the product.

Amanda
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Solid form app with a few minor limitations

Reviewed on 2024/03/20

Overall, we've been using it for 10 or so years now and have mostly been happy with it.

Overall, we've been using it for 10 or so years now and have mostly been happy with it.

Pros

Having all of the forms easily accessible in one spot on the site is very ideal and probably the best feature. Very easy to use with the Divi Theme

Cons

You have to use CSS in most cases to customize the designs. The email it sends to people with the results aren't great but it's adequate. Can be difficult to integrate with Zapier apps

Fernando
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very usefull if you don't have a CRM with webforms included

Reviewed on 2023/09/18

Pros

Has a lot of integrations with email marketing platforms and CRMs

Cons

The forms has very basic (ugly) design and you will need to know CSS and HTML to improve it

Madhusudan
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The top WordPress plugin. My working methods and the way I develop strategies are altered by...

Reviewed on 2023/02/20

I can get leads with comprehensive data and fill my CRM. Both notifications and confirmations are...

I can get leads with comprehensive data and fill my CRM. Both notifications and confirmations are forwarded to the customer by my sales staff. I have the ability to accept service request intakes, distribute surveys, and develop and deliver several signup forms to various locations.

Pros

Very little to be unhappy about. It would be nice if they had some of the basic options accessible to choose from (button colour, font size, type), merely to save time, if I had any complaints, it would be that I always end up having to write my own CSS to design it.

Cons

Not much to be unhappy about. If I had a complaint, it would be the fact that I always wind up writing my own CSS to style it. It would be nice if they had some of the basic options accessible to choose from (button colour, text size, and type), just to save time.

Verified Reviewer
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Extremely Versatile

Reviewed on 2021/10/12

Gravity Forms has allowed me to take orders, accept payments, conduct surveys, and many other...

Gravity Forms has allowed me to take orders, accept payments, conduct surveys, and many other contact options. It is extremely robust in the features it offers and it’s great to have an all in one solution for all my forms.

Pros

Gravity Forms is so versatile and I have used it for so many different forms and integrations. My favorite feature is the conditional logic that allows you to change the form based on how people answer. This creates a more custom experience and also reduces unnecessary questions that don’t apply to someone.

Cons

I wish there were more options for changing the look of the forms. It is possible to do through CSS and HTML, but it would be nice if the option was available when using Gravity Forms directly.

David
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Gravity Forms

Reviewed on 2022/09/13

Overall experience has been good.

Overall experience has been good.

Pros

The forms are easy to generate and access for data collection purposes and integration into our CRM.

Cons

There are multiple features available - all at a small price. I would rather pay a larger fee that covered all options rather than a piece-meal approach.

Alternatives Considered

NinjaOne

Reasons for Choosing Gravity Forms

Gravity forms has more functionality and ease of use.
Andy
Overall rating
  • Industry: Utilities
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Building forms is a cinch with Gravity Forms

Reviewed on 2022/10/13

The association used a calendar plug-in along with WooCommerce to sell registrations for our...

The association used a calendar plug-in along with WooCommerce to sell registrations for our conferences. It worked fine, but wasn't customizable and was cumbersome. Gravity Forms with the Authorize.net integration has made replacing the old way of doing things with a newer, sleeker, easier way, plus the export capabilities of Gravity Forms for our entries makes archiving attendance much easier.

Pros

Customization. The association I work for once had a very laborius practice of conference registration. From the paper form to tracking to finalizing attendees, Gravity Forms makes it easy from start to finish of our conferences.

Cons

Since the update to version, I like everything about Gravity Forms.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Best forms plug in ever

Reviewed on 2022/10/13

Very easy to use! The flexibility and functionality is super powerful

Very easy to use! The flexibility and functionality is super powerful

Pros

The built in CSS codes we found online (https://www.gravityforms.com/blog/css-ready-classes/) made designing our forms to fit our site design so easy! I am not a developer and using Gravity forms was so simple I felt like an expert.

Cons

I wanted to be able to make the font size a bit smaller and found that challenging to figure out.

Jill
Overall rating
  • Industry: Packaging & Containers
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

Works as it's meant to

Reviewed on 2022/06/24

Pros

Gravity forms aren't always intuitive and user-friendly to build/customize, but once you get everything set up correctly they work great.

Cons

They can be somewhat difficult to develop.

Emiel
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

We only use Gravity forms for our website forms

Reviewed on 2022/10/14

Pros

Highly customizable and easy to connect with our backend.

Cons

Measurement options are limited or difficult to implement.

Janey
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The only form builder you need

Reviewed on 2022/03/27

Overall this is the best form builder I have ever used for WordPress. It is incredibly versatile,...

Overall this is the best form builder I have ever used for WordPress. It is incredibly versatile, has a lot of third party integrations and can be extended to be more than just a form builder by using plugins such as Gravity views to display data on the front end of your website as content.

Pros

The best features for me are being able to save form submissions to Google Sheets and to integrate with automations like Zapier and Integromat. It is also easy to use with a drag and drop interface and the conditional fields options make this form builder very versatile.

Cons

It is quite pricey for me because of the exchange rate - I am a South African based business.

Valerio
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best form builder for Wordpress

Reviewed on 2022/10/13

Pros

Not really simple to use to create forms, but when you catch its logic you can really automate all your data entry by users. In my most complex setup I've created a form with nested forms, file uploads, pdf creation, email sending with attachments plus data added to a Google Sheet and files sent to a dropbox account, duplicated to a Google Drive folder via Zapier.
It takes some time to build the form... but then it works like a charm and the customer has all his data in the right place!

Cons

The form builder interface: not really simple but it works.

Len
Len
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

The Best Wordpress Plugin for Forms

Reviewed on 2021/05/25

Overall very happy with the product and have used it on multiple sites

Overall very happy with the product and have used it on multiple sites

Pros

Creating forms is super easy to do and you can do a lot of customization regarding questions, multiple choice, file uploading, etc.

Cons

Some of the formatting takes some tweaking to make sure that your form doesnt look super basic insite of your website.

Chiara
Chiara
Overall rating
  • Industry: Medical Practice
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

One of the best plugin for form create.

Reviewed on 2022/06/03

Pros

I have used this plugin and I have to admit that it is done really well. The graphic interface allows you to create forms in a simple and intuitive way.

Cons

the cost of the plugin is a bit high, but the subscription allows you to receive updates.

Ryan
Overall rating
  • Industry: Accounting
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great for Everyone, Awesome for Those with Technical Abilities

Reviewed on 2018/03/21

Pros

You can do so much with gravity forms. I've been able to put it through the paces and it keeps up every step of the way. Extending the forms has been a breeze with marketing automation as well.

Cons

It's not intuitive for entry level users. It takes time to get into it and tease out the more advanced features.

Bonnie
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems

Reviewed on 2025/02/12

Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications...

Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless.

Pros

Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms.

Cons

There is literally nothing I don't like about Gravity Forms.

Alternatives Considered

GetFeedback and SurveyMonkey

Reasons for Choosing Gravity Forms

Gravity Forms was simple, built into our website, and affordable. It was significantly easier to use as well.

Switched From

GetFeedback, Jotform and SurveyMonkey

Reasons for Switching to Gravity Forms

Far more affordable for more customization options. We were also able to lock it down more easily.