Influitive

4.7 (250)
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Overall rating

4.7 /5
(250)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support
4.8/5

98%
recommended this app
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250 Reviews

Mia
Mia
Overall rating
  • Industry: Computer & Network Security
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Gamification Platform

Reviewed on 2017/03/30

Influitive has a definite purpose in the marketing arsenal if you are interested in providing your...

Influitive has a definite purpose in the marketing arsenal if you are interested in providing your customers with a way to stay informed with what your organization is doing and rewarding them for their efforts along the way.

Pros

Easy to use and super responsive and helpful support team and coaches
UI is rather easy to use and straight forward
User VIP hub is a great place to borrow ideas and to get inspired for campaigns of your own
Great for targeting social customers and is very easy to use from a customer perspective
Great options for integration with existing marketing platforms like SFDC and Marketo

Cons

Can be a challenging platform to leverage engagement from all industries (like tech and/or security)
Requires a significant amount of time to run effectively, which can be a challenge if Influitive is only a portion of your business objectives.

Ron
Ron
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for marketing, great for users

Reviewed on 2021/01/23

I am a user (advocate) of 2 Influitive campaigns, 2 different companies and products.
I use both...

I am a user (advocate) of 2 Influitive campaigns, 2 different companies and products.
I use both the website and the mobile app to earn points by spreading my thoughts about both products.
I don't have to be negative though, because I truely like both products a lot.
What a better way than to spread my positivity and earn a buck with it ?

Pros

Companies can use Influitive to marketing their products and build a community of loyal users.
Those loyal users are good advocates for the companies, because they use their own social media channels to tell about the products.

Cons

Honestly I haven't found anything negative about the use of Influitive. Both the website and the mobile app work well.

Mike
Mike
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great for deploying customer surveys and contests

Reviewed on 2018/12/19

Pros

Simple and easy to use.
Runs on multiple platforms (laptop, iPhone, iPad).

Cons

Allows only portrait mode display (vs. landscape) on mobile devices.
User interface needs to be updated/modernized.
Sometimes screen/display doesn't display correctly on iPad.

Eileen
Eileen
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool to connect with Customers

Reviewed on 2017/01/30

We worked with our client and evaluated several platforms and chose Influitive. We used Influitive...

We worked with our client and evaluated several platforms and chose Influitive. We used Influitive to create a customer advocacy program for a hardware and software company that sells B2B. Our top need was to support the field organization with references and secondarily to "rise above the clutter" of other vendors.

Pros

Our customers love the program we set up. We had a core group of loyal and supportive customers, but the program has enabled us to nearly triple the pool of supporters. The nature of the challenges enables customers to do as much or as little as they want, but the engagement is much higher than I expected. The integration with Salesforce is great (though I would recommend cleaning up Salesforce as much as possible before you launch), reporting is robust and easily customizable.

Cons

The Discussions area has a lot of potentials, but it functions more as a "bolted-on" product versus a nicely integrated feature.

Muhammad
Muhammad
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fantastic and always improving

Reviewed on 2016/08/12

If you're just starting a new program, you can't do better than Influitive's AdvocateHub platform....

If you're just starting a new program, you can't do better than Influitive's AdvocateHub platform. The only reason I gave it 4-stars for features is that as your program matures, you'll start to run up against platform limitations and things can get a little stale/repetitive. Even so, there's no better platform that I've found.

Pros

- Robust platform, and continuing to improve
- Best customer support ever
- Our customers love it (it's fun and engaging)
- Drives measurable business results for us

Cons

- Can get a bit stale for mature programs. That said, there's no better program in the category.

Natasha
Natasha
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The Best Advocate Marketing Platform Out There

Reviewed on 2017/04/25

I have only been using Influitive for a few months (although the hub I am working on has been...

I have only been using Influitive for a few months (although the hub I am working on has been around longer), and I have found it so easy to learn. The customer support team and my Influitive coach are always there to answer my questions and provide guidance.

There is no other platform that my team and I have encountered that has the same capabilities that Influitive has. Perfect platform for a customer loyalty program.

Pros

-User Friendly
-Amazing customer support team
-Platform great for finding references, writing reviews, finding speakers, etc.
-Great way to reward your customers for being advocates for your brand

Cons

-Targeting issues (although Influitive does send you updates when they are found/fixed)
-A lot of time is spent on managing the hub including producing content, engaging with advocates, responding to their questions, fulfilling rewards, etc. (so make sure you are prepared for this commitment)

Heidi V.
Heidi V.
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

The BEST Way to Connect with Customers

Reviewed on 2016/07/18

We implemented Influitive a year ago and have just signed on for another year. Prior to creating...

We implemented Influitive a year ago and have just signed on for another year. Prior to creating our advocate hub, it was extremely difficult for our marketing team to keep in touch with customers, find out what they need, and ask them for input. (We are a niche software company that makes reporting and document components for other B2B software companies.)

After setting up the mutually beneficial platform, however, we are all better for it. Our company has a better grasp on our customers' needs -- e.g. customers use the program to give suggestions on how to improve our products -- and we are able to translate their good will into useful ways, such as reviews on third party review sites like G2 Crowd and IT Central Station.

Pros

Influitive does what it promises: helps us connect with customers and get them to advocate for us. The platform is easy to use and is constantly introducing new features and upgrading current ones. Support is on the ball and overall we're extremely happy with this program.

Cons

We've had a harder time than anticipated getting customers to submit referrals via the platform. This isn't necessarily Influitive's fault but so far that piece of the puzzle hasn't been solved.

Taylor
Taylor
Overall rating
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Efficient way to nurture happy customers & create brand advocates

Reviewed on 2018/04/23

Referrals, increased customer reference pool, increase NPS.

Referrals, increased customer reference pool, increase NPS.

Pros

Influitive provides a perfect platform to activate your happiest customers and turn them into brand advocates in the market. If you put in the work it can automate your referral and customer reference programs and also reward them for their actions. Influitive pays for itself simply from the ease of the referral feature. It can also be used as an upsell tool for your sales reps.

Cons

This is a great tool but it needs to have staffing behind it to see results. This isn't a platform that runs itself unfortunately. We have also seen some integration problems between Influitive and Salesforce.

Darralann
Darralann
Overall rating
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

VIPKID Teacher using Influitive

Reviewed on 2018/06/17

I am able to communicate with colleagues and the company easily and know my voice is heard. I am...

I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards.

Pros

I love the option to flip between challenges, discussions, and rewards. These are very important to be able to access easily for my job. I love that the links have GIFS and aren't just pictures. I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards.

Cons

Currently, I don't have any dislikes for this website. It is very useful to me and other VIPKID teachers.

Emily
Emily
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Offer Your Customers the White Glove Service They Deserve with Influitive.

Reviewed on 2016/11/14

WebPT is an Electronic Medical Record for over 60,000 Physical Therapists, Occupational Therapists,...

WebPT is an Electronic Medical Record for over 60,000 Physical Therapists, Occupational Therapists, and Speech-Language Pathologists. We were looking to scale our ability to provide the white glove service our Members deserve, while ensuring their involvement in a community to generate amazing, organic conversations between them. We also wanted to streamline our ability to capture this information for customer generated content, while also making it easy for them to join reference programs and refer new customers.

Pros

- Provides a social community for customers to engage with one another.
- Rewards them for the things they're already doing
- Shows our customers we appreciate the efforts they take when engaging with our brand.
- Rewards/points gamification is an awesome and fun feature.
- Great information with lots of ideas.
- A strong community of their own members for support.
- Support team is awesome.

Cons

- Unfortunately their software has quite a few glitches, making inviting new customers and creating new challenges, challenging.
- Onboarding process wasn't the smoothest.
- Lots of resources, but no direction as to where to start first.
- Small irritations like, can't delete segmentation groups or advocates we nominated.

Jenn
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Building Advocacy be engaging customers and building relationships

Reviewed on 2023/03/09

I have had a great experience with Influitive. Even with my multiple reporting questions. They...

I have had a great experience with Influitive. Even with my multiple reporting questions. They are always willing to help and offer support.

Pros

I love the ease of Influitive. I was added as an Admin within the last year and I felt it was a very small learning curve. I can easily find support articles for assistance and if I still have questions my CSM - [sensitive content hidden] is super helpful and available. Also, the VIP community is a great resource to connect and share with other experts. I really really love this community and the ability to connect and grow.

Cons

Reporting is still a struggle for me. I really want to create a story for organizational leaders and often I struggle with where and when the numbers are pulling.

Liz
Overall rating
  • Industry: Telecommunications
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A+ Product to Transform Your Marketing!

Reviewed on 2016/06/29

I think one challenge is some companies haven't got the concept of "advocacy marketing" yet....

I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day!

Pros

The product is solid. As an admin I was responsible for creating challenges, coming up with point amounts and some other things. Influitive manages the software. I did a three month pilot to build and test our Mitel Champions Hub and didn't encounter any problems with the software.

The staff at Influitive is rock solid! I was assigned a success coach, Eli, who met with me weekly to set goals and work through action items in Basecamp. This was the highlight of my experience having someone guide me to build the best Hub I could! Anytime I had questions the team at Influitive has been stellar!

The folks at Influitive get marketing! This Hub is brilliant and is going to help us grow our social selling initiative and other marketing initiatives so much that we are thrilled we found the product!

Cons

Nothing. I've been incredibly impressed with this product!

Alec
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Wonderful tool, ROI in weeks if you can have a dedicated person work on it!

Reviewed on 2016/08/04

We've been growing our hub quickly after implementing it a few months back. The ability to get...

We've been growing our hub quickly after implementing it a few months back. The ability to get private discussions going in our forum and gather valuable feedback has already put us to a point where ROI is pretty easy to see. Product Management is getting feedback like never before and Marketing is able to build relationships to get more webinar participation as well as messaging feedback.

We're just about to roll out referrals as a challenge so we're still new to the platform and I can't speak to the increase in referrals, but our engagement has been through the roof.

Pros

The customization is wonderful. Influitive spends a lot of time setting up training for you, offering a customized portal within Influitive to get you started (insert Inception sound effects here). There is so much to do, but they help you bite it off piece by piece until, poof, you've got your very own advocate portal with real live customers talking with you and engaging daily.

If you look at it as a partnership then you'll succeed easily. Using their advice on rewards systems, challenges and content will get you up and running. Afte that it's definitely something that needs to be managed, but their newer reporting engine shows a lot of the ROI metrics we're tracking to prove effectiveness and success of the product internally.

As a side note - we're getting unsolicited product feedback from our most engaged advocates which is helping our product team figure out more about their use cases.

Cons

It takes a village. You're going to want a dedicated person to take point on this project. Any why wouldn't you? This is your communication to your customers and gives them the ability to engage with you in a way you've probably never been able to before (if you have, it probably didn't scale well).

It's not a cheap product, but it's also very effective once you put some time into it - you're paying for quality here. And don't get me wrong, it takes time. Buy-in from your customer support team is crucial so they can make sure that you implement it fast and get your ROI. You'll want buy-in from marketing to make sure that the customer audience feels loved. You'll finally want to make sure your product management team is excited to get more feedback. With all of these together you can definitely succeed.

Matt
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product for a successful customer community!

Reviewed on 2023/03/03

Pros

Influitive is an invaluable tool for our company that allows us to communicate and care for our top customers!

Cons

Throughout several years of using the product, there have been some product features not being active/available that would have made life easier. However, Influitive is great at listening and improving the product and adding features that users would like to see!

Emilia
Emilia
Overall rating
  • Industry: Telecommunications
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Advocate Marketing Made Easy

Reviewed on 2016/11/10

We were already running Influitive for our customers when I came on board. With the success of our...

We were already running Influitive for our customers when I came on board. With the success of our customer portal, we decided to also launch it for our associates. We have generated case studies, videos, product reviews, referrals, references, etc. via Influtive and has given us a chance to really get to know our customers. The success coaches I've worked with are awesome. They have helped us brainstorm campaigns, show us new features, and are quick to respond with support questions. We've had a great experience using Influitive and they are keeping up with the latest trends by releasing new integrations and features each month.

Pros

Ease of use, SFDC integration, Quick to respond support team, great advocacy coaches

Cons

Wish it had a content calendar and the ability to post custom copy for social shares for Twitter, Facebook and LinkedIn instead of just Twitter.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Results after implementing Influitive have been incredible

Reviewed on 2017/07/27

Pros

Since implementing, we have seen a dramatic increase in the number of customers who create case studies with us, give feedback on third party review sites, participate in PR-related activities, and complete reference calls on our behalf. Influitive helps to keep our advocates happy and engaged.

Cons

Set up can be a bit challenging especially if you're integrating with other solutions (e.g. Salesforce, Marketo). However, most of the challenges were on our side and Influitive support was always quick to respond by email or phone to any of our issues. I would also say that this isn't a "flip the switch" type solution - if you want the results, you'll have to actively manage your AdvocateHub to keep customers engaged.

Jeni
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The software of choice for customer advocacy

Reviewed on 2020/11/04

Pros

When I was tasked with building a customer advocacy program, I evaluated the solutions on the market, and nothing provided everything I wanted, except Influitive. Gamification, communication options, rewards, easy-to-understand challenges - Influitive had it all. And...it's easy to use, from the user and admin perspective. My customers and colleagues alike love it, and I can't imagine achieving the level of success I've seen with my customer advocacy program without it.

Cons

Like any software, Influitive has its bugs. While they're annoying, there's probably only been one that's caused me considerable concern over the last three years. Influitive also doesn't give full control to admins, but they do listen to their customers, so I see this changing.

Armand
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love using Influitive

Reviewed on 2021/04/11

Pros

I love the app's Lead Management feature because it allows me to look at new leads which are crucial in my new startup's success.

Reporting/Analytics plays a crucial role along with lead management in my startup's role of trying to gain new customer.

I do not have an use for this part of the app as my new company is still in it infancy stages.

I love Social Media Integration in this app because it allows me to be productive and reach out to potential new users on Instagram so I think it is a critical feature of the app.

Another critical feature of the app because it allows me to track referrals which are new and can be a potential client down the road.

Cons

The only con I would think of in this app is the pricing which is a a bit higher than I would pay for a great service like this just because I have just started a company from the ground up.

Moinak
Moinak
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best platform for a Advocacy program!

Reviewed on 2020/11/19

Pros

Here is the list of features and things I like the most in Influitive -

1. Easy to use, not complicated
2. Awesome customer service
3. Complete platform to run and manage a loyalty program.

Cons

Reporting is one area where work needs to be done...

Neely
Neely
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great tool for Customer and Employee Advocacy

Reviewed on 2016/01/06

Our company has been using Influitive for both Customer and Employee Advocacy. My primary focus has...

Our company has been using Influitive for both Customer and Employee Advocacy. My primary focus has been around the employee advocacy use case. We rolled it out to our entire global sales organization to help them better collaborate, become more socially engaged, access sales trainings and access rewards through sales incentives.

Pros

Hosting your Customer and Employee advocacy programs on one platform allows for a cohesive strategy. It also increases engagement and adoption with both programs.

Influitive's functionality is very robust. Your employees can seamlessly post on social media, while still within the application. There is a community section which fosters collaboration and enables your employees to share best practices throughout the organization. It is easy to create, manage and report on challenges.

Customer Service is extremely responsive. Overall, we have been extremely happy with the platform.

Cons

The tool wasn't originally designed for Employee Advocacy, so there is some functionality missing, but their product release schedule is aggressive and they are constantly making improvements.

Kelly
Kelly
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy way to engage customers

Reviewed on 2016/10/05

Influitive greatly helped us to streamline the customer advocacy program. I work for an agency, and...

Influitive greatly helped us to streamline the customer advocacy program. I work for an agency, and thanks to Influitive, customer advocacy has become a huge part of my career. It was previously very time consuming to manually implement and manage a customer advocacy program for a single client before working with Influitive. Now, I am able to manage programs for multiple clients, all in a much more streamlined way in a fraction of the time.

Pros

Ease of use, excellent support, always improving the product and adding new features.

Cons

It can get a bit pricey, but worth it if you have the budget.

Leo
Overall rating
  • Industry: E-Learning
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

The Good and The Not So Good

Reviewed on 2020/11/23

Pros

Overall great platform with challenges well integrated with the entire platform from local challenges contained to just the hub to social challenges for a wider impact. The gamification is second to none which helps engage members as well as retain them long term.

Cons

My largest issue is with administrator accounts being a separate account type to users and the lack of ability to upgrade and downgrade accounts. This leads to the issue of moderation of the discussion forums being an admin-only role where as we would like to grant this right to trusted community members without granting them admin rights for what I hope are obvious reasons.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Really cool company and product

Reviewed on 2018/09/12

They were great to work with and it is a great tool when you have an awesome product and great word...

They were great to work with and it is a great tool when you have an awesome product and great word of mouth already. This amplifies the word of mouth efforts of your customers and organizes all of the customer marketing initiatives.

Pros

The hub is super easy to use. The different customer asks are really easy to set up. It is also a really fun way to engage with your customers and get to know them better.

Cons

It is not a great tool if you are a small company. Customers usually become inactive after a while, so you need a steady stream of new customers coming in to keep engagement high. We are just to small for this to have been successful.

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Has potential if you have the time and resources to invest

Reviewed on 2017/08/01

Pros

The customer support team is AMAZING and always willing to go out of their way. Influitive has great thought leadership content on customer advocacy and customer experience (blogs, articles, etc) as well.

Cons

The platform is pricey and requires a ton of administrative work - from day to day administration, to setting up and monitoring APIs, to creating the "challenges". If your company has the monetary and employee banwidth for it though, it can be a great investment.

Chris
Chris
Overall rating
  • Industry: Computer Software
  • Review Source

Overall rating

The Best Customer Advocacy Platform on the Planet

Reviewed on 2014/08/23

We have been using the Influitive Customer Advocacy platform since May of this year and have been...

We have been using the Influitive Customer Advocacy platform since May of this year and have been impressed by the results so far. The platform is gamification-based, which means that you get to build an incentive-based environment where you can encourage your customers to complete certain activities that help meet your own sales & marketing objectives. Since launch, we have grown our advocate community from 50 to over 300, and we have a number of excellent reference materials in the pipeline. We have also seen huge participation on social media by our customers because of their involvement and engagement in the Hub. Highly recommend it!

Pros

Very easy to use and intuitive. The platform is also very flexible at the same time, enabling you to target your activities (challenges) and incentive rewards to any customer, partner, or employee segments you need. It is also 100% in the cloud.

Cons

The biggest area of improvement would be around administration -- to be able to segment administrative duties at a more fine grained level. I would also like to see more out-of-box integrations to other web sites and online platforms.