Pure360 Reviews

Pros

I really like how they have listened to customer feedback and taken that forward to create a better product.
The realms of email marketing is a very daunting world when you have little confidence in the matter.
There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget.

It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses.

We are just working on an upgrade to our accounts, and the support has been second to none.
They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade.

The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Pros

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

Pros

This software offers many features which are very easy to use. The preference centre is fantastic and something which offers our subscribers more control over the content we sent them which makes it more relevant to their needs. Our account manager is fantastic and offers excellent support and stays in touch regularly.

Cons

The reporting section could definitely be better and more advanced. The HTML editior can be a little fiddly to use sometimes but these are just small things, the product overall is amazing.

Pros

Easy to use and fantastic support from the central team. Really appreciate the support we had during the implementation of GDPR, the team were fantastic. Our b2b results are improving, so is our understanding of customers.

Cons

Occassionally glitchy, sometimes difficult to use the drag and drop funtionality.

Pros

Easy to use drag and drop system. Access to friendly and knowledgeable support team. Creative team to help set up templates and create imagery to make things even easier. Easy to set up email automation.

Cons

Timing out. After adding text it sometimes won't upload images unless you refresh URL or it logs you out and you lose what you've just created. No undo button.

Pros

It is very easy to use and easy to train out too. I like that we can have all brands in one place and flick through as and when necessary.

Cons

The pop ups on the right hand side were a pain.

Pros

Perfect for us. Very easy to use and U.K. support team who are super helpful and easy to get hold of even thought we’re a fairly small company

Cons

Occasionally there are glitches but this happens a lot less than with other email providers

Pros

It's subject line A/B testing is simple to use and a very effective way of optimising my marketing campaigns

Cons

Integration with our CRM for triggered messaging and automation.

Pros

Drag and drop features are good in the design aspect. Thats about the only positive.

Cons

It performed worse than the previous software which was free. The customer support was haphazard and the results never came to fruition. It ended up losing us money.

Pros

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons

The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Pros

The platform is intuitive for new starters and has all the basic requirements expected for a 21st century Email platform.

Cons

We are yet to be fully integrated with the platform for automated campaigns, hopefully within 2019 this will be the case.

Pros

The Drag and Drop system is brilliant and so easy to use to create stunning campaigns with great effects.

Cons

The reporting could be better though it may be my understanding. We plan to implement Pure Targeting which looks incredible.

Pros

After using other platforms we moved to Pure360 two years ago. The editor is excellent and emails look much better than other platforms and the editor is very easy to use. List management is also different to other platforms and works perfectly with our business type and the way we use our data. Pure360's blog posts and knowledge output has also been very useful, especially around GDPR best practice.

Cons

If I could suggest anything I'd like to see an annual review where Pure360 look at our campaigns and give advise on inbox titles, text to image ratios etc to improve open rates, clicks etc.

Pros

Pure360 is very easy to use, and the interface is straight forward and easy to navigate, although there is support there if you don't know where to find anything. Our account manager (SENSITIVE CONTENT HIDDEN) is very helpful and quick to respond to any queries I have, and always willing to answer any questions I come up with!

Cons

Sometimes (less than 10% of the time) there is a bit of a delay in sending out emails, although this is rare and not too much of a bother as we're not rushed to send things out at certain times, and the delay is never too long.

Pros

The ability to send SMS as well as email puts it ahead of many other similar platforms.

Cons

The interface has recently been upgraded but there's still room for improvement.

Pros

Easy to use interface and how responsive the customer services team are. Allows us to organise and analyse email campaigns, so they are best optimised. Finally allows us to modify and keep track of our mailing list efficiently.

Cons

Sometimes the limit to what you can have or cannot have in an email is not apparent until you contact the customer services team.

Pros

The best thing about Pure360, other than how easy it is to use, is the customer service. Any problems, big or small, they get right on it and get it sorted. The account managers are also fab, calling you up every so often to check everything is ok and looking through your recent sends to offer advice and suggestions on how to improve clicks and open rates.

Cons

Mail can sometimes get delayed in sending, especially at busy times of the year (Christmas for example) which can be annoying if you have a time sensitive campaign to send out.

Pros

My customer success manager is brilliant, we have regular calls to discuss our clients and how we can work as a team to improve on metrics. Even though there are restrictions with what we can do with some clients she offers insights that can still be implemented.

Cons

Some functionality of the PureCampaign system, but it's more me wanting to be able to do a million things that I appreciate take time/money/effort to implement. The inability to add/remove users as and when I like and paying for the privilege.

Pros

The drag and drop functions, once used to how they work, are really easy and quick to use to produce and edit emails. The selector of different audiences is good, once you know how to set up multiple groups. Having a list of 'starred' items is a great way to save time when creating an email.

Cons

The compatibility with other email platforms makes it difficult to finalise a design/template - the email looks very different on mobile, desktop, outlook and hotmail - it should be similar across the board in my eyes. It is also annoying to make small changes after a schedule has been set, it has happened a few times that something has changed or you realise a spelling error, you have to delete the whole campaign and make the edits then set the schedule again, just a little annoying if you only have to change 1 letter, for example.

Pros

The drag and drop system is quick and easy to use.

Cons

The ability to view draft/test emails in a browser.

Pros

The new templates on the platform are really visually appealing and fairly easy to put together. Their Customer Support is the main reason why I use Pure360. They are so quick to help, really friendly, and go out of their way to provide excellent customer service - everytime!

Cons

Sometimes the testing feature can take a long time to come through and during time-precious times this can be frustrating.

Pros

Great support and features, always on hand to assist with campaings and technical help.

Cons

Everything has been fine so far and I have had no issues.

Pros

It is easy to use and creates great looking email campaigns.

Cons

Wish you could upload lists to be excluded from a mailing.

Pros

We have been using PureCampaigns for our mail shots for several years now and over those years the system has greatly improved. The dashboard is simple to use and easy to navigate around, the new Drag & Drop Editor makes creating a new message so easy and the support I have received has been brilliant.

Cons

We haven’t been able to integrate our CRM with Pure360 but are currently in the process of moving over to a new CRM package.

Pros

The team is always available to help and is prompt in responding to emails and addressing any issues. They also do take the time to ensure the customer leverages as many of the capabilities of the platform as possible

Cons

More training to be available that does not come at a cost