Looker

4.6 (265)
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Analytics Evolved

Overall rating

4.6 /5
(265)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support
4.5/5

94%
recommended this app
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265 Reviews

Nicholas
Nicholas
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The perfect solution for our stage business

Reviewed on 2020/02/06

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Stephen
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use data analytic solution

Reviewed on 2024/04/04

Pros

I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy.

Cons

The only downside is that at times the performance is slow and the loading time is sometimes long

Cristian
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It’s a really good tool for dashboards

Reviewed on 2023/06/30

Pros

It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi

Cons

They can ad some more personalizations for the dashboards

Ian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for data visualisation

Reviewed on 2024/11/10

Pros

Great data visualisation tool for showing my clients their data in a smarter and more intelligent way

Cons

The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes

Jamie
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best option for first/time dashboard building

Reviewed on 2024/05/19

Pros

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Cons

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.

Alternatives Considered

Tableau
Hopelovele
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Looker: Data visualization and analytics

Reviewed on 2024/05/12

Pros

I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data

Cons

The cost is pricy compared to other alternatives doing the same task

Dean
Overall rating
  • Industry: Supermarkets
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Looker - better data visualization

Reviewed on 2024/07/16

Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date...

Overwall Looker is a great tool for reporting and data analysys. The reports are always up to date and this is very important because I can track whats is happening in real time.

Pros

Connecting different sources or importing data is very easy and you are sure that data is always up to date. Another important feature for me is that you can share these reports with other or you can export them.

Cons

Creating a dashboard with all you need can be a little complicated for the first time.

Njeru
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use data analytic tool

Reviewed on 2024/04/17

Pros

I like that the tool is easy to use even for non technical members which help visualize our organization data.

Cons

Compared to other alternatives it lacks flexibility

Chris
Overall rating
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Looker - charts and graphs

Reviewed on 2024/08/07

Looker is a great tool for every business, even though it can be a little overwhelming when setting...

Looker is a great tool for every business, even though it can be a little overwhelming when setting up your dashboard for the first time.

Pros

The biggest feature for me is the ability to import different data from different sources. Creating a dashboard with all the data you need gives you a better picture of your activity, which is easier to analyze. It offers many types of charts and graphs where you can integrate data from different sources easily. Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF.

Cons

No cons for Looker, I wish more apps would allow users to export data to Looker automatically.

Marian
Overall rating
  • Industry: Industrial Automation
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Another type of reporting

Reviewed on 2024/06/03

Looker is the perfect tool for data analysis and report creation. I usually share the reports with...

Looker is the perfect tool for data analysis and report creation. I usually share the reports with the live link so users can get live updates every day but sometimes i download a PDF with the report for certain people. Data import is easy and can be done manually or automatically.

Pros

When it comes to make reports I use only Looker. The option to automatically import data from different sources makes my reports always updated. I usually make graphs and charts with all the data I need and share the reports with my superiors and colleagues who needs these information.

Cons

You needs special API access from different vendors to import data, some of these are quite pricey.

Brandon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Great Reporting Software That’s Hard To Use

Reviewed on 2024/04/13

Pros

The massive amount of data, from many different platforms, can be compiled in many different ways for a great report.

Cons

You almost need a PhD in computer science to program the report. Steep learning curve.

Albert
Overall rating
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best data vizualization dashboard

Reviewed on 2024/06/18

I open Looker every week and analyze the growth or loos in the company. I can make an overwall...

I open Looker every week and analyze the growth or loos in the company. I can make an overwall picture over the business activity.

Pros

The most important feature for me is that you can import all sort of data into looker. After importing creating a dashboard with information you need, charts and graphs is a easy thing. When needed I share my dashboard with colleague and partners, is easy to share any report or export in a PDF and sent it.

Cons

There are no cons for Looker, everything is works good and ... free.

Andrei
Overall rating
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All data in Looker

Reviewed on 2024/04/21

This is the greatest tool I found for data visualization. I am using it for the website, I have...

This is the greatest tool I found for data visualization. I am using it for the website, I have connected all reporting tools in one place and share it with all the departments to track their progress.

Pros

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Cons

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Ann
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Empowering Data-driven Insights

Reviewed on 2024/05/06

Pros

Looker has an impressive data modeling capabilities which enable the user to create and manage data models effortlessly, empowering its users to derive valuable insights from even the most complex datasets.

Cons

While Looker's interface may be user-friendly, unlocking its complete potential may require some learning for new users, particularly to those who are not well-versed in data modeling and analytics principles.

Laban
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

The ultimate tool for advanced data analytics and visualisations

Reviewed on 2024/03/27

My experience with looker has been exceptional since it has helped us to unlock the full potential...

My experience with looker has been exceptional since it has helped us to unlock the full potential of our data analysis and visualisation.

Pros

It has phenomenal data exploration features that enable us to maximize our data potential through indepth insights. I appreciate its flexible customization options that help us to visualize data in line with our company requirements.

Cons

Running complex queries on this tool affects system performance occasionally which is not ideal.

Yasin
Overall rating
  • Industry: Food Production
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Looker is the only visualization tool you need for project data

Reviewed on 2023/09/17

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't...

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

Pros

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

Cons

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Kevin
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful but complex

Reviewed on 2023/08/13

Pros

It's quickly ingests the data we need to run reports and build visualizations for various teams.

Cons

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Powerful and easy to use

Reviewed on 2023/11/25

Pros

Easier to start with than other visualization tools.

Cons

Some charts take long to load. The learning curve, even if shorter than with other tools, is still not insignificant.

Omkar
Overall rating
  • Industry: Computer & Network Security
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best to organize our data

Reviewed on 2023/11/07

Looker, i used for collecting customer data and organizing it for further processing and analysis.

Looker, i used for collecting customer data and organizing it for further processing and analysis.

Pros

I like looker because of its best data analysis and organization mechanism.

Cons

Nothing to be disliked it is best at all.

abdulrahman
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration...

Reviewed on 2023/04/27

Since the beginning of my career, I've been using Looker for the past four years, and I can say...

Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.

Pros

1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.

Cons

I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.

Robert
Overall rating
  • Industry: Newspapers
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best tool for sharing the data

Reviewed on 2024/01/09

Pros

I use this tool to show data to clients and analyze the statistics. It can help a lot to make the plan for the future actions.

Cons

Connecting the third party apps is a little difficult for the first time.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great software for small companies

Reviewed on 2023/06/05

Pros

Its a really powerful reporting software for free

Cons

It doesn't work well will large amounts of data

Michael
Michael
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Business Intelligence Tool that Makes Business Intelligent

Reviewed on 2023/03/14

From using Looker along with Looker Studio and other integrations, I believe Looker is one of the...

From using Looker along with Looker Studio and other integrations, I believe Looker is one of the great BI tools to use for business-related tasks.

Pros

Some that I like the most about Looker include:1) Data visualization features that provide better accessibility and features for creators to set up their dashboards2) Very ease of use; features are not too complex to learn3) Multiple integrations that help creators connect their work with Looker in a short period of time4) Simplified displays for better visibility and appeal of data display

Cons

Some things that I like least about Looker include:1) Lack of functionality due to product lags2) Limited statistical features3) Integrations sometimes do not work well with Looker because of their limitations i.e. duplicate columns

Anoop
Anoop
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent tool Data visualization and analytics

Reviewed on 2023/02/23

Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn...

Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.

Pros

First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.

Cons

The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

Mayrell
Overall rating
  • Industry: Education Management
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Looker

Reviewed on 2023/02/25

My over all experience is that it is really helpful and useful. It is amazing.

My over all experience is that it is really helpful and useful. It is amazing.

Pros

I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly.

Cons

The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose.