Customer.io Reviews

The features and capabilities offered are great for the price. Strong Customer Service as well.

Sometimes our/their APIs don't push data correctly.

Customer.io is a pretty good, capable tool. Easy to get data in and easy to create communications and journeys for your customers.

I pay monthly and they will not allow me to right-size my usage to a lower amount until a year has elapsed. Really odd.

The UI/UX is really great and intuitive. It comes with a lot of features and different channels. It can be used by many different types of people, from not knowing how to code at all, to more advanced users. Enabling complex possibilities.

Setting up our dedicated preference center required quite some time and resources. Plus it did break native campaign tracking as well as the native unsubscribe button. But they are coming with a new feature on this side really soon.The second pain is focused on data analysis. There is quite some interesting data point, but it can quickly get tough when you try to extract specific behavior or data point. They know about it and are working also on this big part of the product.

I've tried many marketing automation tools and Customer.io is clearly making a difference in terms of UX, documentation, and customer support!

It can be quite complex sometimes according to your needs but thanks to their great UX, documentation, and support team, you'll find solutions. There are some missing features (eg. cohort analysis) but hopefully, they are working on it.

The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs.

It would be cool if we could just duplicate a workspace entirely with all the segments and campaigns instead of recreating everything. Another thing that would be cool is being able to do a dynamic wait. Or have a queue type of system built-in for webhooks.

Customer.io is very catered towards SAAS products like ours. Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign. It's the most simple to use product compared to everything else I've tried.

Dashboard is also very fast despite a lot of data. Not clunky at all. This lets me create and send campaigns in a much shorter time.

Quite a bit of jargons in the dashboard, which can be a little confusing. It'll be great if there's more explanation on certain features. Easy to overlook some of their outstanding features because they are hidden.

- lots of needful integrations, e.g. BigQuery, Google Sheets- a simple to use, yet highly sophisticated tool for Email Marketing and Marketing Automation- Push notifications support- in-app messages support- webhooks - possibility of advanced segmentation of users by their attributes and behavior

- slightly limited drang&drop email editor

We love to be able to act based on everything that our customers do on our platform and our website. Campaign workflows are easy to build and maintain and UI is very intuitive.

We basically manage all our customer data in C.io and not being able to having KPIs and analytics related with customer actions and events is a little bit frustrating.

I'm kn the startup plan, and this product is an absolute requirement in my toolbelt. If Customer.io went away I would ne lost 🥹🥹🥹.

Nothing. This product is completely amazing lol.

The customer service is superb. There was a learning curve to customer.io which customer service helped me with.

There are no features of customer.io I dislike

1. Ability to customise communications using events and segments2. Responsive customer support

1. Very expensive for a start up2. Flow for within branches still need optimisation as users can not move from one branch to another if their status/attributes changes.

Despite never using Customer.io before, it was relatively easy to learn. Some features have a learning curve for sure, but I'm always able to figure them out plus the support from our CSM (shout out to [sensitive content hidden]!) and the deliverability team has been amazing. So grateful for them!

I'd love to have more customization in the email builder, and the ability to add a drop-down question in the subscription preferences center.

One of the biggest pros of using Customer.io is the ease with which you can set up and automate email campaigns. The platform offers a drag-and-drop interface that makes it easy to create customized campaigns without needing to know how to code. Additionally, Customer.io offers a variety of templates to choose from, which can save time and simplify the process.Another pro of using Customer.io is the level of customization available. Businesses can create highly specific customer segments based on behavior, demographics, and other factors. This allows businesses to target their messages to specific groups of customers and tailor their campaigns accordingly.

One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order to make the most of its features. Additionally, the pricing can be steep for small businesses, which could make it less accessible.Another potential downside is that Customer.io is focused primarily on email marketing, which means that businesses may need to use additional tools to cover other communication channels like social media or SMS.

I love using Customer.io for our weekly newsletters because it allows me to replicate the same format each week. This saves me time each week because I can just make individual tweaks to content each time, rather than having to redo the entire process. I also appreciate the metrics on open and click rate, to know what content sparks our audience’s attention and what doesn’t hit so strongly.

I don’t like that it is difficult to copy a message from one “workspaces” to the next. I wish there was a possibility to duplicate a template across workspaces without having to recreate the whole thing. We use different workspaces to separate different audiences, but often want to send them similar emails.

Good user interface that's intuitive. Easy to get up and running without prior knowledge. Creating segments is quick and simple.

Reporting tools are not very robust. For example, within Customer.io you can't sort or aggregate email campaigns to see roll-up metrics. Rather you'll need to export and sort in a spreadsheet or connect with 3rd party tools like MixPanel or Periscope.

I like how the drip campaigns are very simple to set up and implement. The segmentation tool helps to identify which customers to put into these campaigns and when they should exit the campaign.

I like how easy it is to build emails, though there could be better design/templates for this. Additionally, setting up segments might be confusing for someone without a data background, which I have.

Customer.IO has allowed me and my company to feel confident that the correct information is being sent to the people who need it the most, our customers. The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

- Customer profile management
- Hybrid HTML and Text Editor tool
- Workflow set-up for Campaigns

Uploading Customer lists manually is slightly complicated

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.

I love customer.io! It keeps our company organized and allows us to send emails easily.

Nothing! Everything has been very easy to use.

I loved its compatibility and easy to use system. You can sign off an email marketing campaign with a few clicks.

Perhaps its limited design options in some cases, but its automation is still high end.