6 reviews

Monetate

Website Optimization, Email, Display Advertising Solution

4,2 /5 (6 reviews) Write a Review!

Overall rating

4,2 /5
  • Value for Money
  • Ease of Use
  • Customer Support
  • Features
83%
recommended this app
6 reviews
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Dynamic Personalization and A/B Testing

Reviewed on 2017/11/14

Easy, flexible, powerful dynamic personalization engine. Is responsive, accurate and has made creating targeted marketing campaigns so easy!

Pros

Very easy to set up, very easy to use. The integration was simple and straightforward. And the insight and power that you gain is incredible. The targeting is so easy and has the ability to execute very complex experiences. Very easily to bring in 3rd party data to personalize.

Cons

With a lot of experiences in action, it can be tough to manage and isolate experiences. Reporting is complex, but gives us the insight we need.

Mujde E.
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Versatile and strong customization engine

Reviewed on 2019/08/18

Pros

Setting up is very simple, and also very simple to use. The integration was straightforward and easy. The knowledge and insight you obtain is amazing. It's very easy to personalize third party information. It has a versatile and strong customization engine. It made very easy for us to create targeted marketing campaigns.

Cons

Reporting option can be very complex to set up

Marc H.
Overall rating
  • Industry: Internet
  • Company size: 201-500 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Reviewed on 2015/07/17

Verified Reviewer
Overall rating
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Excellent features and support, but need to be a very large organization to see ROI

Reviewed on 2018/01/17

Pros

The features to customize messaging and personalize a user's experience are endless. They are fun to use, and you can learn some neat things from them about your audience, how to message to them, and what they tend to respond to (just not neat enough in my opinion). The support is absolutely fantastic. If you're a very large organization, I can see the tool providing value though.

Cons

The features, such as weather triggered ads, messaging to certain customer segments, and the ability to alter appearance of a website based upon the location of the user's IP, are all awesome in theory. However, in order to truly take advantage of the tool, you need to be a very large organization in my opinion to see ROI. You need statistically significant samples to make potentially major changes in strategy. This would be ideal for retail, such as a clothing company or maybe even a travel company. Your website will need to see a ton of traffic. Then, once a change is implemented how long will this perhaps slight upgrade break even or contribute significantly from an economic standpoint? I bring this up due to the high price tag of the platform. Not a good choice unless a form of company as noted above. Platform is also not easy to use, a large learning curve comes with it.

Irina D.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Efficient platform to build your marketing campaign

Reviewed on 2019/11/11

I worked with montage while being a web content management specialist at a large retail company. We used it to add promotional banners and product labels reflecting promos, and we also performed A?B testing of our banners. I liked working with the tools especially when being results of the campaign and figuring out what approach to promotion was more effective.

Pros

Monetate allows to efficiently add and track marketing elements to your site's pages thus to see how effective your campaign is. You can create and add custom content to the pages with promo details, specify audience, perform A/B testing, and see how the campaign performs all in the same place.

Cons

Creating proper queries to specify the exact pages where the promos should appear may be a bit challenging.

Verified Reviewer
Overall rating
  • Industry: Building Materials
  • Company size: 501-1 000 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Optimization testing

Reviewed on 2019/07/18

Pros

A/B or multivariate test are east to set up and run. Easy to change variables and run tests.

Cons

Not the simplest program to get set up and implemented, improvements on consulting should be made. Costly software.