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2058 Reviews

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Truly an all-in-one digital marketing platform
Reviewed on 2019/11/20
We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.
Pros
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.
Cons
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.
Alternatives Considered
Moz ProReasons for Choosing Semrush
Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.Switched From
Moz ProReasons for Switching to Semrush
Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The most advance and powerful SEO tool in the industry
Reviewed on 2022/05/27
Pros
There's a list of features that I love about Semrush, but most of all, the free version can also be used to manage your small projects:) I really like user friendly interface of Semrush. Even if you've zero knowledge of SEO, you can still use Semrush to boost your website's SEO like an expert.
Cons
The least I like about Semrush is that it's an addiction and you cannot get away from it once you get used to it :). In other words, I did not find anything missing in Semrush, it's perfect :)
Response from Semrush
Hi Nadish! We're more than happy to read your review and have you among our customers ;)
- Industry: Education Management
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best SEO Tool for Keyword Analysis & Competitor Research
Reviewed on 2023/02/16
Great, nothing but only the price.
Pros
I had used SEMRush and it provide really good insights for the website of you talk about audits and helps me find each and every flaw on the website. This is the best tool which provide perfect keyword tracking.
Cons
Costvwise the software is at a costlier end but I can take it as it provides really good features. Hence nothing least liked about the software.
- Industry: Education Management
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Amazing
Reviewed on 2023/03/14
Nice it help me a lot
Pros
the color the layout the space the font the face on the landing page
Cons
just the word samrush not sure where he is going to
- Industry: Market Research
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Semrush Review
Reviewed on 2023/01/10
My experience with Semrush has been positive. The tool is easy to use and provides a lot of valuable data. Customer support is also very responsive.
Pros
1. Semrush SEO software provides detailed keyword analysis and keyword tracking. 2. It offers extensive backlink audit capabilities to ensure high-quality link building. 3. Provides a wide range of SEO tools to help users optimize their sites for organic search engine rankings. 4. Easy-to-use dashboard with real-time analytics, reporting, and data visualization capabilities. 5. Offers competitive intelligence reports to identify potential opportunities in the market.
Cons
1. The premium version of the software is expensive compared to other similar products on the market. 2. Some features are unavailable unless you purchase additional add-ons or plugins from Semrush's website. 3. Limited customer support options if you run into technical issues or have questions about how to use the software properly. 4. Does not provide as comprehensive a set of features as some competing products do, such as Ahrefs or Moz Pro tools

- Industry: Retail
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
There is no substitute
Reviewed on 2022/06/02
We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess in-bound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to to be a very flexible tool that meets a lot of business needs.
Pros
The #1 thing we use SEMRush for is competitor research... and quite frankly no tool we've found compares to this. We are an ecommerce company and with SEMRush we get a very good picture of our competitors business.
Cons
The learning curve on this software takes a bit of an investment in time. It is certainly well worth it, but you will *never* get the full power out of SEMRush without making an effort to do some of the training and experimenting.
Alternatives Considered
AhrefsReasons for Switching to Semrush
We felt like SEMRush had a better overall reputation and the tool was much more flexible.Response from Semrush
Hi Brock! Thank you so much for this wonderful and detailed review. We appreciate your feedback on learning curve especially since we've created a lot of educational materials in our blog and Semrush Academy. It's totally worth it ;)

- Industry: Writing & Editing
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Commendable Tool for Content Marketing and SEO
Reviewed on 2022/10/13
As a content creator, Semrush has been of help to me. I can use it to research and find the best keywords when creating content for my website and for clients. I can also spy on competitors' content strategies, and this helps to find their best-performing content.
Pros
Semrush is a great tool for content marketing and SEO. From Keyword research, and backlink building to your competitor's content research, and many more. You can also audit your website and get recommendations to improve the content. And this improves search rankings.
Cons
The software has many features and can be confusing. You cannot focus on one task at the right time.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
The Web Analytics Standard
Reviewed on 2022/09/06
Pros
Best tool for keyword research, website audits and competitive research for online rankings.
Cons
There are a TON of features, I keep feeling like I'm missing out on something.
Alternatives Considered
AhrefsReasons for Switching to Semrush
It was bundled in an offering/package I already subscribe to.Response from Semrush
Thanks for your review, Eric!
With over 55 tools, we understand that it can feel like you're missing something. We would recommend having a live demo with our team to get a personalized tour of our platform.
You can also access our knowledge base which is full of how-to articles and use-cases so you'll know where to go when you're working on a specific project.
Hope this helps! ;)
- Industry: Business Supplies & Equipment
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Complete SEO tool for growing companies
Reviewed on 2023/02/09
Semrush also gives useful information about a website's competitors, such as how many backlinks they have, where they rank in organic search results, and more. This information can help develop my SEO strategy and stay ahead of the competition.
Pros
I like the dashboard the most. The dashboard provides a clear picture of your website's technical SEO, including any issues that may be holding it back in search engine rankings. I use it every month to track website behaviour.
Cons
I like the platform, but I think it's too expensive for startups and not the best choice. Smaller businesses may benefit more from a more budget-friendly option.
- Industry: Consumer Electronics
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Semrush for SEO
Reviewed on 2023/02/10
It's a great tool for SEM and SEO
Pros
It helps me to know what keywords are working for my social media campaigns
Cons
I feel the web app is really overcrowded and that makes it kind of difficult to navigate around.
- Industry: Consumer Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A Must Have Tool For Marketers
Reviewed on 2022/01/17
I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.
Pros
The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.
Cons
The reports and downloads are not too customizable which adds an extra layer of effort.
Alternatives Considered
Moz LocalReasons for Choosing Semrush
Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve.Switched From
AhrefsReasons for Switching to Semrush
Semrush was the cheaper alternative and simple enough to use and train staff on.- Industry: Information Technology & Services
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best comprehensive SEO tools for your digital marketing needs
Reviewed on 2019/08/27
We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions.
Google Ads analysis and keyword competition provides insight on how to create a niche for our clients. Not to mention, spying on competing businesses and their estimated Google Ad spend. We've managed to address ad optimization for stronger performance.
SEMRush seems to be continuing to improve the product. For example, the On Page SEO Checker provides detailed analysis on additional keyword word usage and phrase usage to help improve pages. Although it is not perfect, it is definitely being improved and helps provide guidance.
Pros
- In depth backlink analysis reports and tracking on domains
- Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words
- Daily & weekly domain and search position monitoring
- Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes
Cons
Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.
Reasons for Switching to Semrush
Our business was set out to find the best tools for our match our digital marketing service offerings. Through multiple trial periods across various softwares, we narrowed down to SEMRush providing the best tools for our services being offered. From website audits, keyword rank and tracking and SEO performance metrics we wanted to ensure we provide our clients with the best solutions to help with their business website needs.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A real tresor of Content marketing strategy tool!
Reviewed on 2021/09/04
In my experience in getting accurate data, I always need to utilize the right instrument. My approach's success depends on the correctness of the data i'm willing to collet, insights, and intelligence. For keyword research, backlink analysis, and competitor analysis, Semrush was a critical choice and so the right tool. To get results, I'm always searching for trustworthy data and actionable insights. That what makes Semrush my go-to tool for content research and optimization. As such, an SEO strategy must be comprehensive.
Pros
When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services.
Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements.
IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.
Cons
The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.
Reasons for Switching to Semrush
In my point of view, Semrush does more than just help you analyze your competitors. Semrush can assist you in conducting competitive research. It enables you to do competition research on your competitors. In essence, it discovers all websites that perform well for related keywords and provides an accurate estimate of traffic for the top 20 keywords that each of these websites uses. You will not an all in one tool but Semrush.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Swiss Army Knife of SEO Tools
Reviewed on 2021/07/16
Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.
Pros
The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!
Cons
I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.
Reasons for Choosing Semrush
This is a richer toolSwitched From
MajesticReasons for Switching to Semrush
Value for money, functionality and dashboard at the time of sign up.Response from Semrush
Hello! Thank you for sharing your feedback! The revised pricing model includes either new features or alters additional to main tier product's prices. However, we always value our loyal customers and provide them with the unique opportunity to stay on the same level of subscription for the same price! - Ed
- Industry: Health, Wellness & Fitness
- Company size: 501–1 000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Extremely useful, but sometimes unwieldy and expensive
Reviewed on 2020/10/12
Pros
SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.
Cons
I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool
Alternatives Considered
Moz ProReasons for Choosing Semrush
Moz Pro was set up in our organization a long time ago by someone who knew truly little about SEO, so SEMrush gave us an opportunity to start from scratch with a new tool that had very useful and easy to use keyword tools in addition to numerous other tracking tools that have helped us improve our understanding of our organic performance.Switched From
Moz ProResponse from Semrush
Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Solid all-in-one for marketers
Reviewed on 2022/01/11
Pros
Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.
Cons
Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.
Alternatives Considered
Moz LocalReasons for Choosing Semrush
SpyFu wasn't meeting our needs anymore. The UX was superior in its simplicity, but the features just weren't there anymore.Switched From
SpyFuReasons for Switching to Semrush
Semrush offers more features for less money.Response from Semrush
Hello! Thank you for your feedback! We were happy to know that our tool saved you some time.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
You can't drive blind
Reviewed on 2021/05/20
I admit to get the most out of SEMRush, I had to spend some time with it and I can tell you that after three years, I don't know all of it. Yet with all that complexity, you can get a project up and running and become useful in a matter of minutes.
Pros
Go deep into a URL and discover the good, bad and ugly of SEO on a project. There are very few platforms that hold up and deliver on the promises made. SEMRush is one. This one works and it works for my company.
Cons
Like any SEO platform we sometimes get false positive results and there never seems to be a rhyme or reason for it. But I am nit picking.
Reasons for Choosing Semrush
First off I had to jump back and forth between applications and sometimes you prefer to have things all under one hood. I still use the other tools mentioned but not nearly as much.Reasons for Switching to Semrush
the look feel and initial presentation of the dashboard- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Software for Customer Research / Analytics
Reviewed on 2022/11/17
Semrush is amazing for getting to know your customers. Being able to see exact searches made on Google from our audience is very valuable and they have options for every part of the marketing journey, from social media to SEO and article writing.
Pros
I have used this software for a variety of reasons over the years. First, it was for social media topics and now it is for SEO and customer search research to get to know exactly what our audience is searching for online. It has been a tremendous help and is the next best thing to asking them face to face.
Cons
I found there to be a bit of a learning curve because there are just so many features and you need to learn how to get the most out of each one. It's a good problem to have, though, and support is available to help if needed.
Alternatives Considered
SerpstatSwitched From
BuzzSumo- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Maximize your online visibility with the greatest end-to-end SEO, SEM, and SMM platform.
Reviewed on 2022/07/08
We have saved an incredible amount of hours since the day I started to use Semrush, It provides us with all of the statistical data we really need to maximize our search engine visibility and to achieve the highest results in our PPC campaigns and paid advertising across search engines and social media marketing too. I cannot imagine how search engine marketers used to work without the information and statistics we collect from Semrush and websites like it, since Google doesn't provide us with enough information. I consider Semrush the most important factor in driving thousands and even millions of visitors to your website every day, and to escalating exponential online growth and traffic maximization to boost organic rankings, sales, social shares/mentions, and digital engagement.
Pros
Semrush is my favourite end-to-end SEO platform with a comprehensive end-to-end feature-rich toolset to fulfil your SEO, SEM, and SMM. Some of the greatest Pros of Semrush and the reason why I really appreciate their efforts and that I never needed to switch to an alternative is because it has the most powerful tools for keyword research, competitive intelligence, link-building, organic position tracking, and prospecting high domain-authority websites for a potential digital PR opportunity to build and maintain a strong online reputation through link-building to drive more traffic and achieve broader brand-awareness. I have been implementing Semrush for my clients for over 4 years and since that day until now, while new services come and go, nothing has been as comprehensive as Semrush and no other tool has the deep analysis and the insightful reporting capabilities it has. I cannot explain the great, exceptional results I've achieved for my clients during the past four years by only using Semrush.
Cons
One critical issue I have been facing with Semrush for 4 years, since day one, until now, is the lack of an Arabic database for the Middle East region. This is a huge mistake by them, and I don't understand how come they still didn't take any action regarding it. This leads me to use another tool from their rivals for our Middle Eastern clients with no international presence strategy. One another super annoying bug that most of the people I invited to Semrush have mentioned, including my existing clients, is when trying to sign-up for the trial and the payment keeps failing until he decides to purchase, then it works! I mentioned this bug to them one year ago, but until now it was still happening.
Response from Semrush
We are grateful to be an essential part of your marketing strategies, Rania! As always, we appreciate your feedback about our Arabic databases.
With a tool as large as ours, our development team backlog adds up quickly. We will ensure to share your feedback with them to put a little more steam behind it. Wishing you the best!
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Semrush is the critical
Reviewed on 2022/01/17
SEMRUSH dramatically changed how we do business from a marketing standpoint. The marketing insight into our competitors is something we analyze daily.
Pros
The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.
Cons
Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge
Alternatives Considered
Moz LocalReasons for Choosing Semrush
Cheaper and had more featuresSwitched From
AhrefsReasons for Switching to Semrush
Price and product capabilities
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
I've used this in a few different positions working on a wide range of SEO campaigns.
Reviewed on 2018/05/30
It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.
Pros
This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.
Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.
Cons
If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.
- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Powerful SEO tool with great capabilities
Reviewed on 2022/07/21
We wanted a tool that can help us fill in our gaps in the industry on the side of SEO, SEMRUSH has helped us to optimize all our on-site pages, off-site and technical SEOs for the website. The tool helps in conducting keyword analysis and compares us with others in the market.
Pros
The platform is great for many things such as website audit, link building, conducting backlink analysis, finding the keyword and backlinks gap, conducting competitive analysis, and finding the correct keywords for website optimization and website analytics.
Cons
Too many features can confuse the starters, and do require proper induction and training to be able to utilize everything within the platform. SEMRUSH only focuses on Google rankings, it would have been great to see other search engines too (Yahoo, bing, safari, etc).
And it is a bit pricey and if one needs every feature then Guru gets more expensive.
Response from Semrush
Thanks for using our tool to fill in all the SEO data you could need! With over 55+ tools, we understand it can be a lot. We have created resources in our Knowledge Base and have links to "User Manual" in most of our tools. When you first sign up for an account, we can provide you with a live demo which will help make the interface easier to navigate :)
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Rank with Semrush
Reviewed on 2021/02/23
Let's suppose you have a blog. You are adding information and content, but you have no traffic and no idea where you exist in search engines.
Semrush TOGETHER with a SEO Optimiser like Yoast SEO and better with Gramarly, will give you immediately a 'map' where you rank and what to do.
This is a good tool, not so many 'how to do SEO' articles like Ahrefs, but really OK.
However - don't expect to see results fast. You will be happy to see that your page exist in google, even in top 20 for a keyword, your rank grow from 0.16 to 0.17 , and your estimated traffic is 0.002 visits / month!
Pros
Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords.
If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100.
That can be done further with other tools like Yoast Seo. There are some features inside Semrush but much more expensive so I didn't try them.
Semrush is giving you as many crawls as you want a serious edge above competition.
A newer feature are proposed ideas to rank better. Although in my cases, most of the proposals are not realistic, they are good as guideline and some are applicable. At the end, these are suggestions, not an autopilot system to rank.
As usual you have to know your business.
Another important feature is backlink builder, proposing you thousands of sites to build your links based from the backlinks of your competitors.
I can definitely tell you that most of those proposed links are really impossible to build. Either coming from friends, or from advertorials or irrelevant sites. But again this is a positive list you may filter and use.
Here is an internal "organiser'" allowing you to mark whatever you consider important, and the way to build your backling ie, call owner, post comment etc.
There are many features, even in the starter plan 99$+vat / montly
Cons
Daily reports are giving errors that are not errors and someone needs to know the site well to understand .
There is also a robots.txt report error, that I found it was not really an error of the site.
The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information.
That is becasue, the 'easy to rank ' keywords, don't have traffic.
The keywords with traffic are all red - practically impossible to rank
And the middle list of medium difficulty is empty - not even long tail words are there.
That is a serious problem with the tool.
- Industry: Computer Hardware
- Company size: 10 000+ Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
An SEO platform that grows in strength and capability
Reviewed on 2022/03/03
After almost a decade of using SEMrush, I can't recommend it highly enough. For a serious marketing research, it should be an essential component. There are many different types of data available in SEMrush. Being able to turn data into actionable KPIs is essential. SEMrush provides you with the information you need to make wise decisions and to do so daily. When it comes to creating a website, there are a lot of moving parts. With so many data points, creating a visual model is essential if you want to use the information proactively. SEMrush gives me the tools I need to improve the performance, speed, and intelligence of my websites.
Pros
Any software has both internal and external benefits. On the exterior, I like to see good design, good navigation, and a good rate of work. It has one of the largest keyword databases among similar tools, as well as all the essential configurations like keyword magic tools that allow you to add stop words and all the other features that a current SEO tool should have. To keep our SEM and SEO teams in touch, we use SEMrush to get a lot of information regarding keywords, technical, and competition data. When we first started using SEMrush, we utilized it as an "add-on" to other products, but now it is our primary tool. SEMrush's API access is just another perk of an enterprise-level subscription. In addition, we use the organic research tool a lot to learn about our domain as well as our competitors'. While researching their competition and the market, the SEM team makes use of the "Competitive Intelligence Add-On" offered by SEMrush to gather information.
Cons
A lot of expertise and attention is required because the product's UI is so simple to use. A class of keywords may be necessary if you are new to digital marketing or SEO. Ultimately, it's not a huge problem. SEMrush has one flaw that irked me. At any given moment, you can only have one account open in your browser. When someone else logs in using the same account as you, you can't get back in.
Response from Semrush
Hello there! Thank you very much for your detailed review & for sharing your concerns. In our ToS, we state that each account allows limited number of devices and locations for simultaneous login - otherwise, our security system is triggered since more logins could mean unauthorised access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password.

- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
All in one search engine marketing suite
Reviewed on 2020/06/01
With such a wide array of tools and opportunities you'd think it would make approaching their tools a little confusing or overwhelming, but SEMrush provides both written and video explanation to how and when to use their tools. And not only that, they are extremely good at listening to customer feedback, if you have suggestions to new features or questions about their current ones.
Pros
With a wide array of tools, SEMrush are able to help you with any aspect of your search engine marketing. We use it for both organic and paid advertising research and it plays a crucial role in every project.
The single best thing at the moment, is the recent addition of the bulk keyword research tool.
Cons
The keyword research "magic tool" is awesome, but difficult to use when your account has multiple users doing research for multiple clients at once. We have experienced that if you aren't aware, you can accidentally add keywords to the wrong profile/client. This can be avoided by not using the "quick add" function but instead ticking off each keyword an then manually adding them to your desired list. Apart from this, we have never experienced any undesired behavior from any of their tools.
Response from Semrush
Hi Daniel! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We understand that our tools can have a bit of a learning curve, we're happy that you've found our blogs and videos useful and that our CS team was attentive to your needs.