Semrush

4.7 (2,272)
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SaaS solution for online content marketing

Overall rating

4.7 /5
(2,272)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

96%
recommended this app
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2272 Reviews

Victoria
Victoria
Overall rating
  • Industry: Publishing
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best and reliable content. Semrush brings the best out of social media.

Reviewed on 2024/02/16

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Pros

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Christopher
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most comprehensive tool on the market

Reviewed on 2024/02/15

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it...

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

MacKenzie
MacKenzie
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed on 2023/08/25

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but...

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Alternatives Considered

Moz Pro and Ranktracker

Reasons for Choosing Semrush

Price was cheaper at the time. No longer the case, SEMrush is massively overpriced for the value.

Switched From

Moz Pro

Reasons for Switching to Semrush

Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool
Ryan
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

SEMRUSH review

Reviewed on 2024/10/04

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help...

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective.

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Marco Genaro
Marco Genaro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best SEO tool. Unfortunately, a bit expensive.

Reviewed on 2024/01/03

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly...

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts.

I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them 😅.

Switched From

Ahrefs

Reasons for Switching to Semrush

For a similar price, SemRush is easier to use and more complete.
Alessandro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

No Semrush No SEO

Reviewed on 2024/05/21

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Essential tool for SEO agencies

Reviewed on 2024/04/25

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

More powerful options on Semrush for our advanced requirements

Reasons for Switching to Semrush

Better user interface and reviews compared to competition
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Semrush is amazing!

Reviewed on 2023/09/18

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been...

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been dependable and reliable.

Pros

Semrush is a fantastic SEO tool that is a jack of all trades. It is robust, yet intuitive and is not complex to learn or deploy.

Cons

Sometimes the amount of data and features can feel overwhelming. If you're able to focus your efforts and find the most meaningful tools and data for your organization within Semrush, this can easily be overcome.

Alternatives Considered

Moz Pro and Screaming Frog SEO Spider

Reasons for Switching to Semrush

Semrush had all of the features we were looking for, and more, compared to competitors.
Md. Tanvir Bin
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best for SEO and Promotional purpose

Reviewed on 2023/10/30

It gives me a platform that not only gives our competitors in that area insights, but also helps us...

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Danielle
Danielle
Overall rating
  • Industry: Sporting Goods
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent Resource for Complete Evaluation

Reviewed on 2023/08/10

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the...

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Response from Semrush

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost.
If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

Bjorn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Poor customer support

Reviewed on 2023/08/02

Pretty bad customer support and a very bad mouthing account executive named [sensitive content...

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Angela
Angela
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Experience with Semrush

Reviewed on 2024/08/28

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among...

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since.

Pros

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Cons

I can't think of any cons with Semrush at this time.

Nadine
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The top SEO tool for goal management and discerning avenues for growth.

Reviewed on 2024/01/04

Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas,...

Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.

Pros

Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.

Cons

I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Robust & Complex

Reviewed on 2024/10/15

It is a robust platform for digital marketing professionals, offering extensive tools for optimizing...

It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users.

Pros

Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits.

Cons

The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features.

Advaldo
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Semrush - SEO

Reviewed on 2024/07/31

Semrush is the most powerful search engine optimization tool i used until now.

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

marvin
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

SEMRUSH ROCKS!

Reviewed on 2024/10/31

Top notch - its the best of its kind! Primo!

Top notch - its the best of its kind! Primo!

Pros

SEMRUSH is one of the best Internet marketing tools EVER!

Cons

price has gone way up - though they do constantly improve the platform

Alternatives Considered

Moz Pro and Ahrefs

Reasons for Switching to Semrush

SEMRUSH does more - has better features.
Ajay kumar
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very Powerful SEO tool for the website ranking

Reviewed on 2023/11/20

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons

The backlink analyzer not accurate in Semrush. try to rectify this one.

Response from Semrush

Hi Ajay, thank you for your review!
We're glad you find Semrush's Site Audit and Keyword tools helpful.
As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

Saroar
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Game Changing SEO Tool

Reviewed on 2024/05/28

Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Pros

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

M
M
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

My Experience with SEMRUSH

Reviewed on 2023/12/18

Pros

It helps me pick the best keywords, so my page shows up higher on Google really quickly. Plus, it's awesome for checking out what my competitors are doing.

Cons

semrush price is expensive compared to other tools

John
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Semrush- a great component to your complete marketing plan

Reviewed on 2024/04/11

Pros

I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.

Cons

It can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!

Sreejith
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A must tool for Digital marketing people

Reviewed on 2023/09/11

This tool really supports me in my daily SEO tasks

This tool really supports me in my daily SEO tasks

Pros

It's a perfect tool for overall SEO management

Cons

Semrush has many feature that will really helpful for SEO. But some are available only with guru plan.

Owen
Overall rating
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Powerful SEO analysis tool for websites

Reviewed on 2024/11/08

Pros

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons

Prices add up quickly and there are cheaper alterantives on the market

William
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Semrush for SEO

Reviewed on 2023/09/09

Easy to sign up for, it helped with keyword research and that was the main thing I was working for....

Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of.

Pros

I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems.

Cons

The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of.

Tariq
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

A useful tool for seo's and social media managers

Reviewed on 2024/11/18

I use the free options offered by Semrush to do comparitive metrics research for different sites...

I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use.

Pros

I like the option to compare metrics for different social media accounts and websites

Cons

It's a little out of my price range so I have to limit myself to the free tier

Joe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Very Helpful!

Reviewed on 2024/03/22

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.