Benchmark Email Reviews

Benchmark Email

4.3 (190)
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Email marketing service provider

Overall rating

4.3 /5
(190)
Value for Money
4.2/5
Features
4.1/5
Ease of Use
4.4/5
Customer Support
4.3/5

86%
recommended this app
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190 Reviews

Fatima
Fatima
Overall rating
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My Experience with Benchmark Email.

Reviewed on 2018/04/04

Easy to use. Uncomplicated. Great customer support. Great value.
Great tool for managing mass...

Easy to use. Uncomplicated. Great customer support. Great value.
Great tool for managing mass emailing, client lists, sign up forms, autoresponders, email campaigns and surveys.

Pros

Great tool for email marketing campaigns.
Its templates are responsive and mobile friendly.
Drag and drop option.
Offers free surveys.
Easy to incorporate social sharing.
The Editor for the email campaign is easy to use.
Its simple to use and has a free plan.

Cons

I consider Benchmar email to be one of the best Email Marketing tools. If there is something that could improve, for me would be:
The automation its not clear enough.
There isn't very much analytics on the free version.

Response from Polaris Software

Thank you for these kind words and support! We are working hard to improve our Automation tools to have more clarity and functionality. Thanks for your feedback and for choosing Benchmark :)

Andrei
Overall rating
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Benchmark Email

Reviewed on 2024/05/06

Is a great app, everything works great and support is helpful.

Is a great app, everything works great and support is helpful.

Pros

Setting up the account is easy, it has an intuitive user interface and starting the first campaign was very easy. The builder is optimized very good for mobile device as almost all users use the phone the most. Support is super and fast, they do a great job.

Cons

Beside the price I can't say there are any cons.

Derrick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Great but needs improvement

Reviewed on 2019/05/31

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell...

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros

Easy to Use
Clean layout
Ease of customizing templates
Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand
Too many glitches when working in templates
Have to send several TEST emails to make sure the functions are correct
The same email delivered to different members of my team show up differently or have different links
A lot of bugs in the back that need to be addressed
No Spell check function anymore
The image editor is not that great
uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Response from Polaris Software

Hello Derrick,

Thanks for your feedback.

Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution.

- Benchmark Team

John
Overall rating
  • Industry: Research
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Benchmark Email: An Effective Tool for Email Marketing

Reviewed on 2024/04/08

Pros

The capabilities of this amazing email marketing solution have been spectacular.
Benchmark Email has been easy to use.

Cons

I do not experience cons when using Benchmark Email.
Benchmark Email works impressively for us.

Response from Polaris Software

John, thanks for taking time to leave a review, we're glad to hear you found Benchmark Email easy to use. We're always here if you ever run into any email marketing roadblocks down the road. Cheers!

Carla
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An Email Marketing Solution that Meets Our Expectations

Reviewed on 2024/04/08

Pros

The features of Benchmark Email have been meeting our expectations.
Benchmark Email has been easy to implement.
I love the capabilities of Benchmark Email.

Cons

No dislikes for Benchmark Email.
Benchmark Email is so amazing.

Response from Polaris Software

Carla, thanks for taking time out of your busy day to leave a review! We are happy to hear that Benchmark Email is everything you expected in your email marketing solution.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Really good but expensive and complicated

Reviewed on 2022/02/12

Pros

- accurate statistics
- easy to use
- flexible design (emails looks good on any screen/device)

Cons

- price is too high
- pretty slow support
- it is hard to adjust scheduled emails considering all available settings (especially time zones)

Verified Reviewer
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Review

Reviewed on 2019/05/23

We have been using it for a long time

We have been using it for a long time

Pros

This software is practical to use in a daily v

Cons

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Response from Polaris Software

Hi,

Thank you for your feedback.

Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Simple, Effective Tool

Reviewed on 2019/01/24

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually...

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!

Pros

Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.

Cons

Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.

Response from Polaris Software

Hi,

Thank you for the review.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Does basic functions well

Reviewed on 2018/02/07

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Pros

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Cons

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

Response from Polaris Software

Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Used for our monthly investor updates

Reviewed on 2022/09/20

Great! Just annoying to have emails go to spam.

Great! Just annoying to have emails go to spam.

Pros

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

Julia
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Overall usage

Reviewed on 2019/12/28

It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so...

It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so they do get the messages that they need to know for their child's participation in the our program without having the email end up in spam. We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted.

Pros

Easy to learn.
Able to provide multiple user access through subaccounts dependent on the plan selected.
Subaccount users have the freedom to add contact and send campaigns.
Able to resend email to people who have not opened the campaign.

Cons

Most of the email appears to be arriving in people's spam inboxes.
Can't seem to resend email to people who have soft bounces.
Can't seem to resend email through contact.
Sometime text formatting does not seem to work.
When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.

Alternatives Considered

Constant Contact

Reasons for Choosing Benchmark Email

Feature and cost

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

Cost and feature
Jenna
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Not user friendly + Crashed multiple times in the few weeks

Reviewed on 2019/05/23

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the...

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the last few years of your support and service but we have experienced much unnecessary frustration with your features and stability.

Pros

Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.

Cons

Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most.
Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text.
The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.

Response from Polaris Software

Hello Jenna,

We are sorry to see you go. Thanks for the time you were with us.

- Benchmark Team

Amanda
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good but better customer communication needed

Reviewed on 2019/05/23

Overall, the program works well. Communication needs worked on.

Overall, the program works well. Communication needs worked on.

Pros

The software is easy to use and offers a variety of layouts.

Cons

Over the past 12 months or so, Benchmark has removed several internal functions. No communication about the changes was shared and we did not find out until we had to contact customer service. Each time we were told that Benchmark now recommends third-party add-ins.

Response from Polaris Software

Hello Amanda,

Thanks for your review.

We will take your feedback into consideration.

- Benchmark Team

Mohammed
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Email feedback from

Reviewed on 2019/05/31

Average

Average

Pros

Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats

Cons

Not at all suitable for heavy automation no form for opt out like mail chimp offer

Response from Polaris Software

Hello Mohammed,

Thank you for the feedback.

Whenever you have a moment, chat with us and ask us about our Manage Subscription form and share with us other concerns you may have.

- Benchmark Team

Jeetendraa
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best for email marketing

Reviewed on 2019/05/24

Its good and price effective.

Its good and price effective.

Pros

Very easy to use.As you don't require a trained staff to work on benchmark.

Cons

More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals.

Response from Polaris Software

Hello Jeetendraa,

Thank you for the review and high rating.

We will take into consideration the templates request.

- Benchmark Team

Mitch
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Terrible support and errors on site.

Reviewed on 2016/08/18

I was very excited to try Benchmark due to its high reviews in various places. I am extremely...

I was very excited to try Benchmark due to its high reviews in various places. I am extremely disappointed by the lack of support received from my national account manager, Tom Mitchell. First he emails to ask if he can help with any questions, then he doesn't respond even with a simple help article about why an email might be "under review," and after I provided screenshots and detailed analysis of HIS product's problems, he wanted to deflect me to chat support. I'm a chief strategy officer. I'm not going to use live chat support, sorry. It seems like this platform is meant for small fries and not for real businesses. I'll be going over to Mailchimp or Constant Contact... they'll at least make an effort to win my business.

Pros

Easy to use.

Cons

The support received from the company over a simple error with an email "opens" report.

Response from Polaris Software

Hello Mitch,

Thank you for taking the time to provide us with feedback. I am sorry and disappointed that we weren't able to provide the level of service you expected. As you mention, we are always highly rated and we pride ourselves in having an excellent customer service and support team. I will be sure to take this feedback to our team so we can learn from our mistakes and impress our users with our product and service. Again, apologizes from the team and we hope the next time you try us, we can exceed your expectations!

Michelle
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

It just didn't work for me.

Reviewed on 2016/12/05

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was...

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?

Pros

The emails look very professional and the software is easy to use.

Cons

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Response from Polaris Software

Hello Michelle,

Thank you for this feedback, it really means a lot to us.

Based on your feedback, I understand your decision to use an alternative service.

Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well.

We are also working on more education to help our users understand best email marketing practices.

Again, Thank You for this feedback and we hope the next time you try us, your experience is much better.

- Daniel Miller

Abhilash
Overall rating
  • Industry: Textiles
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I Love the Powerful Features of Benchmark Email

Reviewed on 2024/04/29

Pros

With Benchmark Email, we are able to make email marketing smooth.
It is a powerful tool with great capabilities.

Cons

Benchmark Email is amazing.
I haven't seen any dislikes.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Looks professional and easy to use

Reviewed on 2019/05/23

Good. I like the software.

Good. I like the software.

Pros

Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.

Cons

The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.

Response from Polaris Software

Hi,

Thanks for your feedback and high rating.

Whenever you have a moment, chat with us, we'd love to share with you how to get the best out of your paid account.

- Benchmark Team

Lynette
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software

Reviewed on 2019/05/23

Benvhmark is easy to use and hreat product

Benvhmark is easy to use and hreat product

Pros

Easy to use. Use the software daily and I never have a problem

Cons

Nothing. The software is great to use dsily

Response from Polaris Software

Hello Lynette,

Thanks for your review and high rating.

- Benchmark Team

Julie
Overall rating
  • Industry: Wholesale
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good service but inconsistent

Reviewed on 2019/05/31

It’s good product for the price.

It’s good product for the price.

Pros

I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.

Cons

Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.

Response from Polaris Software

Hello Julie,

Thank you for the feedback.

Please don't doubt in calling us whenever you have a concern.

- Benchmark Team

Verity
Overall rating
  • Industry: Recreational Facilities & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

User-friendly, Great Support

Reviewed on 2020/09/20

I send out a great many videos and wouldn't use a email service without this capability. My trial...

I send out a great many videos and wouldn't use a email service without this capability. My trial period was cut short due to the limitations on a free account, forcing me to pay before I had a chance to evaluate the platform. I feel there should be special pricing for a Non-Profit. I'd like to see unlimited contacts and due to a paid account, have unlimited emails.

Pros

I've experienced great support and sending my first email was fairly easy. Drag & Drop feature is a good selling point.

Cons

The editor is slow and I set the line spacing but it seems to choose what it wants.

mike
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent email marketing tool and possibly the best free start up package available.

Reviewed on 2018/07/09

It has allowed to start my email campaign with no initial outlay. For someone starting out in...

It has allowed to start my email campaign with no initial outlay. For someone starting out in internet marketing this service is hard to beat.

Pros

Free to open your account and gather up to 2000 subscribers, making this service hard to beat for entrepreneurs to get started in email marketing. Very simple to use and understand.

Cons

A little more Wordpress integration would be very welcome and the selection of sign up forms is a little limited.

Response from Polaris Software

Hello Mike! Thanks for the review. Our free account allows startups to test the waters with email marketing to prove it's success without spending a dime! In regards to Wordpress, have you tried our plugin? You can find it by searching for "Benchmark Email Lite" in Wordpress. If you would like to see improvements on the plugin, please don't hesitate to reach out with your suggestions. We'd love to hear your ideas.

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

User experience

Reviewed on 2019/05/31

We are using benchmark for sending new product information and training announcements to all our...

We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.

Pros

Precise report is generated for each email campaign which is easy to review and reflect on campaign performance

Cons

Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list

An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.

Response from Polaris Software

Hi,

Thanks for your feedback.

Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.

- Benchmark Team

Bryan
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great features, better price!

Reviewed on 2019/05/30

Overall, we have experienced no issues with Benchmark. Our sales team is utilizing specific...

Overall, we have experienced no issues with Benchmark. Our sales team is utilizing specific templates to enhance their communications to prospective customers and our slaes flyers are getting a broader reach.

Pros

This software is easy to use and navigate through. Easy to train non-HTML users how to create simple emails.

Cons

The survey functionality is very limited within the software.

Response from Polaris Software

Hello Bryan,

Thank you for the feedback and high rating!

- Benchmark Team