Adobe Social

Adobe Social

Social media marketing for creation, publication & listening

4.3/5 (4 reviews)

Adobe Social Overview

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Devices

Business size

S
M
L

Markets

Canada, Europe, United States

Supported Languages

English

Adobe Social Reviews

Overall rating
4.3/5
75% positive reviews
2
Excellent
1
Very good
1
Average
0
Poor
0
Terrible
Jill N.

a bloggers friend

Used Daily for Free Trial
Reviewed on 2018/02/22
Review Source: GetApp

Pros

a very easy to use social media management system. it saves me so much time on analytics for my digital data

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Chin koon T.

Great social management platform

Used Weekly for 1-5 months
Reviewed on 2018/12/24
Review Source: GetApp

Pros

I am just starting to use this platform for the past 2 months and so far, it has exceeded my expectations. The ability to manage various marketing campaigns across different social media platforms effectively makes this a must use app for all digital marketers.

Cons

I am still exploring and there are still a lot of features that I have not tapped on. Again this is another Adobe product that is feature rich with a steeper learning curve.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Deborah K.

Really great app, super easy to use, with lots of options

Reviewed on 2016/03/23
Review Source: GetApp

By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros

It's almost too easy - what if people forget how to design?

Cons

It's almost too easy - what if people forget how to design?

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer

Newer tools out there

Used Other for 1-5 months
Reviewed on 2018/12/04
Review Source: GetApp

Pros

Adobe did well by getting this product out on the market when Facebook advertising was really just starting to begin.

Cons

The app feels very dated, and most of what you can do in this app can be natively managed from Facebook/ Instagram itself now. Even if you wanted a integrated version of all the social media advertising platforms, there are cheaper/ better alternatives on the market now.

Rating breakdown

Ease of Use

Likelihood to recommend

0.0/10

Adobe Social Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Contact Adobe for pricing information.

Adobe Social Features

  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Reporting & Statistics
  • Social Media Integration

  • A/B Testing
  • Activity Dashboard
  • Automatic Notifications
  • Customizable Branding
  • Email Marketing Management
  • Real Time Analytics
  • Real Time Data
  • Third Party Integration

Additional information for Adobe Social

Key features of Adobe Social

  • Content calendar
  • Conversion reports
  • Creative strategy and design
  • Data archival and export
  • Dissemination channel identification
  • Drag-and-drop application builder
  • Influencer reports
  • Integrated campaign tracking
  • Integrated link shorteners
  • Mobile accessibility
  • Multi-level approval workflow
  • Multiplatform moderation
  • Multiple platform publishing
  • Posting analytics
  • Predictive insights and competitive analytics
  • Publishing abilities
  • Roles and permissions
  • Sentiment analysis
  • Social analytics and measurement
  • Social intelligence reports
  • Template creation

Benefits

  • Predictive Insights. get recommendations on how to improve your posts before they are published.

  • Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

  • Custom audiences: Create content and target it to audiences based on demographic and geographic data.

  • Link shorteners: Integrate link shortener including bit.ly, awe.sm, Po.st, budurl, and more.

  • Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

  • Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

  • Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

    - Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.

  • Adobe Social FAQs

    Below are some frequently asked questions for Adobe Social.

    Q. What type of pricing plans does Adobe Social offer?

    Adobe Social offers the following pricing plans:

    Free Trial: Not Available

    Contact Adobe for pricing information.

    Q. What are the main features of Adobe Social?

    Adobe Social offers the following features:

    • Content calendar
    • Conversion reports
    • Creative strategy and design
    • Data archival and export
    • Dissemination channel identification
    • Drag-and-drop application builder
    • Influencer reports
    • Integrated campaign tracking
    • Integrated link shorteners
    • Mobile accessibility
    • Multi-level approval workflow
    • Multiplatform moderation
    • Multiple platform publishing
    • Posting analytics
    • Predictive insights and competitive analytics
    • Publishing abilities
    • Roles and permissions
    • Sentiment analysis
    • Social analytics and measurement
    • Social intelligence reports
    • Template creation

    Q. Who are the typical users of Adobe Social?

    Adobe Social has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Adobe Social support?

    Adobe Social supports the following languages:

    English

    Q. What type of pricing plans does Adobe Social offer?

    We do not have any information about what Adobe Social pricing plans

    Q. Does Adobe Social support mobile devices?

    We do not have any information about what devices Adobe Social supports

    Q. What other apps does Adobe Social integrate with?

    Adobe Social integrates with the following applications:

    Beckon, Facebook, Gigya, Instagram, LinkedIn, Twitter

    Q. What level of support does Adobe Social offer?

    Adobe Social offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials