Khoros Marketing
About Khoros Marketing
Khoros Marketing enables clients to orchestrate, govern, engage, and measure integrated social marketing operations to aid with brand affinity and protection. Features include social marketing, performance metrics, configurable dashboards, intelligent insights, real-time and historical social listening data, and more.
Khoros Marketing users can plan and manage multiple social campaigns in real-time by consolidating channels and content to connect with audiences. Teams have access to in-app chat and shared, global calendars, enabling all collaborators to be informed and involved during the campaign planning process. Content categorization enables filtering and routing using content tags, themes, and permissions so previous and active campaigns can be easily searched and located.
Khoros Marketing intelligence provides insights to help identify audiences, content, and markets in order to generate informed messages for timely delivery in the most effective locations. With real-time and historical social listening data, new audiences can be discovered, enabling campaigns to be designed to reach wider market segments. With real-time analytics, users can assess audience demographics, relevant influencers, social media trends, and top performing content so campaigns can be adjusted to respond to market changes and remain relevant and appealing.
Key benefits of Khoros Marketing
• Scale interactions: Bring teams, channels, and content into one platform to manage integrated social campaigns.
• Brand protection: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.
• Measure what matters: Translate social performance to metrics that matter with configurable dashboards and data exports.
• Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.
• Competitive intelligence: Develop competitive benchmarks and track competitors’ campaigns to ensure meaningful brand differentiation.
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Reviews
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- Used Weekly for 1+ year
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- Ease of Use
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- Likelihood to recommend 10.0 /10
one of the best tools for social media!
Reviewed on 2018/03/14
a tool that has helped me a lot in the programming of my social networks among others, excellent...
a tool that has helped me a lot in the programming of my social networks among others, excellent tool
Pros
You can respond and follow your followers in real time, through a very simple and very easy to use interface. The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.
Cons
It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied
- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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- Likelihood to recommend 7.0 /10
Khoros is great for enterprise clients, but has some short comings.
Reviewed on 2022/04/05
Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to...
Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to manage, this tool can handle it. The customer service team is very. pleasant to work with. Just note that the monitoring streams are a bit challenging to filter. We also felt that the we did not use a majority of the features available as they did not fit our needs. Therefore it was difficult to justify the spend ($$$$).
Pros
Monitoring & engagement. We have a high volume of comments that come in daily and needed a tool that can pull everything in successfully. It made it easier for the team to monitor and engage with the community.
Customer Service - The team is very responsive. They will attempt to help as much as they can.
Cons
Overwhelming - It can be overwhelming at times. There's isn't an easy way to understand where you left off when monitoring streams.
Features - Some of the features did not fit our needs. Specifically, the analytics and content library. We found others tools are more accurate for our listening and reporting needs. The content library did not categorized, organized or filter our content the way we needed.
Expensive - Very expensive compared to their competitors. Hard to justify costs when we aren't using a lot of the features available.
Reasons for Choosing Khoros Marketing
We found a tool that better fit our needs and to lower costs.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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- Likelihood to recommend 3.0 /10
Ugh!
Reviewed on 2018/10/15
Pros
Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.
Cons
Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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- Ease of Use
- Likelihood to recommend 7.0 /10
Good social media tool
Reviewed on 2019/11/07
It is a tool used by our clients that we manage daily. It helps us organize content and receive...
It is a tool used by our clients that we manage daily. It helps us organize content and receive approvals for publishing. It also tracks our campaign content.
Pros
For content scheduling purposes, it is great. You can sync multiple accounts and publish content simultaneously if desired. You can also organize content with labels although there are some limitations.
Cons
The analytics side of the product is not as strong as content and listening. There are other products that do a better job with features and dashboards.
- Industry: Computer Hardware
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Khoros Is great for Social Media Communications
Reviewed on 2019/11/07
My experience with Khoros Marketing has been amazing. The communication and effectiveness is...
My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.
Pros
Khoros has been a great for communicating with our customers via Social Media. It is very easy to manager multiple social media platforms and accounts from Khoros without having to directly log in into each platform. They system is very reliable and accurate.
Cons
I can't think of any downside to this software as my experience has been great and I am not aware of any competitors.
Khoros Marketing FAQs
Below are some frequently asked questions for Khoros Marketing.Q. What type of pricing plans does Khoros Marketing offer?
Khoros Marketing offers the following pricing plans:
- Free Trial: Not Available
Please contact Khoros directly for pricing information.
Q. Who are the typical users of Khoros Marketing?
Khoros Marketing has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Khoros Marketing support?
Khoros Marketing supports the following languages:
English
Q. Does Khoros Marketing support mobile devices?
Khoros Marketing supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Khoros Marketing integrate with?
Khoros Marketing integrates with the following applications:
Bazaarvoice, Brandwatch, Domo, Google Analytics 360, Quid, Salesforce Sales Cloud, Symantec Endpoint Security, Tableau
Q. What level of support does Khoros Marketing offer?
Khoros Marketing offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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