Khoros Marketing

Social marketing campaign and brand management

About Khoros Marketing

Khoros Marketing enables clients to orchestrate, govern, engage, and measure integrated social marketing operations to aid with brand affinity and protection. Features include social marketing, performance metrics, configurable dashboards, intelligent insights, real-time and historical social listening data, and more.

Khoros Marketing users can plan and manage multiple social campaigns in real-time by consolidating channels and content to connect with audiences. Teams have access to in-app chat and shared, global calendars, enabling all collaborators to be informed and involved during the campaign planning process. Content categorization enables filtering and routing using content tags, themes, and permissions so previous and active campaigns can be easily searched and located.

Khoros Marketing intelligence provides insights to help identify audiences, content, and markets in order to generate informed messages for timely delivery in the most effective locations. With real-time and historical social listening data, new audiences can be discovered, enabling campaigns to be designed to reach wider market segments. With real-time analytics, users can assess audience demographics, relevant influencers, social media trends, and top performing content so campaigns can be adjusted to respond to market changes and remain relevant and appealing.


Key benefits of Khoros Marketing

• Scale interactions: Bring teams, channels, and content into one platform to manage integrated social campaigns.

• Brand protection: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

• Measure what matters: Translate social performance to metrics that matter with configurable dashboards and data exports.

• Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

• Competitive intelligence: Develop competitive benchmarks and track competitors’ campaigns to ensure meaningful brand differentiation.


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Integrations

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

4,3 /5
(20)
Value for Money
3,7/5
Features
3,8/5
Ease of Use
4/5
Customer Support
3,8/5

Already have Khoros Marketing?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 20
catherine
catherine
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

one of the best tools for social media!

Reviewed on 2018/03/14

a tool that has helped me a lot in the programming of my social networks among others, excellent...

a tool that has helped me a lot in the programming of my social networks among others, excellent tool

Pros

You can respond and follow your followers in real time, through a very simple and very easy to use interface. The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.

Cons

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied

Helena
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Khoros is great for enterprise clients, but has some short comings.

Reviewed on 2022/04/05

Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to...

Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to manage, this tool can handle it. The customer service team is very. pleasant to work with. Just note that the monitoring streams are a bit challenging to filter. We also felt that the we did not use a majority of the features available as they did not fit our needs. Therefore it was difficult to justify the spend ($$$$).

Pros

Monitoring & engagement. We have a high volume of comments that come in daily and needed a tool that can pull everything in successfully. It made it easier for the team to monitor and engage with the community.
Customer Service - The team is very responsive. They will attempt to help as much as they can.

Cons

Overwhelming - It can be overwhelming at times. There's isn't an easy way to understand where you left off when monitoring streams.
Features - Some of the features did not fit our needs. Specifically, the analytics and content library. We found others tools are more accurate for our listening and reporting needs. The content library did not categorized, organized or filter our content the way we needed.
Expensive - Very expensive compared to their competitors. Hard to justify costs when we aren't using a lot of the features available.

Alternatives Considered

Sprinklr and Sprout

Reasons for Choosing Khoros Marketing

We found a tool that better fit our needs and to lower costs.
Abby
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Ugh!

Reviewed on 2018/10/15

Pros

Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.

Cons

Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

Dana
Dana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good social media tool

Reviewed on 2019/11/07

It is a tool used by our clients that we manage daily. It helps us organize content and receive...

It is a tool used by our clients that we manage daily. It helps us organize content and receive approvals for publishing. It also tracks our campaign content.

Pros

For content scheduling purposes, it is great. You can sync multiple accounts and publish content simultaneously if desired. You can also organize content with labels although there are some limitations.

Cons

The analytics side of the product is not as strong as content and listening. There are other products that do a better job with features and dashboards.

Verified Reviewer
Overall rating
  • Industry: Computer Hardware
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Khoros Is great for Social Media Communications

Reviewed on 2019/11/07

My experience with Khoros Marketing has been amazing. The communication and effectiveness is...

My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.

Pros

Khoros has been a great for communicating with our customers via Social Media. It is very easy to manager multiple social media platforms and accounts from Khoros without having to directly log in into each platform. They system is very reliable and accurate.

Cons

I can't think of any downside to this software as my experience has been great and I am not aware of any competitors.

Showing 5 reviews of 20 Read all reviews

Khoros Marketing FAQs

Below are some frequently asked questions for Khoros Marketing.

Khoros Marketing offers the following pricing plans:

  • Free Trial: Not Available

Please contact Khoros directly for pricing information.

Khoros Marketing has the following typical customers:

11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Khoros Marketing supports the following languages:

English

Khoros Marketing supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Khoros Marketing integrates with the following applications:

Bazaarvoice, Brandwatch, Crimson Hexagon, Domo, Google Analytics 360, Quid, Salesforce Sales Cloud, Skai Social, Symantec Endpoint Security, Tableau

Khoros Marketing offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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