Sprinklr

Social media management, analytics & strategy planning.

4,2 /5 (55 reviews) Write a Review!

Sprinklr Overview

What is Sprinklr?

Sprinklr's social CRM and social governance modules can be used to manage all your social profiles from one single platform. The Social Engagement product by Sprinklr can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Use Sprinklr's social listening insights to monitor competition, track audience engagement and measure sentiment, moods and market trends. Social publishing can be used to create, share and target content. The editorial calendar and organizational compliance and approval rules can be used to ensure consistent content and brand messaging. All your sourced and produced content can be protected using the social asset management module. Share and reuse successful content and identify the best performing content and content producers.

Sprinklr can be used to collaborate on social campaigns, from design to launch. Use reporting metrics from multiple channels to show the effectiveness of your content on ROI. You can also use Sprinklr to build social apps, as well as to monitor social activity from any mobile device, anywhere and anytime.

Sprinklr Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact sales or request a tour for more product pricing information


Sprinklr Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 4 others, India, Japan, Germany, Brazil
Supported Languages
English, French, German, Japanese, Portuguese, Spanish

Media

Sprinklr video Sprinklr video Sprinklr screenshot: Sprinklr screenshot: Sprinklr screenshot:

Sprinklr Reviews

Sprinklr Reviews

Overall rating
4,2
/
5
Excellent
26

Very good
19

Average
7

Poor
1

Terrible
2

Value for Money
3,9
Features
4,3
Ease of Use
3,8
Customer Support
3,9
82% recommended this app
Ksenia B.

My experience with Sprinklr

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.


Paige E.

Sprinklr makes my life easier!

I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it.


Verified Reviewer

I don't like it

I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.


Verified Reviewer

Fantastic Social Media Management Software

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.


Taylor D.

Great tool for analytics & publishing!

Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.


Ksenia B.

My experience with Sprinklr

Used Weekly for 1+ year
Reviewed on 2018/03/11
Review Source: Capterra

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Pros

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Paige E.
Industry: Marketing & Advertising
Company size: 10 000+ Employees

Sprinklr makes my life easier!

Used Daily for 1+ year
Reviewed on 2020/09/30
Review Source: Capterra

I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it.

Pros

I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you can track your metrics easily within Sprinklr. We use their tagging system and it makes it helpful for tracking how we performed on social for events or launches. I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well. I've created a dashboard that follows any and all accounts that might be relevant to my handle. From this dashboard, I can easily schedule retweets and engage with posts, while also being able to track metrics on how those retweets/quote retweets/replies perform on social. I also LOVE the asset boards. You can create boards for your needs and it's such an easy way to store photos, videos, and social posts that you can leverage and find when you need them.

Cons

I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts in real time. Even if the ability is currently in the mobile app, it's not easy to execute, so I don't use it. Instead, I carry my computer around with me and hope that I have enough battery/space to whip it out and use Sprinklr for my posts. The other thing I would really love to see improved is on the Social Listening boards you can create. They only go back 10 days, so if you're looking at a social account and want a post from 11+ days, you won't be able to find it to retweet/share.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 201-500 Employees

I don't like it

Used Other for 6-12 months
Reviewed on 2020/06/22
Review Source: Capterra

I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Pros

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Rating breakdown

Ease of Use

Likelihood to recommend: 4.0/10

Verified Reviewer
Industry: Human Resources
Company size: 501-1 000 Employees

Fantastic Social Media Management Software

Used Daily for 1+ year
Reviewed on 2020/09/17
Review Source: Capterra

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.

Pros

The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.

Cons

The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Taylor D.
Industry: Marketing & Advertising
Company size: Self Employed

Great tool for analytics & publishing!

Used Daily for 6-12 months
Reviewed on 2019/12/04
Review Source: Capterra

Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.

Pros

I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.

Cons

Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
7,8/10
Based on 55 user ratings
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Sprinklr Pricing

Sprinklr Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact sales or request a tour for more product pricing information

Contact sales or request a tour for more product pricing information

Value for Money
3,9/5
Based on 55 user ratings
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Sprinklr Features

Sprinklr Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 55 user ratings
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Categories

Additional information for Sprinklr

Additional information for Sprinklr

Key features of Sprinklr

  • Built-in image editing
  • Case management
  • Command center: device independent display infrastructure
  • Configurable production boards for task status tracking
  • Content marketing
  • Content permissions
  • Content scheduling
  • Custom task & approval workflows
  • Embargo dates
  • Expiration dates
  • Influencer marketing & advocacy
  • Mobile suite
  • Omni-channel content delivery
  • Performance benchmarking
  • Revision tracking
  • Social CRM
  • Social apps
  • Social automation
  • Social campaign management
  • Social distributed
  • Social engagement
  • Social enterprise integration
  • Social governance
  • Social listening insights
  • Social publishing
  • Social reporting
  • Sprinklr certifications
  • Version management

Benefits

- Sprinklr supports Twitter, Facebook, Snapchat, LinkedIn, Google+, YouTube, Instagram, Foursquare, Flickr, Slideshare, Tumblr, WordPress, Zendesk, Livechat, Bazaar Voice, Survey Monkey, Clarabridge, Sina Weibo, Tencent Weibo, Renren, and VK.

- Slice and dice drill-down queries that can be immediately saved and “injected” into conversation or reporting dashboards for subsequent examination.

- Use Sprinklr to track campaigns and conversions, optimize conatent placement and deployment.

- Build a 360 degree profile views of your customers over time and across hundreds of channels by integrating a Social CRM

- Build your own custom social apps and run A/B testing, as well as having access to a selection of ready-to-go apps. Schedule deployment and manage app versioning.

Sprinklr FAQs

Sprinklr FAQs

Below are some frequently asked questions for Sprinklr.

Q. What type of pricing plans does Sprinklr offer?

Sprinklr offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact sales or request a tour for more product pricing information

Q. What are the main features of Sprinklr?

Sprinklr offers the following features:

  • Built-in image editing
  • Case management
  • Command center: device independent display infrastructure
  • Configurable production boards for task status tracking
  • Content marketing
  • Content permissions
  • Content scheduling
  • Custom task & approval workflows
  • Embargo dates
  • Expiration dates
  • Influencer marketing & advocacy
  • Mobile suite
  • Omni-channel content delivery
  • Performance benchmarking
  • Revision tracking
  • Social CRM
  • Social apps
  • Social automation
  • Social campaign management
  • Social distributed
  • Social engagement
  • Social enterprise integration
  • Social governance
  • Social listening insights
  • Social publishing
  • Social reporting
  • Sprinklr certifications
  • Version management

Q. Who are the typical users of Sprinklr?

Sprinklr has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Sprinklr support?

Sprinklr supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

Q. What type of pricing plans does Sprinklr offer?

Sprinklr has the following pricing plans:

Subscription

Q. Does Sprinklr support mobile devices?

Sprinklr supports the following devices:

Android, iPhone

Q. What other apps does Sprinklr integrate with?

Sprinklr integrates with the following applications:

Automat, Bitly, CommandCenterHD, ItsAlive, MARMIND, Marketo Engage, Rebrandly, Snapchat, Snaps, Zendesk

Q. What level of support does Sprinklr offer?

Sprinklr offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials