About Optmyzr

Optmyzr provides time saving tools for PPC professionals who manage AdWords and Bing Ads. The interface has 4 main areas available to all subscribers.

One Click Optimizations offer suggestions for ways to improve accounts by adding or removing keywords, changing bids, updating ad text, changing placements on the display network, and making Google Shopping Campaigns more profitable.

Data Insights take raw data from Bing Ads and AdWords and turn it into data visualizations that help account managers see trends and highlights which can be used to guide optimization strategies.

The Report Builder can be used to create beautiful PDF and web based reports and dashboards that can be shared with clients and stakeholders to show the value that PPC ads are bringing to their companies.

Enhanced Scripts for AdWords make powerful automations available to non-programmers through an easy-to-use graphical user interface that updates the AdWords Scripts code.

Pricing starting from:

US$249.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Optmyzr

Many PPC management tools focus on managing cross-platform campaigns but none take care of automatically optimizing accounts the way Optmyzr does. Optmyzr turns manual, repetitive account management tasks into quick optimizations and reports that save hours of time and let account managers devote more time to working on strategic initiatives instead of account management tasks.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

Dutch, English, German, Hungarian, Italian and 3 others

Pricing starting from:

US$249.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

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Features

Total features of Optmyzr: 37

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Advertising Management
  • Automated Scheduling
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • For PPC Campaigns
  • Geotargeting
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Updates
  • Reporting/Analytics
  • Scheduled/Automated Reports
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

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Reviews

Overall rating

4.6 /5
(190)
Value for Money
4.5/5
Features
4.6/5
Ease of Use
4.5/5
Customer Support
4.8/5

Already have Optmyzr?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 190
Joey
Joey
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Invaluable Tools & Insight At Your Fingertips

Reviewed on 2018/11/09

Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get...

Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.

Pros

Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

Cons

There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

Philip
Philip
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

'Must Have' Software For Adwords Optimization

Reviewed on 2015/12/19

As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis...

As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money.

The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly.

I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros

- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there!
- They have automatic optimizations for every part of your account that are unbelievable.
- Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand.
- My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons

I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Response from Optmyzr

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

Adriaan
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good tool for PPC marketing

Reviewed on 2018/07/18

Good.

Good.

Pros

I liked the fact that Optmyzr gives automated Quality Score tracking and one-click optimizations. Lovely features.

Cons

The Regular plan is getting a more and more light version of the Pro plan. All new developed features are launched in the Pro version.

Even a basic feature such as adding a label to for example keywords which had a bid update directly from Optmyzr is not present in the Regular plan. Only in the Pro plan this is possible through custom recipes. This is the main reason why we cancelled our subscription.

Another Con is the training call. Almost all of features shown in this session are features in the Pro plan. Which is a joke if you're not planning to upgrade.

Stefano
Stefano
Overall rating
  • Industry: Internet
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A great help in managing my Adwords Campaigns

Reviewed on 2018/03/14

Better cost per click and per covnersion in my campaigns

Better cost per click and per covnersion in my campaigns

Pros

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Erik
Erik
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent Google Ads Optimization Tool - A real time-saver

Reviewed on 2018/11/13

Pros

Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Cons

Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

Showing 5 reviews of 190 Read all reviews

Optmyzr FAQs

Below are some frequently asked questions for Optmyzr.

Optmyzr offers the following pricing plans:

The product also offers annual and 6-month billing cycles, starting at $208/month and $224/month respectively.

Optmyzr has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Optmyzr supports the following languages:

Dutch, English, German, Hungarian, Italian, Polish, Portuguese, Spanish

Optmyzr supports the following devices:

Optmyzr integrates with the following applications:

CallRail, Google Ads, Google Analytics 360, Google Workspace, Meta for Business

Optmyzr offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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