About Optmyzr

Optmyzr provides time saving tools for PPC professionals who manage AdWords and Bing Ads. The interface has 4 main areas available to all subscribers.

One Click Optimizations™ offer suggestions for ways to improve accounts by adding or removing keywords, changing bids, updating ad text, changing placements on the display network, and making Google Shopping Campaigns more profitable.

Data Insights take raw data from Bing Ads and AdWords and turn it into data visualizations that help account managers see trends and highlights which can be used to guide optimization strategies.

The Report Builder can be used to create beautiful PDF and web based reports and dashboards that can be shared with clients and stakeholders to show the value that PPC ads are bringing to their companies.

Enhanced Scripts™ for AdWords make powerful automations available to non-programmers through an easy-to-use graphical user interface that updates the AdWords Scripts code.

Key benefits of Optmyzr

Many PPC management tools focus on managing cross-platform campaigns but none take care of automatically optimizing accounts the way Optmyzr does. Optmyzr turns manual, repetitive account management tasks into quick optimizations and reports that save hours of time and let account managers devote more time to working on strategic initiatives instead of account management tasks.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, Germany, United Kingdom and 4 others, India, Japan, Mexico, United States

Supported Languages

Dutch, English, German, Hungarian, Italian and 3 others, Polish, Portuguese, Spanish

Images

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Optmyzr video
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Features

Total features of Optmyzr: 56

  • A/B Testing
  • API
  • Account Alerts
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Audit Trail
  • Automated Scheduling
  • Automatic Adjustments
  • Bid Management
  • Budget Control
  • Budget Management
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Configurable Workflow
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Forecasting
  • Geotargeting
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Productivity Analysis
  • Project Workflow
  • Real Time Data
  • Real Time Monitoring
  • Real-time Updates
  • Reporting & Statistics
  • Scheduled / Automated Reports
  • Self Service Portal
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Workflow Management

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Reviews

Overall rating

4,6 /5
(184)
Value for Money
4,5/5
Features
4,5/5
Ease of Use
4,5/5
Customer Support
4,8/5

Already have Optmyzr?

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Showing 5 reviews of 184
Amber C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best Paid Search Advertising Tools You'll Use

Reviewed on 2019/10/14

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a...

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually.

Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with [SENSITIVE CONTENT HIDDEN] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it!

Pros

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes.

We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Cons

This is one software where I truly have no complaints.

I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Tool to Automate Paid Search Management

Reviewed on 2020/02/25

We are increasing the productivity of our paid search professionals by redirecting their time away...

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Pros

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements.

Support is also super helpful in ensuring you are taking advantage of the tool.

Cons

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

Rashad G.
Overall rating
  • Industry: Photography
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Advertisement manager software

Reviewed on 2021/02/21

Generally, I want to tell that I am not sure I will stay with this app or not because I do not see...

Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform.

Pros

Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers

Cons

It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient

Kenji C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

My Review of Optmyzr

Reviewed on 2019/06/26

not very good to be honest. I've been a customer for a year or more? I can't remember. The only...

not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later on. Then I'll notice that recommended keyword will be back in the recommended option again. It's like a never ending loop, I've done this so many times. I add it, then move it, then delete it, then it's back in the que to add in again. The other features like the gender adjustment or the device bid adjustments are nice touch but sometimes I feel they are way off the mark so I don't even use them now.

If I can make a suggestion, you should have weekly group webinars helping people on different discussions. If you do have them, I have never heard about it, but it's free for you and it will help us greatly. Perhaps have an option for private one on one sessions with screen sharing so we can see what you describe. I would say most subscriptions I have like, Ahref, BrightLocal, BuzzStream, Tidio, YouCanBookMe, SpyFu, etc...(there are plenty more I'm signed up with) offer some type of makeover on the dashboard or add new features but have an article to describe how to use that new tool or feature, or they have a video talking about it.. I don't see any of that stuff for you guys.

Pros

Scripts are very helpful.
Dashboard is very nice when all accounts are displayed with their spent level.
Oprmyzr Express Is Good

Cons

Not user friendly
Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!)
No real guidance of any sort
No good articles/blogs about the industry and how your tools can help
No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard.
The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...

Chris P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Software and Exceptional Support

Reviewed on 2019/06/24

It enables me to manage a wide range of clients to a very high standards. It does everything I need...

It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice.

Pros

Wide range of functionality
Regular updates and innovation
Time saver
I can offer a much better service to more clients
Support team highly talented and responsive

Cons

Interface is a little dated but the functionality makes this an insignificant issue

Showing 5 reviews of 184 Read all reviews

Optmyzr FAQs

Below are some frequently asked questions for Optmyzr.

Optmyzr offers the following pricing plans:

  • Starting from: US$208,00/month
  • Pricing model: Subscription
  • Free Trial: Available

We do not have any information about Optmyzr features

Optmyzr has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Optmyzr supports the following languages:

Dutch, English, German, Hungarian, Italian, Polish, Portuguese, Spanish

Optmyzr supports the following devices:

Optmyzr integrates with the following applications:

CallRail, Facebook, Google Ads, Google Analytics, Google Workspace

Optmyzr offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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