Optmyzr

Optmyzr

Tools for PPC Pros

4.7/5 (143 reviews)

Optmyzr Overview

Optmyzr provides time saving tools for PPC professionals who manage AdWords and Bing Ads. The interface has 4 main areas available to all subscribers.

One Click Optimizations™ offer suggestions for ways to improve accounts by adding or removing keywords, changing bids, updating ad text, changing placements on the display network, and making Google Shopping Campaigns more profitable.

Data Insights take raw data from Bing Ads and AdWords and turn it into data visualizations that help account managers see trends and highlights which can be used to guide optimization strategies.

The Report Builder can be used to create beautiful PDF and web based reports and dashboards that can be shared with clients and stakeholders to show the value that PPC ads are bringing to their companies.

Enhanced Scripts™ for AdWords make powerful automations available to non-programmers through an easy-to-use graphical user interface that updates the AdWords Scripts code.

Pricing

Starting from
US$449,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, India, Japan, Latin America, Mexico

Supported Languages

Dutch, English, German, Hungarian, Italian and 3 others, Polish, Portuguese, Spanish

Optmyzr Reviews

Overall rating
4.7/5
96% positive reviews
97
Excellent
40
Very good
6
Average
0
Poor
0
Terrible
Amber C.

The Best Paid Search Advertising Tools You'll Use

Used Daily for 1+ year
Reviewed on 2019/10/14
Review Source: Capterra

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually.

Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with Jeff from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it!

Pros

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes.

We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Cons

This is one software where I truly have no complaints.

I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Chris P.

Great Software and Exceptional Support

Used Daily for 2+ years
Reviewed on 2019/06/24
Review Source: Capterra

It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice.

Pros

Wide range of functionality
Regular updates and innovation
Time saver
I can offer a much better service to more clients
Support team highly talented and responsive

Cons

Interface is a little dated but the functionality makes this an insignificant issue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Daniel O.

Optymyzr has been a great assistant to my PPC management and client management strategy

Used Daily for 1-5 months
Reviewed on 2018/03/13
Review Source: Capterra

Pros

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too.
- Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually.
- Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Cons

- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks.
- I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.
- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Xurxo V.

PPC optimizations on steroids

Used Weekly for 2+ years
Reviewed on 2019/06/17
Review Source: Capterra

Optmyzr has made a significant difference in the amount of time our team of experts spend on managing and optimization Google Ads and Bing Ads accounts. This software truly is a swiss army knife of PPC.

It is indispensable as a resource and well worth the investment. The team behind the tool are industry experts themselves who were part of the engineering team behind the Google AdWords platform. So they are well positioned to offer Paid Media experts a tool that accelerates PPC performance.

Pros

Leverages machine learning to speed up finding an applying optimizations to your Google Ads and Bing Ads accounts.
Customer service is top-notch and there is constant innovation happening to make the tool more powerful.
This tool allows me and my team to save tons of time in finding an applying optimizations to the benefit of our clients.

Cons

This tool is not for the novice user as a lot of the optimizations require a fair amount of knowledge to gauge whether all recommendations will benefit the accounts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Richard C.

An excellent piece of software that saves us lots of time when managing our paid search clients

Used Daily for 1+ year
Reviewed on 2017/11/07
Review Source: Capterra

Time saved, increased accuracy, helps with client retention

Pros

The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Cons

The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Response from Optmyzr

Thanks for the review Richard!

We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones.

Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Optmyzr Pricing

Starting from
US$449,00/month
Pricing options
Free Trial
Subscription
Value for money

Optmyzr Features

  • API
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Data Import/Export
  • Reporting & Statistics

  • A/B Testing
  • Activity Dashboard
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for Optmyzr

Key features of Optmyzr

  • A/B Ad Testing
  • AdWords Historical Quality Score Tracker
  • AdWords Scripts
  • Bing Ads Optimizations
  • Custom AdWords Report Designer
  • Geo Heatmap
  • Google Analytics Reporting
  • Hour of Week Analysis
  • Landing Page Analysis
  • One Click Optimizations™
  • Optimization Dashboard
  • Optimization History
  • Performance Comparison
  • Search Terms Word Cloud
  • Shopping Campaign Bidder
  • Shopping Campaign Splitter

Benefits

Many PPC management tools focus on managing cross-platform campaigns but none take care of automatically optimizing accounts the way Optmyzr does. Optmyzr turns manual, repetitive account management tasks into quick optimizations and reports that save hours of time and let account managers devote more time to working on strategic initiatives instead of account management tasks.

Optmyzr FAQs

Below are some frequently asked questions for Optmyzr.

Q. What type of pricing plans does Optmyzr offer?

Optmyzr offers the following pricing plans:

Starting from: US$449,00/month

Pricing model: Subscription

Free Trial: Available

Q. What are the main features of Optmyzr?

Optmyzr offers the following features:

  • A/B Ad Testing
  • AdWords Historical Quality Score Tracker
  • AdWords Scripts
  • Bing Ads Optimizations
  • Custom AdWords Report Designer
  • Geo Heatmap
  • Google Analytics Reporting
  • Hour of Week Analysis
  • Landing Page Analysis
  • One Click Optimizations™
  • Optimization Dashboard
  • Optimization History
  • Performance Comparison
  • Search Terms Word Cloud
  • Shopping Campaign Bidder
  • Shopping Campaign Splitter

Q. Who are the typical users of Optmyzr?

Optmyzr has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business

Q. What languages does Optmyzr support?

Optmyzr supports the following languages:

Dutch, English, German, Hungarian, Italian, Polish, Portuguese, Spanish

Q. What type of pricing plans does Optmyzr offer?

Optmyzr has the following pricing plans:

Subscription

Q. Does Optmyzr support mobile devices?

We do not have any information about what devices Optmyzr supports

Q. What other apps does Optmyzr integrate with?

Optmyzr integrates with the following applications:

CallRail, Facebook, G Suite, Google AdWords, Google Analytics

Q. What level of support does Optmyzr offer?

Optmyzr offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Video Tutorials