Marketing automation and analytics
4.6/5 (7 reviews)LeadLander provides a range of marketing campaign data and analysis tools to give you a better understanding of user behavior on your site, and to measure the effectiveness of your marketing efforts. LeadLander measures user behavior derived from four key marketing channels: search, email, contact forms and Google AdWords. The marketing application helps you to identify the characteristics of traffic coming to your site, such as company information, along with providing real-time customer activity reports and historical user data.
The email marketing analytics tools from LeadLander allow you to identify the customers and prospects coming to your site from email marketing campaigns. You can see which users have come to your site from which email campaign and how they behave on your site. The form tracking tools, further help you to understand the behavior of customers and leads. See which forms are the most effective, as well as how users behave after filling out certain forms. The Google AdWords tool provides further insight into the connection between your re-targeting efforts, ROI and user behavior.
Pros
Leadlander is great for finding new or existing accounts that are looking at our website that day. The ability to see what webpages and content and how much accounts are looking at our site is very useful in following up. Leadlander provides the location of the prospect from the account so it helps to narrow down what prospect might be looking at the site. The alerts make it easy to sort through all of the traffic on the website as well which are very customizable. Also the email updates every day of target accounts looking at the site helps dictate my day to day workflow. The ability to see what time they are looking is also useful.
Cons
Leadlander's tracking functionality does not allow you to see which individual prospect from an account is looking at the website. This can lead to confusion and time wasted especially working through larger accounts with many divisions. Leadlander will sometimes give wrong information on an account and you will be brought to the wrong website. There has also been on occasion difficulties in loading the tool. This can sometimes can take up to 15 minutes to open.
Pros
Our sales people wanted to have a tool that enabled them to easily see what companies were visiting the website. The tool was easy for the sales team to use. I know most marketing automation tools have a similar feature but its typically a little more complex and sales people to utilize. Sales teams want a tool that's easy to log into and find the information they need quickly.
Cons
No real cons - the price point is reasonable and its easy to set up.
Pros
Leadlander is a automation tool for marketing with cloud base. It can generate a specific report of the people visited the site which ca be a great help for marketing.
Cons
Leadlander sometimes give wrong info on an account taking us to the wrong website also do not allow you to see an account looking at an account.
Pros
I like the tool because of the ease of use. LeadLanders sales and support teams do a wonderful job of explaining the tool and allowing anyone with marketing knowledge or not, the wonderful benefits of what this tool can bring to your company.
Cons
I really liked there sales team. They actually use their own tool and they know of your activity and proactively reach out when there is unusual or inactivity.
While Marketo has the ability to provide some data on Anonymous leads, LeadLander far surpasses them in what they bring back. The reporting and display to Sales is also much crisper, allowing Sales to use the data better. Through Leadlander, our Sales team is able to see the activity in their regions, allowing them to dig into companies that might not have shown direct interest in us through a form fill yet.
You can email LeadLander through their website contact form to receive a free quote, free demo and 2 week free trial.
Below are some frequently asked questions for LeadLander.
LeadLander offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
You can email LeadLander through their website contact form to receive a free quote, free demo and 2 week free trial.
LeadLander offers the following features:
LeadLander has the following typical customers:
Large Enterprises, Mid Size Business
LeadLander supports the following languages:
English
LeadLander has the following pricing plans:
Subscription
We do not have any information about what devices LeadLander supports
We do not have any information about what integrations LeadLander has
LeadLander offers the following support options:
Online Support, Phone Support
Finding new companies is essential for prospecting as a BDR. Leadlander can show you new companies daily once you have the filters applied correctly. It also makes it easier to see what web pages in particular are most important to them as it tells you the amount of times they have opened or how many people have opened a page. The UI is pretty user friendly and training for the tool only takes roughly 20 minutes.