About LeadLander

LeadLander provides a range of marketing campaign data and analysis tools to give you a better understanding of user behavior on your site, and to measure the effectiveness of your marketing efforts. LeadLander measures user behavior derived from four key marketing channels: search, email, contact forms and Google AdWords. The marketing application helps you to identify the characteristics of traffic coming to your site, such as company information, along with providing real-time customer activity reports and historical user data.

The email marketing analytics tools from LeadLander allow you to identify the customers and prospects coming to your site from email marketing campaigns. You can see which users have come to your site from which email campaign and how they behave on your site. The form tracking tools, further help you to understand the behavior of customers and leads. See which forms are the most effective, as well as how users behave after filling out certain forms. The Google AdWords tool provides further insight into the connection between your re-targeting efforts, ROI and user behavior.

Key benefits of LeadLander

  • Real-time Reports: Run real-time reports to identify which companies are currently viewing your website, along with which users were the most active over the last days, weeks and months. See the pages they visited as well as the search terms used to get to your site.

  • Instant Activity-Triggered Notifications: Get an email notification each time a website visitor performs a certain action or meets a certain criteria, such as people from specific companies viewing certain pages.

  • Email Campaign Analysis: LeadLander helps you identify user behavior after they have received your email marketing communications. You can see how users who have come to your site via email marketing campaigns are behaving, such as the pages they view and for how long.

  • Online Form Tracking: Through integrations with 3rd party form-building tools, as well as custom-built apps, LeadLander uses a line of code to analyze the behavior of prospects coming from forms on your site and the effectiveness of each of your online forms.

  • Google AdWords Analyisis: LeadLander provides data on who is clicking your ads and their behavior after clicking. You can see which users abandon your site, stay on your site and how they interact with your products and pages.

  • Devices

    Business size

    S M L


    Canada, United States

    Supported Languages



    LeadLander Product Tour
    LeadLander Dashboard
    Visitor Tracking
    Reporting & Alerts
    LeadLander Page Tracking
    LeadLander Advantage
    View 7 more
    LeadLander video
    LeadLander screenshot: LeadLander Product Tour LeadLander screenshot: LeadLander Dashboard LeadLander screenshot: Visitor Tracking LeadLander screenshot: Reporting & Alerts LeadLander screenshot: LeadLander Page Tracking LeadLander screenshot: LeadLander Advantage


    Total features of LeadLander: 23

    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Campaign Analytics
    • Conversion Tracking
    • Dynamic Content
    • Keyword Tracking
    • Lead Capture
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • Monitoring
    • Multiple Site Management
    • Pageview Tracking
    • Prospecting Tools
    • Purchasing & Receiving
    • Real Time Reporting
    • Referral Tracking
    • Sales Analytics
    • Site Search Tracking
    • Time on Site Tracking
    • User Interaction Tracking
    • Website Visitor Tracking


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    Overall rating

    4,6 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have LeadLander?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 8
    Sven H.
    Overall rating
    • Industry: Electrical/Electronic Manufacturing
    • Company size: Self Employed
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    LeadLander is a well known good software

    Reviewed on 2021/03/24

    LeadLander is a great tool for searching new companies and prospects, the interface is great for...

    LeadLander is a great tool for searching new companies and prospects, the interface is great for new users and if you don't know how to do something there is a short training video that explains everything.


    The software is easy to use and anyone can learn the nooks and crannies within a couple of days. The tool does its job and in that regard it gets a plus from me.


    Other than maybe one time while booting the software up I had to let it run for 10 minutes to open, it has no drawbacks.

    Samuel M.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    I use Leadlander daily to see what accounts are viewing our website

    Reviewed on 2018/02/28

    Finding new companies is essential for prospecting as a BDR. Leadlander can show you new companies...

    Finding new companies is essential for prospecting as a BDR. Leadlander can show you new companies daily once you have the filters applied correctly. It also makes it easier to see what web pages in particular are most important to them as it tells you the amount of times they have opened or how many people have opened a page. The UI is pretty user friendly and training for the tool only takes roughly 20 minutes.


    Leadlander is great for finding new or existing accounts that are looking at our website that day. The ability to see what webpages and content and how much accounts are looking at our site is very useful in following up. Leadlander provides the location of the prospect from the account so it helps to narrow down what prospect might be looking at the site. The alerts make it easy to sort through all of the traffic on the website as well which are very customizable. Also the email updates every day of target accounts looking at the site helps dictate my day to day workflow. The ability to see what time they are looking is also useful.


    Leadlander's tracking functionality does not allow you to see which individual prospect from an account is looking at the website. This can lead to confusion and time wasted especially working through larger accounts with many divisions. Leadlander will sometimes give wrong information on an account and you will be brought to the wrong website. There has also been on occasion difficulties in loading the tool. This can sometimes can take up to 15 minutes to open.

    Ashley N.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Easy Sales Tool to Implement for Sales Team

    Reviewed on 2018/11/06


    Our sales people wanted to have a tool that enabled them to easily see what companies were visiting the website. The tool was easy for the sales team to use. I know most marketing automation tools have a similar feature but its typically a little more complex and sales people to utilize. Sales teams want a tool that's easy to log into and find the information they need quickly.


    No real cons - the price point is reasonable and its easy to set up.

    Marcos F.
    Overall rating
    • Industry: Mechanical or Industrial Engineering
    • Company size: 51-200 Employees
    • Used Other for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Automation tool for marketing

    Reviewed on 2018/08/22


    Leadlander is a automation tool for marketing with cloud base. It can generate a specific report of the people visited the site which ca be a great help for marketing.


    Leadlander sometimes give wrong info on an account taking us to the wrong website also do not allow you to see an account looking at an account.

    Xavier M.
    Overall rating
    • Industry: Accounting
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Review of LeadLander

    Reviewed on 2015/06/10


    I like the tool because of the ease of use. LeadLanders sales and support teams do a wonderful job of explaining the tool and allowing anyone with marketing knowledge or not, the wonderful benefits of what this tool can bring to your company.


    I really liked there sales team. They actually use their own tool and they know of your activity and proactively reach out when there is unusual or inactivity.

    Showing 5 reviews of 8 Read all reviews

    LeadLander FAQs

    Below are some frequently asked questions for LeadLander.

    LeadLander offers the following pricing plans:

    • Free Trial: Available

    You can email LeadLander through their website contact form to receive a free quote, free demo and 2 week free trial.

    We do not have any information about LeadLander features

    LeadLander has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    LeadLander supports the following languages:


    LeadLander supports the following devices:

    We do not have any information about what integrations LeadLander has

    LeadLander offers the following support options:

    Email/Help Desk, Phone Support, Chat

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