Website & app traffic data analysis
4.4/5 (48 reviews)SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your competitors’ website traffic and mobile applications. SimilarWeb Pro allows you to carry out an analysis of any website or industry.
By simply searching for a website within the control panel of SimilarWeb Pro you get full access to complete analytics data of that site, including user engagement metrics such as monthly visits, visit duration, pageviews, and bounce rate; along with geographic traffic details and audience interests.
You can also see a breakdown of all traffic sources to that site, including referrals, organic search, social channels and display advertising. Furthermore, you can see which ad networks they use and view their actual ads.
SimilarWeb Pro not only shows data on the origin of traffic coming to a site, it also shows the behaviour of traffic upon leaving a site, showing all outgoing links. The app offers further competitor analysis by showing a list of similar sites to the website you are analyzing, and their search competitors.
Along with individual website analysis, SimilarWeb Pro also lets you carry out industry analysis for a wide range of categories, from architecture to entertainment. Through this feature you can see a complete, month-by-month traffic analysis for a given industry, including industry leaders, keywords and traffic sources.
SimilarWeb Pro also offers a competitive mobile app analytics module. The app analysis branch of SimilarWeb Pro gives you data on the performance of the top apps on both the Apple App Store and Google Play.
This feature can be used to see the top trending keywords on Google Play broken down by country, category and time frame. You can also see which apps popular keywords are driving traffic for. You can also see traffic source and keyword data from Apple´s App Store, and see the ranking and rating for all mobile apps in any category and country.
Pros
Initially I found similar web searching for a tool that would allow me to visualize insights and segment my audience. But then I realized how powerful it is. With Similarweb you not only get analytics from your website, but you can observe the behavior of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business. The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.
Cons
Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version there are also very useful functions.
Pros
I can name just a handful of online tools that I would undoubtedly recommend to any professional in the online media space - SimilarWeb Pro is one of them.
With just a few button presses, we can gain access to what seems to be remarkably accurate data and insights from our competitors. All of this is easy to use and is presented very well.
The tool has helped us with backlink building (by finding similar sites) as well as just tracking our general performance.
Cons
One of the biggest talking points for our company in the lead-up to testing SimilarWeb was that they offered no free trial or way of actually testing the pro version of the software before purchase. This was a major point of consideration and almost led us to not proceed.
Pros
When it comes to estimating site traffic of your competitors, it's so difficult to find a halfway decent tool that will give you something accurate.
I've consistently worked with clients and my own company and checked the actual analytics data besides their estimated traffic.
I don't know how they do it, but it's extremely helpful in getting a better perspective on the competition.
Cons
At some point it would be fantastic to get a social media analysis section and see what is happening on competitors Social Media.
Pros
This tool is the best entry-level solution for studying any website.
It returns useful information that any digital marketer shall know about the competition.
Just install the Chrome extension and verify in 1 click the history on any website.
Cons
Very useful for big websites, but it does not track the websites with low traffic.
Pros
- Competitive analysis is really helpful
- Chrome extension is helpful to understand the basic nature and traffic of the website
- The information is structured in a very easy to understand manner
Cons
- The data is not as correct as GA
- The data for website only with good traffic are shown, new websites are not shown at all
Advanced and Enterprise plans.
Free Demo: Available (No Credit Card required)
Contact SimilarWeb for more information or to setup a live demonstration.
See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.
See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics
Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.
Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.
See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.
SimilarWeb PRO is a cloud-based data analytics solution that analyzes competitor and industry traffic stats that are crucial for companies to understand the competition and the market’s dynamics, craft effective marketing campaigns, and identify untapped opportunities to further grow their businesses. SimilarWeb PRO allows you to: benchmark yourself against competitors; create competitive analysis reports for websites, industries or mobile apps; improve your SEO and PPC campaigns; obtain valuable insights for your M&A (merger and acquisition) strategy; get back your Google Analytics “not provided” and “not set” keywords; generate engaging content for your website, identify your website’s most valuable pages for better conversion; and discover which ad networks and banners your competitors are using.
To ensure data accuracy and quality, SimilarWeb uses data that’s collected globally, across multiple devices, from thousands of sources, including ISPs (Internet service providers), clickstream, and the SimilarWeb crawler, which is then compared to a learning set comprised of millions of websites that are directly measured. Data can be viewed daily, weekly, monthly, or for a specific time period. SimilarWeb PRO combines web and mobile apps analysis in one platform, but depending on your digital marketing needs, i.e., you’re a mobile app developer and web app traffic data is an added expense you don’t actually need, separate plans for web and mobile are available.
Some of SimilarWeb PRO’s main features are competitor traffic, traffic share per channel, popular pages, custom date, and keyword analysis.
Modern-day marketing is, to a great extent, a data-driven process. Needless to say, without the right data analytics tool, marketing professionals are left groping in the dark, blindly figuring out how to outrank the competition or maximize their marketing dollars through the creation of more potent marketing campaigns. In a nutshell, SimilarWeb is like Google Analytics but with a far greater reach, in that the analytics it provides isn’t limited to just the sites the user owns or manages.
It covers a wide spectrum of industries and a whole suite of traffic data that allows users to pick the perfect sites for ad placement, therefore, increasing their media buy ROI. It analyzes competitor data by comparing up to five competing websites at a time, shows campaign landing and conversion funnel pages, organic and paid traffic sources, referral sites, industry leaders, and geographic distribution. Data can go back as far as 25 months, and all data tables, charts or graphs can be exported as Excel or PNG files.
On the mobile application side, aside from in-store traffic from both the Apple App and Google Play stores, SimilarWeb’s App Analysis feature shows out-store traffic, which breaks down the different channels driving traffic to the app outside of the app store, the traffic share of each keyword, and application/publisher traffic share per keyword. Keywords are based on actual user search terms.
To stay on top of the competition, you have to know what they’re doing. After all, “keep your friends close and your enemies closer” is an adage that applies not just to real-life friends and enemies. SimilarWeb PRO allows users to analyze up to five competing websites at any given time, and provides traffic data that includes desktop and mobile visits, visit duration, pages per visit, and bounce rate. Data timeframe is set at a default of six months and can be customized to up to 25 months.
Global, country and category ranks are also shown, as are traffic engagement metrics such as average daily visits and average visit duration. Traffic per country for each site is given, including traffic sources that are broken down into direct URL, email, referring websites, search, social media, and display ads. For search and social sources, SimilarWeb provides organic versus paid traffic figures, and for display advertising, it shows the ad networks and publishers with the most traffic share.
For mobile apps, competitor performance analysis usually begins via the Ranking and Ratings page where an app’s ranking in, say, the Google Play store, is shown over a certain period of time. Comparisons per country can also be made. The In-Store Traffic page shows you how your competitor’s app was found by users from within Google Play, such as the featured section, top charts and referring apps. The External Traffic page provides an overview into how the app fares in terms of search, referrals, social traffic, and display advertising.
There are a myriad ways to market a business online, and SimilarWeb shows which ones are effective and which ones need to be revisited. Armed with concrete traffic data per channel (direct, mail, referrals, search, social and display ads), marketers are able to clearly and objectively pinpoint their traffic strengths and areas for improvement. Let’s say your competition is ahead of you in terms of search. Boosting your SEO and other content marketing efforts is then a path worth considering.
Social and display ads data offers insight into which social media and advertising platforms are giving you the most traction in terms of organic and paid traffic, affording you the ability to focus your efforts and marketing dollars on the platforms that deliver the top results. Both the web and mobile app versions are equipped with this feature.
Knowing which pages on your website are getting the most traffic is powerful information that can be exploited to your advantage. These pages can be tweaked to turn visitors into email subscribers, create a giveaway or download bonus, turn the page into a landing page, even add content to promote your products or services – optimization strategies to boost your conversion rates, essentially.
A feature that’s available for Enterprise customers, SimilarWeb PRO’s Popular Pages gives users a comprehensive view into the most valuable pages of their websites, including the traffic share each page is getting. From your account’s dashboard, simply click on Popular Pages under Website Content, and you’re all set to analyze your website’s prime content according to geography, time period, and the like.
Traffic trends are derived from long-term traffic data. SimilarWeb PRO offers data that can go back 25 months. From there, you’ll see which months provided the most and least traffic, allowing you to anticipate what may be coming in the next few months, giving you ample time to carefully plan your marketing campaigns and capitalize on seasonal traffic spikes, if any, for improved user engagement and better CRO (conversion rate optimization) returns.
In the case of traffic drops, SimilarWeb PRO gives you accurate data to analyze, thanks to its extensive worldwide user sample, to assist you in determining the factors negatively affecting your traffic stats and what to do to turn things around.
Not too long ago, Google, the most widely used search engine, decided to no longer show the keywords searchers use to get to a website, hence, the search terms “not provided” and “not set” in web administrators’ Google Analytics dashboards. That doesn’t mean, however, that keyword usage is becoming extinct. As a matter of fact, as far as search engines and online marketers are concerned, keywords will never cease to exist (not in the distant future, at least) because they’re still the primary way users search for things they need from the Internet.
To determine your top keywords, including those of your competitors, under Traffic Sources, click Search. Aside from the usual search numbers like desktop visits, organic versus paid search, and search traffic by channels, SimilarWeb shows you the top search terms, the total group traffic share for each term, and a color-coded traffic share distribution of the compared websites for each of those terms.
To perform keyword analysis on mobile apps, open a tab for each of the apps you’d like to compare. Right away, you’ll see which app is more popular. If your app is that which lags behind, analyzing your competitors’ keywords and learning from their successes can help you boost your app’s standing in the app stores and improve your search optimization strategies through a broader range of search terms, multilingual searches, adding pertinent keywords to your app’s title, store description and tags, even use the same keywords for your PPC campaigns.
SimilarWeb readily integrates with WhatRunsWhere for insight into the banner ads used by the competition. It also has a native API (application programming interface) that allows companies to integrate SimilarWeb data with just about any third-party application.
SimilarWeb offers free analytics via http://www.similarweb.com/. Just type in the name of the website or app you want analyzed, and you get data like global, country and industry rank, monthly visits, engagement stats, traffic sources, traffic distribution by geography, among a whole slew of others.
There are advanced and enterprise plans available, as well as a free demo with no credit card required.
Below are some frequently asked questions for SimilarWeb PRO.
SimilarWeb PRO offers the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available
Advanced and Enterprise plans.
Free Demo: Available (No Credit Card required)
Contact SimilarWeb for more information or to setup a live demonstration.
SimilarWeb PRO offers the following features:
SimilarWeb PRO has the following typical customers:
Large Enterprises, Mid Size Business
SimilarWeb PRO supports the following languages:
English, Japanese, Portuguese
SimilarWeb PRO has the following pricing plans:
Free, Subscription
We do not have any information about what devices SimilarWeb PRO supports
SimilarWeb PRO integrates with the following applications:
AdClarity by BI Science, DataTap, Google Analytics, Kompyte, Salesforce Marketing Cloud, Salesforce Sales Cloud
SimilarWeb PRO offers the following support options:
FAQs, Knowledge Base, Phone Support, Video Tutorials
With Similarweb I have been able to analyze and segment my audience and that way I have been able to generate digital content on my blog that is more attractive to them. It has allowed me to improve engagement with my readers. In addition to saving time to generate the most appropriate and specialized content.