Similarweb

4.6 (215)
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Website & app traffic data analysis

About Similarweb

SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your <b>competitors’ website traffic</b> and <b>mobile applications</b>. SimilarWeb Pro allows you to carry out an analysis of any website or industry.

By simply searching for a website within the control panel of SimilarWeb Pro you get full access to complete analytics data of that site, including user engagement metrics such as monthly visits, visit duration, pageviews, and bounce rate; along with geographic traffic details and audience interests.

You can also see a breakdown of all traffic sources to that site, including referrals, organic search, social channels and display advertising. Furthermore, you can see which ad networks they use and view their actual ads.

SimilarWeb Pro not only shows data on the origin of traffic coming to a site, it also shows the behaviour of traffic upon leaving a site, showing all outgoing links. The app offers further competitor analysis by showing a list of similar sites to the website you are analyzing, and their search competitors.

Along with individual website analysis, SimilarWeb Pro also lets you carry out industry analysis for a wide range of categories, from architecture to entertainment. Through this feature you can see a complete, month-by-month traffic analysis for a given industry, including industry leaders, keywords and traffic sources.

SimilarWeb Pro also offers a competitive mobile app analytics module. The app analysis branch of SimilarWeb Pro gives you data on the performance of the top apps on both the Apple App Store and Google Play.

This feature can be used to see the top trending keywords on Google Play broken down by country, category and time frame. You can also see which apps popular keywords are driving traffic for. You can also see traffic source and keyword data from Apple´s App Store, and see the ranking and rating for all mobile apps in any category and country.


Key benefits of Similarweb

  • Competitor Traffic Analysis:

    See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.

  • Keyword Insights:

    See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics

  • Display Ads and PPC:

    Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.

  • Industry Analysis:

    Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.

  • Mobile App Analysis:

    See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.


  • Images

    Similarweb Software - Check all referring keywords using SimilarWeb Pro
    Similarweb Software - Comparing up to 5 domains with SimilarWeb Pro
    Similarweb Software - Discover the split between mobile & web traffic with SimilarWeb Pro
    Similarweb Software - See detailed traffic sources in SimilarWeb Pro
    Similarweb Software - External traffic sources app analysis with SimilarWeb PRO - Mobile
    Similarweb Software - Instore traffic sources app analysis through SimilarWeb PRO - Mobile
    Similarweb Software - Instore keywords app analysis using SimilarWeb PRO - Mobile
    Similarweb Software - Google play keywords analysis in SimilarWeb PRO - Mobile
    View 10 more
    Similarweb video
    Similarweb video
    Similarweb Software - Check all referring keywords using SimilarWeb Pro
    Similarweb Software - Comparing up to 5 domains with SimilarWeb Pro
    Similarweb Software - Discover the split between mobile & web traffic with SimilarWeb Pro
    Similarweb Software - See detailed traffic sources in SimilarWeb Pro
    Similarweb Software - External traffic sources app analysis with SimilarWeb PRO - Mobile
    Similarweb Software - Instore traffic sources app analysis through SimilarWeb PRO - Mobile
    Similarweb Software - Instore keywords app analysis using SimilarWeb PRO - Mobile
    Similarweb Software - Google play keywords analysis in SimilarWeb PRO - Mobile

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    Similarweb

    4.6 (215)
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    Starting Price

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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

    4.6 (215)
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    Value for Money

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    Reviews

    Overall rating

    4.6 /5
    (215)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.6/5
    Customer Support
    4.3/5

    Already have Similarweb?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 215
    Rono
    Rono
    Overall rating
    • Industry: Computer Software
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Anyone who denies that SimilarWeb Pro is the best Web Analytics tool is lying!

    Reviewed on 2023/08/09

    I have a grasp of how my website is fairing and I can also view analysis of other websites. What...

    I have a grasp of how my website is fairing and I can also view analysis of other websites. What can I say! SimilarWeb Pro is just awesome.

    Pros

    I really love how it is so easy to enable SimilarWeb Pro extension on chrome and simply access websites' analysis by a click of a mouse.

    Cons

    SimilarWeb Pro can be a little expensive while the basic plan is limited.

    Shiran
    Overall rating
    • Industry: Financial Services
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Director of Media Partnerships

    Reviewed on 2024/09/19

    I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an...

    I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an essential tool for me and my team.

    Pros

    Website performance, Similar Sites, and the extension are awesome, I use them daily.

    Cons

    Sometimes the data is not 100% accurate but the trends are accurate.

    Jimmy
    Overall rating
    • Industry: Telecommunications
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    It's a nice app with mediocre data quality.

    Reviewed on 2017/07/26

    It was helpful for assessing the size of different revenue opportunities.

    It was helpful for assessing the size of different revenue opportunities.

    Pros

    The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

    Cons

    The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

    Eduardo
    Overall rating
    • Industry: Consumer Services
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    The Helpfull Plataform

    Reviewed on 2024/09/18

    I use the plataform propably 1 time to week, It help me to defend my points to the client and help...

    I use the plataform propably 1 time to week, It help me to defend my points to the client and help to show oportunities and what are the competition using

    Pros

    The insights that the plataform provides me and the info that my client needs

    Cons

    I think could have a option to save some reports that I create to use to the same client but in other countrys

    Maciej
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    highly reliable web analytics and competitive intelligence

    Reviewed on 2024/09/19

    My overall experience with Similarweb has been positive. It offers a user-friendly interface and...

    My overall experience with Similarweb has been positive. It offers a user-friendly interface and robust analytics tools, providing valuable insights into website traffic, audience demographics, and competitor performance. The platform is highly reliable for market research, although the more advanced features can be costly. Overall, it's a powerful tool for anyone needing comprehensive web analytics and competitive intelligence.

    Pros

    The most appealing aspect of Similarweb is its comprehensive data analytics, offering in-depth insights into web traffic, audience behavior, and market trends, which makes it a powerful tool for competitive analysis and decision-making.

    Cons

    What I liked least about Similarweb is that some of its more advanced features and detailed data are locked behind higher-tier pricing plans, which can be limiting for smaller businesses or users with tighter budgets.

    Showing 5 reviews of 215 Read all reviews

    Similarweb FAQs

    Below are some frequently asked questions for Similarweb.

    Similarweb offers the following pricing plans:

    • Starting from: US$125.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Advanced and Enterprise plans. Free Demo: Available (No Credit Card required) Contact SimilarWeb for more information or to setup a live demonstration.

    Similarweb has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Similarweb supports the following languages:

    Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish

    Similarweb supports the following devices:

    Similarweb integrates with the following applications:

    Google Analytics 360, Salesforce Marketing Cloud, Salesforce Sales Cloud, Snowflake

    Similarweb offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Similarweb.