Qualtrics CoreXM

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Pros

Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

Cons

It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Pros

Qualtrics has made my quantitative and mixed method research easy with its user friendliness! The preloaded survey choice options (from likert scale to adding photos in answers) are enough for designing any sort of survey you are planning to conduct!

Cons

I honestly do not dislike anything. I think the sharing option for editing a survey could be made a little obvious rather than hidden somewhere and that's just it.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Pros

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software.
What you can do with the data afterward is just as excellent too. The fact that they have been around for a while seems to be paying dividends here as they have been adding desirable features over the years and clearly listening to what people want.

Cons

Customer service has been fine to deal with but they are a bit slower than I'd like to respond to queries. Pricing can occasionally wander a little more than would be expected.