Qualtrics CoreXM

Customer insights & brand research survey management tool

About Qualtrics CoreXM

Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With Qualtrics CoreXM’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Dutch, English, Finnish, French and 7 others, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese

Images

Qualtrics CoreXM survey results
Qualtrics CoreXM ExpertReview survey quality score
Qualtrics CoreXM survey creation
Qualtrics CoreXM engagement distribution reports
Qualtrics CoreXM survey results
Qualtrics CoreXM NPS company overview
Qualtrics CoreXM NPS store overview
Qualtrics CoreXM Optimization feature
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Qualtrics CoreXM video Qualtrics CoreXM screenshot: Qualtrics CoreXM survey results Qualtrics CoreXM screenshot: Qualtrics CoreXM ExpertReview survey quality score Qualtrics CoreXM screenshot: Qualtrics CoreXM survey creation Qualtrics CoreXM screenshot: Qualtrics CoreXM engagement distribution reports Qualtrics CoreXM screenshot: Qualtrics CoreXM survey results Qualtrics CoreXM screenshot: Qualtrics CoreXM NPS company overview Qualtrics CoreXM screenshot: Qualtrics CoreXM NPS store overview Qualtrics CoreXM screenshot: Qualtrics CoreXM Optimization feature

Features

Total features of Qualtrics CoreXM: 112

  • 360 Degree Feedback
  • A/B Testing
  • API
  • Action Management
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • CRM
  • Campaign Segmentation
  • Change Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Customer Experience Management
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Email Marketing
  • Employee Management
  • Face-to-Face
  • Feedback Management
  • Forms Management
  • Funnel Analysis
  • Goal Setting / Tracking
  • HR Management
  • Heatmaps
  • IVR / Voice Recognition
  • Idea Management
  • Incident Management
  • Landing Pages/Web Forms
  • Lifecycle Management
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Paper-Based
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Prioritization
  • Product Data Management
  • Product Roadmapping
  • Profitability Analysis
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Recruitment Management
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Response Quotas
  • Response Validation
  • Role-Based Permissions
  • Scheduled / Automated Reports
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Status Tracking
  • Support Audio/Images/Video
  • Support Ticket Tracking
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Test Scheduling
  • Text Analysis
  • Traceability
  • Training Management
  • Trend Analysis
  • URL Customization
  • User Research Analysis
  • Visual Editor
  • Website Monitoring
  • Widgets
  • Workflow Management

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Reviews

Overall rating

4,8 /5
(339)
Value for Money
4,5/5
Features
4,6/5
Ease of Use
4,4/5
Customer Support
4,7/5

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Showing 5 reviews of 339
Andrew P.
Overall rating
  • Industry: Higher Education
  • Company size: 201-500 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Designed to Advance your metrics

Reviewed on 2019/09/03

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis...

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Katie D.
Overall rating
  • Industry: Higher Education
  • Company size: 10 000+ Employees
  • Used Other for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

No better way to collect data

Reviewed on 2019/10/09

Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or...

Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.

Pros

Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

Cons

Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

Ellie A.
Overall rating
  • Industry: Research
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Quality Product- Use When Surveying a Lot of People

Reviewed on 2021/02/26

Overall I've had a very positive experience with Qualtrics and will probably stay with it.

Overall I've had a very positive experience with Qualtrics and will probably stay with it.

Pros

I use Qualtrics every day to conduct surveys and gather research on a variety of industries. Qualtrics makes it easy to have a variety of different surveys, customize them for different people, and more.

Cons

When you mass send out a survey through Qualtrics, it often ends up going into people's spam folders. Also, sometimes the piped text features as well as adding contacts can be overly complicated.

Steve B.
Overall rating
  • Industry: Financial Services
  • Company size: 10 000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

An adequate tool for measuring customer experience

Reviewed on 2019/10/19

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to...

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Stewart L.
Overall rating
  • Industry: Market Research
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cadillac of Survey Software

Reviewed on 2021/01/28

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were...

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Showing 5 reviews of 339 Read all reviews

Qualtrics CoreXM FAQs

Below are some frequently asked questions for Qualtrics CoreXM.

Qualtrics CoreXM offers the following pricing plans:

  • Starting from:
  • Pricing model: Free, Subscription
  • Free Trial: Available

Contact Qualtrics for pricing information.

We do not have any information about Qualtrics CoreXM features

Qualtrics CoreXM has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Qualtrics CoreXM supports the following languages:

Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese

Qualtrics CoreXM supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Qualtrics CoreXM integrates with the following applications:

Adobe Analytics, ClickTale, Decibel Insight, Dynamics 365 Business Central, Freshdesk, Grade.us, HubSpot CRM, Jira, Marketo Engage, Quantum Metric, ReviewTrackers, Salesforce Sales Cloud, ServiceNow, Slack, Tableau, Tray.io, Zapier, Zendesk

Qualtrics CoreXM offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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