XM for Strategy & Research

4.7 (418)
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Customer insights & brand research survey management tool

About XM for Strategy & Research

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With XM for Strategy & Research’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.


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XM for Strategy & Research Software - XM for Strategy & Research survey results
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XM for Strategy & Research Software - XM for Strategy & Research survey creation
XM for Strategy & Research Software - XM for Strategy & Research engagement distribution reports
XM for Strategy & Research Software - XM for Strategy & Research survey results
XM for Strategy & Research Software - XM for Strategy & Research NPS company overview
XM for Strategy & Research Software - XM for Strategy & Research NPS store overview
XM for Strategy & Research Software - XM for Strategy & Research Optimization feature

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US$29.00
month

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Reviews

Overall rating

4.7 /5
(418)
Value for Money
4.4/5
Features
4.6/5
Ease of Use
4.4/5
Customer Support
4.7/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 418
Jason
Jason
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love experimenting with new ways I can use Qualtrics every day!

Reviewed on 2018/03/31

We have started to use Qualtrics and its API to capture data from users and then pass that data...

We have started to use Qualtrics and its API to capture data from users and then pass that data into our other systems. We have been developing so many ways to automate processes on our campus and Qualtrics is becoming the engine that drives the automation, but also the main interface for the end user. For example, we have been using for self enrollment for certain faculty development courses. A faculty member goes to a registration page, which is actually just a Qualtrics form, fills out a little data and then clicks the Registration button. The faculty member is then automatically enrolled in the selected course in Canvas. That's just one small use case that saves a bunch of admin time.

Pros

I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.

Cons

One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.

Tania
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Game changer for surveys

Reviewed on 2022/09/15

Really liked using this software as it made collecting students information and feedback so much...

Really liked using this software as it made collecting students information and feedback so much easier and reliable.

Pros

It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from.
Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data

Cons

It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it

Alternatives Considered

Mode

Reasons for Choosing XM for Strategy & Research

It provided a lot more freedom for formats and way more data collection abilities

Reasons for Switching to XM for Strategy & Research

It provided a lot more freedom for formats and way more data collection abilities
Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

A powerful survey platform geared toward academic use cases

Reviewed on 2018/03/29

Pros

Qualtrics can support just about any sort of logic or plugin you need and interface with other useful platforms it's very powerful.

Cons

Qualtrics is the most popular survey platform for academic researchers, and accordingly its features are geared toward their needs more than market research.

Graham
Overall rating
  • Industry: Higher Education
  • Company size: 5,001–10,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful survey tool

Reviewed on 2022/06/09

It's been a great product and very powerful for what I am looking to accomplish, I just wish the...

It's been a great product and very powerful for what I am looking to accomplish, I just wish the reporting results were a little faster to build.

Pros

What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.

Cons

On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.

Alternatives Considered

SurveyMonkey

Reasons for Switching to XM for Strategy & Research

It's logic and ability to build surveys quickly and easily. As well as it's security of data.
Stewart
Overall rating
  • Industry: Market Research
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cadillac of Survey Software

Reviewed on 2021/01/28

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were...

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Alternatives Considered

Confirmit

Reasons for Choosing XM for Strategy & Research

We were constrained by their design limitations, both for question types and how the surveys looked on the screen to the respondents (e.g. Snap looked very outdated and cheap). As our company grew, we realized the need to have a more full-featured online survey tool that had a modern look and feel.

Switched From

Snap Survey Software

Reasons for Switching to XM for Strategy & Research

Qualtrics was more affordable and easier to use.
Showing 5 reviews of 418 Read all reviews

XM for Strategy & Research FAQs

Below are some frequently asked questions for XM for Strategy & Research.

XM for Strategy & Research offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Qualtrics for pricing information.

XM for Strategy & Research has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

XM for Strategy & Research supports the following languages:

Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese

XM for Strategy & Research supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

XM for Strategy & Research integrates with the following applications:

Adobe Analytics, Annex Cloud Loyalty Experience Platform, BHN Rewards, Chattermill, ClickTale, Contentsquare, DataGrail, Dynamics 365 Business Central, Freshdesk, Fuel Cycle, Fullstory, Genesys Cloud CX, Glassbox, Grade.us, HubSpot CRM, Infegy Atlas, Jira, Kantata, LogRocket, Make, Marketo Engage, Medallia Agent Connect, Pendo, Quantum Metric, ReviewTrackers, SAP Analytics Cloud, SAP Customer Experience, Salesforce Sales Cloud, ServiceNow, SessionCam, Slack, SocketLabs, Tableau, Tango, Tethr, Tray.io, Tremendous, UserTesting, Xoxoday, Zapier, Zendesk Suite

XM for Strategy & Research offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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