About Autopilot

Through an intuitive user interface, you can map every touchpoint of the customer journey simply by dragging, dropping and connecting. You can also access Autopilot’s guides, which are pre-made customer journeys built with marketing best practices refined over the years. There are guides for everything from simple newsletter sends to nurturing a lead during a free trial, and more are always being added.

Autopilot lets you trigger marketing activities based on user behavior and events, such as updating your contact list and sending a personalized email once a form has been submitted, allowing you to nurture your customers and leads with the right message, at the right time, on the right channel. It’s a systematic approach to turning your leads into high-paying customers.

Autopilot also integrates with Salesforce CRM and other third party apps like Zapier, Slack, Segment and Twilio to consolidate all your contact information, marketing automation and data in one system while giving you the freedom to continue using the best-of-breed apps you already use and love.

Using Autopilot’s unique tracking code and universal form capture capabilities, you can capture data from any website, blog, or app and track the actions of both your contacts and anonymous website visitors in real time, such as when someone opens an email or visits a page. Autopilot comes with advanced insights and analytics including built-in lead-to-close reporting which gives you a visual understanding of your marketing funnel at all times.

Pricing starting from:

US$29,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Autopilot

  • Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

  • Multi-channel marketing: Autopilot lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

  • Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

  • Best practice guides: Autopilot’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

  • Built-in integrations: Autopilot partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

  • Universal tracking: Autopilot enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

  • Advanced insights and reporting: Autopilot’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, New Zealand, United States

    Supported Languages

    English

    Pricing starting from:

    US$29,00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Autopilot Software - Customer Data Platform
    Autopilot Software - Create a single, 360 view of your customer
    Autopilot Software - Data Visualisation & Reporting
    Autopilot Software - Drag and drop email builder
    Autopilot Software - Playbooks based on customer actions
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    Autopilot video
    Autopilot video
    Autopilot Software - Customer Data Platform Autopilot Software - Create a single, 360 view of your customer Autopilot Software - Data Visualisation & Reporting Autopilot Software - Drag and drop email builder Autopilot Software - Playbooks based on customer actions

    Features

    Total features of Autopilot: 134

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Ad hoc Analysis
    • Ad hoc Query
    • Ad hoc Reporting
    • Analytics/ROI Tracking
    • Audience Targeting
    • Auto-Responders
    • Behavior Tracking
    • Behavioral Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Personalization
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Channel Management
    • Charting
    • Click Tracking
    • Contact Database
    • Contact Management
    • Content Management
    • Contextual Targeting
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Dashboard
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard
    • Dashboard Creation
    • Data Analysis Tools
    • Data Capture and Transfer
    • Data Connectors
    • Data Extraction
    • Data Import/Export
    • Data Integration
    • Data Management
    • Data Security
    • Data Synchronization
    • Data Visualization
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • Forms Management
    • GDPR Compliance
    • Geographic Maps
    • Image Library
    • Interaction Tracking
    • Key Performance Indicators
    • Keyword Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Database Integration
    • Lead Distribution
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • Lead Verification/Validation
    • List Management
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Match & Merge
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multiple Data Sources
    • Multivariate Testing
    • Performance Metrics
    • Personalization
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • SMS Marketing
    • SSL Security
    • Sales Analytics
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Single Sign On
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Tagging
    • Target Account Identification
    • Template Management
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • Visitor Tracking
    • Visual Analytics
    • Visualization
    • WYSIWYG Editor
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Widgets

    Alternatives

    HubSpot Sales Hub

    4,5
    #1 Alternative to Autopilot
    HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate,...

    Mailchimp

    4,5
    #2 Alternative to Autopilot
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    ActiveCampaign

    4,6
    #3 Alternative to Autopilot
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    Synerise

    5
    #4 Alternative to Autopilot
    Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.

    Reviews

    Overall rating

    4,6 /5
    (101)
    Value for Money
    4,4/5
    Features
    4,3/5
    Ease of Use
    4,5/5
    Customer Support
    4,5/5

    Already have Autopilot?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 101
    Garrett G.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A Great Alternative to Full-Fledged Automation Software

    Reviewed on 2018/10/13

    Autopilot is a great solution if you're looking for something to automate a sequence of emails. I...

    Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use mail-tester.com to check your emails) and CRM sync issues.

    Pros

    It seems to me that Autopilot does only one thing - but it does that one thing REALLY well. I tested Autopilot briefly for a few weeks as an alternative to the drip program functionality in our Marketing Automation software. I was extremely impressed with how easy it is to build a drip program (called a "Journey" within Autopilot), as well as with the breadth of logic and functionality offered. Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards.

    I really like that Autopilot offers in-app chat support, and that you generally don't need to wait longer than 5 minutes to get someone to help you out.

    Cons

    During the few weeks I tested Autopilot, I found a few issues that prevented me from really continuing to use the software for my use-case. The integration with Salesforce was clunky and un-intuitive, and most concerningly, it seemed that when the platform saw leads that already existed in Salesforce, it would stop them from progressing through the drip program. This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.

    Another concern we had was that after testing the emails I had configured using mail-tester.com, there was an error identified that could only be resolved by getting a dedicated IP address - something which adds a significant additional monthly cost to the cost of the program.

    Kate J.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A great tool, with great visual cues, powerful automation and integrations

    Reviewed on 2020/02/26

    Great platform, easy to learn and use, engaging for the team, awesome customer support, truly...

    Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content.

    No regrets. It's perfect for teams that are just starting out.

    Pros

    Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to. Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand. Autopilot has done an amazing job of making the building of the workflows collaborative as well. Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later.

    The email, CRM, Slack integrations are all easy to set up and use as well.

    Cons

    I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform. Building and editing an individual email is simple enough, but managing the full list can be tricky.

    The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful. It's easy to trust that they will continue to improve this.

    Alternatives Considered

    Mailchimp and HubSpot Sales Hub

    Reasons for Switching to Autopilot

    The visual designer and the confidence that I could get up and running fast enough.
    Bianca L.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Don't be fooled by the visual feel. Very basic and lots of issues.

    Reviewed on 2021/12/12

    This product really is JUST above batch and blast products out there. It has a lot of limitations...

    This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.

    Pros

    The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

    Cons

    - Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI.
    - You cannot copy email module HTMLs so email modules always have to be built from scratch.
    - Inefficient folder structure.
    - Segment criteria and names cannot be edited.
    - No auto-populate / picklist on fields so field values need to be memorised by the user.
    - No automated a/b testing.
    - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place.
    - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis.
    - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up).
    - No built-in journey membership fields.
    - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team.
    - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic.
    - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc).
    - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years.
    - We've encountered several serious bugs caused on their end.

    Jeffrey W.
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Incredible Value. Make use of the templates. Explore the possibilities.

    Reviewed on 2016/03/22

    As a founder of a software startup, our team needed a solution to routinely engage our users/custome...

    As a founder of a software startup, our team needed a solution to routinely engage our users/customers with information to help them with their on-boarding experience. Autopilot was the perfect fit!

    We had a lot of fun building the journeys and experimenting with what worked (and didn't work) for our team. Their templates gave us some great starting points, and helped us to open up our minds with ways to engage with our users in ways that we hadn't thought of. Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time. Overall, we are very satisfied with Autopilot!

    Pros

    - Slack Integration
    - Segment Integration
    - Easy to build complex logic, visually
    - Dashboard to keep track of latest events
    - Many journey and email templates to get you started
    - Built-in email open/link tracking is helpful to find your engaged users
    - Good support
    - Great blog with ideas of how others use Autopilot
    - They are continuing to develop cool new features
    - User idea voting for features not yet developed

    Cons

    - Ability to access email / Slack templates seems inefficient (need to dig into the journey to find them)
    - With all of the capabilities that Autopilot offers, you can easily have your custom contact lists get out of hand - remember to KISS so that others on your team can pick up where you left off

    Richard H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great for automating Marketing requirements

    Reviewed on 2019/04/17

    Very good. Customer service is incredible, so I feel like any issues or objectives I want to hit...

    Very good. Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.

    Pros

    You can plan multiple campaigns visually and then share the boards (completed with annotations) with the client. This means everyone is on the same page and understands how the campaign will proceed. The customer support is also second to none - really good. It's also very visual - as someone who gets easily distracted and bored easily, being able to visualise campaigns in a physical way really helps.

    Cons

    The reporting in the email side of things could be better. Mailchimp, for example, provides decent reporting with easy actions (like automatic re-send to non-openers' - AP requires you do smart segmenting (which is actually better in the long term), but the mental journey to sort this out would be impossible without the customer support (so it isn't an issue).

    Showing 5 reviews of 101 Read all reviews

    Autopilot FAQs

    Below are some frequently asked questions for Autopilot.

    Autopilot offers the following pricing plans:

    • Starting from: US$29,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Autopilot pricing scales with you as you grow Free $0/Month Campaign $29/month Pro $99/month Business $299/month *3 month money-back guarantee on all paid plans *50% off any paid plan for not-for-profit or early-stage startups (criteria apply)

    Autopilot has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Autopilot supports the following languages:

    English

    Autopilot supports the following devices:

    Autopilot integrates with the following applications:

    Facebook for Business, Google Ads, Gorgias, Instapage, LiveChat, Lob, Pipedrive, Recurly, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Stripe, Twilio, Typeform, WooCommerce, Zapier

    Autopilot offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Autopilot.