Cake

Cake

Digital marketing analytics

4.5/5 (11 reviews)

Cake Overview

Cake digital marketing analytics software allows you to make changes through flexible internal automation tools and allow programmatic ingestion of data as well as streamline processes by viewing, editing and creating within a single screen. By utilizing Cake you can target any device, ISP Carrier, operating system or browser in real-time by leveraging a massive and continually updated mobile device database.

Go beyond location and device targeting with Cake with custom parameters using URL and referring affiliate for the most accurate results and setup alternate landing pages, rules and events by campaign with a single offer instead of setting up multiple individually managed offers. Cake provide price quotes upon request as well as whitepapers, webinars and testimonials.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Cake Reviews

Overall rating
4.5/5
91% positive reviews
8
Excellent
2
Very good
0
Average
0
Poor
1
Terrible
Brian B.

CAKE is the Cadillac of Tracking Software

Used Daily for 2+ years
Reviewed on 2019/06/28
Review Source: Capterra

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Response from CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Very powerful affiliate tracking platform

Used Daily for 2+ years
Reviewed on 2018/12/12
Review Source: Capterra

CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.

Pros

Tracking down to subid level
Easy implementation of partner postbacks and pixels.

Cons

Not well localized for European date formats and number formats
No scheduling of payout changes in events

Response from CAKE

Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Lindsey R.

Ain't it Sweet?

Used Daily for 2+ years
Reviewed on 2019/07/15
Review Source: Capterra

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Response from CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Isabel K.

Helps Us Acheive Our Goals Everyday

Used Daily for 1+ year
Reviewed on 2019/07/02
Review Source: Capterra

Pros

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.
Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Response from CAKE

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Warren S.

CAKE Review, Completely Satisfied

Used Daily for 2+ years
Reviewed on 2019/06/28
Review Source: Capterra

Pros

Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons

The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Response from CAKE

Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Cake Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Pricing available upon request

Cake Features

  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Cake

Key features of Cake

  • Advertisers and networks
  • Capture and monitor digital marketing
  • Card-based system
  • Clarity from your data
  • Digital marketing analytics
  • Download reports and export
  • Enable optimum marketing impact
  • Google, Intuit, Tipalti
  • Identify new sales channels
  • Identify top-performing channels
  • Location tracking
  • Make intelligent decisions
  • Muliple integrations
  • Online support
  • Optimize marketing spend
  • Track and act in real-time.
  • Use clear actionable data
  • Web based platform
  • Webinars
  • Whitepapers

Benefits

  • Digital marketing analytics for Advertisers and networks - Cake lets you track performance across multiple channels or manage multiple digital campaigns whether you are an affiliate or a network. Cake gives you real-time analytics which in turn identify your most profitable marketing channels as well as your under performers - which in turn you can reach out too.

  • Capture and monitor digital marketing - With Cake you can input your different marketing data feeds (platforms, websites etc.), create custom reports and dashboards to view what is most relevant to you and act on it. You can view historical data for assessment purposes and in turn identify trends which can be analyzed into insight predictions for future campaigns.

  • Online support and guidance - Cake offers 24/7 online support to help you from the initial analytics inception to ongoing support. Cake provide whitepapers, webinars, testimonials and success stories, tutorials and more to help you get started.

  • Cake integrations and support - Cake allows you to integrate your marketing analytics platform with Authorize.net, Ezepo, Bing pay-per-click, Google pay-per-click, Tealium, DoubleClick by Google, OpenX, Optizmo, Forensiq, RackSpace CDN, Quickbooks, Briteverify, Nuestar, Unsubcentral, Tipalti, Invoca and more.

  • Cake FAQs

    Below are some frequently asked questions for Cake.

    Q. What type of pricing plans does Cake offer?

    Cake offers the following pricing plans:

    Free Trial: Not Available

    Pricing available upon request

    Q. What are the main features of Cake?

    Cake offers the following features:

    • Advertisers and networks
    • Capture and monitor digital marketing
    • Card-based system
    • Clarity from your data
    • Digital marketing analytics
    • Download reports and export
    • Enable optimum marketing impact
    • Google, Intuit, Tipalti
    • Identify new sales channels
    • Identify top-performing channels
    • Location tracking
    • Make intelligent decisions
    • Muliple integrations
    • Online support
    • Optimize marketing spend
    • Track and act in real-time.
    • Use clear actionable data
    • Web based platform
    • Webinars
    • Whitepapers

    Q. Who are the typical users of Cake?

    Cake has the following typical customers:

    Freelancers, Mid Size Business, Small Business

    Q. What languages does Cake support?

    Cake supports the following languages:

    English

    Q. What type of pricing plans does Cake offer?

    We do not have any information about what Cake pricing plans

    Q. Does Cake support mobile devices?

    We do not have any information about what devices Cake supports

    Q. What other apps does Cake integrate with?

    Cake integrates with the following applications:

    CAKE, CAKE Guest Manager, Invoca, Pushnami, Retreaver, Tipalti AP Automation, pagesource

    Q. What level of support does Cake offer?

    Cake offers the following support options:

    Online Support, Phone Support, Video Tutorials