About CAKE

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.

Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.

MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.

Key benefits of CAKE

Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.

Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.

Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.

Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.

Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 4 others, United Kingdom, India, Mexico, United States

Supported Languages

Dutch, English, Portuguese, Spanish

Images

Affiliate Portal
Affiliate Traffic Report
Source Analytics Report
Lead Generation Analytics
Pending Queue
View 6 more
CAKE screenshot: Affiliate Portal CAKE screenshot: Affiliate Traffic Report CAKE screenshot: Source Analytics Report CAKE screenshot: Lead Generation Analytics CAKE screenshot: Pending Queue

Features

Total features of CAKE: 35

  • Affiliate Management
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audit Management
  • Banner Management
  • Campaign Management
  • Channel Management
  • Client Management
  • Commission Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Dashboard
  • Email Marketing
  • Email/Online
  • Event Triggered Actions
  • Fraud Detection
  • Goal Setting / Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Verification/Validation
  • Multi-Campaign
  • Multi-Touch Attribution
  • Multiple Site Management
  • Referral Tracking
  • Reporting/Analytics
  • Rewards Management
  • Site Search Tracking
  • Source Tracking
  • User Interaction Tracking

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Reviews

Overall rating

4,5 /5
(17)
Value for Money
4,6/5
Features
4,6/5
Ease of Use
4,6/5
Customer Support
4,7/5

Already have CAKE?

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Showing 5 reviews of 17
Samantha H.
Overall rating
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

affiliate software

Reviewed on 2019/11/03

learning how to make landing page to lead pages and steps to do on own

learning how to make landing page to lead pages and steps to do on own

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Response from CAKE

Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

Brian B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

CAKE is the Cadillac of Tracking Software

Reviewed on 2019/06/28

Being the best platform in the industry doesn't always mean it is the easiest. But that can be...

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Response from CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful but can be fiddly to set up

Reviewed on 2021/02/09

Overall, when considering the cost of the software, we have been extremely impressed

Overall, when considering the cost of the software, we have been extremely impressed

Pros

CAKE is a very powerful piece of software, which allows for a lot of complex customisation and specific set up

Cons

Compared to previous software I have used, I have found that sometimes, as a result of its power, CAKE can sometimes be more complex to set up/find certain information

Pedro T.
Overall rating
  • Industry: Facilities Services
  • Company size: 2-10 Employees
  • Review Source

Overall rating

Reviewed on 2016/04/03

Lindsey R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Ain't it Sweet?

Reviewed on 2019/07/15

I made the best decision to work with CAKE when starting my business. Tracking and learning any...

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Response from CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Showing 5 reviews of 17 Read all reviews

CAKE FAQs

Below are some frequently asked questions for CAKE.

CAKE offers the following pricing plans:

  • Starting from:
  • Free Trial: Not Available

Pricing available upon request

We do not have any information about CAKE features

CAKE has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

CAKE supports the following languages:

Dutch, English, Portuguese, Spanish

CAKE supports the following devices:

We do not have any information about what integrations CAKE has

CAKE offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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