About CAKE

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.

Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.

MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.


Key benefits of CAKE

Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.

Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.

Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.

Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.

Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.


Images

CAKE Software - Affiliate Portal
CAKE Software - Affiliate Traffic Report
CAKE Software - Source Analytics Report
CAKE Software - Lead Generation Analytics
CAKE Software - Pending Queue
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CAKE Software - Affiliate Portal
CAKE Software - Affiliate Traffic Report
CAKE Software - Source Analytics Report
CAKE Software - Lead Generation Analytics
CAKE Software - Pending Queue

Not sure about CAKE? Compare with a popular alternative

CAKE

4,3 (18)
VS.
Highly reviewed

Starting Price

US$299,00
US$499,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

31
18

Integrations

1
No integrations found

Ease of Use

4,4 (18)
4,4 (63)

Value for Money

4,3 (18)
4,3 (63)

Customer Service

4,5 (18)
4,5 (63)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

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4,6
#1 Alternative to CAKE
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Affise

4,6
#2 Alternative to CAKE
Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks,...

HitPath

4,7
#3 Alternative to CAKE
HitPath provides data tracking and performance marketing software for advertisers and affiliate ad networks.

LeadsPedia

5
#4 Alternative to CAKE
LeadsPedia is a performance marketing platform offering tools for lead capture and validation, affiliate management,...

Reviews

Overall rating

4,3 /5
(18)
Value for Money
4,3/5
Features
4,4/5
Ease of Use
4,4/5
Customer Support
4,5/5

Already have CAKE?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 18
samantha
samantha
Overall rating
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

affiliate software

Reviewed on 2019/11/03

learning how to make landing page to lead pages and steps to do on own

learning how to make landing page to lead pages and steps to do on own

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Response from CAKE

Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

Brian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

CAKE is the Cadillac of Tracking Software

Reviewed on 2019/06/28

Being the best platform in the industry doesn't always mean it is the easiest. But that can be...

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Alternatives Considered

HitPath, Affise and TUNE

Reasons for Switching to CAKE

All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business.

Response from CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Domenik
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software

Reviewed on 2023/10/23

Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform...

Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured.

Pros

In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.

Cons

Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.

Alternatives Considered

Everflow

Reasons for Switching to CAKE

We initially opted for CAKE over Everflow due to CAKE's enticing promise of a highly customizable platform for our affiliate program. The prospect of tailoring the system to our specific needs and requirements seemed like the ideal solution. However, in the end, CAKE failed to deliver on these promises of customization and flexibility. This disconnect between expectation and reality left us deeply disappointed and disillusioned with CAKE's capabilities, ultimately leading to a significant financial setback and wasted time.
Lindsey
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Ain't it Sweet?

Reviewed on 2019/07/15

I made the best decision to work with CAKE when starting my business. Tracking and learning any...

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Response from CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Spencer
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Product + The Best Customer Support

Reviewed on 2019/09/05

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the...

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Pros

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Cons

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Response from CAKE

Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!

Showing 5 reviews of 18 Read all reviews

CAKE FAQs

Below are some frequently asked questions for CAKE.

CAKE offers the following pricing plans:

  • Starting from: US$299,00
  • Free Trial: Available

Pricing available upon request

CAKE has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

CAKE supports the following languages:

Dutch, English, Portuguese, Spanish

CAKE supports the following devices:

iPhone (Mobile)

CAKE integrates with the following applications:

QuickBooks Online

CAKE offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for CAKE.