Cake

Cake

Performance Marketing Software

4.5/5 (14 reviews)

Cake Overview

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.

Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.

MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Latin America, Mexico

Supported Languages

Dutch, English, Portuguese, Spanish

Cake Reviews

Overall rating
4.5/5
93% positive reviews
10
Excellent
3
Very good
0
Average
0
Poor
1
Terrible
Brian B.

CAKE is the Cadillac of Tracking Software

Used Daily for 2+ years
Reviewed on 2019/06/28
Review Source: Capterra

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Response from CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Lindsey R.

Ain't it Sweet?

Used Daily for 2+ years
Reviewed on 2019/07/15
Review Source: Capterra

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Response from CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Spencer R.

Great Product + The Best Customer Support

Used Daily for 2+ years
Reviewed on 2019/09/05
Review Source: Capterra

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Pros

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Cons

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Verified Reviewer

Very powerful affiliate tracking platform

Used Daily for 2+ years
Reviewed on 2018/12/12
Review Source: Capterra

CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.

Pros

Tracking down to subid level
Easy implementation of partner postbacks and pixels.

Cons

Not well localized for European date formats and number formats
No scheduling of payout changes in events

Response from CAKE

Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Isabel K.

Helps Us Acheive Our Goals Everyday

Used Daily for 1+ year
Reviewed on 2019/07/02
Review Source: Capterra

Pros

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.
Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Response from CAKE

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Cake Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Pricing available upon request

Cake Features


  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Cake

Key features of Cake

  • Advertisers and networks
  • Capture and monitor digital marketing
  • Card-based system
  • Clarity from your data
  • Digital marketing analytics
  • Download reports and export
  • Enable optimum marketing impact
  • Google, Intuit, Tipalti
  • Identify new sales channels
  • Identify top-performing channels
  • Location tracking
  • Make intelligent decisions
  • Muliple integrations
  • Online support
  • Optimize marketing spend
  • Track and act in real-time.
  • Use clear actionable data
  • Web based platform
  • Webinars
  • Whitepapers

Benefits

Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.

Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.

Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.

Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.

Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.

Cake FAQs

Below are some frequently asked questions for Cake.

Q. What type of pricing plans does Cake offer?

Cake offers the following pricing plans:

Free Trial: Not Available

Pricing available upon request

Q. What are the main features of Cake?

Cake offers the following features:

  • Advertisers and networks
  • Capture and monitor digital marketing
  • Card-based system
  • Clarity from your data
  • Digital marketing analytics
  • Download reports and export
  • Enable optimum marketing impact
  • Google, Intuit, Tipalti
  • Identify new sales channels
  • Identify top-performing channels
  • Location tracking
  • Make intelligent decisions
  • Muliple integrations
  • Online support
  • Optimize marketing spend
  • Track and act in real-time.
  • Use clear actionable data
  • Web based platform
  • Webinars
  • Whitepapers

Q. Who are the typical users of Cake?

Cake has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Cake support?

Cake supports the following languages:

Dutch, English, Portuguese, Spanish

Q. What type of pricing plans does Cake offer?

We do not have any information about what Cake pricing plans

Q. Does Cake support mobile devices?

Cake supports the following devices:

Android, iPhone, iPad

Q. What other apps does Cake integrate with?

Cake integrates with the following applications:

7Shifts, CAKE, CAKE Guest Manager, Invoca, Pushnami, Retreaver, Tipalti AP Automation, pagesource

Q. What level of support does Cake offer?

Cake offers the following support options:

Knowledge Base, Online Support, Phone Support, Video Tutorials