About CAKE
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.
Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Lead Generation Solution: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.
MultiChannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.
Key benefits of CAKE
Elevate Performance through Smart Insights: Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.
Maximize Traffic and Increase Profit Margins: Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.
Safeguard Your Business with Intelligent Scaling and Enterprise Reliability: Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.
Ensure Success, Support Your Team with Ours: Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Affiliate Program Credibility: Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
Protect Data and Eliminate Privacy Concerns: Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
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Reviews
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- Industry: Financial Services
- Company size: Self Employed
- Used Daily for Free Trial
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
affiliate software
Reviewed on 2019/11/03
learning how to make landing page to lead pages and steps to do on own
learning how to make landing page to lead pages and steps to do on own
Pros
i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use
Cons
it just for online they need offline to use in a business with street address as part of the management program
Response from CAKE Software
Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
CAKE is the Cadillac of Tracking Software
Reviewed on 2019/06/28
Being the best platform in the industry doesn't always mean it is the easiest. But that can be...
Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
Pros
CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
Cons
There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Reasons for Switching to CAKE
All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business.Response from CAKE Software
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software
Reviewed on 2023/10/23
Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform...
Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured.
Pros
In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.
Cons
Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.
Alternatives Considered
EverflowReasons for Switching to CAKE
We initially opted for CAKE over Everflow due to CAKE's enticing promise of a highly customizable platform for our affiliate program. The prospect of tailoring the system to our specific needs and requirements seemed like the ideal solution. However, in the end, CAKE failed to deliver on these promises of customization and flexibility. This disconnect between expectation and reality left us deeply disappointed and disillusioned with CAKE's capabilities, ultimately leading to a significant financial setback and wasted time.- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Very powerful affiliate tracking platform
Reviewed on 2018/12/12
CAKE has been a strong platform for our affiliate program for a number of years now. It allows us...
CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
Pros
Tracking down to subid level
Easy implementation of partner postbacks and pixels.
Cons
Not well localized for European date formats and number formats
No scheduling of payout changes in events
Response from CAKE Software
Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Ain't it Sweet?
Reviewed on 2019/07/15
I made the best decision to work with CAKE when starting my business. Tracking and learning any...
I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
Pros
The platform provides every tracking tool I need to track my leads.
Cons
I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.
Response from CAKE Software
Hi there!
Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.
CAKE
CAKE FAQs
Below are some frequently asked questions for CAKE.Q. What type of pricing plans does CAKE offer?
CAKE offers the following pricing plans:
- Starting from: US$299.00
- Free Trial: Available
Pricing available upon request
Q. Who are the typical users of CAKE?
CAKE has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does CAKE support?
CAKE supports the following languages:
Dutch, English, Portuguese, Spanish
Q. Does CAKE support mobile devices?
CAKE supports the following devices:
iPhone (Mobile)
Q. What other apps does CAKE integrate with?
CAKE integrates with the following applications:
QuickBooks Online
Q. What level of support does CAKE offer?
CAKE offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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