Marigold Engage

4.6 (15)
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Multi-channel marketing solution fusing insight & engagement

About Marigold Engage

Marigold Engage is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Marigold Engage equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Marigold Engage allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Marigold Engage’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Marigold Engage content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.


Key benefits of Marigold Engage

Marigold Engage's open API architecture allows users to integrate with other external applications and synchronize data across platforms.

Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

Users can create content such as communication streams, lifecycle campaigns, and multi-channel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.


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Reviews

Overall rating

4.6 /5
(15)
Value for Money
4.7/5
Features
4.7/5
Ease of Use
4.3/5
Customer Support
4.5/5

Already have Marigold Engage?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 15
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Software

Reviewed on 2022/08/23

Pros

The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.

Cons

To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.

Anja
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

It is a very powerful tool with numerous features

Reviewed on 2017/08/16

Pros

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:

- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.

- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Cons

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Othuke
Overall rating
  • Industry: Security & Investigations
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Efficient Solution for Email Support

Reviewed on 2024/05/02

Pros

The program makes email communication and marketing efficient and manageable

Cons

The speed the software has in making marketing is solid and has no wrong functionality

Jonny
Jonny
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Data modelling is amazing

Reviewed on 2019/10/23

Smart!

Smart!

Pros

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

Cons

It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing Marigold Engage

Enterprise advanced features

Switched From

Mailchimp

Reasons for Switching to Marigold Engage

Data structure
Nicola
Overall rating
  • Industry: Hospitality
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One-Stop-Shop for CRM Campaign/Program Management

Reviewed on 2017/08/03

Pros

Complete campaign and CRM data management with limited need to involve IT.

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Efficiency in campaign execution with templates and multiplicative work flows.

Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Cons

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Showing 5 reviews of 15 Read all reviews

Marigold Engage FAQs

Below are some frequently asked questions for Marigold Engage.

Marigold Engage offers the following pricing plans:

  • Starting from: €0.01/year
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Selligent for pricing information.

Marigold Engage has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Marigold Engage supports the following languages:

Dutch, English, French, German, Spanish

Marigold Engage supports the following devices:

We do not have any information about what integrations Marigold Engage has

Marigold Engage offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep)

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