Omnichannel marketing solution fusing insight & engagement

About Selligent

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Selligent

  • Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

  • Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

  • Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

  • Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

  • Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)


    • Cloud-based
    • On-premise


    Canada, Germany, United Kingdom, United States

    Supported Languages

    Dutch, English, French, German, Italian and 1 others

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription


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    Total features of Selligent: 69

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Auto-Responders
    • Behavior Tracking
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • Lead Management
    • Lead Qualification
    • List Management
    • Marketing Automation
    • Mobile Access
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management


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    Overall rating

    4,6 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Selligent?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 14
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great Software

    Reviewed on 2022/08/23


    The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.


    To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.

    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support

    It is a very powerful tool with numerous features

    Reviewed on 2017/08/16


    It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).

    Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:

    - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
    - A/B tests can easily be set up.
    - Setting up and targeting user segments is also quite straight forward.
    - We set up & now use the SMS interface which also works without any issues.

    - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.


    We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

    We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

    Overall rating
    • Industry: Financial Services
    • Company size: 51–200 Employees
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Data modelling is amazing

    Reviewed on 2019/10/23




    We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.


    It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

    Alternatives Considered

    Salesforce Marketing Cloud

    Reasons for Choosing Selligent

    Enterprise advanced features

    Switched From


    Reasons for Switching to Selligent

    Data structure
    Overall rating
    • Industry: Hospitality
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    One-Stop-Shop for CRM Campaign/Program Management

    Reviewed on 2017/08/03


    Complete campaign and CRM data management with limited need to involve IT.

    Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

    Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

    Efficiency in campaign execution with templates and multiplicative work flows.

    Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

    Open Time Personalization with LiveContent allows for very cool functionality within email templates.


    Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Flexible data model + open API can handle even the craziest campaign scenarios

    Reviewed on 2017/08/28


    - intuitive GUI that is easy to handle by marketing people
    - powerful A/B/C/D ... testing
    - great concept of Action List that trigger and control complicated scenarios
    - flexible data model and powerful rest api for data integration
    - SQL console for those whose who want to understand what happens under the bonnet
    - email delivery speed on GRID infrastructure


    - not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
    - very detailed privilege tree, requires some time to master

    Showing 5 reviews of 14 Read all reviews

    Selligent FAQs

    Below are some frequently asked questions for Selligent.

    Selligent offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Selligent for pricing information.

    Selligent has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Selligent supports the following languages:

    Dutch, English, French, German, Italian, Spanish

    Selligent supports the following devices:

    We do not have any information about what integrations Selligent has

    Selligent offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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