About Selligent
Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.
With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.
Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.
Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Selligent
Key benefits of Selligent
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Canada, Germany, United Kingdom, United States
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Selligent
Images
Features
Total features of Selligent: 69
Alternatives
Salesforce Marketing Cloud
Mailchimp
InConcert Marketing Automation & CRM
ActiveDEMAND
Reviews
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- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Software
Reviewed on 2022/08/23
Pros
The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.
Cons
To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
It is a very powerful tool with numerous features
Reviewed on 2017/08/16
Pros
It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).
Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:
- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.
- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Cons
We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.
We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Data modelling is amazing
Reviewed on 2019/10/23
Smart!
Smart!
Pros
We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.
Cons
It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!
Alternatives Considered
Salesforce Marketing CloudReasons for Choosing Selligent
Enterprise advanced featuresSwitched From
MailchimpReasons for Switching to Selligent
Data structure- Industry: Hospitality
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One-Stop-Shop for CRM Campaign/Program Management
Reviewed on 2017/08/03
Pros
Complete campaign and CRM data management with limited need to involve IT.
Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.
Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.
Efficiency in campaign execution with templates and multiplicative work flows.
Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.
Open Time Personalization with LiveContent allows for very cool functionality within email templates.
Cons
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Flexible data model + open API can handle even the craziest campaign scenarios
Reviewed on 2017/08/28
Pros
- intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure
Cons
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master
Selligent FAQs
Below are some frequently asked questions for Selligent.Q. What type of pricing plans does Selligent offer?
Selligent offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Not Available
Contact Selligent for pricing information.
Q. Who are the typical users of Selligent?
Selligent has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000
Q. What languages does Selligent support?
Selligent supports the following languages:
Dutch, English, French, German, Italian, Spanish
Q. Does Selligent support mobile devices?
Selligent supports the following devices:
Q. What other apps does Selligent integrate with?
We do not have any information about what integrations Selligent has
Q. What level of support does Selligent offer?
Selligent offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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