Alexa

Alexa

Actionable website analytics platform

4.3/5 (32 reviews)

Alexa Overview

Alexa.com enables you to access valuable competitor data such as traffic sources, website comparisons, monthly searchs, keyword research and more. These insights are then stored in your online dashboard for assessment that help you maximize your websites performances and search engine rankings. Alexa.com lets your drill down information such as demographics and geographys to give you insights into where your competitors are getting their traffic from and how much of it is organic/paid.

Alexa.com comes with a trial version for each paid plan and all Alexa.com licenses are fully scalable to give you a maximum spread on your data requirements. An array of Alexa.com video tutorials are available online and online technical support teams are available with your paid plan.

Pricing

Starting from
$10/month
Pricing options
Free Trial
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Arabic, Chinese (Simplified), Danish, Dutch, English and 7 others, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish

Alexa Reviews

Overall rating
4.3/5
88% positive reviews
14
Excellent
14
Very good
3
Average
0
Poor
1
Terrible
Shyamalee S.

Alexa - website ranking software

Used Daily for 1+ year
Reviewed on 2018/11/03
Review Source: Capterra

I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Pros

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons

Subscriptions packages are bit high. Their support takes some times to reply .

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jamey m. Y.

A must have tool to keep up with the competition

Used Daily for 1+ year
Reviewed on 2018/12/17
Review Source

Pros

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

One of the rating to consider

Used Weekly for 2+ years
Reviewed on 2018/12/05
Review Source

Pros

Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

Cons

Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Vishal B.

Improve your website ranking and visibility using Alexa

Used Other for 2+ years
Reviewed on 2019/02/13
Review Source

Pros

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons

1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Emeka O.

This is an effective tool to understand and improve traffic.

Used Daily for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

Pros

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Alexa Pricing

Starting from
$10/month
Pricing options
Free Trial
Value for money

<li>Basic - $9.99/pm
<li>Insight - $49.00/pm
<li>Advanced - $149.00/pm
<li>Advanced High Traffic - $799.00/pm

Alexa Features


  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics

Additional information for Alexa

Key features of Alexa

  • Assess engagement
  • Assess page views
  • Certified metrics
  • Data APIs
  • Downstream sites
  • Historical traffic trends
  • Keyword research
  • Keyword research
  • Online support
  • Organic and paid traffic insights
  • SEO audits
  • Site comparisons
  • Sites linking in & upstream sites
  • Social metrics
  • Trial version available
  • Uptime monitor
  • User dashboard
  • Video tutorials
  • View demographics
  • View traffic sources

Benefits

  • Historical traffic trends and demographic insights - Alexa.com allows you to assess your own website data trends as well as competitor websites and prospects. This data is fed through your Alexa.com dashboard in real-time and is kept on file for historical assessment. Alexa.com lets you drill down to geographical locations and age trends of certain website visitors.

  • Assess engagement and view traffic sources - Alexa.com ensures you have the ability to assess the traffic sources and where exactly people are clicking out from when visiting your competitor websites. These insights allow you to identify outreach campaigns and traffic where your competition is getting leads from.

  • Site comparisons and keyword research - Alexa.com lets you select sites and create a table with easy to digest comparisons and data outlining the performances of particular website aspects. Alexa.com then in turn lets you know the most profitable keywords for your website and competitors in the same category as yours.

  • User dashboard and support - Alexa.com provides you with a fully transparent user dashboard with set permissions (based on your license type) where you can view, export and share website findings and keep them on file for historical purposes. Alexa.com also comes with multiple video tutorials and online support.

  • Alexa FAQs

    Below are some frequently asked questions for Alexa.

    Q. What type of pricing plans does Alexa offer?

    Alexa offers the following pricing plans:

    Starting from: $10/month

    Free Trial: Available

    <li>Basic - $9.99/pm
    <li>Insight - $49.00/pm
    <li>Advanced - $149.00/pm
    <li>Advanced High Traffic - $799.00/pm

    Q. What are the main features of Alexa?

    Alexa offers the following features:

    • Assess engagement
    • Assess page views
    • Certified metrics
    • Data APIs
    • Downstream sites
    • Historical traffic trends
    • Keyword research
    • Keyword research
    • Online support
    • Organic and paid traffic insights
    • SEO audits
    • Site comparisons
    • Sites linking in & upstream sites
    • Social metrics
    • Trial version available
    • Uptime monitor
    • User dashboard
    • Video tutorials
    • View demographics
    • View traffic sources

    Q. Who are the typical users of Alexa?

    Alexa has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Alexa support?

    Alexa supports the following languages:

    Arabic, Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish

    Q. What type of pricing plans does Alexa offer?

    We do not have any information about what Alexa pricing plans

    Q. Does Alexa support mobile devices?

    We do not have any information about what devices Alexa supports

    Q. What other apps does Alexa integrate with?

    Alexa integrates with the following applications:

    Clearlogin, Cyfe, Digital Assistant, Findmyshift, Klipfolio, OroCommerce, Web CEO, WebHR

    Q. What level of support does Alexa offer?

    Alexa offers the following support options:

    Forum, Knowledge Base, Online Support, Video Tutorials