App Annie

Analytics software & competitor intelligence for mobile apps

4,2 /5 (9 reviews) Write a Review!

App Annie Overview

What is App Annie?

App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

The company's mission to help customers create winning mobile experiences. The company created the mobile app data market in 2010 and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

App Annie Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Value for money

Contact App Annie for pricing info.


App Annie Features

Devices
Business size
S M L
Markets
United States, United Kingdom, China, Japan
Supported Languages
Chinese (Simplified), Chinese (Traditional), English, French, German and 3 others, Japanese, Korean, Russian

Media

App Annie screenshot: App Annie screenshot: App Annie screenshot:

App Annie Reviews

App Annie Reviews

Overall rating
4,2
/
5
Excellent
4

Very good
4

Average
0

Poor
1

Terrible
0

Value for Money
3,9
Features
4,4
Ease of Use
4,6
Customer Support
4,1
89% recommended this app
Andrey R.

Great tool for mobile analytics and app store optimization

Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.


Nick M.

Superb - but pricey

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources


Sam L.

Very limited free features; be nice if there was a free trial of paid features

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics.

App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.


Verified Reviewer

Easily aggregate your app data


Vishal B.

Insights to your App Using AppAnnie


Andrey R.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Great tool for mobile analytics and app store optimization

Used Weekly for 1-5 months
Reviewed on 2019/07/29
Review Source: Capterra

Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.

Pros

App Annie is a very good choice when you have to do some analysis and predict your performance after some further development. You can start with a free account which looks reliable and user-friendly. I like that the App Annie has easy instructions and guided walkthroughs which saved many hours trying to figure out how it works.

Cons

After the free period, it would be great if there is a bigger choice of pricing options, not just one Premium option.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Nick M.
Industry: Computer Games
Company size: 2-10 Employees

Superb - but pricey

Used Daily for 2+ years
Reviewed on 2016/11/15
Review Source: GetApp

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Pros

Deep Data across all Apps
Good customer service and help offered

Cons

Can be expensive if you want really deep data.
Data not always aligned with other sources
Free version can be quite limiting on date range and countries
The App store optimization tools are useful; but would be great for a deeper comparison with competitors.
Would be great to have a deeper look a competitors advertising creative and placement.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Sam L.
Industry: Leisure, Travel & Tourism
Company size: 11-50 Employees

Very limited free features; be nice if there was a free trial of paid features

Used Monthly for Free Trial
Reviewed on 2019/05/02
Review Source: Capterra

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics.

App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

Pros

Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.

Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.

App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.

Cons

After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Verified Reviewer
Industry: Media Production
Company size: 11-50 Employees

Easily aggregate your app data

Used Daily for 2+ years
Reviewed on 2018/08/14
Review Source: GetApp

Pros

It's easy to implement. Nice tool to aggregate your app/platform data. Also freemium features are very cool and sufficient.

Cons

It's too expensive if you would like to purchase paid version of it. The freemium version lacks of deeper market data. Also it's not easy to export data from this tool. It doesn't have native connections.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Vishal B.
Industry: Management Consulting
Company size: 1 001-5 000 Employees

Insights to your App Using AppAnnie

Used Other for Free Trial
Reviewed on 2019/02/13
Review Source: GetApp

Pros

1. The interface is very user-friendly and it is very to use. It also provides detailed documentation for one to go through it and understand the steps.
2. Provides an integrated view of the app and good statistics to make the decision-making more data-driven.

Cons

1. There is nothing much negative or cons about AppAnnie; only thing is around the pricing aspect. It is a little expensive.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

User recommendation
7,5/10
Based on 9 user ratings
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App Annie Pricing

App Annie Pricing

Starting from
N/A
Free Trial
Free
Value for money

Contact App Annie for pricing info.

Contact App Annie for pricing info.

Value for Money
3,9/5
Based on 9 user ratings
Compare value for money rating with alternatives
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App Annie Features

App Annie Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4,4/5
Based on 9 user ratings
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Categories

Additional information for App Annie

Additional information for App Annie

Key features of App Annie

  • Advertising analytics
  • App category intelligence
  • App keyword & search term ranking
  • App performance intelligence
  • App ranking and top apps
  • App store chart statistics
  • Check hourly & daily trends by country & category
  • Compare ranks in countries & categories
  • Competitor benchmarking
  • Customized graphs and charts
  • Daily estimates of downloads and revenue
  • Download and revenue estimates
  • Event tracking: track price changes, app updates & more
  • Global reports for individual countries
  • Historical app downloads and revenues
  • Industry trend predictions
  • Publishers and market size data
  • Rank history, app descriptions, feature data and reviews
  • Search apps by publisher, company or franchise
  • See featured apps, ratings & reviews

Benefits

In-depth Data Pool: Get access to over 3 years of app data from more than 15 countries to spot global trends.

Featured Apps: See the apps that are in featured placements. Break the data down by day, country, device or promotional type.

Ratings & Reviews: Get data on app ratings and reviews form around the world for different versions, countries and date range.

Keywords & Search Terms: See which apps rank for which keywords, and see which keywords your app and your competitors apps rank for. Filter by country, date and app store.

Revenue & Rankings: Analyze your revenue trends and track your ranking worldwide for revenue and downloads.

Multiple App Stores: Collects data from iOS App Store, Mac App Store, Google Play, and amazon Appstore.

Advertising Analytics: Connect your ad platform accounts to see reconciled advertising and monetization metrics, such as spend, CPI, impressions, clicks. eCPM and fill rate.

App Annie FAQs

App Annie FAQs

Below are some frequently asked questions for App Annie.

Q. What type of pricing plans does App Annie offer?

App Annie offers the following pricing plans:

Pricing model: Free

Free Trial: Not Available

Contact App Annie for pricing info.

Q. What are the main features of App Annie?

App Annie offers the following features:

  • Advertising analytics
  • App category intelligence
  • App keyword & search term ranking
  • App performance intelligence
  • App ranking and top apps
  • App store chart statistics
  • Check hourly & daily trends by country & category
  • Compare ranks in countries & categories
  • Competitor benchmarking
  • Customized graphs and charts
  • Daily estimates of downloads and revenue
  • Download and revenue estimates
  • Event tracking: track price changes, app updates & more
  • Global reports for individual countries
  • Historical app downloads and revenues
  • Industry trend predictions
  • Publishers and market size data
  • Rank history, app descriptions, feature data and reviews
  • Search apps by publisher, company or franchise
  • See featured apps, ratings & reviews

Q. Who are the typical users of App Annie?

App Annie has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does App Annie support?

App Annie supports the following languages:

Chinese (Simplified), Chinese (Traditional), English, French, German, Japanese, Korean, Russian

Q. What type of pricing plans does App Annie offer?

App Annie has the following pricing plans:

Free

Q. Does App Annie support mobile devices?

App Annie supports the following devices:

Android, iPhone, iPad

Q. What other apps does App Annie integrate with?

App Annie integrates with the following applications:

AT Internet Web Analytics

Q. What level of support does App Annie offer?

App Annie offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials