App Annie

Analytics software & competitor intelligence for mobile apps

About App Annie

App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

The company's mission to help customers create winning mobile experiences. The company created the mobile app data market in 2010 and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

Key benefits of App Annie

In-depth Data Pool: Get access to over 3 years of app data from more than 15 countries to spot global trends.

Featured Apps: See the apps that are in featured placements. Break the data down by day, country, device or promotional type.

Ratings & Reviews: Get data on app ratings and reviews form around the world for different versions, countries and date range.

Keywords & Search Terms: See which apps rank for which keywords, and see which keywords your app and your competitors apps rank for. Filter by country, date and app store.

Revenue & Rankings: Analyze your revenue trends and track your ranking worldwide for revenue and downloads.

Multiple App Stores: Collects data from iOS App Store, Mac App Store, Google Play, and amazon Appstore.

Advertising Analytics: Connect your ad platform accounts to see reconciled advertising and monetization metrics, such as spend, CPI, impressions, clicks. eCPM and fill rate.

Devices

Business size

S M L

Markets

United States, United Kingdom, China, Japan

Supported Languages

Chinese (Simplified), Chinese (Traditional), English, French, German and 3 others, Japanese, Korean, Russian

Images

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App Annie screenshot: App Annie screenshot: App Annie screenshot:

Features

Total features of App Annie: 1

  • Ratings & Reviews

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Reviews

Overall rating

4,1 /5
(11)
Value for Money
3,8/5
Features
4,2/5
Ease of Use
4,4/5
Customer Support
3,8/5

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Showing 5 reviews of 11
Andrey R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool for mobile analytics and app store optimization

Reviewed on 2019/07/29

Firstly, it helps me to create a more effective marketing plan with more statistics which can be...

Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.

Pros

App Annie is a very good choice when you have to do some analysis and predict your performance after some further development. You can start with a free account which looks reliable and user-friendly. I like that the App Annie has easy instructions and guided walkthroughs which saved many hours trying to figure out how it works.

Cons

After the free period, it would be great if there is a bigger choice of pricing options, not just one Premium option.

Nick M.
Overall rating
  • Industry: Computer Games
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Superb - but pricey

Reviewed on 2016/11/15

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally...

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Pros

Deep Data across all Apps
Good customer service and help offered

Cons

Can be expensive if you want really deep data.
Data not always aligned with other sources
Free version can be quite limiting on date range and countries
The App store optimization tools are useful; but would be great for a deeper comparison with competitors.
Would be great to have a deeper look a competitors advertising creative and placement.

Sam L.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11-50 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Very limited free features; be nice if there was a free trial of paid features

Reviewed on 2019/05/02

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs &...

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics.

App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

Pros

Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.

Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.

App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.

Cons

After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.

Omer S.
Overall rating
  • Industry: Printing
  • Company size: 51-200 Employees
  • Used Other for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Detailed and Accurate Analytics for Android and IOS Apps

Reviewed on 2020/10/30

A great tool to search for trending and rising keywords. But not so flexible and easy to use.

A great tool to search for trending and rising keywords. But not so flexible and easy to use.

Pros

It is the best analytics and stats display online software so far. I used many software's but found app Annie to be the best among them all. It shows very accurate and updated results daily. Rising keywords are the best option to use in the description for android apps. It suggests an organized data according to rankings and highlights any new keywords which gain popularity. You can also integrate your app in the App Annie website to see the results which are frequently updated.

Cons

So many features are disabled in the free version. The software offers many useful features but they are complex to learn and understand. App Annie does not have any internal demo or guide to teach people in detail how to use those features. Some examples compare feed, insights generator, alert feed etc. Guidance and assistance are granted only if you upgrade to the upper version. Moreover, I personally do believe that software is expensive.

Verified Reviewer
Overall rating
  • Industry: Media Production
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easily aggregate your app data

Reviewed on 2018/08/14

Pros

It's easy to implement. Nice tool to aggregate your app/platform data. Also freemium features are very cool and sufficient.

Cons

It's too expensive if you would like to purchase paid version of it. The freemium version lacks of deeper market data. Also it's not easy to export data from this tool. It doesn't have native connections.

Showing 5 reviews of 11 Read all reviews

App Annie FAQs

Below are some frequently asked questions for App Annie.

App Annie offers the following pricing plans:

  • Pricing model: Free
  • Free Trial: Not Available

Contact App Annie for pricing info.

App Annie offers the following features:

  • Advertising analytics
  • App category intelligence
  • App keyword & search term ranking
  • App performance intelligence
  • App ranking and top apps
  • App store chart statistics
  • Check hourly & daily trends by country & category
  • Compare ranks in countries & categories
  • Competitor benchmarking
  • Customized graphs and charts
  • Daily estimates of downloads and revenue
  • Download and revenue estimates
  • Event tracking: track price changes, app updates & more
  • Global reports for individual countries
  • Historical app downloads and revenues
  • Industry trend predictions
  • Publishers and market size data
  • Rank history, app descriptions, feature data and reviews
  • Search apps by publisher, company or franchise
  • See featured apps, ratings & reviews

App Annie has the following typical customers:

Large Enterprises, Mid Size Business

App Annie supports the following languages:

Chinese (Simplified), Chinese (Traditional), English, French, German, Japanese, Korean, Russian

App Annie supports the following devices:

Android, iPhone, iPad

App Annie integrates with the following applications:

AT Internet Web Analytics

App Annie offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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