About Webtrends

The Webtrends website analytics platform is a complete digital optimization tool for your brand that establishes key audience metrics and 3rd party insights into what's being said about your enterprise and where it's being said. Webtrends measures social media and mobile users to give you a more indepth grasp of your audiences. Once identifies, Webtrends helps you segment these users by demographics, age etc., so you can in turn create strategies to reachout and maximize your personal online selling potential.

Webtrends comes with multiple on video tutorials, regular live webinars, email and telephone support as well as demo versions.

Key benefits of Webtrends

  • Digital Measurement, Multi-Channel Measurement and Heatmaps™ - Webtrends assesses your online platforms (eg. website, forum, blog, social media, press releases etc.) via the one reporting dashboard to display real-time search trends and visitor insights with the ability to scale visitors mouse-downs, clicks and click-outs through heatmap detection.

  • Webtrends Streams®, Website Measurement and SAP Integration - Webtrends allows you to completely customize your reporting dashboard by adding and taking away certain feeds or sources. Once these Webtrends Streams® have been taking away you can measure the effectiveness of your website on different levels. Webtrends is also completely integratable with SAP, allowing you to view your entire SAP portfolio from within the main Webtrends login.

  • Social and Mobile Measurement, Targeting and Segmentation - Webtrends gathers and assesses your enterprises online traffic sources from mobile and social. With the growing number of mobile search users each month, Webtrends identifies trends among these people so you can segment audiences and create marketing/reachout strategies.

  • Training resources, packages and support - Webtrends offer a vast amount of online training videos to help you get setup and analyzing as well as scalable plans and online support - telephone support included based on your subscription.

  • Devices

    Business size

    S M L


    Canada, United States

    Supported Languages



    WebTrends - Analytics - Analytics 9
    WebTrends - Analytics - Web Analytics
    WebTrends - Analytics - Reports
    WebTrends - Analytics - Visitorsa
    WebTrends - Analytics - Instant Understanding
    WebTrends - Analytics - Campaigns
    WebTrends - Analytics - Dashboard
    WebTrends - Analytics - Monthly
    View 9 more
    Webtrends video
    Webtrends screenshot: WebTrends - Analytics - Analytics 9 Webtrends screenshot: WebTrends - Analytics - Web Analytics Webtrends screenshot: WebTrends - Analytics - Reports Webtrends screenshot: WebTrends - Analytics - Visitorsa Webtrends screenshot: WebTrends - Analytics - Instant Understanding Webtrends screenshot: WebTrends - Analytics - Campaigns Webtrends screenshot: WebTrends - Analytics - Dashboard Webtrends screenshot: WebTrends - Analytics - Monthly


    Total features of Webtrends: 4

    • Monitoring
    • Real Time Reporting
    • Unmoderated Testing
    • Usability Testing



    #1 Alternative to Webtrends
    FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by...


    #2 Alternative to Webtrends
    Beta Testing is a technical testing platform, which helps test & improve business products via insights such as bug...


    #3 Alternative to Webtrends
    Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social...

    Marketing 360

    #4 Alternative to Webtrends
    Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...


    Overall rating

    4 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Webtrends?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2
    Verified Reviewer
    Overall rating
    • Industry: Automotive
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Great analytical reporting tool

    Reviewed on 2018/03/05


    Webtrends allows me to create custom reports from the data captured in the logs. With the proper site tagging, I can get the data for just about anything from the site to enable me to create custom reports to use to analyze user behavior. I can drill down and even export the report results into excel.


    Unable to set the defaults for the exports. I always have to change the max # of rows to export to all as well as the folder I wish to export to. It would be nice to be able to set these values so I do not have to change them all the time.

    Paul Z.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: Self Employed
    • Used Other for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Once running, simple A/B tooling for your website with great visual editor

    Reviewed on 2020/05/19

    Recommended for users that don't have the full knowledge of A/B testing tools, its really doable...

    Recommended for users that don't have the full knowledge of A/B testing tools, its really doable and gives you insight information about your website and what people do on your site!


    Optimize works nice on your website, not delaying the website or decreasing your page score.
    Luckily the installation videos were really helpful, I even got lost a bit in the interface, but once you play around you can setup easily an a/b test or track clicks, the editor is really click and go, it shows your website and you can select a DOM element from your website.
    Recommended if you don't have time to use complicated tools, but have a look at the videos first.


    The need to have chrome and to install a plugin, maybe to create something web based, without the need for extensions, you don't see what the extension is doing and sometimes drops a connection error {"error":"read ECONNRESET","message":"read ECONNRESET"} when you want to go to fast.

    Webtrends FAQs

    Below are some frequently asked questions for Webtrends.

    We do not have any information about Webtrends features

    Webtrends has the following typical customers:

    201-500, 501-1 000, 1 001+

    Webtrends supports the following languages:


    Webtrends supports the following devices:

    We do not have any information about what integrations Webtrends has

    Webtrends offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Webtrends.