Adobe Marketing Cloud

Adobe Marketing Cloud

End-to-end digital marketing

4.3/5 (150 reviews)

Adobe Marketing Cloud Overview

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Brazil, Canada, Europe, Germany and 3 others, Mexico, United Kingdom, United States

Supported Languages

English

Adobe Marketing Cloud Reviews

Overall rating
4.3/5
87% positive reviews
75
Excellent
55
Very good
16
Average
3
Poor
1
Terrible
Jennifer D.

Great marketing automation tool

Used Daily for 2+ years
Reviewed on 2019/06/02
Review Source: Capterra

Pros

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Cons

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Imelda C.

Attract more B2B clients with great brochures and Ads

Used Daily for 6-12 months
Reviewed on 2019/01/08
Review Source: SoftwareAdvice

Pros

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Fraser D.

An incredibly high functioning tool for all your marketing needs

Used Daily for 1+ year
Reviewed on 2018/07/18
Review Source: SoftwareAdvice

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10
Harsh R.

Nice Product by Adobe

Used Daily for 2+ years
Reviewed on 2018/08/01
Review Source: SoftwareAdvice

Overall nice product

Pros

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Cons

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Mike P.

All the tools you need under 1 program

Used Daily for 2+ years
Reviewed on 2018/02/15
Review Source: SoftwareAdvice

Pros

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Adobe Marketing Cloud Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Adobe directly for pricing information.

Adobe Marketing Cloud Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Email Marketing
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Reporting & Statistics
  • Third Party Integration

  • Activity Dashboard
  • Automatic Notifications
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration

Additional information for Adobe Marketing Cloud

Key features of Adobe Marketing Cloud

  • Analytics
  • App optimization
  • App-centric user interface
  • Asset management
  • Centralized team collaboration
  • Contextual experience management
  • Data distribution management
  • Demo version available
  • Display
 management
  • Dynamic tag management
  • Geolocation
  • Integrate online platforms
  • Mobile services
  • Online support
  • Permission-based workflows
  • Profile management
  • Retail optimization
  • Rules-driven tag execution
  • Search management
  • Single sign-on

Benefits

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.

  • Adobe Marketing Cloud FAQs

    Below are some frequently asked questions for Adobe Marketing Cloud.

    Q. What type of pricing plans does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Adobe directly for pricing information.

    Q. What are the main features of Adobe Marketing Cloud?

    Adobe Marketing Cloud offers the following features:

    • Analytics
    • App optimization
    • App-centric user interface
    • Asset management
    • Centralized team collaboration
    • Contextual experience management
    • Data distribution management
    • Demo version available
    • Display
 management
    • Dynamic tag management
    • Geolocation
    • Integrate online platforms
    • Mobile services
    • Online support
    • Permission-based workflows
    • Profile management
    • Retail optimization
    • Rules-driven tag execution
    • Search management
    • Single sign-on

    Q. Who are the typical users of Adobe Marketing Cloud?

    Adobe Marketing Cloud has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Adobe Marketing Cloud support?

    Adobe Marketing Cloud supports the following languages:

    English

    Q. What type of pricing plans does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud has the following pricing plans:

    Subscription

    Q. Does Adobe Marketing Cloud support mobile devices?

    We do not have any information about what devices Adobe Marketing Cloud supports

    Q. What other apps does Adobe Marketing Cloud integrate with?

    Adobe Marketing Cloud integrates with the following applications:

    Badgeville, Bynder, Colabo, Decibel, Digizuite™ DAM, Invoca, LiveRamp IdentityLink, Workato, Workfront, Wrike

    Q. What level of support does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud offers the following support options:

    Forum, Knowledge Base, Online Support, Video Tutorials