About Adobe Marketing Cloud

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Key benefits of Adobe Marketing Cloud

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, Germany, Brazil, Mexico

    Supported Languages

    English

    Images

    Adobe Marketing Cloud - Analytics - Analytics
    Adobe Marketing Cloud - Analytics - Share
    Adobe Marketing Cloud - Analytics - Info
    Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Marketing Cloud - Analytics - Diagram
    Adobe Marketing Cloud - Analytics - Metrics
    Adobe Marketing Cloud - Analytics - Tablet
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    Adobe Marketing Cloud video
    Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Analytics Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Share Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Info Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Main Menu Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Social Buzz Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Diagram Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Metrics Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Tablet

    Features

    Total features of Adobe Marketing Cloud: 37

    • A/B Testing
    • API
    • Asset Management
    • Benchmarking
    • Campaign Analysis
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Charting
    • Client Management
    • Collaboration Tools
    • Content Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Custom Forms
    • Document Management
    • Email Marketing Management
    • Engagement Analytics
    • Instant Messaging
    • Mobile Integration
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Personalized Profiles
    • Projections
    • ROI Analytics
    • Reporting & Statistics
    • Social Network Marketing
    • Social Performance Management
    • Software Development Kit
    • Third Party Integration
    • Video Management
    • Video Streaming
    • Visitor Management
    • Workflow Management

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    Reviews

    Overall rating

    4,4 /5
    (147)
    Value for Money
    4/5
    Features
    4,4/5
    Ease of Use
    4/5
    Customer Support
    4/5

    Already have Adobe Marketing Cloud?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 147
    Gautam S.
    Overall rating
    • Industry: Entertainment
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    "It controls you all the time in marketing or advertising."

    Reviewed on 2020/07/25

    Controls marketing or advertising campaigns to identify customers and allow for direct...

    Controls marketing or advertising campaigns to identify customers and allow for direct communication.

    Pros

    Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

    Cons

    However, every time I've had trouble using this software, I've had trouble getting customer service support.
    Emails a lot of time to respond to and resolve emails.

    Ahmed A.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great tool, slow customer service.

    Reviewed on 2018/01/20

    Pros

    Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
    I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

    Cons

    Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
    Takes them hours to respond to our emails, and days to resolve bugs.

    Joshua W.
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    ADOBE CAMPAIGN REVIEW

    Reviewed on 2021/01/31

    Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i...

    Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

    Pros

    You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

    Cons

    It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

    Steve S.
    Overall rating
    • Industry: Electrical/Electronic Manufacturing
    • Company size: 501-1 000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Run Away -- Fast. Adobe Campaign is one headache after another!

    Reviewed on 2018/02/06

    Go with another tool!

    Go with another tool!

    Pros

    After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

    Cons

    Too many to count:

    1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
    2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
    3. Support is basically non-existent.

    Nidhi K.
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    A good Adobe product.

    Reviewed on 2020/11/24

    Pros

    Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

    Cons

    As with most things Adobe, Campaign could be less expensive .

    Showing 5 reviews of 147 Read all reviews

    Adobe Marketing Cloud FAQs

    Below are some frequently asked questions for Adobe Marketing Cloud.

    Adobe Marketing Cloud offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Adobe directly for pricing information.

    Adobe Marketing Cloud offers the following features:

    • Analytics
    • App optimization
    • App-centric user interface
    • Asset management
    • Centralized team collaboration
    • Contextual experience management
    • Data distribution management
    • Demo version available
    • Display
 management
    • Dynamic tag management
    • Geolocation
    • Integrate online platforms
    • Mobile services
    • Online support
    • Permission-based workflows
    • Profile management
    • Retail optimization
    • Rules-driven tag execution
    • Search management
    • Single sign-on

    Adobe Marketing Cloud has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Adobe Marketing Cloud supports the following languages:

    English

    We do not have any information about what devices Adobe Marketing Cloud supports

    Adobe Marketing Cloud integrates with the following applications:

    Bynder, Colabo, Decibel, Digizuite DAM, Invoca, LiveRamp IdentityLink, MyFeelBack, Workato, Workfront, Wrike

    Adobe Marketing Cloud offers the following support options:

    Knowledge Base, Online Support, Video Tutorials, Forum

    Related categories

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