About Webtrekk

Webtrekk is a global provider of digital intelligence solutions, headquartered in Berlin, with offices in China, Italy, Spain and the USA. Webtrekk’s solutions allow companies to optimize their digital businesses. The Webtrekk Digital Intelligence Suite is recognized for its analytics and testing solutions: they allow website optimization and personalization. The Marketing Action Center turns data into potential profit with automated marketing campaigns and recommendations. Alongside its Digital Intelligence Suite, Webtrekk offers a wide range of consulting services designed to address digital analytics needs, from strategy to implementation to training.

Analysts, CIO’s and CMO’s in media, e-commerce, advertising & publishing, finance & banking, insurance, fast-moving consumer goods, telecommunications, travel, entertainment, energy & industry, health as well as governmental organizations, in over 25 countries, trust Webtrekk solutions.

Webtrekk customers include BILD.de, Die Zeit, Rai, ProSiebenSat1 Digital, Telekom, Medion, Tommy Hilfiger, Boss, Zalando, Esprit, Tchibo, Douglas, Rebuy, Hotel.de, Tape.tv, Mister Spex, BNP Paribas, Société Générale, ING DiBa, DKB, KfW Bankengruppe, Allianz, Red Bull, Siemens or the Virgin Group.

Key benefits of Webtrekk

  • Digital intelligence suite and marketing analytics - Webtrekk is a completely online management platform for assessing and coordinating your online marketing tasks and reports. Webtrekk provides in-depth insights into platform performances and identifies areas of profitability and underperformance. Webtrekk gives you real-time statistics with the ability to export and download reports and findings.

  • User relationship management and quick insights - Webtrekk build segments of your website visitors by assessing demographics, age, bounce rates, pages visited, time on site, exit trends etc. This Webtrekk information helps you better know your online audiences and what influences them to visit and stay on your website. You also have the option to customize your reporting experience by allowing quick insights, to speed up Webtrekk reports.

  • Online resources and support - Webtrekk offer online software training as well as ongoing email and telephone support (depending on your license type). There are also multiple training videos available on the Webtrekk website that assist you with the initial setup all the way through to ongoing guidance.

  • Devices

    Business size

    S M L

    Supported Languages

    English, French, German, Italian, Spanish


    Total features of Webtrekk: 14

    • API
    • Customer Profiles
    • Customer Segmentation
    • Data Import/Export
    • Data Visualization
    • Engagement Analytics
    • Performance Metrics
    • Predictive Analytics
    • Real Time Analytics
    • Reporting & Statistics
    • Reporting/Analytics
    • Sentiment Analysis
    • Web Traffic Reporting
    • Website Analytics


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    Overall rating

    3 /5
    Value for Money
    Ease of Use
    Customer Support

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    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2
    Filippo S.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Reviewed on 2017/06/08

    Verified Reviewer
    Overall rating
    • Industry: Media Production
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Powerful tool with weak UI

    Reviewed on 2018/08/14


    It has predictive analytics features. Also it's very powerfull for cross-device analytics. Also it's easy to enrich data with other data sources.


    It has weak UI and documentation is not very clear. Also webtrekk environment is not flexible as Google Analytics.

    Webtrekk FAQs

    Below are some frequently asked questions for Webtrekk.

    Webtrekk offers the following pricing plans:

    • Starting from:
    • Free Trial: Not Available

    We do not have any information about Webtrekk features

    Webtrekk has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Webtrekk supports the following languages:

    English, French, German, Italian, Spanish

    Webtrekk supports the following devices:

    We do not have any information about what integrations Webtrekk has

    Webtrekk offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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