About Quantcast

Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.

Quantcast Measure allows you to see details such as the number of mobile app users, visits and page views for a specific period of time. You can see the audience demographic broken down by gender, age, number of children, income, education, ethnicity, political affiliation and political engagement. You can also see audience interests, other sites your audience visit, and sources of audience traffic. Further audience insights include the return usage of logged in users, app installs & upgrades, and user retention. All data garnered by Quantcast about your web sites and apps can be published live on the Quantcast platform to showcase to advertisers and partners.

Key benefits of Quantcast

  • Demographic Analysis: See detailed demographic and geographic data on who is using your app and website. See data such as interests, age, location, company, features they use, and more.

  • Quantcast's Compare Tool: This allows you to measure your site activity against that of your competition. Measure multiple competitor sites against your own.

  • Return Usage Feature: Understand the behavioral flow of your audience across your various platforms, including website, mobile sites and apps.

  • Top devices: Quantcast shows you the top device models, carriers, connection types and Operating Systems across all apps and versions for the last 30 days.

  • See Installs & Upgrades: See all adoption of installs and upgrades, along with the distribution of your users across versions to measure the impact of feature changes.

  • Publish Audience Data: Produce audience demographics for content, sections of content, and other custom audience segments. Deliver post-campaign audience reports to advertisers.

  • Quantcast Advertise for Marketers: This additional product offers predictive intelligence based on audience data to predict the audience path, so as to influence customer journeys and gain new customers through intelligent targeting and re-targeting.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, Germany, United Kingdom, United States

    Supported Languages

    English, French, German, Italian, Swedish

    Images

    Recognize your true audience with accurate customer insights. Quantcast uses direct measurement to ensure a precise view of your audience. We do not use data sampling to ensure all users are measured, not just a subset.
    Is there a topic you’re missing out on? Find out how likely your users are to be health fanatics, sports fans, or clothing shopaholics. Use Quantcast to dive deeper into where your users’ interests lie.
    What type of users are visiting your Sports section? News section? Divide your site into content segments, and finally get the data you need to know which articles to focus on. Compare how different parts of your site are leading ahead with Quantcast.
    Learn how your metrics stack up against others with public profiles. Then share your own Quantcast profile with advertising agencies and stakeholders to get them just as excited about your site.
    View 5 more
    Quantcast video
    Quantcast video
    Quantcast screenshot: Recognize your true audience with accurate customer insights. Quantcast uses direct measurement to ensure a precise view of your audience. We do not use data sampling to ensure all users are measured, not just a subset. Quantcast screenshot: Is there a topic you’re missing out on? Find out how likely your users are to be health fanatics, sports fans, or clothing shopaholics. Use Quantcast to dive deeper into where your users’ interests lie. Quantcast screenshot: What type of users are visiting your Sports section? News section? Divide your site into content segments, and finally get the data you need to know which articles to focus on. Compare how different parts of your site are leading ahead with Quantcast. Quantcast screenshot: Learn how your metrics stack up against others with public profiles. Then share your own Quantcast profile with advertising agencies and stakeholders to get them just as excited about your site.

    Features

    Total features of Quantcast: 4

    • API
    • Campaign Management
    • Consent Management
    • Customer Segmentation

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    Reviews

    Overall rating

    4,2 /5
    (21)
    Value for Money
    4,4/5
    Features
    4,1/5
    Ease of Use
    4,1/5
    Customer Support
    3,9/5

    Already have Quantcast?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 21
    Michelle M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Baseline Audience Insights Needed For Any Web Site

    Reviewed on 2019/04/24

    I've been recommending and installing Quantcast for my clients and customers for over a decade. The...

    I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

    Pros

    I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

    Cons

    In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

    Sarah e. B.
    Overall rating
    • Industry: Defense & Space
    • Company size: 501-1 000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Quantcast is essential for a good marketing campaign

    Reviewed on 2019/09/16

    Quantcast offers the user a complete mastery of marketing processes, ranging from data collection...

    Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

    Pros

    Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.

    Cons

    The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Quancast Review

    Reviewed on 2019/03/27

    Pros

    The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.

    Cons

    The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

    Brian C.
    Overall rating
    • Industry: Newspapers
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Invaluable audience analysis

    Reviewed on 2021/01/25

    I have sold hundreds of thousands of dollars worth of advertising using their data.

    I have sold hundreds of thousands of dollars worth of advertising using their data.

    Pros

    I know more about my readers than ever before, and I know it's accurate.

    Cons

    Could use some more info on them, but that's always the case,

    Verified Reviewer
    Overall rating
    • Industry: Entertainment
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Quantcast Is An Incredible Programmatic Display & Retargeting Partner

    Reviewed on 2018/05/09

    We realize the benefits of strong performance direct response campaigns from a wide variety of...

    We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

    Pros

    We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

    Cons

    My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

    Showing 5 reviews of 21 Read all reviews

    Quantcast FAQs

    Below are some frequently asked questions for Quantcast.

    Quantcast offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Available

    Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers. Quantcast Advertise is provided on a quote-per-customer basis.

    We do not have any information about Quantcast features

    Quantcast has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Quantcast supports the following languages:

    English, French, German, Italian, Swedish

    Quantcast supports the following devices:

    We do not have any information about what integrations Quantcast has

    Quantcast offers the following support options:

    Email/Help Desk, Chat

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