Quantcast

Quantcast

Audience measurement & realtime ads

4.2/5 (18 reviews)

Quantcast Overview

Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.

Quantcast Measure allows you to see details such as the number of mobile app users, visits and page views for a specific period of time. You can see the audience demographic broken down by gender, age, number of children, income, education, ethnicity, political affiliation and political engagement. You can also see audience interests, other sites your audience visit, and sources of audience traffic. Further audience insights include the return usage of logged in users, app installs & upgrades, and user retention. All data garnered by Quantcast about your web sites and apps can be published live on the Quantcast platform to showcase to advertisers and partners.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Germany, United Kingdom, United States

Supported Languages

English, French, German, Italian, Swedish

Quantcast Reviews

Overall rating
4.2/5
83% positive reviews
9
Excellent
6
Very good
1
Average
1
Poor
1
Terrible

Quantcast Is An Incredible Programmatic Display & Retargeting Partner

Used Daily for 2+ years
Reviewed on 2018/05/09
Review Source: Capterra

We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

Pros

We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

Cons

My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Michelle M.

Baseline Audience Insights Needed For Any Web Site

Used Monthly for 2+ years
Reviewed on 2019/04/24
Review Source: Capterra

I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

Pros

I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

Cons

In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Oscar V.

Quantcast Measure and advertising platform is one of the most trusted platforms we use.

Used Daily for 1+ year
Reviewed on 2018/01/11
Review Source: Capterra

ROI increases

Pros

The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns.

Cons

I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Quantcast Measure, analytic tool and it offers audience measurement solution

Used Weekly for 6-12 months
Reviewed on 2018/09/13
Review Source

Pros

Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy.

Cons

Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Jamie M.

Great (free) insights into your website visitors

Used Weekly for 6-12 months
Reviewed on 2018/03/15
Review Source

As Quantcast Measure is free to implement and use I really can't think of any 'cons'. It's very comprehensive and can help to power your online campaigns - especially your paid advertising campaigns.

Pros

It's free to use and setup. You can add multiple websites via the main platform, meaning you can quickly switch between sites. Quantcast Measure is a measuring platform that powers the advertising part of the tool (this requires paid-for advertising). It provides a really great breakdown of your website visitors by location, along with multiple data points such as interests, financials and other typical demographic information. If you're looking to find out more about your website traffic then this is a very helpful tool.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Quantcast Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Value for money

Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.

Quantcast Advertise is provided on a quote-per-customer basis.

Quantcast Features

  • API

  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics

Additional information for Quantcast

Key features of Quantcast

  • Analyzing return visits
  • Audience geographic data
  • Audience interests/ lifestyle reports
  • Benchmarking feature for app loyalty
  • Compete audience demographic analysis
  • Competitor website traffic comparison
  • Custom audience segments
  • Data from +100 million web and mobile platforms
  • Insights on any content or ad inventory
  • Measure audience for specific content
  • Measure audience trends and usage
  • Multi-platform analysis - web sites & mobile apps
  • Post-campaign audience reports
  • Publish and promote your stats
  • Quantcast Advertise for Marketers
  • Quantcast Measure API
  • Quantcast Measure for Apps
  • See app installs & upgrades
  • See top devices for all apps & versions
  • Similar websites your audience frequent

Benefits

  • Demographic Analysis: See detailed demographic and geographic data on who is using your app and website. See data such as interests, age, location, company, features they use, and more.

  • Quantcast's Compare Tool: This allows you to measure your site activity against that of your competition. Measure multiple competitor sites against your own.

  • Return Usage Feature: Understand the behavioral flow of your audience across your various platforms, including website, mobile sites and apps.

  • Top devices: Quantcast shows you the top device models, carriers, connection types and Operating Systems across all apps and versions for the last 30 days.

  • See Installs & Upgrades: See all adoption of installs and upgrades, along with the distribution of your users across versions to measure the impact of feature changes.

  • Publish Audience Data: Produce audience demographics for content, sections of content, and other custom audience segments. Deliver post-campaign audience reports to advertisers.

  • Quantcast Advertise for Marketers: This additional product offers predictive intelligence based on audience data to predict the audience path, so as to influence customer journeys and gain new customers through intelligent targeting and re-targeting.

  • Quantcast FAQs

    Below are some frequently asked questions for Quantcast.

    Q. What type of pricing plans does Quantcast offer?

    Quantcast offers the following pricing plans:

    Pricing model: Free

    Free Trial: Not Available

    Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.

    Quantcast Advertise is provided on a quote-per-customer basis.

    Q. What are the main features of Quantcast?

    Quantcast offers the following features:

    • Analyzing return visits
    • Audience geographic data
    • Audience interests/ lifestyle reports
    • Benchmarking feature for app loyalty
    • Compete audience demographic analysis
    • Competitor website traffic comparison
    • Custom audience segments
    • Data from +100 million web and mobile platforms
    • Insights on any content or ad inventory
    • Measure audience for specific content
    • Measure audience trends and usage
    • Multi-platform analysis - web sites & mobile apps
    • Post-campaign audience reports
    • Publish and promote your stats
    • Quantcast Advertise for Marketers
    • Quantcast Measure API
    • Quantcast Measure for Apps
    • See app installs & upgrades
    • See top devices for all apps & versions
    • Similar websites your audience frequent

    Q. Who are the typical users of Quantcast?

    Quantcast has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Quantcast support?

    Quantcast supports the following languages:

    English, French, German, Italian, Swedish

    Q. What type of pricing plans does Quantcast offer?

    Quantcast has the following pricing plans:

    Free

    Q. Does Quantcast support mobile devices?

    We do not have any information about what devices Quantcast supports

    Q. What other apps does Quantcast integrate with?

    Quantcast integrates with the following applications:

    Cyfe, Infinity, LiveRamp IdentityLink, MobiLoud, TapClicks

    Q. What level of support does Quantcast offer?

    Quantcast offers the following support options:

    Online Support