Cision

PR, marketing and media relations software

3,8 /5 (68 reviews) Write a Review!

Cision Overview

What is Cision?

Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.

The PR management tool offered by Cision allows you to distribute press releases across major wire services around the world, including through traditional media such as newspapers, magazines and broadcast desks, along with business and trade journals, news bureaus and wire services.

Cision's content campaign management tools lets you create content and publish in in your own branded social newsroom. Your content is promoted through Cision's news feed, as well as on major sites such as CNN. Encourage your fans to promote your content across social media and measure the results of your campaign. Use the actionable insights provided by Cision's campaign results to further optimize future campaigns.

Cision Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Cision pricing is available upon request


Cision Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Germany
Supported Languages
English

Media

Cision video

Cision Reviews

Cision Reviews

Overall rating
3,8
/
5
Excellent
21

Very good
27

Average
10

Poor
6

Terrible
4

Value for Money
3,6
Features
3,9
Ease of Use
3,7
Customer Support
3,8
71% recommended this app
Heather W.

One stop shop for PR professionals

Use it as a daily tool for media and influencer outreach.


Bruce F.

An integral tool for social media marketing

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.


Chris C.

Quality of information gathering seems to have gone down

We use Cision to monitor media mentions and for their media database


Christine J.

A publicist's dream - perfect for researching media contacts

We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.


Eli S.

Great features

Constantly improving experience for customers and would recommend.


Heather W.
Industry: Consumer Electronics
Company size: 51-200 Employees

One stop shop for PR professionals

Used Daily for 2+ years
Reviewed on 2019/11/06
Review Source: Capterra

Use it as a daily tool for media and influencer outreach.

Pros

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Bruce F.
Industry: Education Management
Company size: 1 001-5 000 Employees

An integral tool for social media marketing

Used Daily for 2+ years
Reviewed on 2019/04/08
Review Source: Capterra

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Chris C.
Industry: Hospital & Health Care
Company size: 5 001-10 000 Employees

Quality of information gathering seems to have gone down

Used Daily for 2+ years
Reviewed on 2020/07/10
Review Source: Capterra

We use Cision to monitor media mentions and for their media database

Pros

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Christine J.
Industry: Publishing
Company size: 5 001-10 000 Employees

A publicist's dream - perfect for researching media contacts

Used Daily for 2+ years
Reviewed on 2019/03/14
Review Source: Capterra

We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.

Pros

I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Cons

Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Eli S.
Industry: Public Relations & Communications
Company size: 11-50 Employees

Great features

Used Daily for 2+ years
Reviewed on 2020/06/09
Review Source: Capterra

Constantly improving experience for customers and would recommend.

Pros

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Cons

Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
7,7/10
Based on 68 user ratings
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Cision Pricing

Cision Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Cision pricing is available upon request

Cision pricing is available upon request

Value for Money
3,6/5
Based on 68 user ratings
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Cision Features

Cision Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 68 user ratings
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Categories

Additional information for Cision

Additional information for Cision

Key features of Cision

  • Advanced Analytics
  • Basic Analytics
  • CRM Tools for PR Management
  • Campiagn Results Measurement
  • Cision dashboard
  • Content Creation
  • Content Marketing
  • Converstaion listening and tracking
  • Deliver articles, photos, videos, and infographics
  • Executive News Briefing
  • Global database of media contacts
  • Influencer Identification
  • Media Analysis
  • Media Monitoring
  • Monitoring for all media formats
  • Personalized demo
  • Press Release Distribution
  • Publish on partner sites, including CNN
  • Social Media Analysis
  • Tailored Media Analysis

Benefits

  • Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers

  • Publish your content to TIME, The New York Times, Fast Company and CNN

  • Find influencers in traditional media such as print and radio, as well as social and online.

  • Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

  • distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

  • Get reports on your press releases including where they appeared, the impressions and other coverage summaries.

  • Cision FAQs

    Cision FAQs

    Below are some frequently asked questions for Cision.

    Q. What type of pricing plans does Cision offer?

    Cision offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Cision pricing is available upon request

    Q. What are the main features of Cision?

    Cision offers the following features:

    • Advanced Analytics
    • Basic Analytics
    • CRM Tools for PR Management
    • Campiagn Results Measurement
    • Cision dashboard
    • Content Creation
    • Content Marketing
    • Converstaion listening and tracking
    • Deliver articles, photos, videos, and infographics
    • Executive News Briefing
    • Global database of media contacts
    • Influencer Identification
    • Media Analysis
    • Media Monitoring
    • Monitoring for all media formats
    • Personalized demo
    • Press Release Distribution
    • Publish on partner sites, including CNN
    • Social Media Analysis
    • Tailored Media Analysis

    Q. Who are the typical users of Cision?

    Cision has the following typical customers:

    Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does Cision support?

    Cision supports the following languages:

    English

    Q. What type of pricing plans does Cision offer?

    Cision has the following pricing plans:

    Subscription

    Q. Does Cision support mobile devices?

    Cision supports the following devices:

    Android, iPhone

    Q. What other apps does Cision integrate with?

    We do not have any information about what integrations Cision has

    Q. What level of support does Cision offer?

    Cision offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials