Cision

Public relations and earned media software and services

About Cision

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud® and Cision Insights.


Key benefits of Cision

  • 850,000+ pitchable contacts, outlets and opportunities

  • Access to one billion social influencer profiles to seamlessly execute social campaigns

  • Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

  • distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

  • Get reports on your press releases including where they appeared, the impressions and other coverage summaries.

  • Images

    Cision Software - Media Monitoring, Advanced PR Analytics, and Media Relationship Management.
    Cision Software - Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.
    Cision Software - Tell the most complete story of your earned media outcomes. prove the value of PR coverage to your organization’s bottom line, develop a deeper understanding of the journalists and stories that have the greatest resonance.
    Cision Software - Track your brand mentions and owned channel performance across major social channels and analyze results on the fly.
    Cision Software - Improve the effectiveness of your earned media outreach with Cision’s largest and most complete media and influencer relationship management tools.
    View 5 more
    Cision Software - Media Monitoring, Advanced PR Analytics, and Media Relationship Management.
    Cision Software - Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.
    Cision Software - Tell the most complete story of your earned media outcomes. prove the value of PR coverage to your organization’s bottom line, develop a deeper understanding of the journalists and stories that have the greatest resonance.
    Cision Software - Track your brand mentions and owned channel performance across major social channels and analyze results on the fly.
    Cision Software - Improve the effectiveness of your earned media outreach with Cision’s largest and most complete media and influencer relationship management tools.

    Not sure about Cision? Compare with a popular alternative

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    Pricing Options

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    Free trial
    Free version
    Free trial

    Features

    78
    110

    Integrations

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    5

    Ease of Use

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    4,2 (228)

    Value for Money

    3,5 (89)
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    Customer Service

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    Reviews

    Overall rating

    3,8 /5
    (89)
    Value for Money
    3,5/5
    Features
    3,9/5
    Ease of Use
    3,7/5
    Customer Support
    3,8/5

    Already have Cision?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 89
    Verified Reviewer
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A solid tool

    Reviewed on 2019/10/13

    Would recommend Cision for capturing media coverage.

    Would recommend Cision for capturing media coverage.

    Pros

    I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

    Cons

    It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

    Alternatives Considered

    Meltwater
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Still the Industry Leader

    Reviewed on 2018/11/29

    Again, Cision still rules the field. Having had experience with several other similar platforms I...

    Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

    Pros

    While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

    Cons

    Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

    Katie
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Clunky Compared to Competitors

    Reviewed on 2022/09/13

    Overall I would not recommend Cision because of the issues we experienced, but some of their tools...

    Overall I would not recommend Cision because of the issues we experienced, but some of their tools are strong and it could be worthwhile depending on what you need. Our predecessors had chosen Cision, and while we did renew a couple of times due to the poor timing of making a transition, we eventually switched to Meltwater to consolidate our vendors and have a more user-friendly tool.

    Pros

    Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings. You could also do more customization with the e-blasts.

    Cons

    We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors. I

    Dan
    Overall rating
    • Industry: Hospital & Health Care
    • Company size: 1 001–5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Cision for your Media Needs

    Reviewed on 2019/01/22

    Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that...

    Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire.

    Pros

    Great for doing research on publications, writers, etc., and superb tool for media release distribution.

    Cons

    Cost. It's a great tool, but not inexpensive.

    Courtney
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Cision review

    Reviewed on 2018/10/02

    My company can distribute materials in a broad and efficient manner thanks to Cision!

    My company can distribute materials in a broad and efficient manner thanks to Cision!

    Pros

    I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

    Cons

    I don't like that Cision's contact information can be outdated.

    Showing 5 reviews of 89 Read all reviews

    Cision FAQs

    Below are some frequently asked questions for Cision.

    Cision offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Cision pricing is available upon request

    Cision has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Cision supports the following languages:

    English

    Cision supports the following devices:

    We do not have any information about what integrations Cision has

    Cision offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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