Cision

Cision

PR, marketing and media relations software

3.9/5 (59 reviews)

Cision Overview

Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.

The PR management tool offered by Cision allows you to distribute press releases across major wire services around the world, including through traditional media such as newspapers, magazines and broadcast desks, along with business and trade journals, news bureaus and wire services.

Cision's content campaign management tools lets you create content and publish in in your own branded social newsroom. Your content is promoted through Cision's news feed, as well as on major sites such as CNN. Encourage your fans to promote your content across social media and measure the results of your campaign. Use the actionable insights provided by Cision's campaign results to further optimize future campaigns.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, Germany, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Cision Reviews

Overall rating
3.9/5
75% positive reviews
18
Excellent
26
Very good
8
Average
4
Poor
3
Terrible
Bruce F.

An integral tool for social media marketing

Used Daily for 2+ years
Reviewed on 2019/04/08
Review Source: Capterra

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Christine J.

A publicist's dream - perfect for researching media contacts

Used Daily for 2+ years
Reviewed on 2019/03/14
Review Source: Capterra

We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.

Pros

I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Cons

Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
David Z.

Ok media database, good monitoring, and everything else is disappointing.

Used Weekly for 6-12 months
Reviewed on 2019/02/22
Review Source: Capterra

Ok media database, good monitoring, and everything else is disappointing.

Pros

The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.

Cons

Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again.

For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10
Verified Reviewer

A solid tool

Used Weekly for 2+ years
Reviewed on 2019/10/13
Review Source: Capterra

Would recommend Cision for capturing media coverage.

Pros

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

Cons

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Verified Reviewer

Still the Industry Leader

Used Daily for 2+ years
Reviewed on 2018/11/29
Review Source: Capterra

Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Pros

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cons

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Cision Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Cision pricing is available upon request

Cision Features

  • Monitoring

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Cision

Key features of Cision

  • Advanced Analytics
  • Basic Analytics
  • CRM Tools for PR Management
  • Campiagn Results Measurement
  • Cision dashboard
  • Content Creation
  • Content Marketing
  • Converstaion listening and tracking
  • Deliver articles, photos, videos, and infographics
  • Executive News Briefing
  • Global database of media contacts
  • Influencer Identification
  • Media Analysis
  • Media Monitoring
  • Monitoring for all media formats
  • Personalized demo
  • Press Release Distribution
  • Publish on partner sites, including CNN
  • Social Media Analysis
  • Tailored Media Analysis

Benefits

  • Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers

  • Publish your content to TIME, The New York Times, Fast Company and CNN

  • Find influencers in traditional media such as print and radio, as well as social and online.

  • Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics.

  • distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.

  • Get reports on your press releases including where they appeared, the impressions and other coverage summaries.

  • Cision FAQs

    Below are some frequently asked questions for Cision.

    Q. What type of pricing plans does Cision offer?

    Cision offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Cision pricing is available upon request

    Q. What are the main features of Cision?

    Cision offers the following features:

    • Advanced Analytics
    • Basic Analytics
    • CRM Tools for PR Management
    • Campiagn Results Measurement
    • Cision dashboard
    • Content Creation
    • Content Marketing
    • Converstaion listening and tracking
    • Deliver articles, photos, videos, and infographics
    • Executive News Briefing
    • Global database of media contacts
    • Influencer Identification
    • Media Analysis
    • Media Monitoring
    • Monitoring for all media formats
    • Personalized demo
    • Press Release Distribution
    • Publish on partner sites, including CNN
    • Social Media Analysis
    • Tailored Media Analysis

    Q. Who are the typical users of Cision?

    Cision has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit

    Q. What languages does Cision support?

    Cision supports the following languages:

    English

    Q. What type of pricing plans does Cision offer?

    Cision has the following pricing plans:

    Subscription

    Q. Does Cision support mobile devices?

    Cision supports the following devices:

    Android, iPhone

    Q. What other apps does Cision integrate with?

    We do not have any information about what integrations Cision has

    Q. What level of support does Cision offer?

    Cision offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials