Curata

Curata

Content marketing & content curation

4.8/5 (5 reviews)

Curata Overview

Curata provides a content marketing platform that enables marketers to grow leads and revenue with content, including: curation to rapidly start-up and fuel content engines; editorial calendar and workflow to optimize content planning and creation; and analytics to learn what works, from shares and pages views, to leads generated and revenue influenced by content.

Curata's content marketing platform (Curata CMP) optimizes the content supply chain and enables insight into content ROI.
· Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated and touched and sales opportunities generated and touched by specific content pieces, gated and ungated. Also allows tracking of content engagement by account along the buyer’s journey. (i.e., account-based marketing)
· Streamline content production: An easy to use editorial calendar with workflow that enables users to keep their team on the same page and incorporate data-driven insights into the production process.
· Integrate easily with existing processes and applications: Integrate with social media, Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and sales automation (SF.com).

Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content to help drive thought leadership and fuel their content marketing engine.
· Discover the best content across the Internet for a particular audience with a self-learning discovery engine
· Easily organize and contextualize content with just a few clicks
· Publish and promote content anytime and anywhere, through integration with marketing automation applications, content management systems, and social media channels.

Hundreds of companies already depend upon Curata to fuel their content marketing engine, including Verne Global, Yesler, Openreq, IBM, Xerox, Alcatel-Lucent, and Salesforce.com.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English, French, German, Spanish

Curata Reviews

Overall rating
4.8/5
100% positive reviews
4
Excellent
1
Very good
0
Average
0
Poor
0
Terrible

Content curation gets a lot easier with curata

Used Weekly for 6-12 months
Reviewed on 2018/12/13
Review Source: Capterra

If you are in the content marketing game, curata is your best bet.

Pros

Curata is a great tool for content marketers and content curators. It lets you find content based on your interests, manage it, share it, promote your content, curate, and more.

- Easy-to-use
- Lets you reach new audience for your existing content
- Great tool to build connections
- Discover content to share with your audience

Cons

The only issue with Curata is that is a bit expensive than its counterparts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Warren S.

The Essential Content Marketing Software

Reviewed on 2016/06/28
Review Source

Curata is a great content marketing tool that provides both content curation and content management analytics/attribution. It is super easy to set up and has a great user experience.

On the curation side, all content discovered gets placed in a newsfeed for easy viewing. Once filtered, articles can be submitted to your blog, social channels or even a curata driven newsletter effortlessly.

On the content management side, not only are there great analytics, but the app helps you to determine appropriate attribution for your content and channel. An integrated editorial calendar keeps you focused and on track.

Pros

Ease of use, integration with social platforms and other apps. The swiss army knife of content marketing.

Cons

Can't really think of any. It may be more expensive than some of its competitors, but when you factor in the capability, it's well worth it.

Nicole S.

Curation tool that does its job and finds relevant content

Used Monthly for 6-12 months
Reviewed on 2017/09/06
Review Source: Capterra

More blog content by adding posts linking to the curated content.

Pros

It's easy to add new searches and refine to make sure you're getting content that's relevant. It even does a good job with somewhat obscure searches. Good on-boarding.

Cons

If you're not on top of your content, you can end up with an unwieldy number of results to sort through. Also, I wish we could use the full platform, but it doesn't integrate with HubSpot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Jennifer L.

Excellent product at a reasonable price

Reviewed on 2017/04/14
Review Source: Capterra

I have been a Curata subscriber for over a year. The set up process was easy. It was useful the first week. And we have quarterly check in meetings to discuss new uses, functions or any problems. It makes my content finding easier and more targeted.
This review is my personal opinion.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Valerie G.

Great for content discovery and curation

Reviewed on 2016/11/09
Review Source: Capterra

Love Curata! We publish a news-focused email for healthcare and it's great for sourcing the content for that. We're also looking into using it to send out the email itself rather than using our own system. BUT: You'll only get out of it what you put into it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Curata Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Curata for detailed pricing information.

Curata Features

  • API
  • Campaign Analysis
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Campaign Management
  • Customizable Branding
  • Drag & Drop Interface
  • Monitoring
  • Real Time Data
  • Reporting & Statistics
  • Tagging

Additional information for Curata

Key features of Curata

  • API
  • Add insight to curated content to improve SEO
  • Add meta data
  • Analytics engine to determine what content works
  • Application integration
  • Assignment dashboard
  • Assignment management
  • Auditing
  • Automated scheduling
  • Automatic reminders
  • CMS integration
  • CRM integration
  • Calendar management
  • Campaign analysis
  • Categorization
  • Channels performance
  • Collaboration tools
  • Communications calendar
  • Comprehensive onboarding and support
  • Content annotations
  • Content archive
  • Content library
  • Content management
  • Content repository
  • Create landing pages
  • Curate content from anywhere across the Internet
  • Curate text and videos while surfing the web
  • Custom landing pages
  • Customizable reporting
  • Customizable templates
  • Data export
  • Data visualization
  • Duplicate detection
  • Email integration
  • Email newsletter management
  • Email templates
  • Email tracking
  • Engagement analytics
  • Export calendar to Google, Outlook and other apps
  • Full text search
  • HTML5 technology
  • Identify trending topics
  • Indexing
  • Landing page templates
  • Lead capture
  • Lead generation
  • Marketing automation integration
  • Metadata management
  • Metadata tagging
  • Microsoft Outlook integration
  • Mobile app for all devices
  • Mobile integration
  • Multi-channel marketing
  • Natural language processing
  • One-click to publish and promote content across all channels
  • Performance reports
  • Plan & create content with editorial calendar and workflow
  • Post pre-population
  • Prioritizing
  • Proprietary learning engine
  • RSS applications
  • RSS feeds
  • Real time analytics
  • SEO management
  • SEO-friendly HTML5 site and blog
  • Seamless integration with martech stack
  • Self-learning content discovery engine for curation
  • Self-learning recommendation engine
  • Social media integration
  • Social network marketing
  • Store and track new content ideas in one place
  • Support account-based marketing from a content perspective
  • Task management
  • Third party integration
  • Trend analysis
  • Visual analytics
  • Visualize trends in content performance
  • Website integration
  • Workflow management

Benefits

  • Curata's INSPIRE Discover Engine: Language processing is used to identify content and find the most relevant content based on user preferences.

  • Curate Videos: Curata identifies embedded videos in content from sites like YouTube and others.

  • SEO Optimization: Add rich meta data to content including pictures and quotes. Categorize content automatically.

  • Recommendations and Search: Curata recommends relevant content to users and offers full text search capabilities for a vast archive of curated content.

  • Curata Mobile App: Create and curate on the go using iPhone, iPad, Android phones and tablets.

  • CMS Integrations: Curata integrates with WordPress, Joomla, Drupal, MovableType and many more

  • Marketing Automation Integrations: Curata integrates with Act-On, Eloqua, Marketo, HubSpot and more.

  • Share Content: Schedule post across a number of social media channels. Add customizable hashtags and author attributions. Create a HTML site or blog or create email newsletters.

  • Reporting & Analytics: Effectiveness Metrics show the performance of content across all channels while Operations Metrics analyze team curation activities.

  • Curata FAQs

    Below are some frequently asked questions for Curata.

    Q. What type of pricing plans does Curata offer?

    Curata offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Contact Curata for detailed pricing information.

    Q. What are the main features of Curata?

    Curata offers the following features:

    • API
    • Add insight to curated content to improve SEO
    • Add meta data
    • Analytics engine to determine what content works
    • Application integration
    • Assignment dashboard
    • Assignment management
    • Auditing
    • Automated scheduling
    • Automatic reminders
    • CMS integration
    • CRM integration
    • Calendar management
    • Campaign analysis
    • Categorization
    • Channels performance
    • Collaboration tools
    • Communications calendar
    • Comprehensive onboarding and support
    • Content annotations
    • Content archive
    • Content library
    • Content management
    • Content repository
    • Create landing pages
    • Curate content from anywhere across the Internet
    • Curate text and videos while surfing the web
    • Custom landing pages
    • Customizable reporting
    • Customizable templates
    • Data export
    • Data visualization
    • Duplicate detection
    • Email integration
    • Email newsletter management
    • Email templates
    • Email tracking
    • Engagement analytics
    • Export calendar to Google, Outlook and other apps
    • Full text search
    • HTML5 technology
    • Identify trending topics
    • Indexing
    • Landing page templates
    • Lead capture
    • Lead generation
    • Marketing automation integration
    • Metadata management
    • Metadata tagging
    • Microsoft Outlook integration
    • Mobile app for all devices
    • Mobile integration
    • Multi-channel marketing
    • Natural language processing
    • One-click to publish and promote content across all channels
    • Performance reports
    • Plan & create content with editorial calendar and workflow
    • Post pre-population
    • Prioritizing
    • Proprietary learning engine
    • RSS applications
    • RSS feeds
    • Real time analytics
    • SEO management
    • SEO-friendly HTML5 site and blog
    • Seamless integration with martech stack
    • Self-learning content discovery engine for curation
    • Self-learning recommendation engine
    • Social media integration
    • Social network marketing
    • Store and track new content ideas in one place
    • Support account-based marketing from a content perspective
    • Task management
    • Third party integration
    • Trend analysis
    • Visual analytics
    • Visualize trends in content performance
    • Website integration
    • Workflow management

    Q. Who are the typical users of Curata?

    Curata has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Curata support?

    Curata supports the following languages:

    English, French, German, Spanish

    Q. What type of pricing plans does Curata offer?

    Curata has the following pricing plans:

    Subscription

    Q. Does Curata support mobile devices?

    We do not have any information about what devices Curata supports

    Q. What other apps does Curata integrate with?

    Curata integrates with the following applications:

    Act-On, Bitium, Buffer, Kapost, Mailchimp, Marketo, Marketo, Sitecore, Twitter, Wordpress

    Q. What level of support does Curata offer?

    Curata offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials