Oracle Eloqua

Oracle Eloqua

Cloud marketing automation software

4/5 (20 reviews)

Oracle Eloqua Overview

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring.

With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. See a range of key metrics after publication, analyze customer sentiment, reach, conversion, and user behavior. Use this data to refine, test and create new content.

Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send prebuilt email templates directly from the CRM or the web, and receive real-time website visitor alerts.

Pricing

Starting from
US$2 000,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, India, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English, German

Oracle Eloqua Reviews

Overall rating
4/5
90% positive reviews
12
Excellent
6
Very good
1
Average
0
Poor
1
Terrible
John D.

My Favorite Marketing Automation Platform

Used Daily for 2+ years
Reviewed on 2018/11/13
Review Source: SoftwareAdvice

I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.

Pros

Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.

Cons

Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Olivia T.

Great marketing automation software once you figure out its quirks

Used Daily for 2+ years
Reviewed on 2017/06/08
Review Source: SoftwareAdvice

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Matthew M.

Deliver the right message at the right time.

Reviewed on 2014/11/14
Review Source: SoftwareAdvice

Pros

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Francesca T.

Reviewed on 2013/02/20
Review Source: SoftwareAdvice

I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes.

In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle.

Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them.

Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment!

At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help.

Rating breakdown

Ease of Use
Customer Support

Lauren J.

Reviewed on 2012/07/17
Review Source: SoftwareAdvice

I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health.

A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

Rating breakdown

Ease of Use
Customer Support

Oracle Eloqua Pricing

Starting from
US$2 000,00/month
Pricing options
Free Trial
Subscription
Value for money

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

Oracle Eloqua Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Data Import/Export
  • Email Marketing Management
  • Monitoring
  • Multi-Channel Marketing

  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Oracle Eloqua

Key features of Oracle Eloqua

  • Advanced data-cleansing, de-duplication and normalization
  • Best practice templates / programs & tools
  • Brand social media monitoring
  • Built-in contact database
  • Contact Profiling and Segmentation
  • Contact/lead database
  • Content calendar planning
  • Content creation, publishing & promotion
  • Custom multi-city/multi-session events
  • Customer segmentation & targeted communications
  • Dedicated IP address(es) & full link branding
  • Display advertising
  • Drip marketing and multi-channel campaigns
  • Dynamic content
  • Eloque Social Suite
  • Email testing & reputation management tools
  • Event management
  • Landing pages & forms
  • Lead campaign management
  • Lead nurturing, scoring & assignment
  • Marketing advisor team
  • Marketing asset management
  • Marketing campaign analysis
  • Marketing content database
  • Real time reporting
  • Sales alerts, notifications and emailed reports
  • Sales notifications & alerts
  • Single sign on for Salesforce.com
  • Unified marketing calendar

Benefits

  • Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel.

  • Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests.

  • Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more.

  • Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive.

  • Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM.

  • Oracle Eloqua FAQs

    Below are some frequently asked questions for Oracle Eloqua.

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua offers the following pricing plans:

    Starting from: US$2 000,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    BASIC: $2,000* - 10 Users
    STANDARD: $4,000* - 50 Users
    ENTERPRISE: Contact Sales - Unlimited Users

    *Monthly cost for database of < 10k contacts

    Q. What are the main features of Oracle Eloqua?

    Oracle Eloqua offers the following features:

    • Advanced data-cleansing, de-duplication and normalization
    • Best practice templates / programs & tools
    • Brand social media monitoring
    • Built-in contact database
    • Contact Profiling and Segmentation
    • Contact/lead database
    • Content calendar planning
    • Content creation, publishing & promotion
    • Custom multi-city/multi-session events
    • Customer segmentation & targeted communications
    • Dedicated IP address(es) & full link branding
    • Display advertising
    • Drip marketing and multi-channel campaigns
    • Dynamic content
    • Eloque Social Suite
    • Email testing & reputation management tools
    • Event management
    • Landing pages & forms
    • Lead campaign management
    • Lead nurturing, scoring & assignment
    • Marketing advisor team
    • Marketing asset management
    • Marketing campaign analysis
    • Marketing content database
    • Real time reporting
    • Sales alerts, notifications and emailed reports
    • Sales notifications & alerts
    • Single sign on for Salesforce.com
    • Unified marketing calendar

    Q. Who are the typical users of Oracle Eloqua?

    Oracle Eloqua has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Oracle Eloqua support?

    Oracle Eloqua supports the following languages:

    English, German

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua has the following pricing plans:

    Subscription

    Q. Does Oracle Eloqua support mobile devices?

    We do not have any information about what devices Oracle Eloqua supports

    Q. What other apps does Oracle Eloqua integrate with?

    Oracle Eloqua integrates with the following applications:

    Bizible, Brightcove, EverString, Influitive, Jabmo, Kapost, Klipfolio, Mintigo, Vidyard, ion interactive

    Q. What level of support does Oracle Eloqua offer?

    Oracle Eloqua offers the following support options:

    Phone Support, Video Tutorials