Oracle Eloqua

Cloud marketing automation software

4 /5 (14 reviews) Write a Review!

Oracle Eloqua Overview

What is Oracle Eloqua?

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring.

With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. See a range of key metrics after publication, analyze customer sentiment, reach, conversion, and user behavior. Use this data to refine, test and create new content.

Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send prebuilt email templates directly from the CRM or the web, and receive real-time website visitor alerts.

Oracle Eloqua Overview

Pricing

Starting from
US$2 000,00/month

Pricing options

Free Trial
Subscription
Value for money

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts


Oracle Eloqua Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China, India
Supported Languages
English, German

Media

Syching contacts within Oracle Eloqua
Eloqua Campaign Canvas
Setting up a webinar campaign in Oracle Eloqua
Setting up campaign reports in Oracle Eloqua
Campaign builder in Oracle Eloqua
Oracle Eloqua video Oracle Eloqua screenshot: Syching contacts within Oracle Eloqua Oracle Eloqua screenshot: Eloqua Campaign Canvas Oracle Eloqua screenshot: Setting up a webinar campaign in Oracle Eloqua Oracle Eloqua screenshot: Setting up campaign reports in Oracle Eloqua Oracle Eloqua screenshot: Campaign builder in Oracle Eloqua

Oracle Eloqua Reviews

Oracle Eloqua Reviews

Overall rating
4
/
5
Excellent
2

Very good
10

Average
2

Poor
0

Terrible
0

Value for Money
3,4
Features
4,1
Ease of Use
2,9
Customer Support
3,1
86% recommended this app
Amy B.

Marketing Campaign Workhorse

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.


Chris L.

Best of breed marketing automation solution


Verified Reviewer

Full featured but clunky


Amar M.
Industry: Computer Software
Company size: 2-10 Employees

Rating only

Reviewed on 2018/10/21
Review Source: GetApp
Amy B.
Industry: Construction
Company size: 501-1 000 Employees

Marketing Campaign Workhorse

Used Daily for 1+ year
Reviewed on 2016/09/15
Review Source: GetApp

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Samuel G.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Rating only

Reviewed on 2015/10/09
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

Chris L.
Industry: Computer Software
Company size: 10 000+ Employees

Best of breed marketing automation solution

Used Other for 2+ years
Reviewed on 2019/01/04
Review Source: GetApp

Pros

Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels

Cons

Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Computer Software
Company size: 1 001-5 000 Employees

Full featured but clunky

Used Weekly for 1+ year
Reviewed on 2017/11/14
Review Source: GetApp

Pros

Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

Cons

Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

Rating breakdown

Ease of Use

Likelihood to recommend: 6.0/10

User recommendation
7,4/10
Based on 14 user ratings
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Oracle Eloqua Pricing

Oracle Eloqua Pricing

Starting from
US$2 000,00/month
Free Trial
Subscription
Value for money

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

Value for Money
3,4/5
Based on 14 user ratings
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Oracle Eloqua Features

Oracle Eloqua Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4,1/5
Based on 14 user ratings
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Categories

Additional information for Oracle Eloqua

Additional information for Oracle Eloqua

Key features of Oracle Eloqua

  • Advanced data-cleansing, de-duplication and normalization
  • Best practice templates / programs & tools
  • Brand social media monitoring
  • Built-in contact database
  • Contact Profiling and Segmentation
  • Contact/lead database
  • Content calendar planning
  • Content creation, publishing & promotion
  • Custom multi-city/multi-session events
  • Customer segmentation & targeted communications
  • Dedicated IP address(es) & full link branding
  • Display advertising
  • Drip marketing and multi-channel campaigns
  • Dynamic content
  • Eloque Social Suite
  • Email testing & reputation management tools
  • Event management
  • Landing pages & forms
  • Lead campaign management
  • Lead nurturing, scoring & assignment
  • Marketing advisor team
  • Marketing asset management
  • Marketing campaign analysis
  • Marketing content database
  • Real time reporting
  • Sales alerts, notifications and emailed reports
  • Sales notifications & alerts
  • Single sign on for Salesforce.com
  • Unified marketing calendar

Benefits

  • Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel.

  • Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests.

  • Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more.

  • Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive.

  • Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM.

  • Oracle Eloqua FAQs

    Oracle Eloqua FAQs

    Below are some frequently asked questions for Oracle Eloqua.

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua offers the following pricing plans:

    Starting from: US$2 000,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    BASIC: $2,000* - 10 Users STANDARD: $4,000* - 50 Users ENTERPRISE: Contact Sales - Unlimited Users *Monthly cost for database of < 10k contacts

    Q. What are the main features of Oracle Eloqua?

    Oracle Eloqua offers the following features:

    • Advanced data-cleansing, de-duplication and normalization
    • Best practice templates / programs & tools
    • Brand social media monitoring
    • Built-in contact database
    • Contact Profiling and Segmentation
    • Contact/lead database
    • Content calendar planning
    • Content creation, publishing & promotion
    • Custom multi-city/multi-session events
    • Customer segmentation & targeted communications
    • Dedicated IP address(es) & full link branding
    • Display advertising
    • Drip marketing and multi-channel campaigns
    • Dynamic content
    • Eloque Social Suite
    • Email testing & reputation management tools
    • Event management
    • Landing pages & forms
    • Lead campaign management
    • Lead nurturing, scoring & assignment
    • Marketing advisor team
    • Marketing asset management
    • Marketing campaign analysis
    • Marketing content database
    • Real time reporting
    • Sales alerts, notifications and emailed reports
    • Sales notifications & alerts
    • Single sign on for Salesforce.com
    • Unified marketing calendar

    Q. Who are the typical users of Oracle Eloqua?

    Oracle Eloqua has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Oracle Eloqua support?

    Oracle Eloqua supports the following languages:

    English, German

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua has the following pricing plans:

    Subscription

    Q. Does Oracle Eloqua support mobile devices?

    We do not have any information about what devices Oracle Eloqua supports

    Q. What other apps does Oracle Eloqua integrate with?

    Oracle Eloqua integrates with the following applications:

    Bizible, Brightcove, EverString, Influitive, Jabmo, Kapost, Klipfolio, Mintigo, Vidyard, ion interactive

    Q. What level of support does Oracle Eloqua offer?

    Oracle Eloqua offers the following support options:

    Phone Support, Video Tutorials