Oracle Eloqua

Oracle Eloqua

Cloud marketing automation software

4.1/5 (55 reviews)

Oracle Eloqua Overview

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring.

With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. See a range of key metrics after publication, analyze customer sentiment, reach, conversion, and user behavior. Use this data to refine, test and create new content.

Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send prebuilt email templates directly from the CRM or the web, and receive real-time website visitor alerts.

Pricing

Starting from
US$2 000,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, India, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English, German

Oracle Eloqua Reviews

Overall rating
4.1/5
85% positive reviews
19
Excellent
28
Very good
7
Average
0
Poor
1
Terrible
Amy B.

Marketing Campaign Workhorse

Used Daily for 1+ year
Reviewed on 2016/09/15
Review Source

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
John D.

My Favorite Marketing Automation Platform

Used Daily for 2+ years
Reviewed on 2018/11/13
Review Source: SoftwareAdvice

I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.

Pros

Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.

Cons

Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Olivia T.

Great marketing automation software once you figure out its quirks

Used Daily for 2+ years
Reviewed on 2017/06/08
Review Source: SoftwareAdvice

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10

A robust marketing automation tool for streamlining digital marketing and contact management

Used Daily for 2+ years
Reviewed on 2018/06/13
Review Source: Capterra

Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.

Pros

OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.

Cons

The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Great for complex and unique campaigns and programs.

Used Daily for 2+ years
Reviewed on 2018/03/06
Review Source: Capterra

Pros

We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.

Cons

The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Oracle Eloqua Pricing

Starting from
US$2 000,00/month
Pricing options
Free Trial
Subscription
Value for money

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

Oracle Eloqua Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Data Import/Export
  • Monitoring
  • Multi-Channel Marketing
  • Social Network Marketing

  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Tagging
  • Third Party Integration

Additional information for Oracle Eloqua

Key features of Oracle Eloqua

  • Advanced data-cleansing, de-duplication and normalization
  • Best practice templates / programs & tools
  • Brand social media monitoring
  • Built-in contact database
  • Contact Profiling and Segmentation
  • Contact/lead database
  • Content calendar planning
  • Content creation, publishing & promotion
  • Custom multi-city/multi-session events
  • Customer segmentation & targeted communications
  • Dedicated IP address(es) & full link branding
  • Display advertising
  • Drip marketing and multi-channel campaigns
  • Dynamic content
  • Eloque Social Suite
  • Email testing & reputation management tools
  • Event management
  • Landing pages & forms
  • Lead campaign management
  • Lead nurturing, scoring & assignment
  • Marketing advisor team
  • Marketing asset management
  • Marketing campaign analysis
  • Marketing content database
  • Real time reporting
  • Sales alerts, notifications and emailed reports
  • Sales notifications & alerts
  • Single sign on for Salesforce.com
  • Unified marketing calendar

Benefits

  • Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel.

  • Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests.

  • Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more.

  • Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive.

  • Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM.

  • Oracle Eloqua FAQs

    Below are some frequently asked questions for Oracle Eloqua.

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua offers the following pricing plans:

    Starting from: US$2 000,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    BASIC: $2,000* - 10 Users
    STANDARD: $4,000* - 50 Users
    ENTERPRISE: Contact Sales - Unlimited Users

    *Monthly cost for database of < 10k contacts

    Q. What are the main features of Oracle Eloqua?

    Oracle Eloqua offers the following features:

    • Advanced data-cleansing, de-duplication and normalization
    • Best practice templates / programs & tools
    • Brand social media monitoring
    • Built-in contact database
    • Contact Profiling and Segmentation
    • Contact/lead database
    • Content calendar planning
    • Content creation, publishing & promotion
    • Custom multi-city/multi-session events
    • Customer segmentation & targeted communications
    • Dedicated IP address(es) & full link branding
    • Display advertising
    • Drip marketing and multi-channel campaigns
    • Dynamic content
    • Eloque Social Suite
    • Email testing & reputation management tools
    • Event management
    • Landing pages & forms
    • Lead campaign management
    • Lead nurturing, scoring & assignment
    • Marketing advisor team
    • Marketing asset management
    • Marketing campaign analysis
    • Marketing content database
    • Real time reporting
    • Sales alerts, notifications and emailed reports
    • Sales notifications & alerts
    • Single sign on for Salesforce.com
    • Unified marketing calendar

    Q. Who are the typical users of Oracle Eloqua?

    Oracle Eloqua has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Oracle Eloqua support?

    Oracle Eloqua supports the following languages:

    English, German

    Q. What type of pricing plans does Oracle Eloqua offer?

    Oracle Eloqua has the following pricing plans:

    Subscription

    Q. Does Oracle Eloqua support mobile devices?

    We do not have any information about what devices Oracle Eloqua supports

    Q. What other apps does Oracle Eloqua integrate with?

    Oracle Eloqua integrates with the following applications:

    AdvocateHub, Bizible, Brightcove, EverString, Jabmo, Kapost, Klipfolio, Mintigo, Vidyard, ion interactive

    Q. What level of support does Oracle Eloqua offer?

    Oracle Eloqua offers the following support options:

    Phone Support, Video Tutorials